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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) JMM (Jurnal Masyarakat Mandiri) Iqtishoduna: Jurnal Ekonomi Islam Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Inovasi Ekonomi Jurnal Ilmiah Manajemen Kesatuan Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Dan Akuntansi Medan Jurnal Relasi Publik Jurnal Teknologi dan Sains Modern INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Fitriani Tobing
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh kualitas produk dan harga terhadap keputusan pembelian PT Sun Jaya Mandiri Kushendra, Viky Ade; Alfifto, Alfifto; Tarigan, Eka Setia Dewi; Darmansyah, Muthya Rahmi; Tobing, Fitriani
Jurnal Bisnis Mahasiswa Vol 6 No 2 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.1072

Abstract

Tujuan – Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh kualitas produk dan harga terhadap keputusan pembelian pada PT Sun Jaya Mandiri. Desain/metodologi/pendekatan – Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah pelanggan PT Sun Jaya Mandiri sebanyak 1.020 orang (data tahun 2024). Sampel ditentukan menggunakan teknik non-probability sampling dengan metode purposive sampling. Berdasarkan rumus Slovin dengan tingkat kesalahan 10%, diperoleh sampel sebanyak 91 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda melalui perangkat lunak SPSS. Temuan – Hasil penelitian menunjukkan bahwa secara parsial, kualitas produk dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap keputusan pembelian. Kualitas produk ditemukan memiliki kontribusi yang jauh lebih dominan dibandingkan dengan harga dalam memengaruhi keputusan pelanggan. Keterbatasan penelitian – Penelitian ini terbatas pada dua variabel independen (kualitas dan harga) dengan tingkat presisi sampel sebesar 10%. Penelitian mendatang disarankan untuk memperluas cakupan variabel, seperti citra merek atau layanan purna jual, serta menggunakan tingkat kesalahan yang lebih kecil untuk meningkatkan akurasi data. Implikasi – Manajemen PT Sun Jaya Mandiri sebaiknya memprioritaskan pemeliharaan dan peningkatan standar kualitas produk karena merupakan faktor penentu utama bagi konsumen. Meskipun demikian, strategi penetapan harga tetap perlu dioptimalkan agar tetap kompetitif dan tidak menjadi penghambat bagi konsumen dalam melakukan transaksi. Kebaruan – Penelitian ini memberikan gambaran spesifik mengenai perilaku konsumen pada sektor bisnis PT Sun Jaya Mandiri pada tahun 2024, di mana terdapat pergeseran preferensi konsumen yang lebih mengutamakan aspek kualitas di atas sensitivitas harga.
THE TRIAD OF MARKETING SUCCESS: PRODUCT INNOVATION, CUSTOMER ENGAGEMENT, AND MARKET PENETRATION Adelina Lubis; Era Purike; Muhamad Stiadi; Loso Judijanto; Fitriani Tobing
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 8 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the interplay of three critical variables that shape marketing success: product innovation, customer engagement, and market penetration. In the dynamic landscape of contemporary business, organizations must adeptly navigate these factors to thrive. The study employs a comprehensive analysis of various industries to elucidate the impact and significance of each variable on overall marketing performance. The first variable, product innovation, is examined through its role in enhancing competitiveness and meeting evolving consumer demands. The research sheds light on how innovation catalyzes sustained market relevance by investigating successful case studies and strategies. The second variable, customer engagement, is explored as a critical driver of brand loyalty and customer satisfaction. The study delves into the strategies employed by leading companies to foster meaningful connections with their customer base, emphasizing the reciprocal relationship between engagement efforts and positive marketing outcomes. The third variable, market penetration, is investigated regarding market expansion and increased product/service adoption. The research scrutinizes effective penetration strategies and their implications for market share growth. This study contributes to a holistic understanding of marketing dynamics, offering insights for businesses to optimize their approaches. By recognizing the interconnectedness of product innovation, customer engagement, and market penetration, organizations can formulate more effective marketing strategies to achieve sustainable success.
MODEL PEMBERDAYAAN MASYARAKAT BERBASIS POTENSI LOKAL UNTUK PENINGKATAN KESEJAHTERAAN KELOMPOK TANI Sahir, Syafrida Hafni; Parulian, Tohap; Tobing, Fitriani
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 2 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i2.37926

