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All Journal Jurnal Manajemen Pelayanan Publik Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Enterprise and Development (JED) Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Wiga : Jurnal Penelitian Ilmu Ekonomi IJFBP International Journal of Family Business Practices Journal of Research and Development on Public Policy Journal of Applied Management and Business Administration Sanskara Manajemen dan Bisnis Riwayat: Educational Journal of History and Humanities Socius: Social Sciences Research Journal Jurnal Ilmiah Ekonomi dan Manajemen TGO Journal of Community Development Escalate : Economics and Business Journal SAMBARA: Jurnal Pengabdian Kepada Masyarakat Indonesia Economic Journal Inspira: Jurnal Pengabdian Masyarakat (JPM)
Tuti Asmala
International Women University
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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The role of website quality, perceived value, and consumer satisfaction on repurchase intentions of Indonesian railway tickets Resti Febrianti; Tuti Asmala; Ahmad Johan
Journal of Enterprise and Development (JED) Vol. 5 No. 1 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5i1.6869

Abstract

Purpose — This study aims to determine the role of website quality, perceived value, and consumer satisfaction on the repurchase intention of Indonesian railway tickets.Method — This research employs a quantitative methodology to investigate the causal links between variables. This study's sample consisted of 100 consumers of Indonesian railway tickets in Bandung who were randomly selected through the distribution of questionnaires and subsequently analyzed using regression analysis with the assistance of the Smart PLS software.Result — This study's findings reveal that three criteria, namely website quality, perceived value, and customer satisfaction, substantially impact the repurchase intentions of Indonesian rail ticket purchasers.Contribution — This study has implications for businesses, which should present information through their websites and provide excellent customer service to boost perceived value. In addition, the interactions carried out in the provision of services must address all client concerns so that consumers are pleased with the services rendered.
Pengaruh Motivasi dan Kompensasi Terhadap Kinerja Karyawan di Konversi Arnia Collection Kabupaten Tasikmalaya Siti Sarah; Tuti Asmala
Sanskara Manajemen Dan Bisnis Vol. 4 No. 01 (2025): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i01.594

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompensasi dan motivasi terhadap kinerja karyawan di Konveksi Arnia Collection. Permasalahan yang mendasari adalah keterlambatan penyelesaian target produksi serta rendahnya kepuasan karyawan. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei pada 34 responden. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan SPSS versi 25. Hasil menunjukkan bahwa kompensasi berpengaruh signifikan secara parsial terhadap kinerja karyawan, sedangkan motivasi tidak. Namun secara simultan, kedua variabel berpengaruh signifikan terhadap kinerja.
Pengaruh Digital Marketing terhadap Kinerja Usaha Mikro dalam Pengembangan Kewirausahaan di Karawang Neneng Sayidah; Tuti Asmala; Lilis Suryani; Nurmauli Banjarnahor; Faldy Irwiensyah
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2026): Mei
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v4i2.1701

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital terhadap kinerja usaha mikro di Kabupaten Karawang. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan melibatkan 120 pelaku usaha mikro yang dipilih melalui teknik purposive sampling. Variabel pemasaran digital diukur melalui indikator penggunaan media sosial, pemanfaatan e-commerce, komunikasi pemasaran melalui aplikasi perpesanan bisnis, serta kemampuan membuat konten promosi digital. Variabel kinerja usaha diukur melalui pertumbuhan penjualan, peningkatan laba, efisiensi biaya pemasaran, dan keberlanjutan usaha. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan regresi linear. Hasil penelitian menunjukkan bahwa pemasaran digital berpengaruh positif dan signifikan terhadap kinerja usaha mikro dengan nilai koefisien β = 0,582 dan p < 0,001. Temuan ini menunjukkan bahwa semakin optimal penggunaan pemasaran digital, semakin tinggi peluang usaha mikro untuk memperluas pasar, meningkatkan penjualan, dan memperkuat daya saing. Secara teoretis, penelitian ini memperkuat pandangan bahwa kapabilitas digital merupakan sumber daya strategis yang dapat meningkatkan kinerja usaha mikro dalam konteks kewirausahaan lokal. Penelitian ini merekomendasikan pelaku usaha mikro untuk mengoptimalkan media sosial, e-commerce, dan konten digital sebagai strategi pemasaran yang terukur dan berkelanjutan
Pengaruh Fasilitas Wisata Berbasis Gender dan Kompetensi Entrepreneurship Pengelola terhadap Kepuasan Pengunjung di Wangun Situ Lembang Camp Rancakalong Kabupaten Sumedang Silvia Hermawanti; Tuti Asmala
Indonesia Economic Journal Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/66j23t17

