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All Journal JURNAL ILMU EKONOMI & SOSIAL Musamus Journal of Business & Management Musamus Accounting Journal JURNAL PEMASARAN KOMPETITIF Musamus Devotion Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan ECONOMIST: Jurnal Ekonomi dan Bisnis
Parapaga, Florentina Blandina
Univeritas Musamus
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Musamus Journal of Business

 1 
Analisis Kualitas Produk Dan Harga Untuk Meningkatkan Kepuasan Pelaggan Mobil Colt Diesel Muhammad Awal; Florentina Blandina Parapaga
Musamus Journal of Business & Management Vol 4 No 1 (2021): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.4154

Abstract

This study intends to find out how much influence product quality and price have in increasing customer satisfaction for Colt Diesel Cars in Merauke Regency. The method used is a quantitative method. This study uses multiple regression analysis because it has more than one independent variable, namely product quality and price, while the dependent variable is customer satisfaction. This study used as many as 82 respondents. The data processing of the results of the questionnaire distribution was carried out using SPSS. The results of the tests that have been carried out explain that product quality has a positive and significant effect on customer satisfaction, while price has no effect on customer satisfaction because it does not have a significant value.
Pengaruh Brand Image Dan Brand Trust Terhadap Loyalitas Pengguna Helm KYT Muhammad Awal; Aldisa Arifudin; Florentina B Parapaga
Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v5i01.4866

Abstract

The purpose of this research is to examine the impact of brand trust and brand image on the brand loyalty of KYT brand helmet consumers in the city of Merauke. The technique employed is a quantitative method. The sample for this research was comprised of 70 persons, and the respondents had to be KYT helmet users who reside in Merauke and its surroundings, are at least 17 years old, and have made at least one repeat purchase. The program SPSS version 25 is used to do multiple regression analysis as the analysis methods. In hypothesis testing, the results obtained are 0.04 < from a significant level of 0.05, then brand image has a significant effect on loyalty, while 0.001 < from a significance level of 0.005 means brand trust has a significant influence on customer loyalty. Furthermore, by using the f test obtained 0.001 < from the significance level of 0.005 then brand image and brand trust simultaneously affect loyalty. The results indicated that brand image and brand trust had an influence on customer loyalty, either concurrently or partially, with a magnitude of 76.3% and the remaining 23.7% affected by variables not researched in this research
Analisis Kualitas Produk Dan Harga Untuk Meningkatkan Kepuasan Pelaggan Mobil Colt Diesel Muhammad Awal; Florentina Blandina Parapaga
Musamus Journal of Business & Management Vol 4 No 1 (2021): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.4154

Abstract

This study intends to find out how much influence product quality and price have in increasing customer satisfaction for Colt Diesel Cars in Merauke Regency. The method used is a quantitative method. This study uses multiple regression analysis because it has more than one independent variable, namely product quality and price, while the dependent variable is customer satisfaction. This study used as many as 82 respondents. The data processing of the results of the questionnaire distribution was carried out using SPSS. The results of the tests that have been carried out explain that product quality has a positive and significant effect on customer satisfaction, while price has no effect on customer satisfaction because it does not have a significant value.
Efektifitas WOM Sebagai Strategi Dalam Mempengaruhi Keputusan Pembelian Konsumen CV. Aderaa Bersama Parapaga, Florentina Blandina; Rahayu, Widya; Abdullah, Abdullah
Musamus Journal of Business & Management Vol 7 No 1 (2024): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v7i1.6439

Abstract

Komunikasi menjadi suatu hal penting dalam menentukan keberhasilan suatu usaha, sesuai dengan penelitian ini yang bertujuan untuk mengetahui efektifitas Word of Mouth terhadap keputusan pembelian pada CV. Aderaa Bersama, komunikasi Word of Mouth yang menjadi dasar konsumen dalam menentukan keputusan guna memilih produk atau jasa. Populasi pada penelitian ini menggunakan konsumen yang telah menggunakan jasa pada CV. Aderaa Bersama dengan teknik pengambilan sampel menggunakan simple random sampling. Penelitian yang dilakukan ini guna untuk melihat seberapa kuat hubungan antara variabel X dan Y sehingga dapat digunakan uji korelasi product moment. Metode yang digunakan pada penelitian ini menggunakan metode kuantitatif dengan analisis instrumen uji validitas, uji reliabilitas, dan analisis data dengan uji hipotesis (uji t), uji determinasi (R square) dan mengukur efektivitas menggunakan uji korelasi menggunakan rumus product momen. Hasil dari uji korelasi product moment adalah 0,899 yang mana memiliki hubungan yang sangat kuat antara komunikasi Word of Mouth terhadap keputusan pembelian.
Co-Authors Abdullah Abdullah Abdullah Achmad Ridwan Deskana Achmad Ridwan Deskana Ahmad Rifqi Aldisa Arifudin Angga Pratama Apolinaris S. Awotkay Erick Ivan Gian Erick Ivan Gian Gian, Erick Ivan Gunardi I Putu Ajie Windu Kertayoga Ida Bagus Alit Ksama Putra Ida Bagus Made Widiadnya Irene Ipijei Kertayoga, I Putu Ajie Windu Kuntag, Jacobus Rico Luh Sri Kasih Maria Kaok Mensy Otelyo Kastanya Muhammad Awal Muhammad Awal Muhammad Refki Novesar Ni Nyoman Yulianthini Ni Nyoman Yulianthini Novesar, Muhammad Refki Novrina, Putri Dwi Putra, Ida Bagus Alit Ksama Putri Dwi Novrina RAHAYU, WIDYA Richard, Yumiad Fernando Risna Haryati Rizkiyah, Tiara Fitri Satria, Hendy Siamsa, Simon Sugiyanto Ikhsan Veranita, Mira Widiadnya, Ida Bagus Made