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All Journal Language and Education Journal Holistics Journal Sewagati: Jurnal Pengabdian Masyarakat Indonesia Asian Journal of Applied Education
Evi Agustinasari
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Holistics Journal

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The Copywriting of Palembang Bird Park as a Tourism Destination in Palembang Utami, Wahyuni Dianita; Simanjuntak, Tiur; Agustinasari, Evi
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 16 No. 1 (2024): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study explores the creation of a compelling copywriting script designed to promote the Palembang Bird Park. The methodology employed a systematic approach, encompassing idea generation, outline creation, research, material selection, message planning, structural arrangement, script drafting, testing, and finalization. Expert consultations were integral throughout the process, ensuring thoroughness and effectiveness. Data were gathered via observations and interviews, facilitating informed script development. Rigorous testing ensued, involving feedback from experts to refine content and language use. The outcome is a meticulously crafted script titled “Palembang Bird Park as a Tourism Destination in Palembang,” poised to captivate audiences and make a copywriting script to promote Palembang Bird Park.
Co-Authors agustin, ariya Ferri Hidayad Ferri Hidayad, Ferri M. Bambang Purwanto Moehamad Ridhwan Nurul Aryanti Purwanto, Muhammad Bambang Ridayani Ridayani, Ridayani Risnawati Risnawati Sunani Sunani Tiur Simanjuntak Tiur Simanjuntak Utami, Wahyuni Dianita Yuliana Yuliana