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Nur Azlina
Fakultas Ekonomi Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Bertuah : Jurnal Syariah dan Ekonomi Islam

 1 
PENGARUH STRATEGI PEMASARAN PRODUK PENDANAAN TERHADAP JUMLAH NASABAH PT. BANK SYARI’AH MANDIRI KCP BENGKALIS Azlina, Nur
Bertuah: Jurnal Syariah dan Ekonomi Islam Vol 1, No 1 (2020)
Publisher : STAIN Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACTThe marketing strategy is basically a whole plan, integrated and unified field of marketing, which provides guidance on activities to be carried out in order to achieve the marketing objectives of a company. Marketing  strategy standalone Islamic bank KCP Bengkalis, to encourage customers to participate in activities such as banking, namely, location, promotion, and product sharing. Marketing is human activity directed to meet and satisfy the needs and human desires through the exchange process. Establishment of site selection Islamic Bank Mandiri KCP Bengkalis positively to the value of 6.589 on the variable increase the number of customers using 4 indicators, strategies, location, location and comfort. With four variables used in this study proved that the location variable has the highest influence. In this research, using a sampling method with random sampling technique. Then the retrieval of data by using a questionnaire containing open and closed questions. From the data obtained was then processed using statistical linear regression formula with the help of software SPSS 16. From the results obtained, the location variables have the most influence and significant to the variable increase in the number of customers of Bank Syariah Mandiri KCP Bengkalis. Keyword: Marketing Strategies, Increasing Number of Customers ABSTRAKStrategi pemasaran pada dasarnya adalah rencana yangmenyeluruh, terpadu dan menyatu dibidang pemasaran, yang memberikan panduan tentang kegiatan yang akan dijalankan untuk dapat tercapainya tujuan pemasaran suatu perusahaan. Strategi pemasaran bank syariah mandiri Kcp Bengkalis, untuk mengajak nasabah agar turut serta dalam kegiatan perbankan yaitu diantaranya, lokasi, promosi, bagi hasil dan produk. Pemasaran merupakan kegiatan manusia yang diarahkan untuk memenuhi dan memuaskan kebutuhan manusian dan keinginan melalui proses pertukaran. Pemilihan lokasi pendirian Bank syariah Mandiri Kcp Bengkalis  berpengaruh positif dengan nilai 6,589 terhadap variabel peningkatan jumlah nasabah dengan menggunakan 4 indikator, strategis, lokasi, letak dan kenyamanan. Dengan empat variabel yang dipergunakan dalam penelitian ini terbukti bahwa variabel lokasi memiliki pengaruh yang paling tinggi. Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran yang dilakukan terhadap peningkatan jumlah nasabah pada PT.Bank Syari’ah Mandiri KCP Bengkalis pada tahun 2010-2011. Dalam penelitian ini menggunakan metode pengambilan sampel dengan teknik random sampling. Kemudian pengambilan data dengan menggunakan angket yang berisi pertanyaan terbuka dan tertutup. Dari data yang diperoleh kemudian diolah dengan menggunakan rumus statistic regresi linier berganda dengan menggunakan bantuan software SPSS 16. Dari hasil penelitian diperoleh, variabel lokasi memiliki pengaruh paling  besar  dan signifikan terhadap variabel peningkatan jumlah nasabah Bank Syariah Mandiri Kcp Bengkalis. Kata Kunci: Strategi Pemasaran, Peningkatan Jumlah Nasabah
Pengaruh Strategi Pemasaran Produk Pendanaan terhadap Jumlah Nasabah PT. Bank Syari’ah Mandiri KCP Bengkalis Azlina, Nur
Bertuah Jurnal Syariah dan Ekonomi Islam Vol. 1 No. 1 (2020): Bertuah: Jurnal Syariah dan Ekonomi Islam
Publisher : STAIN Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56633/jsie.v1i1.154

Abstract

The marketing strategy is basically a whole plan, integrated and unified field of marketing, which provides guidance on activities to be carried out in order to achieve the marketing objectives of a company. Marketing  strategy standalone Islamic bank KCP Bengkalis, to encourage customers to participate in activities such as banking, namely, location, promotion, and product sharing. Marketing is human activity directed to meet and satisfy the needs and human desires through the exchange process. Establishment of site selection Islamic Bank Mandiri KCP Bengkalis positively to the value of 6.589 on the variable increase the number of customers using 4 indicators, strategies, location, location and comfort. With four variables used in this study proved that the location variable has the highest influence. In this research, using a sampling method with random sampling technique. Then the retrieval of data by using a questionnaire containing open and closed questions. From the data obtained was then processed using statistical linear regression formula with the help of software SPSS 16. From the results obtained, the location variables have the most influence and significant to the variable increase in the number of customers of Bank Syariah Mandiri KCP Bengkalis. Keyword: Marketing Strategies, Increasing Number of Customers
Co-Authors ', Desmiyawati ', Julita ', Supriyono Agustami, Try Agustia, Dwi Al Azhar A Alfiati Silfi Alvi Furwanti Alwie Alwindria, Yoga Amri, Taqiyuddin Andi Dahliaty Azahra, Mutiara Azwir Nasir Bahri, Fathul Damariswara, Rian Desmiyawati Desmiyawati Desmiyawati, Desmiyawati Devi Safitri Dian Pertiwi Dinanda Sulaeman Edi Erwan Eka Maulana, Gilang Emrinaldi Nur DP Endang Sri Mujiwati Evi Sribudiani Fathul Bahri Fawaida, Ulya Firdaus Firdaus Halida Sophia Hamzah, Hajrah Has, Fandri Riomanugusta Hasbi Al Hasymi Haugesti Diana Henni Noviasari Hua, Me Humairoh, Fitri Idrianto, Odi Ilma, Arini Ilma Imam Fakhruddin Indira, Nur Ira Amelia Iznillah, M. Luthfi James Hellyward Julita Julita Kamaliah Kamaliah, Kamaliah Listiawati, Irda Luthfi iznillah, Muhammad Maulana, Gilang Eka Mudrika Alamsyah Hasan Muhammad Ilyas Tarigan, Muhammad Ilyas Muhammad Luthfi Iznillah, Muhammad Luthfi Muhammad Mardhiansyah Muslim, Ego Nafis, Cholil Nainggolan, Misco Valensi Naza, Ahrun Nurhasanatang, Siti Nurul Ardiani Nurulita, Suci Putra, Arfend Adi Putra, Rizki Agus Putri, Siti Nurrahayu Rahmawati, Lusi Ramadhan, Gian Riovi Ramaiyanti, Sinta Ratnawati , Vince Rheny Afriana Hanif Rijal, Abdul Rini, Disti Marta Rino Riyaldi Riovi Ramadhan, Gian Rita Anugerah Rofika Rofika Rofika, Rofika Rosman, Romzie Safitri, Meilina saputri, sri mulya Sari, Embun Widya Siregar, Siti Saidah Siregar, Zhakia Nathasha Surohman, Irzan Susilatri Susilatri, Susilatri Susilawati, Susilawati Syafri Ahmad, Syafri Syahida, Aztyara Taufeni Taufik Titania Tjandrawati Nugroho Triwahyuni, Mustika Tsalitsa, Annuriana Yananta Sari, Debyta Yesi Mutia Basri Yulia, Fanny Yundari, Yundari Yunni, Yunni Zulfikar Hasan