Abstract

Abstrak: Desa Sei Mencirim menghadapi ancaman limbah domestik dan stagnansi ekonomi akibat tingginya biaya pupuk kimia. Kegiatan PKM ini memberdayakan 35 petani Kelompok Tani Mitra melalui implementasi metode pengolahan sampah Takakura. Metodologi yang digunakan adalah monitoring CIPO (Context, Input, Process, Output) yang diintegrasikan dengan prinsip Triple Bottom Line. Evaluasi program dilakukan secara komprehensif melalui observasi lapangan, wawancara mendalam, serta pengukuran pre-test dan post-test untuk menilai kapasitas peserta. Indikator keberhasilan mencakup penurunan volume sampah organik rumah tangga, peningkatan kompetensi pengomposan, dan efisiensi biaya produksi pertanian. Hasilnya, mitra mampu memproduksi kompos mandiri dan mengurangi ketergantungan pada pupuk kimia. Kesimpulan, pemberdayaan berbasis potensi lokal yang dikelola secara sistematis melalui model CIPO mampu menciptakan dampak positif yang berkelanjutan bagi kelestarian lingkungan dan kemandirian ekonomi desa. Temuan ini menegaskan bahwa pemberdayaan berbasis potensi lokal yang dikelola secara sistematis dan terintegrasi mampu menghasilkan dampak lingkungan, sosial, dan ekonomi secara simultan serta berkelanjutan bagi masyarakat desa.Abstract: Sei Mencirim Village faces environmental threats from domestic waste and economic stagnation due to high chemical fertilizer costs. This community service project empowers 35 farmers from the Farmer groups by implementing the Takakura composting method. The methodology employs CIPO (Context, Input, Process, Output) monitoring integrated with Triple Bottom Line principles. Program evaluation was conducted through field observations, in-depth interviews, and pre-test/post-test measurements to assess capacity building. Success indicators include reduced organic waste, enhanced composting skills, and agricultural production cost efficiency. Results show that partners can now produce compost independently, significantly reducing household waste and chemical fertilizer dependency. In conclusion, systematic local-based empowerment using the CIPO model fosters sustainable environmental conservation and rural economic independence. These findings confirm that systematic and integrated local-based empowerment effectively generates simultaneous and sustainable environmental, social, and economic impacts for rural communities.
Co-Authors Adelina Lubis Afrida, Desri Ahmad Rafiki Al Hayyan, Mutiara Alfifto Amanda Azzam, Abdul Zagi Dahrul Siregar Dwita Sakuntala Eka Dewi Setia Tarigan Era Purike Era Purike EraPurike EraPurike EraPurike EraPurike Fajrillah, Raja Finta Aramita Hendy Hendy Hery Syahrial Hidayat, Sutan Emir Hutagalung, Mhd Rezi Ramadhan Ihsan Effendi Indawati Lestari Irwan Mohd Subri kesumah, priatna Kezia Karina Perangin Angin Komeel Karisma Kushendra, Viky Ade Linda Lores Loso Judijanto Melany Mentari, Nabilla Muhamad Stiadi Muhammad Dharma Tuah Putra Nasution Muhammad Naufal Fildza Daulay Muhammad Yunus Muthya Rahmi Darmansyah Nur Azizah Nur Azizah Nur Azizah Nuryana, Tri Pananjung, AlFatih Gessan Prayoga, Yordan Priatna Kesumah priatna kesumah Retnawati Siregar Riska Handayani Riza Fanny Meutia Royani , Ida Sahuli, Arbi Muzakki Sarumaha, Didit Ekosafrial Subri, Irwan Mohd Sutan Emir Hidayat Syafrida Hafni Sahir Tarigan, Eka Setia Dewi Tohap Parulian Valensia Yeovin Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Yesika Emelia Girsang Yossie Rossanty