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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Manajemen Ubhara Jurnal Investasi Islam Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Management and Social Sciences Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat IIJSE Master Manajemen Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal PESHUM
Jojok Dwiridotjahjono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Brand Image, Brand Awareness, Brand Trust terhadap Brand Loyalty Melalui Kepuasan Konsumen Sebagai Variabel Intervening pada Pelanggan Produk Kecantikan Wardah: Studi pada Mahasiswa FISIP Universitas Pembangunan Nasional “Veteran” Jawa Timur Aristanti Prihatini, Dini; Jojok Dwiridotjahjono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1365

Abstract

This study investigates the relationship between brand image, brand awareness, brand trust, customer satisfaction, and brand loyalty concerning Wardah beauty products. Data were obtained from several previous studies conducted on similar products. Various analyses were conducted on respondent responses and processed using statistical techniques. The research results indicate that brand image, brand awareness, and brand trust have a significant positive influence on customer satisfaction with Wardah products. Furthermore, customer satisfaction also has a significant positive impact on brand loyalty. It means that the better the brand image, brand awareness, and brand trust of Wardah, the higher the level of customer satisfaction with the products. This, in turn, affects consumer loyalty to the Wardah brand. From this research, it can be concluded that brand image, brand awareness, and brand trust significantly affect customer satisfaction, which, in turn, significantly contributes to brand loyalty. In the context of Wardah beauty products, customer satisfaction becomes an essential factor that bridges the influence of brand image, brand awareness, and brand trust on consumer loyalty to the products. This study aids in understanding the complex relationship between key factors in building brand loyalty for Wardah beauty products.
Pengaruh Brand Awarness, Brand Image, dan Brand Trust terhadap Brand Loyalty pada Pelanggan Produk Kosmetik Make Over di Kota Surabaya Rohma Kusuma Zulianti; Jojok Dwiridotjahjono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1817

Abstract

The aim of this research is to determine and assess the influence of brand awareness, brand image and brand trust on brand loyalty among cosmetics buyers in Surabaya. This research focuses on people who buy cosmetic goods in Surabaya. The sample size was 100 participants, taken using purposive and cluster sampling procedures. This research data was analyzed using the "multiple regression" technique from SPSS 27. The results of the analysis show that: 1. Brand awareness, brand image and brand trust have a big influence on brand loyalty among Surabaya cosmetic buyers; we find that both have a strong influence on loyalty. Among cosmetic buyers in Surabaya, 3. The brand image of cosmetic buyers in Surabaya has a certain influence on brand loyalty. 4. To some extent, brand trust has a major impact on the brand. Loyalty of Makeup Cosmetics Buyers in Surabaya.
Pengaruh Faktor Makroekonomi Nasional Terhadap Indeks Harga Saham Gabungan Di Bursa Efek Indonesia: Studi Kasus 2018-2022 Mutiara, Kharisma; Jojok Dwiridotjahjono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2844

Abstract

Although an increase in investments can have an impact on a nation's economic growth, it is impossible to forecast a nation's future economic circumstances or obstacles. This research examines how the Indonesia Stock currency Composite Index (IHSG) is affected by foreign currency rates, inflation, and the BI Rate (Bank Indonesia Rate) between 2018 and 2022. Saturated sampling is used to select a sample size of 60 data points for each variable from the 60 monthly closing price data of IHSG collected over the last five years, using secondary data from official online business and financial portals. To assess how these macroeconomic factors affect the IHSG, the study uses1multiple linear1regression1analysis. The1findings show1that the IHSG is impacted by all three variables at the same time. However, the foreign exchange rate has no discernible effect1on the IHSG, but inflation and the BI Rate alone have a large impact. The1relationship between1macroeconomic variables1and Indonesia's stock1market performance is better understood thanks to these findings.
Employee Performance Analysis Based on Compensation, Motivation and Work Environment at PT Support Logistic Indonesia Firly Dwi Rochmah; Jojok Dwiridotjahjono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6761

Abstract

This study analyzes the impact of compensation, motivation, and work environment on employee performance at PT Support Logistic Indonesia. A quantitative approach is applied using a survey method, with data collected through questionnaires and analyzed using multiple linear regression. The results show that compensation, motivation, and work environment collectively have a significant effect on employee performance. Partially, compensation and work environment significantly influence performance, while motivation has no impact. These findings suggest that enhancing employee welfare through fair compensation policies and fostering a conducive work environment can optimize employee performance.
Determinants of Repurchase Intention Based on Experience, Trust, and Customer Satisfaction in Ordering Ride-hailing Services on the Gojek Application (A Study on Students at UPN “Veteran” East Java) Nindi Irmaya; Jojok Dwiridotjahjono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6875

