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VITA BRILIANA
Trisakti School of Management
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ENTERTAINMENT, INFOMATIVENESS, CREDIBILITY, ATTITUDES TERHADAP PURCHASE INTENTION PADA SUBSCRIBER CHANNEL YOUTUBE CHRISMANTARA RUBY SETIAWAN; VITA BRILIANA
Jurnal Bisnis dan Akuntansi Vol. 23 No. 1 (2021): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v23i1.820

Abstract

The purpose of this study was to determine the effect of entertainment, informativeness, credibility, and attitudes towards purchasing intentions of Deddy Corbuzier's YouTube channel viewers for products advertised in YouTube podcasts. The sampling technique used purposive sampling using a sample of 212 respondents whose data were processed using SmartPLS 3.0 and IBM SPSS 25. The results showed that all variables (entertainment, informativeness, credibility, and attitude) had a significant effect on purchase intentions.
Mobile Apps Usefulness, Perceived Enjoyment, Trust dan Perceived Benefit terhadap Intention to Purchase Decisions Indonesian Street Food di Jakarta Jaya Chandra; Vita Briliana
Jurnal Bisnis dan Akuntansi Vol. 23 No. 2 (2021): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v23i2.1074

Abstract

The purpose of this study was to determine the effect of mobile apps usefulness, perceived enjoyment, trust, and perceived benefit on the intention to purchase decisions of Indonesian street food in Jakarta. The research design used descriptive research and causality research, where the variables were measured with intervals (1-5) or Likert Scale. This study uses primary data collected by questionnaire. Sampling in this study was purposive sampling and used 211 respondents. The results of this study indicate that perceived enjoyment and perceived benefit have an influence on attitude, attitude and trust have an influence on intention to purchase decisions. While mobile apps usefulness has no effect on attitude.
Anteseden Brand Loyalty : Studi Empiris pada Pelanggan Tolak Angin Herbal di DKI Jakarta Grachella Chrisencia; Vita Briliana
Jurnal Bisnis dan Akuntansi Vol. 24 No. 2 (2022): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v24i2.1416

Abstract

The purpose of this study is to analyze and examine the influence of brand satisfaction, brand image, brand impact, and brand value toward brand loyalty on Tolak Angin Herbal customers in DKI Jakarta. The research form used in this study is descriptive and causal research, using five points of likert scale to measure all variables. Sample collected using purposive sampling technique with primary and secondary data and using 129 respondents. Data analytic method using in this study is multiple linear regression. The result of this research has shown that brand satisfaction, brand image, brand impact and brand value have an effect on brand loyalty to Tolak Angin Herbal customers in DKI Jakarta.
ANTESEDEN REPURCHASE INTENTION: STUDI EMPIRIS PADA KONSUMEN VITAMIN C SAAT PANDEMI COVID-19 DI JAKARTA Vita Briliana; Guniadi Fialim
Jurnal Bisnis dan Akuntansi Vol. 25 No. 1 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i1.1651

Abstract

This study aims to examine and analyze how the influence of Brand Trust, Perceived Value and Halal Concern on Brand Preference and Satisfaction and their consequences on Repurchase Intention of consumers of vitamin C products in Jakarta. This research design uses descriptive and causal research by measuring all variables using a Likert scale consisting of 5 points. The sampling technique used was the purposive sampling method which was carried out by distributing questionnaires to 281 respondents. Statistics for data processing with the Structural Equation Model (SEM) analysis method used in this study are SmartPLS version 3.0 and IBM SPSS. The results of this study explain that Brand Trust, Perceived Value and Halal Concern affect Brand Preference and Satisfaction. It was identified that Halal Concern had the most influence on Brand Preference and Satisfaction. Meanwhile, Brand Preference has a higher impact than Satisfaction on Repurchase Intention on vitamin C consumers in Jakarta. The implication of this research is vitamin C producers should register their products to get halal certificate to increase their sales.
Mempertahankan Loyalitas Penikmat Kopi melalui Trust, Satisfaction, Value, Happiness dan Brand Image: (Studi Empirik Pelanggan Starbucks di masa Pandemi Covid-19) Fajar Nur Feriyanto; Vita Briliana
Media Bisnis Vol. 14 No. 2 (2022): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v14i2.1102

Abstract

The purpose of this study was to determine and analyze the effect of trust, satisfaction, value, happiness and brand image on loyalty to Starbucks customers in Jakarta. This research design uses descriptive and causal research, using a Likert scale that uses five points in its measurement. The method of determining the sample using purposive sampling method with primary and secondary data. The sample used as many as 110 respondents and data analysis using multiple linear regression with IBM SPSS statistics 25 as a test tool. The results obtained in this study that trust, satisfaction, value and happiness have an effect on loyalty to Starbucks customers in Jakarta, but brand image has no effect on loyalty.
The Impact of Social Media Marketing on CAC Brand Loyalty of Samsung Smartphone Users in Jakarta: - Adhitio Novanto Halim; Vita Briliana
International Journal of Economics, Business and Innovation Research Vol. 2 No. 05 (2023): September, International Journal of Economics, Business and Innovation Researc
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to analyze as well as to determine the impact of Social Media Marketing Activities (SM) as a predictor of Cognitive Brand Loyalty (CGL), Affective Brand Loyalty (AL), Conative Brand Loyalty (CNL), then Value Consciousness (VC), Brand Consciousness (BC) and Brand Love (BL) as mediating variables on Samsung smartphone users in DKI Jakarta. The objects used in this research is Samsung smartphones. The method used to select the sample in this study was convenience sampling and then 200 respondents who were buyers and users of smartphones from Samsung were taken. Then the method used in this study using SEM SMARTPLS3 . The results obtained in this study are that the SM variable has an influence on the VC, BC, and BL variables. The VC variable has no influence on the CGL, AL, CNL variables. The BC variable has an influence on CGL, AL, and CNL. The BL variable has an influence on CGL, AL, and CNL. The CGL variable has an influence on AL. The AL variable has an influence on the CNL of Samsung smartphone users in DKI Jakarta.
Co-Authors Adhitio Novanto Halim Agustinus Sri Wahyudi Arton Briyan Prasetio CHRISMANTARA RUBY SETIAWAN Cindy Monica Dino Biro Pratama Fajar Nur Feriyanto Fitriani Fitriani Grachella Chrisencia Guniadi Fialim INDAH PUSPITASARI Jafar Syahbuddin Ritonga Jaya Chandra KENI KENI Kevin Gauwtama KLEMENS WEDANAJI PRASASTYO Laurensia Lagita Muhammad Hafizh Alfaridzi Ricky A Mulyana RICKY A. MULYANA RR. NIKEN PURBASARI Theresia Theresia TJHAI FUNG JIN