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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL PENDIDIKAN TAMBUSAI Dinasti International Journal of Management Science CENDEKIA : Jurnal Ilmu Pengetahuan International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Studi Ilmu Manajemen dan Organisasi ProBisnis : Jurnal Manajemen Income: Innovation Of Economics And Management KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Balance : Jurnal Akuntansi dan Manajemen Procedia of Social Sciences and Humanities Jurnal Pengadaan Barang dan Jasa Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Innovative and Creativity Jurnal Social Society Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Economics, Science, and Education (IJESE)
Zaman, Komarun
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Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Physics Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan Asus Service Center ITC Surabaya Noviyanti, Rosa; Zaman, Komarun; Arifin, Syamsul
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): January: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini menganalisis pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan di ASUS Service Center ITC Surabaya. Metode kuantitatif digunakan dengan survei pada 100 pelanggan menggunakan kuesioner skala Likert. Kualitas pelayanan diukur melalui indikator SERVQUAL (tangibles, reliability, responsiveness, assurance, empathy), harga melalui keterjangkauan dan kesesuaian manfaat, serta kepuasan pelanggan melalui minat berkunjung kembali dan kesediaan merekomendasikan. Analisis regresi linear berganda menunjukkan kualitas pelayanan berpengaruh positif signifikan (β = 0,021, Sig = 0,851), sedangkan harga berpengaruh negatif tidak signifikan (β = -0,019, Sig = 0,866). Secara simultan, keduanya memengaruhi kepuasan pelanggan (R² = 14,8%, F = 8,45, Sig = 0,001). Kualitas pelayanan lebih dominan daripada harga dalam meningkatkan kepuasan. Saran untuk ASUS adalah memperkuat tangibles dan responsiveness untuk meningkatkan loyalitas pelanggan
Pengaruh Green Marketing Dan Sosial Factor Terhadap Repeat Purchase Konsumen Mcdonald Di Kota Surabaya Saputra, Andre Maulana Rahmadani; Arifin, Syamsul; Zaman, Komarun
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): January: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Penelitian ini bertujuan untuk menganalisis pengaruh green marketing dan social factor terhadap pembelian ulang konsumen di restoran cepat saji McDonald's di Surabaya. Pendekatan kuantitatif dengan metode kausal digunakan untuk menguji hubungan sebab-akibat antara variabel independen, yaitu green marketing dan faktor sosial , terhadap variabel dependen, yaitu pembelian ulang. Data dikumpulkan melalui kuesioner yang dibagikan kepada pelanggan McDonald's di Surabaya, dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa green marketing berpengaruh positif dan signifikan terhadap pembelian ulang, karena inisiatif ramah lingkungan seperti kemasan daur ulang dan pengurangan plastik sekali pakai meningkatkan loyalitas konsumen. Faktor sosial juga memiliki pengaruh positif dan signifikan, dengan rekomendasi dari keluarga, teman, dan media sosial mendorong konsumen untuk membeli kembali. Secara simultan, faktor pemasaran hijau dan sosial sama-sama mempengaruhi pembelian ulang secara signifikan. Penelitian ini memberikan wawasan bagi McDonald's untuk memperkuat strategi pemasaran hijau dan memanfaatkan dinamika sosial guna meningkatkan loyalitas pelanggan
Pengaruh Kompensasi dan Motivasi Kerja terhadap Kinerja Karyawan Outsourcing pada PT Catur Mulia Mandiri Hadi, Muhammad Lukman; Zaman, Komarun; Arifin, Syamsul
Journal Social Society Vol. 6 No. 1 (2026): Januari - Maret 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.1.2026.993