Abstract

This study aims to analyze the influence of Customer Experience, Trust, and Customer Satisfaction on Repurchase Intention in ordering GoRide services on the Gojek application, focusing on students of UPN “Veteran” East Java. The method used in this study is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 100 respondents with a purposive sampling technique. The results showed that Customer Experience had a positive and significant effect on Repurchase Intention. However, Trust and Customer Satisfaction did not have a significant effect partially on Repurchase Intention. However, simultaneously, the three variables had a significant effect on customers' decisions to use GoRide services again.
Pengembangan Digitalisasi UMKM Sebagai Media Promosi Dan Pemasaran Produk Di Desa Banjaragung, Kecamatan Bareng, Kabupaten Jombang Erin Dwi Cahyani; Jojok Dwiridotjahjono
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.174

Abstract

In the current era, digital is very important and needed by every human being in their daily life, both for doing business and shopping. In the world of entrepreneurship, Micro, Small and Medium Enterprises (MSMEs) need digitization through social media so that the products that have been made can be recognized and marketed with a wider reach to consumers. However, the lack of knowledge regarding the use of social media is an obstacle for UMKM in Banjaragung Village so that marketing is carried out only offline and word of mouth. By conducting socialization and assistance regarding the functions and various features that can be used in social media to Banjaragung Village MSMEs, it is hoped that this can be implemented so that product marketing can be easier and optimal. The method used is qualitative with the type of data collection through observation, interviews, and documentation of activities. The results obtained from these activities are that UMKM in Banjaragung Village can utilize social media in marketing their products. So, having a social media account can be used as promotional media as well as product marketing by posting product photos and various other promos that can attract consumer interest.
Implementasi Strategi Pemasaran Melalui Kegiatan Rebranding Produk UMKM Jenang Legend Lek Siti di Kota Blitar Nanda Nur Humairoh Arifin; Jojok Dwiridotjahjono
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.179

Abstract

People who produce typical food products certainly have a business that generates profits in the sale of the products they make. By increasing sales, it is necessary for a brand in a product to provide benefits for both producers and consumers. In product development, KKN students carry out a rebranding activity for UMKM’s. Rebranding is an effort made to completely change or renew an existing brand so that it becomes better by not ignoring the company's original purpose, which is profit-oriented. In order to find out the obstacles faced by UMKM’s in the Blitar sub-district, it is necessary to conduct a qualitative research method with the types of data collection observation, interviews and documentation. And the results of this rebranding chose one of the UMKM’s in Blitar Village by assisting in logo rebranding activities, packaging to making taglines.
The Influence of the Shanghai Stock Exchange Composite Index (SSEC), Brent Oil Prices, and USD/IDR Exchange Rate on the Indonesian Energy Sector Stock Index Wahyudi, Purnama Bagus; Jojok Dwiridotjahjono
Jurnal Investasi Islam Vol. 11 No. 1 (2026): Jurnal Investasi Islam (JII)
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/59ha5530

Abstract

Global financial integration has increased the exposure of emerging capital markets to international economic dynamics. The Indonesian energy sector, which is closely linked to global commodity markets, is particularly sensitive to changes in oil prices and exchange rates. This study aims to examine the influence of the Shanghai Stock Exchange Composite Index, Brent Crude Oil Price, and the USD/IDR Exchange Rate on the Indonesia Energy Sector Index during the 2020–2024 period. The study employs a quantitative approach using monthly time-series data (60 observations) obtained from Yahoo Finance and Investing.com. Data were analyzed using multiple linear regression supported by classical assumption tests. The results indicate that Brent oil prices and the USD/IDR exchange rate have positive and statistically significant effects on the Indonesia Energy Sector Index, while the SSEC does not show a significant influence. The model explains 73% of index variation. These findings contribute to the literature by highlighting that commodity price dynamics and exchange rate movements play a more dominant role than global equity indicators in determining energy sector stock performance in Indonesia, providing insights for investors and policymakers.
Co-Authors Ahmad Zainul Arifin Anindita Vella Puspitasari Aristanti Prihatini, Dini Bernadeth Gabriella Putri Hardianti Devi Dwi Anggraeni Devi Khoiriyah Dimas Barent Insyra Dimas Wahyu Pangestu Dini Khoirun Nadia Dynda Sovia Ardhita Erin Dwi Cahyani Errina Eka Yahyaningtyas Firly Dwi Rochmah Maroeto Maroeto Mia Dwi Risandi Mutiara, Kharisma Nanda Nur Humairoh Arifin Nanda Oktavia Nindi Irmaya Purnomo Edi Sasongko Regita Bintari Prameswari Rizkia, Cahyaning Sasi Rohma Kusuma Zulianti Salma Egita Fitri Subagyo SILMI RAHMANI Vania Regita Lailia Wahyu Santoso Wahyudi, Purnama Bagus Yustika Wahyu Ningrum