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Journal : Journal of Bussines Management Basic

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Analysis of Marketing Communication Strategy at PT Queen Jaya Property Sumedang Royani, Solihin; Supriatna, Jajang; Cahyati, Dede
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to determine how the implementation of marketing communication strategies and how the obstacles and solutions to marketing communication strategies at PT Queen Jaya Property Sumedang. The research method uses a qualitative method with the determination of informants using purposive sampling technique. This research data collection technique through observation, interviews, documentation and triangulation. The results showed that the company has implemented 5 dimensions of marketing communication, namely advertising, public relations, personal selling, and direct marketing. However, the implementation has not been done optimally. The identified obstacles include the reach of advertising on social media that is not yet extensive, the limited variety of sales promotions, the quality and consistency of social media content that needs to be improved, the communication and service skills of salespeople that need to be improved, and online marketing content that is less varied and does not follow the latest trends. The efforts that can be made by PT Queen Jaya Property Sumedang in overcoming obstacles are to expand the reach of digital advertising, develop more creative promotions, consistency of social media content, salespeople to improve communication and service, and create online marketing content that is more varied and in accordance with current trends.
Analysis Of Employee Reward and Punishment at CV. Bestro Project Sumedang Amanda, Helles; Nurzaman, Aditya; Karmila, Ila; Supriatna, Jajang; Wulansari, Devie
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Bestro Project Sumedang is a company engaged in the convection and printing industry. This study aims to find out how the implementation of reward and punishment for employees at CV. Bestro Project Sumedang. This study used a qualitative research method with reward and punishment variables. The sampling technique used purposive sampling technique. The research informants consisted of 5 people, namely Owner/Director, Manager, Head of Production, DTF Operator and Marketing. Data analysis using the Miles and Huberman model includes data collection, data reduction, data presentation, and drawing conclusions. The results showed that the implementation of rewards at the company was good, including salaries given in accordance with company policies, bonuses given according to employee performance, appreciation in the form of praise for performance achieved and fostering a family system within the company. While the punishment that is implemented is still not optimal. Thepunishment applied is light punishment in the form of verbal and written warnings, moderate punishment in the form of a decrease in salary and severe punishment in the form of termination of employment. CV. The Bestro Project is expected to be able to apply rewards and punishments fairly so that employee performance increases.
Co-Authors Abdullah, Dindin Sofyan Ahmad Badawi Saluy Amanda, Helles Annisa Nur Azizah Azizah, Arie Gusminar Nur Cahyati, Dede Deden Kurniawan Dedi Ruswandi Djumarno, Djumarno Egilang Muhammad Abdilah Elisa Fitri Nazarani Fauzi Nurilyas Firlana Firlana Hani Halimatusya’adah Irfan Muhammad Karmila, Ila Kumbara, Kumbara Kurnia, Riki Mardhayanti, Khairani Oktafiani Muhamad Ariq Ranadipraja Muzaky, Muhamad Nawwaf Nurhanipah Nurzaman, Aditya Rehima Kainan Khalfani Risa Widiyani Pratiwi Royani, Solihin Sari Hidayah Sativa, Novriza Shabirah, Sarah Shafa Sopiyani Sopyan Suryana, Irfan Syihab, Fakhri Nasharul Wulansari, Devie Yuyun Yuwariah