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas wisata berbasis gender dan kompetensi entrepreneurship pengelola terhadap kepuasan pengunjung di Wangun Situ Lembang Camp Rancakalong Kabupaten Sumedang. Pengembangan destinasi wisata alam tidak hanya memerlukan daya tarik alam, tetapi juga fasilitas yang inklusif serta kemampuan pengelola dalam memberikan pelayanan dan mengembangkan destinasi. Berdasarkan pengamatan awal, masih ditemukan beberapa permasalahan terkait aksesibilitas, toilet perempuan, ruang menyusui, tempat istirahat, penerangan, keamanan, pelayanan pengelola, dan promosi digital. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Populasi penelitian adalah 2.270 pengunjung Wangun Situ Lembang Camp pada tahun 2025. Sampel sebanyak 100 responden ditentukan menggunakan rumus Slovin. Data dikumpulkan melalui kuesioner berskala Likert dan studi literatur. Analisis data meliputi uji validitas dan reliabilitas, uji asumsi klasik, analisis deskriptif, regresi linier berganda, korelasi, koefisien determinasi, uji parsial, dan uji simultan menggunakan SPSS. Hasil deskriptif menunjukkan bahwa fasilitas wisata berbasis gender memperoleh persentase 83,95% dengan kategori baik, kompetensi entrepreneurship pengelola memperoleh 84,33% dengan kategori sangat baik, dan kepuasan pengunjung memperoleh 82,35% dengan kategori baik. Persamaan regresi yang diperoleh adalah (Y = 18,611 + 0,193X_1 + 0,233X_2). Secara parsial, fasilitas wisata berbasis gender dan kompetensi entrepreneurship pengelola masing-masing berpengaruh positif dan signifikan terhadap kepuasan pengunjung dengan nilai t-hitung 2,262 dan signifikansi 0,026. Secara simultan, kedua variabel berpengaruh signifikan terhadap kepuasan pengunjung dengan nilai F-hitung 5,916 dan signifikansi 0,004. Nilai koefisien determinasi sebesar 10,9%, sedangkan 89,1% lainnya dipengaruhi oleh variabel di luar model penelitian.
Character Building Method: An approach to Improve the Discipline for Students in Higher Education Susniwati Susniwati; Iin Agustina; Tuti Asmala; Kurniawati Kurniawati; Ani Surtiani
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.001

Abstract

This community service activity aims to evaluate the effectiveness of the Character Building program at Bandung University in enhancing student discipline. The methodology involves both quantitative and qualitative data analysis derived from surveys and interviews with students, program chairs, and academic personnel. The evaluation results indicate a significant improvement in student discipline, reflected in positive changes in behavior, increased participation in academic activities, and engagement in social projects. Students' awareness of discipline values and responsibility has also increased, creating a more positive academic atmosphere. This research implies that the character-building program is effective as a character-formation strategy, serving as a foundation for further development. The study also underscores the importance of direct student involvement in evaluation and emphasizes the need for ongoing monitoring to identify long-term changes. Practical implications include continuous improvement in program implementation and attention to various dimensions of the student experience.
The Effect of Product Quality and Brand Image on Customer Loyalty For Tuff Puff Products at Happy go Lucky Bandung Anggita Nahwa Firdausi; Tuti Asmala
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.440

Abstract

This study examines the effect of product quality and brand image on customer loyalty for Tuff Puff products at Happy Go Lucky Bandung amid rising local fashion competition. The research aims to analyze both partial and simultaneous influences of these variables. A quantitative method with a descriptive-verificative approach was employed. The population consisted of 5,697 visitors to Happy Go Lucky Bandung, and 98 respondents were selected using purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through classical assumption tests and multiple linear regression with SPSS 27. The results show that product quality and brand image each have a positive and significant effect on customer loyalty (t = 2.265, Sig = 0.026; t = 5.209, Sig = 0.000), and jointly have a significant influence (F = 77.361, Sig = 0.000) with an R² of 0.620. These findings indicate that improving product quality and a strong brand image significantly enhance customer loyalty. The conclusion emphasizes the need for consistent quality management and brand strengthening to sustain loyalty.
The Effect of Company Reputation and Customer Experience on Customer Loyal Behavior Citylink Indonesia *Kurhayadi Kurhayadi; Barkah Rosadi; Muhammad Yusuf; Aep Saepudin; Tuti Asmala
Riwayat: Educational Journal of History and Humanities Vol 5, No 2 (2022): Agustus 2022, History, Learning Strategy, Economic History and Social Knowledge
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v5i2.28848

Abstract

The goal of this study is to see how the VIP customer research object at Citylink Indonesia Airlines affects customer loyalty. So according research on the impact of customer experience on regular customers, patrons who receive a positive are more likely to return for another purchase, more likely to recommend the business to friends, and less inclined to shift to competitors. According to the findings of this study, customer experience management factors play an important role in business competitiveness. Emotional experiences, according to the literature, play an important role in customer loyalty to a company's brand. This finding is in accordance with the study's findings that airline image and service quality have a significant influence on customer behavioral intentions. Because a brand's experience includes a consumer's subjective experience and behavior, customer experience is related to customer loyalty. The airline's image, trust, and additional services all contribute to the overall expertise. Customers whohave a happy impression and thus be willing to repurchase the service.
Pengaruh Literasi Digital dan Motivasi Berwirausaha Berbasis Gender terhadap Kinerja Reseller di UMKM Madu Hutan Dbee's Keca Dewi Silvi Wulandari; Tuti Asmala
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 1 (2026): August 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21528441

