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Widiastuti, Ni Putu
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Journal : Journal of Applied Management Studies

 1 
PENGARUH BRAND DAN HARGA TERHADAP TINGKAT HUNIAN KAMARDI DASH HOTEL SEMINYAK Ni Putu Widiastuti; Mutria Farhaeni; Yanti Elena Sari
Journal of Applied Management Studies Vol. 2 No. 2 (2021): Journal of Applied Management Studies (JAMMS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.467 KB) | DOI: 10.51713/jamms.v2i2.35

Abstract

This research aimed to analyze the influence of brand and price on room occupancy atDash Hotel Seminyak. The sample of this research is 60 respondents of guests at Dash Hotel Seminyakl. The Data sources used in this research are primary and secondary data. Data is analyzed using path analysis that is assisted with SPSS for Windows version 22. Data collection method in this research using interview method, by means of questionnaires with likert scale. The analytical technique used is multiple linier regression analysis. Results of statistical analysis known that the brand and price influenced on room occupancy at Dash Hotel Seminyak is 26,7%, based on hypothesis testing with the F and T testresults, it can be concluded that the brand and price simultaneously (together} and significantly influence on room occupancy with value of F-test is 10,402 and sig 0.000 and brand variable (X1) partially and significantly positive influenced on room occupancy (Y)with value of t-test is 2,298 and sig. 0,025 and price variable (X2) significantly positive influenced on room occupancy variable (Y) with value of ttest is 3,076 and sig. 0,003 at DashHotel Seminyak.
PENGARUH TINGKAT SUKU BUNGA, LEVERAGE, PROFITABILITAS, DAN LIKUIDITAS TERHADAP RETURN SAHAM: Studi Pada Perusahaan Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia Ni Putu Widiastuti; Surya Nugraha; Kadek Nanik Arismawati
Journal of Applied Management Studies Vol. 4 No. 1 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i1.62

Abstract

This study aims to analyze the influence of interest rates, leverage, profitability, and liquidity. This research was conducted at the Indonesia Stock Exchange in Banking Sector companies. The research design used in this study is quantitative. The sample uses the Purposive Sampling formula, namely 30 issuers, which are included in the banking sector companies that go public on the Indonesia Stock Exchange with an observation period of 3 (three) years from 2018 to 2020, so the amount of data used is 90 data. The analysis technique in this study used descriptive-comparative statistics, namely: the classical assumption test, multiple linear regression analysis, and the goodness of fit test. The results of the analysis show that 1) the interest rate has no effect on stock returns. 2) leverage has a positive and significant effect on stock returns. 3) profitability has a positive and significant effect on stock returns. 4) liquidity has a positive and significant effect on stock returns. This research provides considerations to investors in investing in the Indonesia Stock Exchange, especially in the banking sector.
DIGITAL MARKETING DAN PERANAN ELECTRONIC WORD OF MOUTH SERTA INOVASI PRODUK PARIWISATA PENGARUHNYA TERHADAP LOYALITAS WISATAWAN DI MUSEUM GEOPARK BATUR KINTAMANI Luh Kadek Budi Martini; Ni Putu Widiastuti; Komang Sri Wahyuni Prabawathi
Journal of Applied Management Studies Vol. 4 No. 2 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i2.77

Abstract

Batur Geopark is a geological tourism area located in Bangli Regency, Bali. This area is famous for its natural beauty, including Mount Batur which is the icon of the area. Another thing that attracts destinations in this area is the Batur Geopark Museum. Batur Geopark has long been a popular tourist destination. With this popularity, the visits to this destination area are quite high. Likewise, with the Batur Geopark Museum. With the high intention of tourists to visit, it is necessary to make efforts to maintain tourist loyalty. The purpose of this study was to analyze the effect of digital marketing, e-word of mouth, product innovation on the loyalty of Batur Geopark museum tourists. The location of this research is the Batur Kintamani Geopark Museum located on Jalan Raya Penelokan, Kintamani, Bangli, Bali Province. The method of determining the sample using random sampling with the slovin formula, with a total sample of 100 respondents. The data collection method in this study used a questionnaire with a scale likert (5 scale). The data analysis technique used is multiple linear regression analysis. The results showed that digital marketing has a positive and significant effect on tourist loyalty. The role of e-WOM has a positive and significant effect on tourist loyalty. Tourism product innovation has a positive and significant effect on tourist loyalty. Digital marketing, the role of e-WOM and tourism product innovation have a positive and significant effect on tourist loyalty.
Co-Authors , I Wayan Astawa Andre Adi Rizky Merta Wijaya Farhaeni, Mutria Gerson Feoh Guntar, Elsita Lisnawati HISAM ABDILLAH BAIHAKI I Gede Agus Suardana Putra JB. Widiyanto Setiawan Kadek Ayu Surya Dewi Kadek Nanik Arismawati Komang Sri Wahyuni Prabawathi Luh Kadek Budi Martini Lusia Vreyda Adveni Maramba, Imanuel Milka Taebenu Mutria Ferhaeni Ni Kadek Dwipayani Lestari Ni Ketut Juliantini Ni Komang Prasiani Ni Luh Gde Novitasari, Ni Luh Gde Ni Luh Putu widhiastuti, Ni Luh Putu Prami, Anak Agung Istri Dyah Prami, Anak Agung Istri Ngurah Dyah Prastyandhari, I Gusti Ayu Ika Monika Putu Ade Wijana Putu Diah Mayanti Putu Esa Junita Sari Sembiring, M.Si, Dr. Ejasa Surya Nugraha UDAYANA, PUTU SUWECA NATA Wijana, Putu Ade Wijaya, Komang Alit Yanti Elena Sari