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The influence of brand image price and location on product purchase decision on JCo donuts products Yolanda Yadita Mahmud; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1438

Abstract

This study aims to examine Brand Image on purchasing decisions, price on purchasing decisions, and location on purchasing decisions on J.Co Donuts products. Product purchasing decisions are directly influenced by the company's brand image, consumers decide to buy a product based on the price and location of a brand or product. This research uses quantitative methods. Data collection in this study uses questionnaire data and literature studies with a population of customers who have purchased J.Co Donuts. Sampling using nonprobability sampling method with accidental sampling technique with a sample size of 100 respondents who are consumers who have purchased J.Co Donuts products. This research uses SPSS software version 22. To collect data, including observation of the distribution of questionnaires and literature studies. The analysis methods used are validity test, reliability test, classical assumption test, multiple linear analysis and hypothesis testing. The findings of the research prove that the brand image variable does not have a significant influence between brand image on purchasing decisions. The price variable has a significant effect on purchasing decisions. The location variable has no significant effect on purchasing decisions.
The influence of brand image product quality and price on purchase decisions of garnier facial cleanser products in South Cikarang Melissa Eka Murti Hartono; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1445

Abstract

This study intends to investigate how brand image, product quality, and price affect consumers' decisions to buy Garnier facial washing soap. Quantitative research is the method employed. Nonprobability sampling using accidental sampling methodology is the sampling technique, and the sample size is 100 persons. The general populace in South Cikarang who use Garnier facial cleanser makes up the study's sample. Version 25 of SPSS software was utilized in this investigation. The analytical approach utilized included the tests for normality, multiple regression, the t test, and the coefficient of determination. The study's findings are as follows: Based on all of the aforementioned tests regarding the influence of brand image on purchasing decisions, the sig results are greater than 0.05, specifically 0.157, and the t-count value is 1.426 with a t-table less than 1.660, indicating that this has a negative impact on brand image but is not significant to purchasing decisions. Based on all the tests that have been conducted above regarding the impact of product quality on purchasing decisions, it is clear from the study's findings that there is a significant positive influence on product quality and that the sig value of 0.001 is less than 0.05 and that the calculated t value is 3.557 with the t table 1.660. Based on all of the tests that have been run to determine the impact of price on purchasing decisions, it is clear from the findings of this study that there is a positive and significant impact of price on those decisions. The calculated t value is 5.720 with t table 1.660, and the sig value of 0.000 is smaller than 0.05.
Influence of store atmosphere price and service quality on consumer loyalty of Mie Gacoan Cikarang Wida Nurhaliza; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1455

Abstract

Business people certainly expect loyalty from their customers to the business they have. Convenience when carrying out activities in the store, be it for eating, shopping, or interacting, is a consideration for consumers to choose where they want to spend their time. Another aspect that is considered by consumers to make repeat transactions is cheap and affordable prices. The better the quality of service, the higher customer satisfaction will be achieved, which means that profits will also increase. This research uses Quantitative method. The measurement method used in this study is Accidental Sampling where the sample to be taken is 100 respondents. The data collection method is to conduct a literature study by collecting journal articles and books that are relevant to this research. In addition, it also provides a list of questions (questionnaire) related to the observed variables. The data analysis method in this study used statistical tools, namely SPSS software version 25 and Microsoft Excel 2016. The results of this study indicate that store atmosphere has a partial effect on consumer loyalty with evidence that the t-count X1 is -0.068 <1.984 and the sign value is 0.946>0.05. Price has a partial effect on consumer loyalty with evidence that the t-count X2 is 2.291> 1.984 and the sign value is 0.024 <0.05. Service quality has a partial effect on customer loyalty with evidence that the t-count X3 is 7.366> 1.984 and the sign value is 0.00 <0.05.
The influence of product quality brand image and price on purchasing decisions pixy lipstick products in Cikarang Lea Afriyani; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1458

