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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Iqtishoduna: Jurnal Ekonomi Islam Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Inovasi Ekonomi Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Dan Akuntansi Medan Jurnal Relasi Publik Journal of Innovative and Creativity Jurnal Teknologi dan Sains Modern Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Fitriani Tobing
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Produk Nivea Bodylotion Sarumaha, Didit Ekosafrial; Tobing, Fitriani; Darmansyah , Muthya Rahmi; Royani , Ida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.867

Abstract

The purpose of this study was to determine and analyze the influence of celebrity endorsers and brand image on purchasing decisions for Nivea Body Lotion Products. The population in this study were consumers who purchased Nivea Body Lotion Products, where the sample taken was 93 consumers using the Slovin formula. The data collection technique used in this study was by distributing questionnaires. The analysis technique used in this study was multiple linear regression, partial test (t-test), simultaneous significance test (F-test) and coefficient of determination.The results of the study showed that the variables celebrity endorser and brand image influenced purchasing decisions for Nivea Body Lotion Products. With F count (134.533)> F table (3.1) with a significance level of 0.000. Furthermore, the R Square value is 0.758 which means that there is a relationship between celebrity endorsers and brand image on purchasing decisions, while for R Square it is 0.749 or 74.9% which means that there is an influence of celebrity endorsers and brand image on purchasing decisions, while the remaining 25.1% is another variable that was not studied
Pengaruh Brand image Dan Perilaku Konsumen Terhadap Keputusan Pembelian Mie Ayam Sinar Utama Hutagalung, Mhd Rezi Ramadhan; Rafiki , Ahmad; Tarigan , Eka Dewi Setia; Tobing, Fitriani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1267

Abstract

This study aims to determine "The Influence of Brand Image and Consumer Behavior on Purchasing Decisions of Mie Ayam Sinar Utama". This type of research is associative, namely a study that is to find out whether there is a relationship between two variables, where the variables are measured using a Likert scale. The population in this study were consumers at Mie Ayam Sinar Utama Medan with a sample of 96 respondents taken from some consumers from the existing population. And by using the Slovin formula technique. Data processing was carried out using SPSS software, with descriptive analysis and multiple regression analysis hypothesis testing. Based on the results of the t test, it can be seen that the t count on the brand image variable of 3,749 is greater than the t table of 1,984 with a probability of t, namely sig 0.000, smaller than the significance of 0.05..Based on these values, the brand image variable has a positive and significant effect on purchasing decisions. In the t-count variable of 4,788 and t-table of 1984 with a probability of t, namely sig 0.000, which is smaller than the significance limit of 0.05, the Consumer Behavior variable partially has a positive and significant effect on the purchasing decision variable. Based on the results of the F test, the F-count value of 31,247 with sig 0.000 <0.05 indicates that Ho is rejected and Ha is accepted, meaning that brand image and Consumer Behavior simultaneously have a positive and significant effect on purchasing decisions.
THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE, AND LOCATION ON REPURCHASE INTENTION AT SARUNECOFFEE AND EATERY IN KARO REGENCY Kezia Karina Perangin Angin; Alfifto; Wan Rizca Amelia; Indawati Lestari; Fitriani Tobing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.922

Abstract

This study aims to determine the effect of experiential marketing, store atmosphere and location on repurchase interest at Sarune Coffee and Eatery in Karo Regency. This study uses a descriptive research type with a quantitative approach, which uses a multiple linear regression method with the SPSS 23 program. Data collection through the distribution of questionnaires. The population of this study is everyone who has been a consumer at Sarune Coffee and Eatery in Karo Regency with a sample of 99 respondents. The sampling technique uses Nonprobability Sampling, with a purposive sampling method. Data analysis techniques are carried out using instrument tests, classical assumption tests, statistical tests and hypothesis tests. Based on the research results, it shows that (1) Experiential Marketing has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (2) Store Atmosphere has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (3) Location has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, and (4) Experiential Marketing, Store Atmosphere and Location simultaneously have a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency.
Pengaruh Hedonic Shopping Value, Shopping Lifestyle, dan Gamification terhadap Impulse Buying pada Generasi Z Pengguna Tiktok Shop di Kota Kabanjahe Afrida, Desri; Darmansyah, Muthya Rahmi; Amelia, Wan Rizca; Tobing, Fitriani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2275

