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All Journal Almana : Jurnal Manajemen dan Bisnis International Journal of Business, Law, and Education West Science Interdisciplinary Studies West Science Interdisciplinary Studies Infomans: Jurnal Ilmu-ilmu Informatika dan Manajemen Journal of Business, Accounting and Finance Journal of Bussines Management Basic SINTESA
Kartiwa, Aa
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Journal of Bussines Management Basic

 1 
Pricing Analysis Through Online Travel Agents At JNG Hotel & Resort PT Langen Kridha Pratyangga Kartiwa, Aa; Prayoga, Fauzan Huda; Dewi, Khisti Hanila; Jaja, Jaja
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The focus of this research is to analyze price setting through online travel agents, covering 4 dimensions: price affordability, price suitability with service quality, price suitability with benefits, and price according to ability or price competitiveness.The purpose of this research is to understand the optimization of pricing strategies across various Online Travel Agent (OTA) platforms in enhancing competitiveness.The informants in this study are the staff of PT Langen Kridha Pratyangga and the guests of Hotel JNG & Resort PT Langen Kridha Pratyangga.The method used in the preparation of this thesis is descriptive research with a qualitative approach.Data collection techniques were carried out through observation, interviews, documentation, and triangulation.In analyzing the data obtained, the Miles and Huberman model was used with the following steps: data collection, data reduction, data display, and conclusion drawing/verification.The results of this study indicate that the pricing through online travel agents at JNG & Resort PT Langen Kridha Pratyangga is quite good, but there are still indicators that need to be improved.Again, to improve the pricing through the online travel agent provided by the company
Analysis of Customer Satisfaction at The Dimalsa Majalengka Store Kartiwa, Aa; Yani, Yuly; Suzana, Anna; Laras, Salsa Alcindy
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1355

Abstract

This research aims to analyze customer satisfaction at the Dimalsa Majalengka Store (a case study on Dimalsa Bantarujeg Majalengka). Dimalsa is one of the Micro, Small and Medium Enterprises (MSMEs) which is engaged in a trading business that sells various types of goods, be it Food, Office Stationery (ATK) and Clothing. The sample used in this study amounted to 7 informants. The analytical method used is a qualitative method with data verification using triangulation with the research variable being Quality of Service. The sampling technique was carried out by purposive sampling technique. The results of this study are that the quality of service at the Dimalsa Bantarujeg Majalengka store as a whole is quite good and is in line with expectations. The results of this study indicate that with the existence of physical evidence (tangible) in the form of cleaning equipment and ample parking in accordance with standards, as well as the reliability of its employees who are alert, responsiveness is fast and straightforward, store guarantees make customers believe in shopping at the Dimalsa store and Store empathy for its customers Who provide all the needs of customers
Analysis of Promotion on The Mediana Sumedang Kartiwa, Aa; Rokayah, Cicih Siti; Sunarso, Dede Toto; Fathurrohman, Hefni; Nugraha, Dede Iman; Hernasari, Kirey Desira
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Promotion strategy is planning a series of activities to choose and implement the right promotion method for the company. The focus of the research in this study is to analyze the promotion strategy at Mediana Sumedang through the elements of the promotion mix. Which has the aim of knowing the promotional strategies carried out by Mediana Sumedang and knowing the obstacles and solutions to the promotion strategy at Mediana Sumedang. The research method used is using qualitative research methods where the method based on the philosophy of postpositivism is used to examine the condition of natural objects, where the researcher is the key instrument. While the activities in data analysis begin with data collection, data reduction, data display, and conclusion drawing/verification. From the results of research and discussion, it can be concluded that Mediana's promotional strategy is quite good by using all promotional elements such as advertising, sales promotion, public relations, personal selling and direct/online marketing. The obstacle faced by Mediana Sumedang is the number of competitors that make customers switch to competitors. The solution is to give discounts to customers and participate in social activities such as events or sponsorships to introduce Mediana to the public
Analysis of The Financial Performance of PT Wijaya Karya (Persero) Tbk Based on Economic Valueadded Method on The Indonesia Stock Exchange Kartiwa, Aa; Afrianti, Milla Ardhia; Dewi, Kisthi Hanila; Kurnia, Aura Diva; Wahyuni, Dini
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

A significant contributor to the expansion of the national economy is the building industry. As a construction business, PT Wijaya Karya (Persero) Tbk must have good financial management. The EVA technique of financial performance analysis is required to determine if the business can generate economic added value and draw in investors despite the current economic difficulties. By using the EVA technique, this research seeks to ascertain PT Wijaya Karya (Persero) Tbk's financial performance over the 2019–2023 timeframe. Utilizing a qualitative approach and secondary data gathered from the company's yearly financial records, this research examines how PT Wijaya Karya (Persero) Tbk's financial success is measured using the EVA. NOPAT, IC, WACC, CC, and EVA are the analytical techniques used in this research. The 2019–2023 period saw changes, according to the findings of the Economic Value Added method study. In 2019, the firm created an EVA value > 0, in 2020–2022, it produced an EVA value < 0, and in 2023, it produced an EVA value
Co-Authors Ade Onny Siagian Afrianti, Milla Ardhia Amanda, Helles Ariska, Siti Az Zahra, Syifa Deliasari Barokah, Dewi Laili Nur Deliasari, Syifa Dewi, Khisti Hanila Dini Wahyuni Dwinova, Ghea Aulia Fanji Farman Fathurrohman, Hefni Febrianika, Luthfianeu Febriyanti, Aliya Susilo Herman Purwoko Putro Hernasari, Kirey Desira Hidayat, Gustina JAJA, JAJA Kartika, Lilis Kisthi Hanila Dewi Kurnia, Aura Diva Laras, Salsa Alcindy Muharam, Anggun Nur Riska Muharam Nugraha, Dede Iman Nurwulan S, Tri Ari Putri Nurwulan S Prayoga, Fauzan Huda Puspasari, Rd. Dewi Rimbani, Silvia Herawati Rohman, Nursaeful Rokayah, Cicih Siti Rostianna, Sherlina Sihombing, Lusiana Sunarso, Dede Toto Suzana, Anna Yani, Yuly Zeanette Tiarma Lisbet