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Journal : Jurnal Ekonomi

The Impact Of Service Quality & Dining Atmosphere Towards Customer Satisfaction At Authentic Restaurants In Tangerang Goeltom, Vasco Adato H.; Juliana , Juliana; Angelina , Jacklyn; Tandra , Jane Keisya; Valencia, Vallery; Sianipar, Rosianna
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This study aims to test and analyze the effect of Service Quality and Dining Atmosphere on Customer Satisfaction at Authentic Restaurants in Tangerang. The sampling technique in this study includes non-probability sampling where the sampling in this study is not random and is aimed specifically at the population specifically at customers who have visited one of the three Authentic Restaurants in Tangerang. This study took a sample of 157 respondents. The method applied in this research is descriptive quantitative method, and the data collected from respondents is analyzed using the SmartPLS application The results in this study show that: (1) Service Quality has a positive effect on Customer Satisfaction, (2) Dining Atmosphere has a positive effect on Customer Satisfaction.
The Effect of Food Quality, Ewom, and Perceived Price on Revisit Intention at Scarlett’s Café Pantai Indah Kapuk Jakarta Yuliantoro, Nonot; Sianipar, Rosianna; Hartono, Adeline; Liaw, Melvin
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This study is aimed to determine the effect of food quality, EWOM, and perceived price on the revisit intention of consumers at Scarlett's Cafe Pantai Indah Kapuk. The implementation of this research begins with theoretical exposure, distributing questionnaires, processing data, and analyzing data. The technique used for data collection is purposive sampling with the implementation of data collection using an online questionnaire instrument. Valid respondents were obtained as many as 196 out of 220 respondents who lived in Jabodetabek. Based on the results of data processing, the results show that perceived price has a positive and significant effect on revisit intentions, while food quality and EWOM do not have a positive and significant effect on consumer revisit intentions at Scarlett's Cafe Pantai Indah Kapuk. Food quality has no positive and significant effect due to the taste, texture, and color (appearance) of poor quality food when served. EWOM has no positive and significant effect because consumers are dissatisfied with the experience they get. So it is important to improve the quality of food so that consumers are satisfied and can provide a positive EWOM.