Abstract

This study aims to determine: The Influence of Hedonic Shopping Value, Shopping Lifestyle, and Gamification on Impulse Buying in Generation Z TikTok Shop Users in Kabanjahe City. The research method used in this study is quantitative. By distributing questionnaires to 390 generation Z respondents in Kabanjahe City. The data analysis technique uses multiple linear regression. With the results of the study. (X1) Hedonic Shopping Value, has a significant effect on Impulse Buying. This can be seen from the significant value (0.001) <0.10 and t-count (3.497)> compared to t-table (1.649). (X2) Shopping Lifestyle has a significant effect on Impulse Buying. This can be seen from the significant value (0.000) <0.10 and t-count (10.018)> compared to t-table (1.649). (X3) Gamification does not have a significant effect on Impulse Buying. This can be seen from the significant value (0.808) > 0.10 and the t-count (0.243) < compared to the t-table (1.649) (4) that (Hedonic Shopping Value, Shopping Lifestyle, and Gamification) simultaneously are significant towards Impulse Buying, as can be seen from the F-count > F-table and the level of significance (0.000) < 0.10
THE IMPACT OF ADVERSITY QUOTIENT, ENTREPRENEURSHIP EDUCATION AND SELF CONFIDENCE ON ENTREPRENEURSHIP INTEREST (CASE STUDY ON STUDENTS OF FACULTY ECONOMICS AND BUSINESS UMN AL-WASHLIYAH) Muhammad Naufal Fildza Daulay; Muthya Rahmi Darmansyah; Fitriani Tobing; Riza Fanny Meutia
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2448

Abstract

This study aims to determine the impact of adversity quotient, entrepreneurship education, and self confidence on entrepreneurship interest (case study on students of Faculty of Economics and Business UMN Al-Washliyah). This study is expected to be useful and provide an idea of the extent to which adversity quotient, entrepreneurial education and self confidence can affect entrepreneurship interest. To foster entrepreneurship interest in the students, they must have an adversity quotient self confidence, and the lecturers are expected to be able to provide entrepreneurial education that is able to make students interested in doing entrepreneurship activities. Through entrepreneurial education, students will open their insights about how entrepreneurial means. Respondents in this study were 87 students consisting of students of Management and Accounting Departement in Faculty of Economics and Business UMN Al-Washliyah. The research method using Multiple Linear Regression Analysis Method to perform the data analysis. The results showed that adversity quotient, entrepreneurship education and self confidence gives a positive and significant impact to cultivate the entrepreneurship interest for students of faculty economics and business UMN Al-Washliyah
Overview of Halal Cosmetics in a Decade: A Bibliometric Analysis Suryani, Wan; Subri, Irwan Mohd; Rafiki, Ahmad; Tobing, Fitriani; Hidayat, Sutan Emir
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 14 No. 1 (2022)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v14i1.23361

