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All Journal International Conference on Law, Business and Governance (ICon-LBG) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Innovation in Community Empowerment (JICE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Dinamika Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Inovasi Global Ardhi: Jurnal Pengabdian dalam Negri Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Sasambo: Jurnal Abdimas (Journal of Community Service) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia The Journal of Community Empowerment and Sustainability Services
Mahmud Mahmud
Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Empowering Brands, Empowering Futures: A Training Program for Enhancing the Online Store of Riyaadlul Jannah Orphanage Ariati Anomsari; Mahmud Mahmud; Sisca Dian Rahmawati; Dandy Aprilya; Nadiya Fikriyatuz Zakiyah
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problems faced by the management of the Riyaadlul Jannah Semarang Orphanage are related to the continuity of the foster children's online business, which tends to stagnate due to a lack of understanding in gaining engagement in the market. Brand image is one of the essential elements that must be possessed by digital-era entrepreneurs in order to continue to exist in the market and not be quickly eroded by newcomers or other competitors. The solution offered in this community service is comprehensive education on creating interesting digital content on social media and training and mentoring, starting from creating social media accounts and determining the type of content to interesting captions that can form a brand image and generate positive engagement. The target output to be achieved is increasing the ability and creativity of foster children to manage digital content on social media, which will impact the formation of the online store's brand image and increase engagement. The method of community service is IbM (IPTEKS for Society), which is carried out through education and direction in two-way communication (duplex), followed by skills training and mentoring to form a brand image through interesting digital content on social media.
Measuring E-Satisfaction Performance Based on Customer Smart Shopping Feeling and Confident Mahmud Mahmud; Febrianur I F S Putra
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): 10 original research articles were authored/co-authored by 41 authors from 3 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1080

Abstract

Recently, many people have been switching from conventional shopping to digital shopping. Even so, people feel that online shopping is less secure. Finally, many consumers search for information online before shopping at online stores. This study investigates how webrooming affects consumers' experience and determines the effect of webrooming on consumer confidence, smart shopping feeling, and e-satisfaction in the digital fashion industry. The population in this study were all the digital fashion industry consumers who experience webrooming in the shopping process. The total sample used in this study was 384 people using purposive sampling. The result obtained from this study finds that webrooming has a significant and positive effect on confidence and smart shopping feeling. Both factors, confidence and smart shopping feeling subsequently significant and positively affect e-satisfaction.
PERAN KUALITAS LAYANAN, HARGA, DAN CITRA MERK DALAM MENINGKATKAN KEPUASAN PELANGGAN BUS PARIWISATA PO JURUS ELANG SEMARANG Faiz Zakariya; Roymon Panjaitan; Mahmud Mahmud; Aries Setiawan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1188

Abstract

Fierce competition in the tourist bus industry, especially in the price segment, requires companies to understand the key factors that influence customer satisfaction. This study aims to analyze the influence of service quality, price, and brand image on customer satisfaction of PO Jurus Elang in Semarang City through a quantitative approach with an explanatory survey involving 136 respondents selected by purposive sampling. Data were obtained from a Likert scale questionnaire and analyzed using SEM-PLS via SmartPLS. The results of the analysis indicate that service quality and price have a positive but insignificant influence, while brand image has a positive and significant influence on customer satisfaction, with an R-square value of 0.721, reflecting good model strength. These findings emphasize that brand image is a major factor in increasing customer satisfaction, while service quality and price are more likely to be viewed as minimum standards by customers.
OPTIMALISASI KINERJA PEMASARAN MELALUI ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN INOVASI PRODUK PADA UMKM SEKTOR DAGANG DI KOTA SEMARANG Hafizh Rifat Anandasutisna; Roymon Panjaitan; Amron; Mahmud
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1215

