p-Index From 2021 - 2026
5.701
P-Index
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : IIJSE

Promoting Green Savings Sukuk on Instagram: A Qualitative Analysis of Green Literacy in Investment Platform Instagram Posts Wahyudi, Setto Lintang Agung; Aprianingsih, Atik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9164

Abstract

This qualitative study investigates how investment platforms, securities firms, and banks promote green investments on Instagram, specifically examining the communication strategies used for Indonesia's Green Savings Sukuk. Through systematic content analysis of 401 Instagram posts covering green sukuk issuances from November 2019 to March 2025, this research identifies messaging patterns related to green literacy, perceived benefits, subjective norms, and perceived behavioral control. The analysis reveals that investment platforms predominantly emphasize financial benefits and convenience messages, with perceived financial benefits accounting for 744 keyword occurrences compared to only 37 environmental benefit mentions. Within green literacy messaging, financial literacy-related keywords significantly outnumber sustainability literacy-related keywords, suggesting an imbalance in educational messaging. This study demonstrates that despite the substantial role of green literacy in shaping investment attitudes and intentions, current promotional strategies inadequately integrate the environmental and financial knowledge required for informed green investment decisions. The findings highlight a critical gap between industry communication practices and the comprehensive sustainability literacy that Generation Z investors require to bridge their environmental awareness with actual green investment participation.
Does 'Made in Indonesia' Matter? A Study on Brand Origin Perception on Indonesia's Fashion Brand: Case Study Suko Natawiria, Nikolas Dalle Bimo; Aprianingsih, Atik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9165

Abstract

This study examines how the country-of-origin (COO) effect influences Indonesian consumers’ purchase intentions toward the local fashion brand SUKO, under Matahari Department Store. Despite SUKO’s competitive strengths broad retail presence in 142 stores across 79 cities and full supply chain control the brand faces a perception-quality gap caused by consumer biases that favor foreign brands. Using a quantitative explanatory approach with PLS-SEM, the research tests a model integrating COO theory, the Theory of Planned Behavior, and the marketing mix (4Ps) to analyze how perceived COO, marketing elements, and product quality shape attitudes and purchase intentions. Data from 230 respondents in Greater Jakarta indicate that reliability and convergent validity are strong across constructs, though HTMT results suggest conceptual overlap between marketing and brand attributes. The structural model identifies which intrinsic and extrinsic cues most influence consumer perceptions and intentions. Theoretically, this research advances COO literature in emerging markets by explaining how attitude toward purchase mediates quality perceptions. Managerially, it provides strategies for Matahari to reduce COO bias and promote SUKO’s credibility. Findings show that most respondents learn about SUKO via social media (Instagram and TikTok) and consist mainly of price-conscious millennials and Gen Z who shop frequently but spend modestly. Recommendations emphasize digital marketing optimization, product quality signaling, and omnichannel integration to strengthen SUKO’s brand positioning in Indonesia’s fast fashion market.
Co-Authors Abdurrahman, Vidi Adhipradana Syafii, Ardiman Adiani, Widyoretno Agus Hasan Pura Anggawidjaja Agus Santoso Amalia, Rizkia Aminuddin, Rahmat Ridlo Anggawidjaja, Agus Hasan Pura Anggini, Devia Mahartika Anggun Siwi Murwati Ardicho Rahman Fatonny Art’sera Esti Widiyastuti Budiyono, Eric Angga Bustaman, Muhammad Khairil Chandra, William Alden Dalzi R. Danil, Dalzi R. Debby, Teresia Diva, Muhammad Fadel Eliandri Shintani Wulandari, Eliandri Shintani Fabilia, Safira Fadhil Ghalib Agam, Fadhil Ghalib Faishal Tanjung Maoludyo, Faishal Tanjung Fathia Rachmah, Amalia Febiya Anggayesti Handayani Gina Nurfitriani, Gina Hakim, An Nahl Akmal Harimukti Wandebori Hidayat, Malvin Ichsan Muhammad Nurjaman, Ichsan Muhammad Ida Farida Imran, Jovanska Arfianda Ira Fachira Kartika, Kristi Kaustubh Virkar Ka’bah, Indi Rafiyal Koconingrahayu, Dewi Wahyu Limawan, Alvin Nathanael Maharatie, Andhiny Puspa Mangngalle, Riska Indriyani Mohamad Toha Mustika Sufiati Purwanegara Nabila Syahputri, Nabila Nabilah Setiawan, Adelia Natawiria, Nikolas Dalle Bimo Noorfazia Indriani, Delvina Nurfatiasari, Safrani Nusantara, Bambang D.A. Pardede, Bonita Praditya Dwi Wicaksono, Praditya Dwi Pratiwi, Lintang Primadana, Ligasyah Arnanda Putri, Marsha Rachmanda Putri, Nadila Vedania Rachmanda Putri, Marsha Raden Roro Shafira Meisy Sudarsono Rahmandi*, Dwinan Ramadhany, Fitri Ramdani, Muhammad Abdilah Rasyida, Reyna Aszzura Renaldo Wijaya, Renaldo Reza Ashari Nasution Rima Elya Dasuki Sadri, Ilman Sahara, Shifa Hustima Salsabila, Regina Setiawan, Margareth Shubhi, Kannida Puspa Siara, Sabina Sihotang, Davy Andriansyah H Sofyan, Mahardhika Dwi Ananta Sunanta, Grace Rosaline Syafira Rachmat, Shifa Tarigan, Renalta Teresia Debby Thalib, Karimah V. J. Wisnu Wardhono Wahyu Apriyantopo Wahyudi, Setto Lintang Agung Wenty Gafrina Martin, Wenty Gafrina Wibowo, Annisha Ananda Putri Widyaputri, Naja Ghassani Widyasthana, G.N. Sandhy Yuliana, Putri Dewi