Abstract

This article applies bibliometric analysis to examine existing works and literature on Halal Cosmetics to explore the concept’s evolving journey since its emergence. This study applies bibliometric approaches such as citation, co-citation, and co-occurrence of author keywords based on a bibliometric analysis of 137 publications extracted from the Scopus database between 2004 and September 2021. This research examines and elaborates the kind and direction of research on Halal cosmetics undertaken over the last few decades. It also identifies the most influential writers, journals, institutions, and countries concerning Halal cosmetics. This study might provide academics and practitioners with detailed insights into the Halal cosmetics concepts, which can subsequently be used as a reference for strategic efforts. AbstrakArtikel ini menerapkan analisis bibliometrik untuk mengkaji karya dan literatur yang ada tentang kosmetik halāl untuk mengeksplorasi perjalanan konsep yang berkembang sejak kemunculannya. Penelitian ini menggunakan pendekatan bibliometrik seperti sitasi, co-citation, dan co-occurrence 137 publikasi yang diambil dari database Scopus antara tahun 2004 dan September 2021. Penelitian ini mengkaji dan menguraikan jenis dan arah penelitian tentang kosmetik halāl yang dilakukan selama beberapa dekade terakhir serta mengidentifikasi penulis, jurnal, institusi, dan negara paling berpengaruh tentang kosmetik halāl. Analisis SWOT singkat termasuk dalam penelitian ini. Kajian ini memberikan wawasan yang mendetail kepada akademisi dan praktisi tentang konsep kosmetik halāl, yang selanjutnya dapat digunakan sebagai referensi untuk upaya-upaya strategis.
The Influence Of Entrepreneurship Spirit And Entrepreneurship Value On Business Success In Tembung Bersatu Percut Sei Tuan Dahrul Siregar; Retnawati Siregar; Fitriani Tobing; Linda Lores
Jurnal Manajemen Dan Akuntansi Medan Vol. 8 No. 1 (2026): Jurnal Manajemen Dan Akuntansi Medan Januari 2026
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v8i1.7660

Abstract

The purpose of this study was to determine and analyze the influence of entrepreneurial spirit and entrepreneurial values ??on business success in UKM Tembung Bersatu, Percut Sei Tuan District. The research method used is exploratory research, where variables are measured using a Likert scale. Methods of data collection is done by interview (interview), with a list of statements (Questioner) and study documentation. The population in this study were all Tembung Bersatu UKM. totaling 40 SMEs. Sampling using saturated sampling method or better known as a census. In this study, the population was relatively small, namely 40 people. Processing data using SPSS software version 23, with descriptive analysis and hypothesis testing multiple regression analysis. The results showed that partially or simultaneously the variables of entrepreneurial spirit and entrepreneurial value had a positive and significant effect on business success in Tembung Bersatu SMEs, Percut Sei Tuan sub-district
The Influence of Brand Image and Online Customer Reviews on Online Fashion Product Purchase Decisions on Shopee among Students of the Faculty of Economics, Santo Thomas Catholic University, Medan Hezron Apriadi Situmorang; Riza Fanny Meutia; Adelina Lubis; Fitriani Tobing
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3831

Abstract

This study aims to determine the effect of Brand Image and Online Customer Reviews on Online Fashion Product Purchase Decisions on Shopee. The type of research used is associative research with a quantitative approach. The population in this study was 380 people, determined by a purposive sampling technique, with a sample size of 79 people using the Slovin formula. Data collection was carried out through questionnaires and data processing using SPSS software. From partial testing, the T test showed that t count (2.644) > t table (2.011), with a significance level of 0.000 > 0.05, proving that brand image has a positive and significant effect on purchasing decisions. And in the online customer review variable, the t count value (4.441) > t table (2.011) with a significance level of 0.000 > 0.05, proving that online customer reviews have a positive and significant effect on purchasing decisions. F test shows that F count is 67.177 > 3.11 (F table), so it can be concluded that simultaneously brand image and online customer review variables have a positive and significant effect on purchasing decisions. From the discussion of multiple linear regression, Y = 9.005 + 0.448X1 + 0.495X2. It can be concluded that brand image and online customer reviews have a positive and significant effect on purchasing decisions for fashion products among students of the Faculty of Economics, Santo Thomas Catholic University, Medan. The coefficient of determination (R2) of 0.799 means that purchasing decisions can be explained by brand image and online customer reviews by 63.9% while another 36.1% can be explained by other factors not examined in this study.
Peran Kecerdasan Buatan (Artificial Intelligence/AI) dalam Pengembangan Produk Ramah Lingkungan Al Hayyan, Mutiara; Nuryana, Tri; Azzam, Abdul Zagi; Prayoga, Yordan; Sahuli, Arbi Muzakki; Tobing, Fitriani
Jurnal Teknologi dan Sains Modern Vol. 2 No. 6 (2025): November-Desember
Publisher : CV. Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/jtsm.v2i6.683

