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All Journal JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL SeMaRaK JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal PKM Manajemen Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Manajemen Bisnis Transportasi dan Logistik Jurnal Abdi Masyarakat Multidisiplin Jurnal Peradaban Masyarakat (JPM) Jurnal Abdi Masyarakat Humanis Nanggroe: Journal Of Scholarly Service Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Nanggroe: Journal of Scholarly Service Jurnal Portofolio: Jurnal Manajemen dan Bisnis Jurnal Pengabdian Kepada Masyarakat Kalam
Budi Ismanto
Universitas Pamulang
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Dampak Media Sosial terhadap Penjualan Produk Usaha Mikro Kecil dan Menegah di Gerakan Pemuda Ansor Kecamatan Pagedangan Kabupaten Tangerang Dewi Ningsih; Budi Ismanto; Ali Zaenal Abidin
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2106

Abstract

The rapid development of social media has significantly transformed business marketing strategies, particularly for Micro, Small, and Medium Enterprises (MSMEs). Social media platforms provide cost-effective and accessible opportunities for entrepreneurs to promote products, expand market reach, and improve customer engagement. However, many MSME actors still face challenges in utilizing social media effectively to support business growth. Therefore, a Community Service Program was conducted to enhance participants’ understanding and skills in digital marketing. The objective of this program was to increase awareness and competence among members of Gerakan Pemuda Ansor regarding the utilization of social media to improve product sales performance. The activity was carried out at Cicalengka Village Hall, Pagedangan District, Tangerang Regency, on May 19, 2026. The PKM team consisted of five lecturers from Pamulang University, involving 32 participants from Gerakan Pemuda Ansor. The implementation methods included presentations, hands-on practice, discussions, and question-and-answer sessions. The program was conducted through three stages: preparation, implementation, and reporting. The results indicated that participants gained a better understanding of social media marketing strategies, content creation techniques, and customer engagement practices. Participants also demonstrated increased motivation and readiness to utilize social media platforms to support business development and improve MSME product sales.
Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian Pada PT Indonesia Comnets Plus (Icon+) Area Jakarta Timur Surya Budiman; Budi Ismanto; Ahyani Ahyani; Dewi Ningsi
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i2.2048

Abstract

In the increasingly competitive telecommunications service industry, brand image and pricing strategy play an important role in shaping organizational purchasing decisions. This study aims to analyze the effect of brand image and price on purchasing decisions at PT Indonesia Comnets Plus (Icon+) East Jakarta Area, both partially and simultaneously. This research uses a quantitative associative approach. The sample consisted of 100 respondents determined using the Slovin formula and selected through simple random sampling. Data were collected through questionnaires using a Likert scale and analyzed using SPSS version 26 with multiple linear regression analysis. The results indicate that both brand image and price have a positive and significant effect on purchasing decisions, either individually or jointly. A stronger brand image and more appropriate pricing are proven to increase purchasing decisions. Together, these variables explain a considerable proportion of the variation in purchasing decisions, while the rest is influenced by other factors outside the model. Therefore, companies are encouraged to strengthen brand image management and implement competitive pricing strategies to improve purchasing decisions. In addition, future studies are recommended to include other variables such as service quality, promotion, and customer experience to provide a more comprehensive understanding of consumer behavior in the telecommunications service sector, particularly at the corporate level in Indonesia.
Co-Authors Ahyani Ahyani Aldila Rahma Putri Ali Zaenal Abidin Ali Zaenal Abidin Ardiansyah Ardiansyah Arif Rahman Arif, Fathan Asep Suherman Asep Suherman Asep Suherman Asep Suherman Budiman, Surya Danang Choirul Umam Dede Abdurohman Dede Abdurohman Dede Abdurohman, Dede Desi Prasetiyani Dewi Ningsi Dewi Ningsih Dewi, Widya Candra Dodi Prasada Fathan Arif Hasanudin Hasanudin Hasanudin Hasanudin Indirasari, Indri Jaenudin Jaenudin Mahardhika Andiansyah Muhamad Restu Wijaya Nurcahyati, Siti Nurul Ilham Putri, Aldila Rahma safiih, Abdul Rahman Sarinten Sarinten Siti Nurcahyati Sri Mulyani Sri Mulyani Susanti, Fahmi Syarifah Ida Farida Triyadi Triyadi Wahyu Andri Wibowo Widya Candra Dewi Yusuf Y Yusuf Yusuf Yusuf Yusuf Yusuf Yusuf