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All Journal International Conference on Law, Business and Governance (ICon-LBG) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Dinamika Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Inovasi Global Ardhi: Jurnal Pengabdian dalam Negri Sasambo: Jurnal Abdimas (Journal of Community Service) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia The Journal of Community Empowerment and Sustainability Services
Mahmud Mahmud
Fakultas Ekonomi Dan Bisnis Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Measuring E-Satisfaction Performance Based on Customer Smart Shopping Feeling and Confident Mahmud Mahmud; Febrianur I F S Putra
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): 10 original research articles were authored/co-authored by 41 authors from 3 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1080

Abstract

Recently, many people have been switching from conventional shopping to digital shopping. Even so, people feel that online shopping is less secure. Finally, many consumers search for information online before shopping at online stores. This study investigates how webrooming affects consumers' experience and determines the effect of webrooming on consumer confidence, smart shopping feeling, and e-satisfaction in the digital fashion industry. The population in this study were all the digital fashion industry consumers who experience webrooming in the shopping process. The total sample used in this study was 384 people using purposive sampling. The result obtained from this study finds that webrooming has a significant and positive effect on confidence and smart shopping feeling. Both factors, confidence and smart shopping feeling subsequently significant and positively affect e-satisfaction.
PERAN KUALITAS LAYANAN, HARGA, DAN CITRA MERK DALAM MENINGKATKAN KEPUASAN PELANGGAN BUS PARIWISATA PO JURUS ELANG SEMARANG Faiz Zakariya; Roymon Panjaitan; Mahmud Mahmud; Aries Setiawan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1188

Abstract

Fierce competition in the tourist bus industry, especially in the price segment, requires companies to understand the key factors that influence customer satisfaction. This study aims to analyze the influence of service quality, price, and brand image on customer satisfaction of PO Jurus Elang in Semarang City through a quantitative approach with an explanatory survey involving 136 respondents selected by purposive sampling. Data were obtained from a Likert scale questionnaire and analyzed using SEM-PLS via SmartPLS. The results of the analysis indicate that service quality and price have a positive but insignificant influence, while brand image has a positive and significant influence on customer satisfaction, with an R-square value of 0.721, reflecting good model strength. These findings emphasize that brand image is a major factor in increasing customer satisfaction, while service quality and price are more likely to be viewed as minimum standards by customers.
OPTIMALISASI KINERJA PEMASARAN MELALUI ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN INOVASI PRODUK PADA UMKM SEKTOR DAGANG DI KOTA SEMARANG Hafizh Rifat Anandasutisna; Roymon Panjaitan; Amron; Mahmud
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1215

Abstract

This study is motivated by the phenomenon of unstable marketing performance of MSME units in Indonesia and the inequality of MSME units in Semarang City, which reflects the urgency of strengthening marketing strategies. The study aims to analyze the influence of entrepreneurial orientation, market orientation, and product innovation on the marketing performance of trading-sector MSMEs. An explanatory quantitative approach was employed involving 130 MSME actors selected through purposive sampling. Data were analyzed using the PLS-SEM method with SmartPLS 4. The results indicate that entrepreneurial orientation and market orientation have a positive and significant effect on marketing performance, while product innovation has a positive but insignificant effect. These findings confirm that marketing performance is more influenced by the ability of business actors to be proactive, adaptive, and responsive to market needs rather than relying solely on product innovation. This study strengthens the Resource-Advantage Theory and provides practical guidance for the MSME sector and stakeholders in designing policies and marketing strategies oriented toward enhancing competitiveness and business sustainability
Co-Authors amron Annisya Bunga Pertiwi Ardhito Raditya Rifqi Widaryanto Ariati Anomsari Aries Setiawan Aulia Nurul Hidayah Awanis Linati Haziroh Chasanah, Amalia Nur Dandy Aprilya Faiz Zakariya Febrianur Ibnu Fitroh Sukono Putra Fhaif Yusron Afdillah Gde Bayu Surya Parwita Guruh Taufan H Guruh Taufan Hariyadi Hafizh Rifat Anandasutisna I Dewa Made Arik Permana Putra Ida Farida Laila Munzila Luky Indra Mustofa Made Ika Prastyadewi Nadiya Fikriyatuz Zakiyah Nanda Adhi Purusa Oktoriza, Linda Ayu Piji Pakarti Pradana Jati Kusuma Roymon Panjaitan Sisca Dian Rahmawati Suhita W. Setyahuni Suhita Whini Setyahuni Tubagus Achmad Darodjat