Abstract

Purchasing decisions are several steps taken by consumers before deciding to buy a product. Purchase decisions are influenced by factors of income, price and product benefits. Therefore, business actors need to have an advantage compared to their competitors so that consumers can be interested in trying it and then make a decision to buy. The purpose of this research is to find out how product quality, brand image and price influence consumer decisions to buy Pixy lipsticks. The research method used is quantitative with a sample of 100 Pixy lipstick consumers. For data collection includes observation, distribution of questionnaires and literature study. The analytical method used is validity test, reliability test, classical assumption test, multiple linear regression test and hypothesis testing using SPSS version 25. Based on the tests that have been carried out it is known that the three independent variables namely product quality, brand image and price are partially influential. positive and significant to the dependent variable, namely purchasing decisions. Suggestions from researchers are for companies to analyze good strategies related to selling prices, product quality, and maintaining the image of the brand they have.
FACTORS INFLUENCING NIVEA FACE WASH PURCHASING DECISION IN CIKARANG Primaraga Sumantri Indra Wicaksana; Surya Bintarti
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study intends to find out what factors can influence consumer decisions to buy Nivea face wash soap in Cikarang. Quantitative research is the method used. Nonprobability sampling with accidental sampling methodology is a sampling technique with a sample size of 100 people. The general public in South Cikarang who use Nivea facial cleansing soap are the research samples. SPSS software version 25 was used in this investigation. The analytical approach used includes the normality test, multiple regression, t test, and the coefficient of determination. Based on all of the above tests regarding the effect of brand image on purchasing decisions, the results obtained are sig greater than 0.05, namely 0.157, and the t-count value is 1.426 with t-table less than 1.660, this indicates that this has a negative impact on the brand image but not significant to the purchase decision. Based on all the tests that have been carried out above concerning the effect of product quality on purchasing decisions, it can be seen from the research findings that there is a significant positive effect on product quality and the sig value of 0.001 is less than 0.05 and that the calculated t value is 3.557 with t table 1.660 . Based on all the tests that have been carried out to determine the effect of price on purchasing decisions, it is clear from the findings of this study that there is a positive and significant price effect on the decision. The calculated t value is 5.720 with t table 1.660, and the sig value of 0.000 is less than 0.05.
THE INFLUENCE OF DISCIPLINE AND ORGANIZATIONAL COMMITMENT ON THE PERFORMANCE OF EMPLOYEES OF PRESIDEN CIKARANG HIGH SCHOOL Inna Nisawati Mardiani; Primaraga Sumantri Indra Wicaksana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Human resources play an important role in determining the success of an organization in achieving its goals. SMA President is an educational institution that provides services in order to improve the quality of human resources. This role is closely related to producing generations with reliable quality human resources. This requires the organization to have good quality employee performance. This study aims to empirically examine the effect of discipline and organizational commitment on employee performance at President Cikarang Senior High School. The problems discussed in this study are: does discipline affect the performance of employees at SMA Presiden Cikarang; does organizational commitment affect employee performance at SMA President Cikarang; and how discipline and organizational commitment simultaneously affect the performance of employees at SMA Presiden Cikarang. The independent variables used in this research are discipline and organizational commitment. The dependent variable used in this study is employee performance. Samples were taken using saturated sampling techniques. Data collection was carried out by distributing questionnaires to respondents directly as many as 56 questionnaires. The statistical method used in this study is multiple regression analysis with t-test. The results of the study show that discipline and organizational commitment partially have a positive effect on employee performance. The F test proves that all independent variables have a positive and significant effect, and simultaneously have an effect on the dependent variable. The R2 test to determine the influence of all independent variables on the dependent variable in this study is 61.2%; while 32.8% is influenced by other factors. The results of this study prove that there is a positive influence on all hypothesized relationships. It is hoped that the findings from this study can be utilized in improving employee performance at President's High School or other similar organizations.
FACTORS INFLUENCING CONSUMER PURCHASING DECISIONS ON MUSLIM CLOTHING Joko Mulyono; Helen Parkhurst; Agustini Tanjung; Primaraga Sumantri Indra Wicaksana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The rapid growth in the Fashion industry, along with the emergence of various brand image brand products circulating throughout Indonesia has caused increasingly fierce competition among producers. This study aims to determine whether product quality, promotion and brand image influence purchasing decisions on consumers in Cikarang Clean Market Zoya, partially or simultaneously. In research using quantitative methods and samples used as many as 96 respondents with incidential sampling technique which is a sampling technique based on chance. T test results From the results of data processing it appears that the value of Sig. for the Product Quality variable is 0.026 <0.05, Sig. for the Promotion variable is 0,000 <0.05, and the Sig. for Brand Image variable is 0.003 <0.05. Thus H0 is rejected. In conclusion: There is a partially significant effect on product quality, promotion and brand image on purchasing decisions. While the results of the F Test test From the results of data processing shows that the probability value that is Sig is equal to 0,000 <0.05. Thus H0 is rejected. In conclusion: There is a significant simultaneous effect between Product Quality, Promotion and Brand Image on Purchasing Decisions. The output data shows the R-Squere score of 0.448, this means that 44.8% of the variation in the purchase decision value is determined by the role of the variation in the product quality, promotion and brand image values. And the rest that is 55.2% variation in the value of the Purchase Decision is determined by the role of the variation in the value of other independent variables.
ANALYSIS OF INTEREST IN BUYING MAYBELLINE COSMETICS WITH THE INFLUENCE OF SOCIAL MEDIA, PRODUCT QUALITY AND PRICE Nuraeni Nuraeni; Agustini Tanjung; Dadang Heri Kusumah; Primaraga Sumantri Indra Wicaksana
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

