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All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Jurnal Pengabdian Masyarakat AbdiMas Technomedia Journal JURNAL LENSA MUTIARA KOMUNIKASI Parameter Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Ilmiah Wahana Pendidikan Jurnal Konseling Pendidikan Islam JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Manajemen Pendidikan Islam Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Indonesia : Manajemen Informatika dan Komunikasi FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam CHANNEL: Jurnal Komunikasi INJECT Interdisciplinary Journal of Communication
Erman Anom
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Marketing Communication Strategy of the Youth and Sports Tourism Office in Promoting Muaro Jambi Temple Yuliandari*, Miski; Anom, Erman
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 1 (2024): Februari, Educational Studies, History of Education and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i1.29400

Abstract

This research is motivated by the importance of tourism promotion activities in an effort to increase the number of tourists in a tourist destination. The Muaro Jambi Regency Youth and Sports Tourism Office certainly has the right marketing communication strategy to attract visitors. This research aims to find out how the marketing communication strategy is carried out by the Muaro Jambi Regency Tourism, Youth and Sports Office. This research uses a descriptive qualitative research method with a case study approach, data sources were obtained through observation, documentation and interviews with informants from the Muaro Jambi Regency Youth and Sports Tourism Office, namely the Head of the Tourism Division, the Head of the Tourism Destination Section, and the Head of the Tourism Marketing Section. The data collection technique in this research uses observation or direct observation. The findings from this research are the marketing communication strategy activities carried out by the Tourism, Youth and Sports Department in promoting Muaro Jambi Temple by utilizing social media, mass media, print media such as newspapers, local television media, word of mouth promotions and through temple festivals held every year.
Co-Authors Abdi, Khairul Anom, Ersa Shamira Bambang Hariyanto Djoko Waluyo, Djoko Fachmi Tamzil Ikbal Rachmat Iriansyah, Herinto Sidik Ismi Nurhidayah Iswadi Iswadi Iswadi Jamiluddin, Jamiluddin Kerfin Manurung, Joice Mayagita, Avradya Nurhidayah, Ismi Nuria Astagini, Nuria Nurmala Nurmala Nurul Rohmah Purwoko, Agus Sanada, Elsilia Sari, Yumelda Sitompul, Elizabeth Vina Susanti, Tristiani Talaumbauna, Otto Sariani Widiawanti, Okta Yuliandari*, Miski