Abstract

This study is motivated by the phenomenon of unstable marketing performance of MSME units in Indonesia and the inequality of MSME units in Semarang City, which reflects the urgency of strengthening marketing strategies. The study aims to analyze the influence of entrepreneurial orientation, market orientation, and product innovation on the marketing performance of trading-sector MSMEs. An explanatory quantitative approach was employed involving 130 MSME actors selected through purposive sampling. Data were analyzed using the PLS-SEM method with SmartPLS 4. The results indicate that entrepreneurial orientation and market orientation have a positive and significant effect on marketing performance, while product innovation has a positive but insignificant effect. These findings confirm that marketing performance is more influenced by the ability of business actors to be proactive, adaptive, and responsive to market needs rather than relying solely on product innovation. This study strengthens the Resource-Advantage Theory and provides practical guidance for the MSME sector and stakeholders in designing policies and marketing strategies oriented toward enhancing competitiveness and business sustainability
Pengaruh Promosi Flash Sale dan Electronic Word of Mouth terhadap Perilaku Pembelian Impulsif melalui Mediasi Fear of Missing Out (FOMO) pada Brand Elizabeth di Kalangan Generasi Z Dian Widyanti; Piji Pakarti; Mahmud Mahmud; Roymon Panjaitan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 7 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i7.12110

Abstract

This study aims to analyze the effect of flash sale promotions and electronic word of mouth on impulsive buying behavior through the mediation of Fear of Missing Out (FOMO) on Elizabeth Brand among Generation Z in Semarang City. This study uses the Theory of Planned Behavior (TPB) by Ajzen. The research method used is a quantitative approach with data collection through questionnaires to 224 respondents and analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results show that flash sale promotions and electronic word of mouth have a positive and significant effect on FOMO and impulsive buying behavior, and FOMO has a positive and significant effect on impulsive buying behavior, and FOMO plays a role in mediating between flash sale promotions and electronic word of mouth on impulsive buying behavior of Generation Z. Digital marketing strategies based on flash sales and electronic word of mouth need to be managed by paying attention to the psychological aspects of Fear of Missing Out in order to be able to encourage purchasing behavior more effectively in Generation Z.
Peran Kualitas Produk, Kualitas Pelayanan, Dan Media Sosial Terhadap Keputusan Pembelian Esteh Indonesia Di Cabang Tlogosari Semarang Yuniarti Wahyu Wijayanti; Masitha Fahmi Wardhani; Mahmud Mahmud; Ida Farida
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8438

Abstract

Tingginya persaingan bisnis makanan dan minuman, terutama es teh di Indonesia, menjadikan keputusan pembelian konsumen krusial. Esteh Indonesia cabang Tlogosari Semarang mengalami penurunan penjualan, sehingga penelitian ini bertujuan menganalisis pengaruh kualitas produk, kualitas pelayanan, dan media sosial terhadap keputusan pembelian konsumen. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan menyebarkan kuesioner melalui Google Form kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Data yang terkumpul dianalisis dengan IBM SPSS Statistics 24 melalui teknik deskriptif, uji instrumen, asumsi klasik, regresi linear berganda, uji hipotesis, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas produk, kualitas pelayanan, dan media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian di Esteh Indonesia cabang Tlogosari Semarang. Hal ini menekankan pentingnya peningkatan kualitas produk, pelayanan, dan pemanfaatan media sosial secara optimal untuk meningkatkan daya saing dan keberlanjutan perusahaan di tengah persaingan bisnis yang ketat.
Fermentasi Limbah Kotoran Sapi menjadi Pupuk Organik, Solusi Peningkatan Sirkular Ekonomi bagi Peternak Sapi Kusmiyati Kusmiyati; Sigit Muryanto; Mahmud; Farrikh Alzami; Risky Yuniar Rahmadieni
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2025): Desember
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v8i2.3097

