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VITA BRILIANA
Trisakti School of Management
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Memprediksi Niat Wisatawan Memilih Street Food Menggunakan Theory of Reasoned Action Vita Briliana; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 6 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i6.20778

Abstract

The importance of the role of culinary street food is now growing, by reviewing the attractiveness of street vendors to tourists and their untapped potential. This study aims to test the application of the Theory of Reasoned Action (TRA) in predicting the intention to choose street food among tourists in Bali. A structured questionnaire was used to obtain responses from 300 tourists using a purposive sampling technique with the PLS statistical method. The results prove that TRA is a valid model for predicting the intention to choose street food. Attitude, subjective norm, and perceived behavioral control were found to have a positive effect on the intention to choose street food. Compared to other variables, subjective norms have the most influence on the intention to choose street food. Pentingnya peran makanan kuliner street food kini semakin berkembang, dengan mengulas daya tarik pedagang kaki lima bagi wisatawan dan potensi yang belum tergali. Penelitian ini bertujuan menguji penerapan Theory of Reasoned Action (TRA) dalam memprediksi niat untuk memilih jajanan pinggir jalan (street food) di kalangan wisatawan di Bali. Kuesioner terstruktur digunakan untuk memperoleh tanggapan dari 300 wisatawan dengan menggunakan teknik purposive sampling dengan metode statistik PLS. Hasil membuktikan TRA merupakan model valid untuk prediksi niat memilih jajanan pinggir jalan. Attitude, subjective norm, dan perceived behavioral control ditemukan berpengaruh positif dengan intention to choose street food. Dibandingkan variabel lain, subjective norm paling berpengaruh terhadap intention to choose street food.
Mempertahankan Loyalitas Penikmat Kopi melalui Trust, Satisfaction, Value, Happiness dan Brand Image Fajar Nur Feriyanto; Vita Briliana
Media Bisnis Vol 14 No 2 (2022): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v14i2.1102

Abstract

The purpose of this study was to determine and analyze the effect of trust, satisfaction, value, happiness and brand image on loyalty to Starbucks customers in Jakarta. This research design uses descriptive and causal research, using a Likert scale that uses five points in its measurement. The method of determining the sample using purposive sampling method with primary and secondary data. The sample used as many as 110 respondents and data analysis using multiple linear regression with IBM SPSS statistics 25 as a test tool. The results obtained in this study that trust, satisfaction, value and happiness have an effect on loyalty to Starbucks customers in Jakarta, but brand image has no effect on loyalty.
MEMPERKENALKAN STRATEGI SUN TZU DALAM RANGKA MENINGKATKAN KOMPETENSI LEADERSHIP BAGI SISWA-SISWI SMA PERMATA INDAH DI JAKARTA UTARA Agustinus Sri Wahyudi; Vita Briliana
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 6: Nopember 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i6.3868

Abstract

Mengenalkan Strategi Sun Tzu bagi siswa-siswi SMA Permata Indah sebagai salah satu upaya dalam menumbuhkan, mengidentifikasi kemampuan leadership dalam diri mereka serta memotivasi mereka untuk selalu siap dan memiliki rencana terbaik berkaitan dengan proses belajar sebelum memasuki jenjang pendidikan S1. Berdasarkan hasil observasi awal dan wawancara dengan beberapa guru sekolah dalam praktek proses belajar mengajar yang diterapkan sempat mengalami kesulitan dalam menyesuaikan aturan kebijakan pemerintah yang secara nasional memberlakukan pembelajaran secara daring. Kesiapan kurikulum, media dan teknologi baik bagi para siswa maupun guru sangat memerlukan perhatian khusus dan toleransi yang besar sehingga proses belajar mengajar tetap terlaksana di masa pandemic Covit 19. Pelaksanaan program pengabdian ini akan dilaksanakan di lingkungan sekolah SMA Permata Indah secara ceramah.
Anteseden Brand Loyalty : Studi Empiris pada Pelanggan Tolak Angin Herbal di DKI Jakarta Grachella Chrisencia; Vita Briliana
Jurnal Bisnis dan Akuntansi Vol 24 No 2 (2022): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v24i2.1416

Abstract

The purpose of this study is to analyze and examine the influence of brand satisfaction, brand image, brand impact, and brand value toward brand loyalty on Tolak Angin Herbal customers in DKI Jakarta. The research form used in this study is descriptive and causal research, using five points of likert scale to measure all variables. Sample collected using purposive sampling technique with primary and secondary data and using 129 respondents. Data analytic method using in this study is multiple linear regression. The result of this research has shown that brand satisfaction, brand image, brand impact and brand value have an effect on brand loyalty to Tolak Angin Herbal customers in DKI Jakarta.
PENDAMPINGAN DAN PELATIHAN DASAR KEPEMIMPINAN BAGI SISWA-SISWI OSIS SMK STRADA I DI CILETEUH BOGOR Ricky A Mulyana; Vita Briliana
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 8: Januari 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i8.4513

