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All Journal PROSIDING SEMINAR NASIONAL AGRIBISNIS Buletin Anatomi dan Fisiologi (Bulletin of Anatomy and Physiology) Jurnal Review Pendidikan dan Pengajaran (JRPP) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Waradin Jurnal Indonesia Sosial Teknologi Journal of Social Commerce International Journal of Economic Entrepreneurship and Business Management Journal Social Civilecial Studi Administrasi Publik dan ilmu Komunikasi Adaptive Governance Research
Ardiyanti Ardiyanti
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal of Social Commerce

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Influencer Marketing Strategies for Customer Reacquisition in Large Corporations Ardiyanti, Ardiyanti
Journal of Social Commerce Vol. 3 No. 2 (2023): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v3i2.121

Abstract

The impact of credibility and quality content of influencers as key factors of customer recovery marketing in large firms is the topic of this research. In this research, data were collected with the use of quantitative research design where questionnaires were used to gather information from the marketing professionals and customers who are usually targeted by the influencer marketing campaigns. It is established that the variables  influencer credibility and content quality highly influence the rates of customer reacquisition. These audiences believed that information from trustworthy and knowledgeable influencers who also engage them positively will help appeal to their needs to come back for more of the client’s services. Relevant and engaging content boosts reacquisition attempts by creating high content quality. The use of real and influential persons, in combination with the generation of quality content showing the best repurchase rates. It is for these reasons that credibility and quality must be incorporated in influencer marketing campaigns to enhance customer reacquisition. The study offers practical implications for marketing practitioners that intend to improve their customer reacquisition efforts using influencer marketing.
Co-Authors A L Arika Maya Sari Achmad Husen Agus Yasin Ainun Mutmainna Alam, Kurniawati Aminuyati Andi Patotori Arismunandar Andi Rina Purnama Indah Baane, Wa Br Ginting, Nurcitra Rehulina Dendy Setyo Anggoro Devy, Arradina Zessa Dipanegara, Romy DWI YULIANTI Endang Saptiningsih Eti Winarti Haninda Bharata Hardiani Hardiani Heriyanto, Dedi Hikmah Sastia Dewi HM, Nurhayani Ihwan Mahmudi Kahfi, Fahrul Nadila, Nidya Nadrah El Hafidy Nur Illiyyin Akib Nurhasfiati Nurhasfiati Purwandari, Dian Alfia R. Rusli Rini Hamsidi Saputra, Muhammad Juharisman Sri Darmanti Sri Widodo Agung Suedy Sukanti, Lina Sulastri, Neneng Sutarman Sutarman Tina Yunarti Undang Rosidin Yuniarni Yusuf