Abstract

Penyalahgunaan antibiotik di kalangan generasi muda menjadi masalah kesehatan global yang signifikan, yang dapat berujung pada resistensi antibiotik. Pengetahuan yang tepat mengenai penggunaan antibiotik yang bijak sangat penting untuk mencegah fenomena ini. Tujuan: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman siswa SMA Pelita 2 Jakarta mengenai penggunaan antibiotik yang tepat dan bahaya resistensi antibiotik. Metode: Kegiatan dilaksanakan dalam satu sesi berdurasi 4 jam, melibatkan 45 siswa,  melalui penyuluhan edukatif yang mencakup penyampaian materi interaktif, demonstrasi laboratorium, dan permainan edukatif. Evaluasi dilakukan  menggunakan pre-test dan post-test, serta formulir penilaian berbasis skala Likert untuk menilai kualitas pelaksanaan kegiatan. Analisis perubahan skor pengetahuan dilakukan menggunakan Uji Wilcoxon Signed-Rank. Hasil: Hasil pre-test dan post-test menunjukkan peningkatan pengetahuan yang signifikan, dengan persentase siswa yang memiliki pengetahuan tinggi meningkat dari 69,77% menjadi 93,00%. Penilaian  skala Likert juga menunjukkan skor tinggi dengan skor rata-rata lebih dari 4 dari 5 pada kategori kejelasan materi, relevansi topik, dan penguasaan materi oleh pemateri . Uji statistik non-parametrik menunjukkan perbedaan skor yang signifikan antara pre-test dan post-test. Kesimpulan: Berdasarkan hasil tersebut, kegiatan edukasi ini terbukti efektif dalam meningkatkan pemahaman siswa mengenai penggunaan antibiotik yang tepat serta risiko  resistensi, sekaligus meningkatkan kesadaran mereka akan pentingnya penggunaan antibiotik yang bijak. Edukasi ini juga berpotensi untuk diadaptasi pada sekolah lain sebagai upaya berkelanjutan dalam pencegahan resistensi antibiotik di tingkat masyarakat
Literasi Digital Dan Kesiapan Kewirausahaan Melalui Pelatihan Digital Marketing Bagi Siswa SMA Negeri 3 Semarang Elia Resha Fatmawati; Amron; Mahmud; Roymon Panjaitan; Febrianur Ibnu Fitroh Sukono Putra
The Journal of Innovation in Community Empowerment Vol 8 No 1 (2026): Journal of Innovation in Community Empowerment (JICE)
Publisher : Universitas Jenderal Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/jice.v8i1.1993

Abstract

Literasi digital produktif dan keterampilan kewirausahaan digital merupakan kompetensi penting bagi siswa di era ekonomi digital. Namun, hasil identifikasi di SMA Negeri 3 Semarang menunjukkan bahwa siswa masih dominan menggunakan media digital secara konsumtif dan belum memahami digital marketing secara sistematis. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan dasar digital marketing melalui pendekatan project-based learning. Kegiatan pengabdian bersifat incidental selama 2 hari melibatkan 50 siswa kelas XI dari ekstrakurikuler Kewirausahaan dan KIR. Pelatihan meliputi materi segmentasi pasar, branding, pembuatan konten, copywriting, dan analisis tren. Hasil evaluasi menunjukkan peningkatan skor rata-rata dari 57,3 menjadi 82,6. Peningkatan tertinggi terjadi pada indikator pembuatan konten digital. Siswa juga berhasil menghasilkan proyek mini kewirausahaan digital dan menunjukkan peningkatan motivasi serta kepercayaan diri. Kegiatan ini menunjukkan bahwa pelatihan digital marketing berbasis praktik efektif dalam membentuk kompetensi digital dan pola pikir kewirausahaan siswa.
Faktor – Faktor yang Mempengaruhi  Pengalaman Pelanggan, WOM, Nilai yang Dirasakan, dan Kesadaran Merek Terhadap Niat Pembelian Ulang Pada Konsumen UNIQLO di DP Mall Kota Semarang Dinda Selvi Aulia; Yohan Wismantoro; Mahmud Mahmud; Fakhmi Zakaria
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6863

