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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen Indonesia Perisai : Islamic Banking and Finance Journal Jurnal Tabarru': Islamic Banking and Finance Syarikat : Jurnal Rumpun Ekonomi Syariah Iqtishoduna: Jurnal Ekonomi Islam Jurnal Pengabdian Masyarakat IPTEKS Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Soeropati: Journal of Community Service JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Islamiconomic: Jurnal Ekonomi Islam Indonesian Journal of Islamic Studies Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal Multidisciplinary
Krisnaningsih, Diah
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Academia Open

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Product Marketing Strategy For Micro, Small and Medium Enterprises Nisak, Khoirun; Krisnaningsih , Diah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8403

Abstract

This research was conducted to find out about how the comparison or advantages between conventional and sharia marketing strategies in MSME players. This research uses the Systematic Literature Review method. This research procedure has 4 stages consisting of identification, screening, eligibility, and inclusion. The literature in this study comes from several journals from Google Scholar. After searching for articles with a range of 2011 to 2023, there were 20 articles that discussed the Marketing Strategy of MSME Products. The purpose of the marketing strategy is to facilitate MSME players in Indonesia. Highlights : Conventional vs. Sharia Marketing: Understand the comparative advantages. Systematic Literature Review: Methodology for comprehensive analysis. Impact on MSMEs: Enhancing accessibility and effectiveness of marketing strategies. Keywords : Conventional marketing, Sharia marketing, MSME players, Systematic Literature Review, Product
Co-Authors Aisha Hanif Anggraeni, Indah Kurnia Aprilia, Yohana Dewi Komala Sari Dinda Ayu Agustina Eka Vebrly Maretha Eko Hardiansyah Erlanda, Renaldy Trisna Faiza, Nur Iza Fidri Fadillah Puspita Firdausi, Selsabilla Fitri Nur Latifah Imam Fauji, Imam KHOIRUN NISAK Lailatul Fitriani M. Ruslianor Maika Mahilda Anastasia Putri Maika, Ruslianor Maretha, Eka Vebrly Masruchin Masruchin Masruchin Masruchin Masruchin Mey Kurnia Lestari Ninda Ardiani Ninda Ardiani Nishai, Wardha Nur Aini, Dyah Ayu Nur Iza Faiza Nuri Khasanah, Fiya Pupun Saepul Rohman Raflesia, Helvira Putri Pratiwi Rahmansyah, Panji Ramdani Ramdani Ramdani Ramdani Renny Oktafia Renny Oktafia Rizka Tri Cahyaning Ati Saputri, Dian Maharani Tika Widiastuti Timotius Yohanes Mamuko Tofan Tri Nugroho Uce Indahyanti Uce Indahyati