Abstract

Perubahan iklim dan degradasi lingkungan menuntut industri untuk beralih menuju keberlanjutan. Penelitian ini bertujuan untuk menganalisis peran kecerdasan buatan (Artificial Intelligence/AI) dalam pengembangan produk hijau (green product). Metode yang digunakan adalah kualitatif dengan pendekatan literature review terhadap artikel-artikel ilmiah yang relevan. Hasil penelitian menunjukkan bahwa AI memainkan peran krusial dalam berbagai aspek pengembangan produk hijau: mulai dari peningkatan efisiensi manufaktur, inovasi material ramah lingkungan, optimalisasi sektor pertanian dan energi, hingga strategi pemasaran hijau. AI tidak hanya meningkatkan produktivitas faktor total hijau, tetapi juga memengaruhi niat beli konsumen dan kinerja Environmental, Social, and Governance (ESG) perusahaan. Namun, penerapan AI juga menghadapi tantangan seperti risiko privasi dan potensi penyalahgunaan dalam praktik greenwashing. Kesimpulannya, integrasi AI dan green innovation merupakan sinergi strategis untuk mencapai pembangunan berkelanjutan.
Analysis of Factors Affecting the Intention to Buy Halal Cosmetics Fitriani Tobing; Raja Fajrillah; Amanda; Melany
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 4 (2024): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i4.2017

Abstract

The halal lifestyle trend is rapidly growing around the world. With the increasing number of Muslims population, the demand for halal products is also increasing. This study aiming to analyze the factors that influence consumer purchase intention towards halal cosmetic products. The factors used are product knowledge, religiosity, and Islamic advertising ethics. This research was conducted at the State Islamic University of North Sumatra by distributing questionnaires to 90 students. The data were processed using descriptive analysis and Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The research results show that product knowledge, religiosity, and Islamic advertising ethics have a significant positive influence on the intention to purchase halal cosmetics. A person's knowledge of a product is accompanied by their adherence to religion, US well US cosmetics advertising which applies the ethical values of Islamic advertising which causes an increase in purchase intention. This research provides a more comprehensive understanding of consumer behavior related to halal products. The The results of this study are also useful for stakeholders of the halal cosmetics industry and researchers interested in this field. Future research can explore other factors that influence Muslim consumers' purchase intention towards halal cosmetics.
Co-Authors Adelina Lubis Afrida, Desri Ahmad Rafiki Al Hayyan, Mutiara Alfifto Amanda Amanda Azzam, Abdul Zagi Dahrul Siregar Dwita Sakuntala Eka Dewi Setia Tarigan Era Purike Era Purike EraPurike EraPurike EraPurike EraPurike Fajrillah, Raja Finta Aramita Hendy Hendy Hery Syahrial Hezron Apriadi Situmorang Hidayat, Sutan Emir Hutagalung, Mhd Rezi Ramadhan Ihsan Effendi Indawati Lestari kesumah, priatna Kezia Karina Perangin Angin Komeel Karisma Linda Lores Loso Judijanto Melany Melany Mentari, Nabilla Muhamad Stiadi Muhammad Dharma Tuah Putra Nasution Muhammad Naufal Fildza Daulay Muhammad Yunus Muthya Rahmi Darmansyah Nur Azizah Nur Azizah Nur Azizah Nuryana, Tri Pananjung, AlFatih Gessan Prayoga, Yordan Priatna Kesumah priatna kesumah Rahmadhani, Sari Nuzullina Raja Fajrillah Retnawati Siregar Riska Handayani Riza Fanny Meutia Royani , Ida Sahuli, Arbi Muzakki Sarumaha, Didit Ekosafrial Subri, Irwan Mohd Syafrida Hafni Sahir Valensia Yeovin Wan Rizca Amelia Wan Suryani Yesika Emelia Girsang Yossie Rossanty