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THE EFFECT OF PRODUCT QUALITY, PRODUCT VARIATION AND PROMOTION TOWARDS THE PURCHASE DECISION OF VIVA COSMETICS Rustianah; Surya Bintarti; Primaraga Sumantri Indra Wicaksana; Rita Sari
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.391 KB)

Abstract

This study aims to determine the influence of product quality, product variations and promotional activities on the purchasing decision of Viva Cosmetics. This research was conducted using a quantitative descriptive method, the variables in this study were 3 free variables (X) namely the influence of product quality, product variation and promotional activities and bound variables (Y) namely purchasing decisions measured using primary data from questionnaires. The population in this study were consumers who would buy and use Viva cosmetics by calculating samples using a nonpropablity sampling method with an accidental sampling technique consisting of 100 respondents. The data analysis techniques used are validity test, reliability test, multiple linear analysis and t test using the SmartPLS3.3.3 program. The results showed that there was a positive and significant influence of product quality on the purchasing decision of Viva Cosmetics with a value of 38% (0.380). There was a positive and significant effect of product variation on purchasing decisions at Viva Cosmetics with a value of 48.2% (0.482). The promotion has no effect on purchasing decisions Viva Cosmetics by 9.3% (-0.093).
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON CUSTOMER LOYALTY OF MINERAL WATER IN AQUA BRAND PACKAGING Primaraga Sumantri Indra Wicaksana; Ergo Nurpatria Kurniawan; Surya Bintarti; Iis Indarti
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.554 KB)

Abstract

This study aims to determine the effect of product quality, brand image and price on customer loyalty of mineral water in Aqua brand packaging. This research was conducted using a quantitative descriptive method, the variables in this study were 3 free variables (X) namely the influence of product quality, brand image and price and bound variables (Y) namely customer loyalty measured using primary data from questionnaires. The population in this study were consumers who would buy and consuming Aqua brand bottled water by calculating samples using a nonpropablity sampling method with an accidental sampling technique consisting of 100 respondents. The data analysis techniques used are validity test, reliability test, multiple linear analysis and t test using the SmartPLS3.3.3 program. The results showed that the quality of AQUA brand mineral water products has a weak positive effect (42%) on customer loyalty, the brand image on AQUA brand mineral water products also has a weak positive effect (48%) on customer loyalty and the price of AQUA brand mineral water products has a negative effect (-3%) on customer loyalty.
Pengaruh Motivasi, Disiplin Kerja dan Kompensasi Terhadap Kinerja Karyawan KFC Mall Metropolitan Bekasi Primaraga Sumantri Indra Wicaksana
MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.41 KB) | DOI: 10.55123/mamen.v1i2.221

Abstract

The purpose of this research was to determine the effect of motivation, work discipline and compensation on employee performance at KFC metropolitan mall Bekasi branch. This type of research is quantitative with three independent variables consisting of Motivation (X1), Work Discipline (X2) and Compensation (X3) and the dependent variable of employee performance (Y). Samples were taken using the Slovin method and a population of 49 employees and a sample of 44 employees was obtained. The collected data was then analyzed using Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Analysis, Hypothesis Testing and Coefficient of Determination, with the help of SPSS Version 22 For Windows program. The results of the study can be seen that motivation, work discipline and compensation have a significant effect on employee performance, this is strengthened by the T test. T count = 6.839 with a significant 0.001 <0.05 so that the hypothesis can be accepted. The results of the study show that motivation, work discipline and compensation have been shown to affect employee performance at the KFC metropolitan mall branch in Bekasi. So leaders must be able to motivate their employees and exemplify good discipline at work and must also be able to pay attention to the welfare of employees by providing good compensation for their employees.
Pelatihan Peluang Bisnis Generasi Z di Era Digital Asral Asral; Supartono Supartono; Primaraga Sumantri Indra Wicaksana; Valentino Nadadap; Amir Al Fiyan
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2026): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1v5kyh87

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pemahaman, keterampilan, dan motivasi kewirausahaan Generasi Z dalam memanfaatkan teknologi digital sebagai sarana pengembangan usaha. Kegiatan dilaksanakan di Desa Karang Harum, Kecamatan Kedung Waringin, Kabupaten Bekasi, dengan melibatkan 30 peserta yang didominasi oleh Generasi Z. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan sosialisasi, pelatihan, praktik pemanfaatan platform digital, pendampingan, dan evaluasi. Materi yang diberikan meliputi penguatan mindset entrepreneur, identifikasi peluang bisnis, strategi memulai usaha dengan modal terbatas, digital marketing, personal branding, serta pemanfaatan media sosial dan marketplace sebagai media pemasaran. Hasil kegiatan menunjukkan bahwa peserta mengikuti seluruh rangkaian kegiatan secara aktif dan antusias. Peserta memperoleh peningkatan pemahaman mengenai konsep kewirausahaan digital, mampu mengenali berbagai peluang bisnis yang sesuai dengan potensi lingkungan sekitar, serta memiliki keterampilan dasar dalam memanfaatkan media sosial, marketplace, Canva, dan WhatsApp Business untuk mendukung kegiatan usaha. Selain itu, kegiatan ini berhasil menumbuhkan motivasi peserta untuk beralih dari pola pikir sebagai pencari kerja menjadi pencipta lapangan kerja melalui pemanfaatan teknologi digital. Kolaborasi antara perguruan tinggi, pemerintah desa, dan masyarakat juga memberikan kontribusi positif terhadap pelaksanaan program pemberdayaan masyarakat. Dengan demikian, pelatihan peluang bisnis berbasis digital merupakan salah satu strategi yang efektif dalam meningkatkan kapasitas kewirausahaan Generasi Z sekaligus mendukung pengembangan ekonomi lokal yang lebih mandiri, inovatif, dan berdaya saing
Co-Authors Abdul Latif Agustini Tanjung Amir Al Fiyan Asral Asral Dadang Heri Kusumah Ergo Nurpatria Kurniawan Firsta Rifsi Mey Atshari Helen Parkhurst Hermiyetti Iis Indarti Indra Permana Inna Nisawati Mardiani Intan Putri Rahayu Joko Mulyono Lea Afriyani Melissa Eka Murti Hartono Nani Hartati Nasrun Baldah Nugroho, Arief Teguh Nur Aeni Nur Hidayati Nurfahrisya Adisti Anggraeni Rita Sari Rustianah Sarwo Edy sarwo edy Setyawan, Wisnu Supartono Supartono Suriyanti Suriyanti Suriyanti Surya Bintarti Susi Ari Widiastuti Tika Wulandari Usmar Valentino Nadadap Wachid Hasyim Wida Nurhaliza Yolanda Yadita Mahmud