Abstract

Mendampingi dan memberikan pelatihan bertema leadership sebagai kegiatan mengajarkan kepada para siswa-siswi yang merupakan anggota kepengurusan OSIS di sekolah menengah atas dalam rangka membentuk, membangun karakter, menumbuhkan sikap disiplin, lebih berani tampil, berani bertindak dan memutuskan, lebih percaya diri serta memiliki rasa emphaty terhadap orang lain. Diawali tahap observasi awal dan wawancara dengan pembina atau guru sekolah yang membina OSIS disekolah serta dengan perwakilan pengurus OSIS. Pergantian anggota pengurus OSIS senior dengan junior sehingga diperlukan pendampingan dan pelatihan dasar kepemimpinan. Program pengabdian dilaksanakan untuk mendampingi dan melatih anggota kepengurusan OSIS SMK STRADA 1.
ANTESEDEN WILLINGNESS TO BUY: STUDI EMPIRIS PADA KONSUMEN PRODUK PRIVATE LABEL SUPERINDO DI BEKASI: - Kevin Gauwtama; Vita Briliana
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 6 No. 2 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i2.20335

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh store image, familiarity with PLB, terhadap PLB perceived quality, PLB perceived risk, price counciousness, dan hubungan terhadap attitude toward PLB. Yang kemudian pada akhirnya dapat dianalisa hubungannya dengan willlingness to buy PLB oleh konsumen gerai ritel Superindo di Bekasi. Objek penelitian ini adalah produk private label Superindo. Pemilihan sampel menggunakan metode purposive sampling sebanyak 202 data yang merupakan konsumen yang pernah melakukan transaksi pembelian terhadap produk private label Superindo dan diperoleh melalui penyebaran kuisioner. Metode yang digunakan pada penelitian ini adalah dengan menggunakan structural equation modeling (SEM) AMOS. Temuan penelitian ini bahwa variabel store image tidak berpengaruh terhadap variabel perceived quality maupun perceived risk, dan variabel perceived risk tidak memiliki pengaruh terhadap attitude toward PLB pada pelanggan Superindo di Bekasi. Pengaruh PLB perceived quality terhadap attitude toward PLB tertinggi dibandingkan PLB perceived risk dan price counciousness.   The purpose of this study was to determine and analyze the effect of store image, familiarity with PLB, on PLB perceived quality, PLB perceived risk, price consciousness, and the relationship to attitude toward PLB. Which in the end can be analyzed in relation to the willlingness to buy PLB by consumers of Superindo retail outlets in Bekasi. The object of this research is Superindo's private label product. The sample selection using purposive sampling method as much as 202 data which are consumers who have made purchases of Superindo private label products and obtained through the distribution of questionnaires. The method used in this research is to use structural equation modeling (SEM) AMOS. The findings of this study are that the store image variable has no effect on the perceived quality and perceived risk variables, and the perceived risk variable has no effect on the attitude toward PLB for Superindo customers in Bekasi. The effect of PLB perceived quality on attitude toward PLB is highest compared to PLB perceived risk and price consciousness
HOW INDONESIAN STREET FOOD STALLS INSPIRE POST-PANDEMIC INDONESIAN TOURISM Vita Briliana; Arton Briyan Prasetio; Klemens Wedanaji Prasastyo
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 1 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i1.22205

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengalaman terkait warung kaki lima Indonesia di kalangan wisatawan domestik yang berkunjung ke kota-kota di Indonesia sejak pandemi COVID-19. Berkaitan dengan hal tersebut, penelitian ini dilakukan untuk menganalisis secara mendalam bagaimana kualitas makanan, harga, dan lingkungan fisik mempengaruhi kepuasan pelanggan dan meningkatkan loyalitas mereka terhadap berbagai warung jajanan kaki lima di Indonesia, khususnya sejak pandemi. Data dari total 372 responden dikumpulkan melalui kuesioner, dibagikan secara acak kepada wisatawan domestik, yang sedang berlibur atau mengunjungi beberapa daerah di Jawa dan Bali, serta membeli dan mengonsumsi masakan lokal. Analisis statistik dilakukan dengan menggunakan SMART-PLS. Temuan menunjukkan bahwa unsur kualitas makanan, harga dan lingkungan fisik mempengaruhi kepuasan, yang pada akhirnya menentukan loyalitas. Temuan penelitian ini memberikan pemahaman yang lebih baik tentang faktor-faktor yang mempengaruhi kepuasan dan loyalitas wisatawan domestik. Selain itu, mereka memberikan wawasan berharga tentang aspek penting sektor pariwisata bagi Pemerintah Indonesia.   This paper aims to investigate the experiences related to Indonesia’s street food stalls among domestic tourists visiting cities in Indonesia since the COVID-19 pandemic. In this regard, this study was conducted to analyse in depth how food quality, price, and physical environment affect customer satisfaction and increase their loyalty to various Indonesian street food stalls, especially since the pandemic. Data from a total of 372 respondents were gathered through self-administered questionnaires, which were randomly distributed to domestic tourists, who were vacationing or visiting several areas in Java and Bali, and bought and consumed local cuisine. Statistical analysis was done using smart-PLS. The findings indicate that the elements of food quality, price and physical environment affect satisfaction, which ultimately determines loyalty. The findings of this study provide a greater understanding of the factors that affect the satisfaction and loyalty of domestic tourists. In addition, they provide valuable insight into a significant aspect of the tourism sector for the Government of Indonesia.
ANTESEDEN REPURCHASE INTENTION: STUDI EMPIRIS PADA KONSUMEN VITAMIN C SAAT PANDEMI COVID-19 DI JAKARTA Vita Briliana; Guniadi Fialim
Jurnal Bisnis dan Akuntansi Vol 25 No 1 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i1.1651

