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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Research in English and Education Journal Jurnal Pengabdian Masyarakat Hablum Minannas International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Postgraduate Management Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Nusantara Berbakti Journal of Economics and Business (JECOMBI) JEKSya Jurnal Ekonomi dan Keuangan Syariah Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Journal of Sharia Business Management Indonesian Journal of Primary Education Jurnal Pengabdian Cendekia Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences
Muhammad Rahmat
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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THE INFLUENCE OF STORE ATMOSPHERE, BRAND IMAGE, AND PRICE ON PURCHASE DECISIONS AT BINGXUE CABANG AMPLAS. Mhd Rasyid Siddiq; Anggia Sari Lubis; Toni Hidayat; Muhammad Rahmat
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 1 (2025): 9th IHERT (2025): IHERT (2025) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i1.464

Abstract

The research aims to determine and analyze the influence of store atmosphere, brand image, and price on purchasing decisions at Bingxue Cabang Amplas. The method used in this research is quantitative. The population in this research consists of consumers who made purchases at Bingxue Cabang Amplas from March to July, totaling 577 consumers. The sample was taken using the Slovin formula, resulting in a total of 85 consumers as respondents who made purchases at Bingxue Cabang Amplas. The data collection technique in this research employed random sampling based on observation data, interviews, and questionnaires using a Likert scale for data measurement. The data analysis techniques included validity tests, reliability tests, and classical assumption tests. The data analysis method used was multiple linear regression with the help of the SPSS program. The results of this research show that, partially, store atmosphere has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, brand image, and price have a significant effect on purchasing decisions at Bingxue Cabang Amplas, with an Fcount value (5.836) > Ftable (2.716), and a significance value of 0.001 < 0.05.
Co-Authors AHMAD DAUD Alya Azizah Anggia Sari Lubis, Anggia Sari Aulia Ita Cahyani Burhanuddin Al-Butary Clarissa Tarigan Dilla Pratiwi Fadilanata Efendi Fahmi Anshari Nasution Frina Meylani Ghefira Nurfatimah Hablil Ikhwana Hadian, Arief Hendri Herman Hotma Rizky Putri Lubis Julianto Hutasuhut Kanaya Tri Nazwa Lukman Nasution Mhd Rasyid Siddiq Muhammad Hilman Fikri Muhammad Wahyu Muhidin, Deden Putri Anisa Putri Farida Hanum Padang Rapida Nuriana Reza Nurul Ichsan Rido Mukti Risna Dewi Rizky Delhiana Br. Bukit Rukmini Rukmini Sari Wulandari Sarinah br. Hasibuan Satriadi Satriadi Sharil Budiman Siti Nurhaliza SRI RAHAYU Tia Kirana Octavia Timothy Hutama tisrin maulina dewi Toni Hidayat Triwahyu Ningsih Wan Dian Safina Widyawati, Eny Yaumul Khair Afif Zulfiana Sessyka Putri Zulvian Anwar