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ANALYSIS OF FACTORS INFLUENCING NETFLIX APPLICATION CUSTOMER LOYALTY IN GENERATION Z Adinda Lubis; Juwita Samaria Manurung; Didik Gunawan; Nursaimatussaddiyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.739

Abstract

This study analyzes the role of price, brand image, and E-service quality factors in shaping Generation Z customer loyalty towards Netflix services. Using a quantitative method with a sample of 96 respondents from Generation Z (aged 18-27 years), data were collected through an online questionnaire and analyzed with SMART PLS 3.0. The results showed that price has a significant effect on customer loyalty, while brand image and E-service quality do not have a significant effect. These findings confirm that the right pricing strategy can increase customer loyalty, and factors such as content diversity and ease of use of the platform are more dominant in retaining Generation Z customers.
ANALYSIS OF FACTORS AFFECTING BANK SINARMAS LOYALTY TO MILLENNIALS AND GENERATION Z Joni; Cindy Synthya Br Tarigan; Didik Gunawan; Cici Puspaningrum
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.744

Abstract

This study aims to analyze the influence of M-Banking services, customer satisfaction, and location on Bank Sinarmas customer loyalty in the Millennial generation and generation Z. This study uses a quantitative approach to the census method on 172 respondents. This research uses a quantitative approach with a census method of 172 respondents. Data were collected through questionnaires and analyzed using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS). The results showed that M-Banking services have a significant effect on customer loyalty in both generations. Meanwhile, customer satisfaction does not show a significant influence on loyalty, both in the Millennial generation and the Z generation. The location factor has a significant influence only on generation Z, while in the Millennial generation it is not significant. This indicates that there are differences in preferences between generations on factors that affect loyalty. This research provides important implications for the development of banking service strategies that are oriented towards digital needs and accessibility across generations.
Analisis Pengaruh Harga Emas dan Minyak Mentah Periode Terhadap LQ45 Menggunakan Model ARDL Yulia Putri Tio; Rosmiati Kristin; Didik Gunawan; Willy Cahyadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4708

Abstract

This research aims to analyze the influence of gold and crude oil prices on LQ45 using the ARDL approach. In the research carried out, researchers used the variables Gold Price and Oil Price. The data used is secondary data sourced from the websites www.yahoo.co.id and investing.com. Using purposive sampling technique and the research sample obtained was 240 time series data. The results of this research show that gold prices have a negative effect and crude oil prices have a positive effect in the long term on LQ45. The results of this research can be a reference material for investors in developing investment strategies, especially during a crisis.
Analysis Of Determinants Of Value Of Pharmaceutical Sub-Sector Companies Listed On The Indonesian Stock Exchange For The 2018-2022 Period Kurniawati, Tri Ade; Marissa Natalia Pardede; Didik Gunawan; Willy Cahyadi
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The pharmaceutical industry is among the economic sectors that achieved positive growth, despite Indonesia facing a contraction in the second quarter of 2020. This growth is evident from several pharmaceutical companies listed on the Indonesia Stock Exchange, which saw an increase in profits in 2020.The aim of this research is to determine the value of pharmaceutical companies listed on the Indonesia Stock Exchange from 2018 to 2022. The growth of pharmaceutical companies in Indonesia is driven by the country's increasing population and government efforts to improve public health. Through the implementation of the National Health Insurance (JKN) program. This research uses a sample of 8 pharmaceutical companies listed on the Indonesian Stock Exchange. This research uses quantitative descriptive methodology and panel data regression techniques for research analysis. The research results show that the profitability of pharmaceutical subsector companies listed on the Indonesia Stock Exchange has a fairly large influence on overall company value. The existence of liquidity and capital structure does not affect the assessment of pharmaceutical subsector companies listed on the Indonesian Stock Exchange.
Analysis Of The Determinants Of Financial Distress In Technology Sector Companies On The Indonesia Stock Exchange For The 2019-2022 Period Aini, Fuji Asih; Ari Andika; Didik Gunawan; Willy Cahyadi
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Companies in the technology sector tend to experience fluctuations in their financial performance. This research aims to determine the effect of liquidity, leverage and profitability on the occurrence of financial distress in technology sector companies from 2019 to 2022. This research uses quantitative research methodology and uses purposive sampling in taking samples. The testing methodology used is panel data regression, using a dataset consisting of 64 data points and carried out through the use of the E-Views 10 program. Research findings show that variables such as liquidity, leverage, and profitability do not have any influence on the likelihood of a financial disaster. There are other influencing factors such as government policies during the Covid 19 pandemic in the form of WFH and the macroeconomic situation such as interest rate hikes.
Co-Authors Adinda Lubis Aini, Fuji Asih Ari Andika Ari Syahputra Cahyadi, Willy Cici Puspaningrum Cindy Synthya Br Tarigan Deddy Dwi Arseto Dedy Dwi Arseto Haya Haratikka Imelda Mardayanti Indra Welly Arifin Isnaini Harahap Joni Juwita Samaria Manurung Kurniawati, Tri Ade Leny Kalyana M Alang Khairunnizar M.Alang Khairunnizar Marissa Natalia Pardede Nursaimatussaddiya Nursaimatussaddiyah Nurul Hafizah Rosmiati Kristin Saparuddin Siregar Sarwoto SARWOTO SARWOTO Usnul Fadzila Yenni Arfah Yulia Putri Tio