Abstract

This study aims to examine and analyze how the influence of Brand Trust, Perceived Value and Halal Concern on Brand Preference and Satisfaction and their consequences on Repurchase Intention of consumers of vitamin C products in Jakarta. This research design uses descriptive and causal research by measuring all variables using a Likert scale consisting of 5 points. The sampling technique used was the purposive sampling method which was carried out by distributing questionnaires to 281 respondents. Statistics for data processing with the Structural Equation Model (SEM) analysis method used in this study are SmartPLS version 3.0 and IBM SPSS. The results of this study explain that Brand Trust, Perceived Value and Halal Concern affect Brand Preference and Satisfaction. It was identified that Halal Concern had the most influence on Brand Preference and Satisfaction. Meanwhile, Brand Preference has a higher impact than Satisfaction on Repurchase Intention on vitamin C consumers in Jakarta. The implication of this research is vitamin C producers should register their products to get halal certificate to increase their sales.
E-Learning Content Development as a Training Optimization Effort at PT. Summarecon Agung, Tbk Muhammad Hafizh Alfaridzi; Arton Briyan Prasetio; Vita Briliana; RR. Niken Purbasari
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1982

Abstract

This report contains the author's activities while participating in Magang Bersertifikat Kampus Merdeka program initiated by the Ministry of Education, Culture, Research, and Technology, the main objective of this program is to provide direct work experience mentored by practitioners who are experts in their fields. In this report, the author will explain about the company, daily activities carried out include training administration and also projects regarding e-learning content development and the learning management system during participation as part of the corporate training division at PT Summarecon Agung Tbk. As a result of this program, the author was able to develop competencies from a technical point of view which includes administration, learning management system operation and e-learning content production for non-technical competencies development which include teamwork, problem solving, communication and adaptability in the workplace.
PENDAMPINGAN BAGI SISWA SISWI OSIS MENERAPKAN AJARAN SUN TZU UNTUK “HOW TO ANSWER ARE YOU a LEADER or a FOLLOWER?” Vita Briliana; Agustinus Sri Wahyudi; Tjhai Fung Jin; Ricky A. Mulyana
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 4: September 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i4.6462

Abstract

Program pengabdian kepada masyarakat dilaksanakan bertujuan untuk mengevaluasi dasar kepemimpinan siswa-siswi SMA Methodist wilayah Jakarta Utara. Diawali dengan pendampingan pengenalan ajaran Sun Tzu untuk menjadi leader sebagai pelatihan dasar leadership kepada siswa-siswi di sekolah menengah atas tersebut. Selanjutnya untuk mengenali diri mereka apakah mereka berpotensi sebagai seorang leader atau follower maka diberikan test communication style melalui metode test tertulis menjawab pertanyaan indicator dominant dan sociability. Hasil test kemudian dibahas agar mereka lebih mengenali diri mereka masing-masing. Program ini kemudian diakhiri dengan memotivasi mereka untuk dapat membangun jiwa leadership dan berproses serta meyakinkan mereka untuk kemajuan studi dan karier dimasa mendatang.
Co-Authors Adhitio Novanto Halim Agustinus Sri Wahyudi Arton Briyan Prasetio CHRISMANTARA RUBY SETIAWAN Cindy Monica Dino Biro Pratama Fajar Nur Feriyanto Fitriani Fitriani Grachella Chrisencia Guniadi Fialim INDAH PUSPITASARI Jafar Syahbuddin Ritonga Jaya Chandra KENI KENI Kevin Gauwtama KLEMENS WEDANAJI PRASASTYO Laurensia Lagita Muhammad Hafizh Alfaridzi Ricky A Mulyana RICKY A. MULYANA RR. NIKEN PURBASARI Theresia Theresia TJHAI FUNG JIN