Abstract

This research is urgent given the increasing reliance on outsourcing employees in competitive industries, where optimizing performance through appropriate compensation and motivation strategies becomes essential for sustaining organizational productivity and stability. Employee performance is a critical determinant of organizational success. This study aims to analyze the effect of compensation and work motivation, both partially and simultaneously, on the performance of outsourcing employees at PT Catur Mulia Mandiri, Sidoarjo. This research uses a quantitative approach with a survey method. The population in this study were all 511 employees of PT Catur Mulia Mandiri placed at PT Surya Pertiwi Nusantara. The sample was determined using the Slovin formula with a margin of error of 10%, resulting in 100 respondents selected by simple random sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS version 25. The results showed that: (1) Compensation has a positive and significant effect on employee performance, (2) Work motivation has a positive and significant effect on employee performance, and (3) Compensation and work motivation simultaneously have a positive and significant effect on employee performance with a contribution of 59.4%. These findings indicate that improving compensation schemes and strengthening work motivation are key strategies for enhancing the performance of outsourcing employees.
Explaining Employee Performance in Indonesia: The Role of Leadership, Work Environment, and Communication Zaman, Komarun; Priyo Utomo
International Journal of Economics, Science, and Education Vol. 2 No. 2 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i2.11

Abstract

Purpose:This study aims to investigate the effects of leadership style, work environment, and communication style on employee performance and morale in Digital Small and Medium-sized Enterprises (SMEs) in Indonesia, as well as to examine the mediating role of job performance in shaping employee morale. Design/methodology/approach: This study adopts a quantitative research design using hypothesis testing. Data were collected through a survey of employees working in Digital SMEs in Indonesia and analyzed using Statistical Package for the Social Sciences (SPSS). The relationships among leadership style, work environment, communication style, employee performance, and employee morale were examined using regression-based statistical analysis. Findings: The results indicate that leadership style, work environment, and communication style have significant positive effects on employee performance and morale. Leadership style emerges as a key determinant, with effective leadership enhancing both employee morale and performance. A supportive work environment improves employee morale and indirectly strengthens performance through job satisfaction. Furthermore, effective communication styles positively influence employee morale and performance. The findings also confirm that job performance mediates the relationship between leadership style, work environment, communication style, and employee morale. Research limitations/implications: This study is limited to Digital SMEs in Indonesia and relies on cross-sectional survey data, which may restrict the generalizability of the results. Future studies are encouraged to apply longitudinal designs, involve larger and more diverse samples, and incorporate additional organizational variables to enrich the analysis. Practical implications:The findings provide practical guidance for leaders and managers of Digital SMEs in designing effective leadership practices, creating supportive work environments, and implementing clear communication strategies to enhance employee morale and performance in digital business settings. Originality/value:This study offers empirical evidence on the interplay between leadership style, work environment, and communication style in influencing employee performance and morale within the context of Digital SMEs in Indonesia, highlighting the mediating role of job performance. Paper type:Empirical research.
Co-Authors AA Sudharmawan, AA Afandi, Achmat Agus Prasetyo Anggraeni, Vitaloka Nova Anggraini, Risky Juliana Anisa, Nur Aini Arramadhan, Dio Fatwa Bhoedide, Injilia Tasya Setya Darim, Abu Defi Listyaningrum Devangga Putra Adhitya Pratama Dinda alkarimah, Dinda Ernawati Ernawati Firdaus, Reza Aura Firrentin, Tasya Safira Hadi, Muhammad Lukman Hendrawan, Tomy Hendriawan, Ayi Indriani Indriani Kasenda, Rheza Louis Krisnanti, Maria Kurniawati Kurniawati Lailatul Mubarokah Lestari Lestari Megasari, Aisyah Megasari, Aisyah Darti Nasution, Hadi Ningsih, Candra wahyu Noviyanti, Rosa Nur Aini Nur Aisyah, Putri Nur Farida Nur Hidayah NUR KUMALA SARI Nuraini Nuraini Nurmalia, Nurmalia Nuryadi Nuryadi Nuryadi Paryono PRATAMA, DEVANGGA Pratama, Devangga Putra Adithya Priyo Utomo Priyo Utomo Putra, Devangga Putra Adhitya Putri Ainur Rosidah Rachmahdina, Dea Rahman, Iqbal Ainur Resmina, Herty Widyatini Rika Liftiana Rokhilah, Khilmiatur S, Nur Aina Saputra, Andre Maulana Rahmadani Setyowati, Lis Shafira, Bunga Siti Helmyati Suprapto Suprapto Suprihono, Suprihono Suryani, Olivia Dwi Syamsul Arifin Wahyuni, Mega Sri Yadi , Nur Yuafini, Chamdan Yuniyati , Reni Zakaria Pambudi, Angga