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All Journal Jurnal Ilmiah Edunomika (JIE) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Kontigensi: Jurnal Ilmiah Manajemen JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Manajemen Widya Amerta Proceeding of The International Conference on Economics and Business Profit: Jurnal Manajemen, Bisnis dan Akuntansi Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Kabar Masyarakat Jurnal Informasi Pengabdian Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Master Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Dikmas Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Abdi Karya: Jurnal Pengabdian Kepada Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Ilmiah Manajemen Profetik
Westerini Lusdani
Universitas Kristen Indonesia Toraja, Sulawesi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pendampingan Pembukuan Sederhana dalam Meningkatkan Kapasitas Pengelolaan Usaha Pelaku UMKM Ekonomi Kreatif Wilma Dian Ardiyanti; Winta Panimba; Westerini Lusdani; Srisetyawanie Bandaso; Dian Intan Tangkeallo
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.4803

Abstract

Creative economy MSMEs in the creative sector drive local economic growth. Many business owners have failed to implement simple bookkeeping, resulting in a lack of structured financial record. Simple bookkeeping is essential for organised and accountable business management, and this community service effort strives to teach MSME owners. The Sanggalangi' District Head and district staff, along with representatives from traditional Torajan souvenir crafts, blacksmithing, cake businesses, and local agricultural products, attended the event at the district office in North Toraja Regency. A presentation on simple bookkeeping was followed by an interactive discussion to identify participants' financial management difficulties. Participants learned the value of segregating business and personal finances, keeping transaction records, and using financial information to manage and expand their enterprises. The lively conversation showed the necessity for financial management education. This effort is intended to help creative economy MSMEs in Sanggalangi' District adopt simple bookkeeping procedures.
Pelatihan Branding Digital untuk Meningkatkan Daya Saing Destinasi Wisata Budaya Winta Panimba; Westerini Lusdani; Marniati Marniati; Srisetyawanie Bandaso; Ellyn Patandungan
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 3 No. 4 (2025): Oktober : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v3i4.3005

Abstract

This community service program aims to improve the capacity of destination managers, cultural communities, MSME actors, local guides, and tourism awareness groups in applying digital branding as a strategy to enhance the competitiveness of cultural tourism destinations. The main problems faced by partners include weak destination brand identity, low digital literacy, inconsistent social media management, limited ability to develop cultural narratives, insufficient visual promotion quality, and poor integration of cultural attractions, local products, and tourist experiences into a strong destination image. The program employed a qualitative-participatory approach through observation, interviews, focus group discussions, training, content creation practice, digital media mentoring, and evaluation. The participants consisted of tourism awareness groups, cultural communities, local guides, MSME actors, village officials, youth groups, and attraction managers in [Village/Destination Name]. The results indicate improved participant understanding of digital branding concepts, destination identity, cultural storytelling, basic photography and videography, caption writing, content calendars, tourist segmentation, social media management, and sustainable cultural tourism promotion. The program produced a digital destination identity design, sample cultural promotional content, a content calendar, a social media management guide, and a community-based digital branding training model. Therefore, digital branding can strengthen the visibility, image, and competitiveness of cultural destinations in an inclusive and sustainable manner.
Co-Authors Abedneigo C. Rambulangi Abner Tahendrika Ade Lisa Matasik Agustinus Mantong Ahmad Ahmad Alex, Jelitha Althon K. Pongtuluran Ariantho Rekan Palallo Chrismesi Pagiu Daniel L. Pakiding Daniel Lallo Pakiding Dhea Toding Pasak Dian Intan Tangkeallo Dina Ramba' Ellyn Patandungan Esra Tandira’ba Euodia Euodia Hany Helba Rundupadang Hendrikus Kadang Herlisya, Herlisya Lallo Pakiding, Daniel Lilisda Sampe Lisa Kurniasari Wibisono Marniati Marniati Marniati Marniati, Marniati Marthin, Alvin Anugrady Natasya Bua’Langi Oktavianus Pasoloran Paganggi, Yadiel Piter, Saltika Prajman.E.Pasambo Prisilia Yosafat, Widya Randi Tangdialla Rati Pundissing Seni Sapu Srisetyawanie Bandaso Sussana Eka Topayung Tonapa, Ulfiani Ulfiani Tonapa Uli Urbanus Bubun Wilma Dian Ardiyanti Winta Panimba Yohanis L. Ta’dung Yohanis Lotong Ta'dung