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All Journal Jurnal Matematika dan Statistika serta Aplikasinya (Jurnal MSA) Jurnal Mirai Management YUME : Journal of Management BJRM (Bongaya Journal of Research in Management) Al-Buhuts (e-journal) Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Syamsul Ridjal
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Mathematics Medicine & Pharmacology Social Sciences

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Sinergi Edukasi Literasi Keuangan: Memutus Rantai Korban Investasi Bodong Rahman Pura; Syamsul Ridjal; Ruslan Ahmad; Nur Syamsu; Rasyid Rahman; Eva Marin Sambo; M. Irwan Nur Hamidin; Jumiati Syam
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 3 (2025): Juli : Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i3.1699

Abstract

This community engagement program aims to enhance financial literacy as a preventive measure against the widespread issue of fraudulent investment schemes. Titled “Synergy in Financial Literacy Education: Breaking the Chain of Fraudulent Investment Victims”, the activity was conducted in Sanrobone Village and involved 20 participants consisting of local residents and university students. The method employed was an interactive seminar that combined presentations with open discussions. The results showed a significant increase in participants’ understanding of the characteristics of illegal investments, the importance of personal financial management, and the need for caution in making financial decisions. The synergy between academic institutions and the community is expected to serve as a strategic effort to strengthen financial resilience and reduce the number of victims of investment fraud.
Pengaruh Bauran Pemasaran Terhadap Loyalitas Melalui Kepuasan Pelanggan Dalam Menggunakan Layanan PLN Mobile Nasrul, Rezki; Syamsul Ridjal; Dharmawaty Djaharuddin; Yana Fajriah; Rezki Arianty Akob
Al-Buhuts Vol. 21 No. 1 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i1.6229

Abstract

This study aims to determine the direct effect of marketing mix variables and the direct effect of customer satisfaction on customer loyalty and the indirect effect of marketing mix variables on customer loyalty with customer satisfaction as an intervening variable at PT PLN (Persero) UP3 Makassar Utara. The population in this study were 172,313 customers. The results of the questionnaire have been tested for validity and reliability using the PLS model scheme and model evaluation, have also been tested for inner model evaluation with the determinant coefficient test, model goodness test and hypothesis testing both directly and indirectly. The results of this data processing use SmartPLS version 4. The results of the study directly show that the marketing mix has a positive and significant effect on customer loyalty, then the customer satisfaction variable has a positive and significant effect on customer loyalty. While the indirect research results show that the marketing mix has a positive and significant effect on customer loyalty, then the customer satisfaction variable has a positive and significant effect on customer loyalty.
Co-Authors Akob, Rezki Arianty Andi Alief Kurniawan Ardiansyah Halim Arnita Irawati Asriyanti Iskandar Astri Sabar Dharmawati Djaharuddin Dharmawaty Djaharuddin Didit Fachri Eli Hasmin Eva Marin Sambo Hasyim Mukhtar Jumiati Syam Kurniadi Ismail M. Irwan Nur Hamidin Marwah Yusuf Muh Asdar Muh. Ma’ruf Idris Muhammad Faturrahman Muhammad Tafsir Muhammadin, Akhmad MURSIDAH MURSIDAH Nasrul, Rezki Nur Syamsu Nurjannah H Husain Nurlaely Razak Rahman Pura Rasyid Rahman Ruslan Ahmad Suriati Suriati Syamsul Alam Tangngisalu, Jannati Wa Ode Abi Yana Fajriah