Abstract

The advancement of digital technology requires resellers to possess digital literacy skills and strong entrepreneurial motivation to enhance their business performance. However, there are still resellers who have not optimally utilized digital technology or developed a strong drive to grow their businesses. This study aims to analyze the impact of these two factors on reseller performance. This study employs a quantitative approach using descriptive and verificative methods. The research sample consists of 30 resellers, selected using the saturated sampling technique. Data collection was conducted via questionnaires using a Likert scale, while data analysis involved validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, partial testing (t-test), and simultaneous testing (F-test) using IBM SPSS Statistics 25. The research results indicate that digital literacy and gender-based entrepreneurial motivation influence reseller performance at the DBee's Forest Honey MSME in Parungponteng District, Tasikmalaya Regency. Thus, enhancing digital literacy and gender-based entrepreneurial motivation can support improved reseller performance at the DBee's Forest Honey MSME.
Penguatan Administrasi Pemerintahan Desa Dalam Rencana Aksi Penurunan Stunting Di Kecamatan Sukasari Kabupaten Sumedang Rezky Afiahtul Barokah; Tuti Asmala; R. Iim Takwim
Inspira: Jurnal Pengabdian Masyarakat (JPM) Vol. 1 No. 1 (2025): Inspira: Jurnal Pengabdian Masyarakat (JPM)
Publisher : Yayasan Inspira Brighter You Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stunting merupakan permasalahan serius yang berdampak jangka panjang terhadap kualitas sumber daya manusia. Kegiatan Pengabdian kepada Masyarakat (PkM) ini dilaksanakan di Kecamatan Sukasari, Kabupaten Sumedang, dengan tujuan meningkatkan kapasitas administrasi pemerintahan desa dalam penyusunan dan pelaksanaan Rencana Aksi Penurunan Stunting (RAPS). Kegiatan ini dilakukan secara luring pada 18 April 2023, melibatkan perangkat desa, kader posyandu, ketua RT/RW, serta perwakilan PKK. Metode yang digunakan meliputi penyuluhan interaktif, diskusi kelompok, dan simulasi penyusunan dokumen RAPS. Hasil kegiatan menunjukkan bahwa lemahnya pencatatan data dan koordinasi antar lembaga menjadi kendala utama dalam penanganan stunting di tingkat desa. Wawancara dengan kader dan perangkat desa mengungkapkan perlunya pelatihan administratif serta forum koordinasi rutin. Selain itu, kegiatan ini juga berhasil memetakan 39 anak berisiko stunting yang selanjutnya menerima bantuan sembako. Kegiatan ini membuktikan bahwa pendekatan kolaboratif dan berbasis data dalam penguatan administrasi desa dapat mendukung upaya penurunan stunting secara lebih efektif dan berkelanjutan.
Peningkatan Kapasitas Masyarakat Dalam Mitigasi Bencana Longsor Melalui Program Pengabdian Kepada Masyarakat Di Desa Pasirlangu, Kecamatan Cisarua, Kabupaten Bandung Barat Rezky Afiahtul Barokah; Tuti Asmala; R. Iim Takwim
Inspira: Jurnal Pengabdian Masyarakat (JPM) Vol. 1 No. 2 (2025): Inspira: Jurnal Pengabdian Masyarakat (JPM)
Publisher : Yayasan Inspira Brighter You Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bencana longsor merupakan salah satu ancaman serius di wilayah dataran tinggi, termasuk Desa Pasirlangu, Kecamatan Cisarua, Kabupaten Bandung Barat. Rendahnya pemahaman masyarakat terkait mitigasi bencana menjadi faktor yang memperbesar risiko kerugian. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kapasitas masyarakat dalam menghadapi potensi bencana longsor melalui edukasi dan pelatihan mitigasi. Metode yang digunakan meliputi sosialisasi, penyuluhan, dan pendekatan partisipatif kepada masyarakat setempat. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat mengenai tanda-tanda awal longsor, langkah mitigasi, serta kesiapsiagaan dalam menghadapi bencana. Kegiatan ini diharapkan dapat memperkuat ketahanan masyarakat serta mengurangi risiko dampak bencana di masa mendatang.
Co-Authors Aep Saepudin Anggita Nahwa Firdausi Ani Surtiani Atep - Suhendar Barkah Rosadi Deden Sutisna Dewi Silvi Wulandari Dini Septiani Faldy Irwiensyah Febrianti, Resti Iin Agustina Ilham Setiawan Ramdani Johan, Ahmad Kartawan, Kartawan Kurhayadi Kurhayadi Kurniawati Kurniawati Lilis Suryani Miswan Muhammad Yusuf Neneng Sayidah Nurmauli Banjarnahor Pratminingsih, Sri Astuti Prihadi, M Dana R. Iim Takwim R. Iim Takwim R. Iim Takwim Resti Febrianti Rezky Afiahtul Barokah Sari Rachyutriwati Silvia Hermawanti Siti Sarah Suganda, Uce Karna Susniwati Susniwati