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All Journal ETIKONOMI Journal of Economic, Bussines and Accounting (COSTING) JASF (Journal of Accounting and Strategic Finance) Management Studies and Entrepreneurship Journal (MSEJ) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Abdi Masyarakat Indonesia ProBisnis : Jurnal Manajemen Jurnal Pengabdian Multidisiplin Penamas: Journal of Community Service Jurnal Ilmiah Akuntansi dan Keuangan Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Koesoemasari, Dian Safitri Pantja
Fakultas Ekonomika Dan Bisnis, Universitas Wijayakusuma Purwokerto, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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DIGITAL MARKETING UNTUK MENINGKATKAN KINERJA USAHA MIKRO KECIL DAN MENENGAH Dian Safitri Pantja Koesoemasari; Cahyaningtyas Ria Uripi; Santi Suciningtyas
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2022): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56681/wikuacitya.v1i1.29

Abstract

Tujuan pengabdian untuk memberikan pengetahuan dan wawasan tentang bauran pemasaran dan digital marketing untuk meningkatkan kinerja Usaha Mikro Kecil dan Menengah di Desa Karangkemiri Kecamatan Wanadadi Kabupaten Banjarnegara. Kegiatan pengabdian pada masyarakat dilaksanakan oleh Tim Pengabdian pada Masyarakat Fakultas Ekonomika dan Bisnis Universitas Wijayakusuma Purwokerto berupa pemberian pelatihan pada pemilik Usaha Mikro Kecil dan Menengah di Desa Karangkemiri, Wanadadi, Banjarnegara. Dalam memberikan pelatihan, metode yang dilakukan adalah ceramah praktek langsung, membuka diskusi dan tanya jawab dengan melibatkan peserta secara aktif dengan komunikasi dua arah tentang bauran pemasaran dan digital marketing untuk meningkatkan kinerja dan serta pelatihan pengembangan produk, penentuan harga jual, pengepakan dan pemberian merek serta pemasaran digital melalui sosial media dan market place. Dengan adanya pelatihan ini mereka terdorong untuk lebih kreatif membuat produk, menetukan harga jual dengan benar dan menggunakan media online untuk melakukan promosi karena telah mendapatkan pengetahuan tentang strategi bauran pemasaran dan digital marketing. Pemberian merek, pengepakan, promosi penjualan menggunakan internet menjadi faktor penting bagi pelaku usaha dalam memasarkan produknya. Hubungan yang baik pelaku usaha dengan penyalur menjadi hal yang sangat penting bagi keberhasilan kinerja pemasaran.
Revealing the Investment Interests of Part-Time Working Students: Implications for Financial Literacy and Behavior Koesoemasari, Dian Safitri Pantja; Surveyandini, Mayla; Putri, Juvita Ananda; Janah, Anisa Aulia
JASF: Journal of Accounting and Strategic Finance Vol. 6 No. 2 (2023): JASF (Journal of Accounting and Strategic Finance) - December 2023
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v6i2.481

Abstract

This study aims to explore the factors affecting the investment interest of part-time students at the Faculty of Economics and Business, Wijayakusuma University, Purwokerto. A total of 177 respondents were selected using the snowball sampling technique, and the data were analyzed through multiple linear regression with the step-wise method, utilizing Jamovi software. The findings indicate that both financial literacy and financial behavior have a significant positive impact on investment interest, with a significance level of 1%. In contrast, the income variable does not show a significant effect on investment interest. Three regression models were evaluated, all of which demonstrated a strong goodness of fit. The model with the best explanatory power reveals that students' investment interest is primarily influenced by their financial literacy and behavior, rather than their income. These results highlight the need for enhancing financial literacy and behavior through formal education and training programs, in order to boost investment interest among students.
Intention to Use Digital Payment on Traditional Market: Unified Theory Approach Koesoemasari, Dian Safitri Pantja; Surveyandini, Mayla; Ananda Putri, Juvita; Romadhon, Sahrul
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 24 No. 1 (2025): Fokus Bisnis (On Process)
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/00w4zr48

Abstract

The success of the national cashless action will occur if all levels of society are familiar with and interested in using it, especially at the most basic level, thats a traditional-markets. The theory used to explain is the unified theory of acceptance and use technology (UTAUT). UTAUT is more appropriate to use because it can explain the use of digital payments voluntary and mandatory. The population in this study were merchant in the Pasar Manis Purwokerto, totalling 512 merchants. The minimum research sample based on Isaac and Michael was obtained as many as 220 respondents, while the data processed were 222 respondents. Data were analysed using multiple linear regression. The results of this study can only prove that performance expectancy has a significant positive effect and social influence has a significant negative effect on the intention to use digital payments. These results illustrate that traditional market traders are still in the ‘early adopter’ stage in accordance with one of the supporting theories of UTAUT, namely the technology acceptance model (TAM). Social influence has a negative effect coming from buyers and people around traders not forcing them to use the digital payment.
Remaja visioner: Mengenal investasi dan mengelola keuangan remaja di SMK TAMTAMA 2 Sidareja Setiawan, Gawik; Suzana, Andhi Johan; Koesoemasari, Dian Safitri Pantja
Penamas: Journal of Community Service Vol. 6 No. 1 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i1.2754

