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All Journal Buletin Peternakan SOCA: Jurnal Sosial Ekonomi Pertanian JASc (Journal of Agribusiness Sciences) JMM (Jurnal Masyarakat Mandiri) JURNAL AGRIBISAINS RANDANG TANA - Jurnal Pengabdian Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Abdimas Kartika Wijayakusuma
Keraru, Ester Nurani
Program Studi Sosial Ekonomi Pertanian, Fakultas Pertanian Dan Peternakan, Universitas Katolik Indonesia Santu Paulus Ruteng
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Veterinary Other

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Sosialisasi Pemasaran Produk Hortikultura Berbasis Komunitas: Membangun Loyalitas Pelanggan Jandu, Inosensius Harmin; Santu, Lorensius; Ngoni, Maria Salestina; Bana, Maryance Vivi Murni; Keraru, Ester Nurani
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.1146

Abstract

Sektor hortikultura di Indonesia menghadapi tantangan signifikan akibat ketergantungan petani kepada tengkulak dan minimnya pemahaman pemasaran modern. Petani seringkali menerima harga rendah karena rantai distribusi yang tidak efisien, serta kurangnya pengetahuan digital dan branding yang menyebabkan produk mereka tidak memiliki identitas jelas dan kesulitan membangun loyalitas pelanggan. Potensi Kelompok Tani “Nai Ca Anggit Anggit” dalam pertanian organik, meskipun besar, terhambat oleh kurangnya pemahaman digital, sehingga strategi branding dan pemasaran melalui media sosial, informasi produk lengkap, dan sistem pre-order (PO), serta pendampingan profesional, sangat dibutuhkan untuk memperkuat daya saing. Kegiatan pengabdian kepada masyarakat ini berhasil meletakkan dasar bagi praktik pemasaran yang lebih berkelanjutan dan menguntungkan, mengurangi ketergantungan kepada tengkulak, dan mengoptimalkan nilai jual produk petani.
Rice Demand Dynamics in Manggarai Regency, Indonesia: A VECM Approach Keraru, Ester Nurani; Piran, Ronaldus Don; Bana, Maryance Vivi Murnia; Elo, Alfosus Rodriques
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 10 No 1 (2026): MARCH
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v10i1.6982

Abstract

Rice is recognized as the principal food commodity for the inhabitants of Manggarai, characterized by high per capita consumption and serving as the main source of energy. This research examined the patterns of rice consumption in Manggarai regency, employing a Vector Error Correction Model (VECM) and utilizing monthly data from 2020 to 2024. The data-gathering process involved coordination with the Department of Agriculture and Food Security, the Department of Trade and Industry, the Population and Civil Registration Office, and the Manggarai Regency Statistics Bureau. Stationary tests confirmed that the variables were integrated of order one, and Johansen cointegration analysis indicated several long-run equilibrium linkages among rice consumption, food prices, population, and ceremonial festivities. The research implies rice consumption is not significantly affected by short-run fluctuations in food prices, population, or cultural factors. Instead, adjustment occurs through the long-run equilibrium mechanism. In the long run, rice consumption is significantly influenced by rice prices, demographic changes, and ceremonial practices: rising rice prices reduce consumption, population growth increases demand, and cultural rituals suppress consumption. These outcomes emphasize the need for policies that stabilize food prices, promote dietary diversification, and integrate demographic and cultural considerations into regional food security strategies.
Co-Authors Aventus Purnama Dep Bana, Maryance Vivi Murni Bana, Maryance Vivi Murnia Cordanis, Astried Priscilla Dep, Aventus Purnama Dionisia Farida Tamala Elo, Alfosus Rodriques Harianto Harianto Harianto Harianto Jandu, Inosensius Harmin Lorensius Santu Maria Salestina Ngoni Maryance Vivi Murnia Bana Modesta Aswinda Ngoni, Maria Salestina Nikolaus Budiman Piran, Ronaldus Don Rizki Adiputra Taopan Rizki Adiputra Taopan Rizki Adiputra Taopan Sudirman, Paulus Every Viktorianus Ippi Yusalina Yusalina