For a woman appearance and beauty is one of the most important things. Maybelline is one of the favorite beauty cosmetic brands for some women in Indonesia. There are many cosmetic competitors in Indonesia, but still Maybelline is still one of the best-selling beauty products traded in Indonesia. This study aims to determine, examine, and analyze how the influence of social media, quality and price on buying interest. This research was conducted on people who live in South Cikarang. With a total of 112 respondents. This study uses a quantitative approach and the data used are primary data obtained from the distribution of questionnaires conducted online. The method used in this study is the multiple linear regression method using the IBM SPSS version 23 software application. The results of this study indicate that: (1) social media has a positive effect on buying interest, (2) quality does not have a positive effect on buying interest, (3 ) Price also has a positive effect on the interest in buying Maybelline cosmetics in the people of South Cikarang.
Agrowisata Jambu Kristal Sebagai Ekonomi Kreatif di Kawasan Wisata Situ Rawa Binong Desa Hegarmukti Bekasi Primaraga Sumantri Indra Wicaksana; Edy, Sarwo; Teguh Nugroho, Arief; Setyawan, Wisnu; Suriyanti
Lebah Vol. 16 No. 2 (2023): Maret: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v16i2.110

Abstract

Situ Rawa Binong merupakan wisata air yang berada di Desa Hegarmukti Kecamatan Cikarang Pusat Kabupaten Bekasi. Rawa Binong berada di lokasi yang strategis, lokasinya dekat dengan pusat keramaian Kawasan Meikarta dan Kawasan Jababeka Cikarang. Dengan posisi yang strategis seharusnya mampu membuat situ Rawa Binong menjadi salah satu tempat wisata favorit di Cikarang. Penelitian ini bertujuan untuk menentukan strategi pengembangan wisata situ Rawa Binong melalui daya tarik alternatif agrowisata jambu kristal. Penelitian ini menggunakan metode analisis deskriptif untuk mengetahui potensi dan jumlah kunjungan pada wisata situ Rawa Binong melalui agrowisata jambu kristal dan analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats) untuk melihat lingkungan internal yaitu kekuatan dan kelemahan serta lingkungan eksternal yaitu peluang dan ancaman agrowisata jambu kristal di Kawasan wisata situ Rawa Binong Desa Hegarmukti Kecamatan Cikarang Pusat Kabupaten Bekasi.
Pengaruh Disiplin Kerja, Stres Kerja Dan Penerapan Kesehatan dan Keselamatan Kerja (K3) Terhadap Kinerja Karyawan PT. Kalbe Farma Cikarang Indra Permana; Primaraga Sumantri Indra Wicaksana; Tika Wulandari
J-CEKI : Jurnal Cendekia Ilmiah Vol. 1 No. 2: Februari 2022
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v1i2.166

Abstract

Pada prinsipnya, sumber daya manusia adalah figur inti organisasi dan perusahaan. Agar kegiatan manajemen dapat berjalan dengan lancar, perusahaan harus memiliki karyawan yang berpengetahuan dan berkinerja tinggi serta bekerja keras untuk mengelola perusahaan. Penelitian ini bertujuan untuk mengetahui kualitas atau kinerja karyawan dilihat dari beberapa faktor atau variabel yang diduga dapat mempengaruhi tingkat kinerja karyawan yaitu disiplin kerja, stress kerja dan penerapan kesehatan dan keselamatan kerja (K3). Jenis penelitian yang digunakan adalah kuantitatif. Penelitian ini mengambil populasi dari karyawan PT. Kalbe Farma dan pengambilan sampel denganteknik Non-probability Sampling dengan jumlah sampel 96 responden. Pengumpulan data meliputi observasi dan penyebaran kuesioner. Metode analisis yang digunakan yaitu uji validitas, uji reabilitas, uji asumsi klasik, analisis linear berganda dan uji hipotesa dengan menggunakan Software SPSS 25. Dari hasil penelitian ini dapat disimpulkan bahwa disiplin kerja berpengaruh terhadap kinerja karyawan dengan t hitung sebesar 4,971 > t tabel 1,986 tetapi stress kerja tidak berpengaruh terhadap kinerja karyawan dengan t hitung sebesar 1,730 < t tabel 1,986 sedangkan penerapan keselamatan dan kesehatan kerja (K3) berpengaruh terhadap kinerja karyawan dengan t hitung sebesar 6,853 > t tabel 1,986. Uji F menunjukan F hitung sebesar 72,713 > F tabel 3,09 maka disiplin kerja, stress kerja dan penerapan keselamatan dan kesehatan kerja (K3) secara bersama-sama berpengaruh signifikan terhadap kinerja karyawan pada PT. Kalbe Farma.
Co-Authors Abdul Latif Agustini Tanjung Dadang Heri Kusumah Ergo Nurpatria Kurniawan Firsta Rifsi Mey Atshari Helen Parkhurst Hermiyetti Iis Indarti Indra Permana Inna Nisawati Mardiani Intan Putri Rahayu Joko Mulyono Lea Afriyani Melissa Eka Murti Hartono Nani Hartati Nasrun Baldah Nugroho, Arief Teguh Nur Aeni Nur Hidayati Nurfahrisya Adisti Anggraeni Rita Sari Rustianah sarwo edy Sarwo Edy Setyawan, Wisnu Suriyanti Suriyanti Suriyanti Surya Bintarti Susi Ari Widiastuti Tika Wulandari Usmar Wachid Hasyim Wida Nurhaliza Yolanda Yadita Mahmud