Abstract

This study aims to analyze the influence of Customer Experience, Word of Mouth, Perceived Value, and Brand Awareness on the Repurchase Intention of Uniqlo consumers at DP Mall Semarang. This research employs a quantitative approach using a survey method involving 136 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0. The results indicate that all independent variables, namely Customer Experience, Word of Mouth, Perceived Value, and Brand Awareness, have a positive and significant effect on Repurchase Intention. Among these variables, Word of Mouth and Brand Awareness are the most dominant factors influencing repurchase intention. The R-square value of 0.782 suggests that the research model has strong explanatory power for the dependent variable. These findings imply that improving customer experience, consumer-to-consumer communication, perceived value, and brand awareness simultaneously can enhance consumers’ intention to repurchase.
ANTESEDEN KINERJA KARYAWAN PADA PT. SANCA SUMBER SEMEN Alam Sanca; Mahmud Mahmud; Diana Aqmal; Nanda Adhi Purusa
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3716

Abstract

Introduction: Employment contracts in the mining sector require employees to work away from home, determining the duration of their presence at the worksite, which typically spans several weeks or even months. This arrangement results in prolonged absence from their families and communities. Job performance is a critical aspect of organizational behavior, with higher levels of performance associated with fewer errors. In the mining industry, companies can sustain optimal working conditions despite the potential for human error arising from low individual performance, provided that overall performance levels remain high. The purpose of this study is to examine the effects of work–family conflict and family–work conflict on employee performance, with emotional exhaustion as a mediating variable, among employees of PT Sanca Sumber Semen, Indonesia. Method: This study adopts a quantitative research design, in which data are collected using a structured questionnaire employing a five-point Likert scale. A purposive sampling technique is applied, yielding a final sample of 160 employees of PT Sanca Sumber Semen. To test the proposed hypotheses, data are analyzed using partial least squares structural equation modeling (PLS-SEM).Results: The empirical results indicate that work–family conflict and family–work conflict have a positive and significant effect on emotional exhaustion. Furthermore, work–family conflict, family–work conflict, and emotional exhaustion negatively affect employee performance at PT Sanca Sumber Semen. These findings support the Conservation of Resources (COR) theory, which posits that when employees’ internal resources (such as emotional energy, time, and attention) are depleted by role conflict and emotional exhaustion, their capacity to maintain high performance declines significantly. Keyword: Employee Performance, Emotional Fatigue, Family-Work Performance, Work-Family Performance
Co-Authors Alam Sanca Alzami, Farrikh Amalia Nur Chasanah Amron Amron Annisya Bunga Pertiwi Ardhito Raditya Rifqi Widaryanto Ariati Anomsari Aries Setiawan Aulia Nurul Hidayah Awanis Linati Haziroh Dandy Aprilya Daneswara Febbyana Pratama Dian Sua Rizki Dian Widyanti Diana Aqmala Dinda Selvi Aulia Elia Resha Fatmawati Faiz Zakariya Fakhmi Zakaria Febrianur Ibnu Fitroh Sukono Putra Fhaif Yusron Afdillah Gde Bayu Surya Parwita Guruh Taufan Hariyadi Guruh Taufan Hariyadi Hafizh Rifat Anandasutisna Hauanan Damar I Dewa Made Arik Permana Putra Ida Farida Ida Farida Kusmiyati Kusmiyati Laila Munzila Luky Indra Mustofa Made Ika Prastyadewi Masitha Fahmi Wardhani Nadiya Fikriyatuz Zakiyah Nanda Adhi P Nanda Adhi Purusa Oktoriza, Linda Ayu Pambayun Brojowati Piji Pakarti Piji Pakarti Pradana Jati Kusuma Risky Yuniar Rahmadieni Roymon Panjaitan Roymon Panjaitan Sigit Muryanto Sisca Dian Rahmawati Suhita Whini Setyahuni Tubagus Achmad Darodjat Yohan Wismantoro Yohan Wismantoro Yuniarti Wahyu Wijayanti