Abstract

This community service program aimed to enhance students’ financial literacy and understanding of early investment at SMK Tamtama 2 Sidareja. The program was implemented using a participatory and contextual approach that comprised the stages of planning, implementation, and evaluation. The activities were conducted through material delivery, interactive discussions, and simple financial simulations. Program evaluation was conducted using pre- and post-test instruments to measure changes in participants’ understanding. The results indicated an average increase of 34% in students’ knowledge related to financial literacy concepts, pocket money management, and investment awareness. In addition to cognitive improvement, the program fostered students’ awareness of more rational financial behaviour, as reflected in their intentions to save and to control their consumption habits.
Pengaruh Literasi Keuangan, Inklusi Keuangan, Aplikasi Keuangan Digital, Pendapatan dan Gaya Hidup terhadap Perilaku Menabung Generasi Z di Purwokerto Nadiati, Marlia Neni; Koesoemasari, Dian Safitri Pantja; Nirmala, Nirmala
ProBisnis : Jurnal Manajemen Vol. 17 No. 2 (2026): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of financial literacy, financial inclusion, digital financial applications, income, and lifestyle on the saving behavior of Generation Z in Purwokerto. Saving behavior among the younger generation has shifted significantly, driven by rapid technological advancements and the emergence of digital financial platforms that simplify access to savings and investment instruments. Employing a quantitative approach, this research utilized a survey method with questionnaires distributed to 100 respondents selected via accidental sampling. Data were analyzed using multiple linear regression. The results indicate that financial literacy, financial inclusion, digital financial applications, and income have a positive and significant impact on saving behavior. Conversely, a consumptive lifestyle was found to have a negative and significant effect. These findings suggest that enhancing financial knowledge, expanding inclusion, and leveraging digital tools are essential for improving the saving habits of Generation Z, while a high level of consumerism remains a primary barrier to financial discipline.
Pengaruh Literasi Keuangan, Motivasi Investasi, Persepsi Risiko, Pengaruh Sosial, dan Modal Minimal terhadap Minat Investasi Saham pada Generasi Z Azizah, Luthfi Nur; Rokhayati, Isnaeni; Koesoemasari, Dian Safitri Pantja
ProBisnis : Jurnal Manajemen Vol. 17 No. 2 (2026): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of financial literacy, investment motivation, risk perception, social influence, and minimum capital on stock investment interest among Generation Z. The population consisted of 134 members of the Beginner Stock Investor Community in Purwokerto, and the sampling technique used was probability sampling with a simple random sampling method, resulting in 101 respondents. This research employed a quantitative approach using a survey method through the distribution of questionnaires, and the data were analyzed using multiple linear regression analysis. The results indicate that financial literacy, investment motivation, social influence, and minimum capital have a positive and significant effect on stock investment interest, while risk perception has a negative and significant effect on stock investment interest. The limitation of this study is that it was conducted only among members of the Beginner Stock Investor Community in Purwokerto, so the findings cannot be broadly generalized to all Generation Z individuals in other regions or communities with different characteristics.
Co-Authors Abdullah, Muhammad Ikbal Achadi, Ady Ananda Putri, Juvita Andhi Johan Suzana Andi Chairil Furqan Asri Ady Bakri Azizah, Luthfi Nur Cahyaningtyas Ria Uripi Diva Aulia Putri Doddy Setiawan Ervan Susilowati Gawik Setiawan Harsuti, Harsuti Herwiek Diah Lestari Irvan Fajar Satria Irwan Trinugroho, Irwan Isnaeni Rokhayati Jana Sandra Janah, Anisa Aulia Juvita Putri Ananda Mutiara Naomi Juliantika Nadiati, Marlia Neni Nirmala Nirmala Nirmala Nirmala, Nirmala Nugraha, Ginanjar Adi Pahlevi , Akabar Putri, Juvita Ananda Ratna Pujiastuti Ratna Pujiastuti Rizka Amalia Agustin Romadhon, Sahrul Santi Suciningtyas Satria, Irvan Fajar Sri Sundari Surveyandini, Mayla Suzana, Andhi Johan Syamsu Rijal Tommy Indra Gunawan Tulus Haryono Wardana, Rizyad Kusuma Wisnu Wijayanto Zumaeroh -