Article Per Year (5 Year)
p-Index From 2021 - 2026
4.826
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Abdimas Mandiri Revitalisasi : Jurnal Ilmu Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis, Manajemen, dan Ekonomi International Journal of Marketing and Human Resource Research Forum Bisnis dan Kewirausahaan ProBisnis : Jurnal Manajemen Journal of Social Research Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Roswaty Roswaty
Universitas Indo Global Mandiri
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 29 Documents
Search

 1   2   3 
SOSIALISASI PEMASARAN HASIL PETERNAKAN SECARA DIGITAL DI DESA TAPUS, SUMATERA SELATAN Devi Sapira; Shelfi Wulandari; Zara Barika; Putri Septia Margareta; Shafiera Lazuarni; Roswaty Roswaty; Lili Syafitri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19022

Abstract

Di era modern saat ini, perkembangan teknologi telah mengubah berbagai aspek kehidupan manusia.Salah satu perubahan signifikan yang dapat dilihat adalah bagaimana pemasaran hasil peternakan mengalami transformasi melalui penggunaan platform digital. Desa Tapus, Kecamatan Lembak,Kabupaten Muara Enim, Sumatera Selatan yang dikenal memiliki potensi sumber daya alam yang melimpah khususnya pada bidang Peternakan. Dengan latar belakang agraris dan lingkungan yang cocok, peternakan hewan seperti sapi dan ayam dapat dikembangkan secara berkelanjutan di Desa Tapus. Meskipun Desa Tapus memiliki kekayaan hasil peternakan yang melimpah, praktik pemasaran yang masih mengandalkan jalur konvensional, seperti pasar lokal, menimbulkan beberapa kendala yang dapat membatasi pertumbuhan ekonomi dan akses pasar yang lebih luas. Maka dengan diadakannya pelaksanaan KKN-Tematik Universitas Indo Global Mandiri ini, kami sebagai MahasiswaFakultas Ekonomi bertujuan untuk melakukan monitoring Digital Marketing melalui Sosialisasi Pemasaran Hasil Peternakan Secara Digital. Agar Masyarakat Desa Tapus dapat mengenal lebih jauhtentang Digital Marketing untuk meningkatkan keuntungan dan mencapai pasar sasaran yang lebih luas. Lalu kami sebagai mahasiswa berharap dapat membantu Masyarakat Desa Tapus khususnya Peternak dalam memasarkan hasil produknya.
PEMBUATAN PUPUK DARI KOTORAN SAPI DENGAN METODE FERMENTASI MENGGUNAKAN EM4 DAN MOLASE Aini Aini; Vitri Andriani; Dewani Rahma Savitri; Shafiera Lazuarni; Roswaty Roswaty; Lili Syafitri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19827

Abstract

Desa Tapus, Kecamatan Lembak, Kabupaten Muara Enim merupakan desa yang sebagian besar penduduknya mengandalkan perekonomian dari sektor pertanian dan peternakan. Namun dalam praktik pelaksanaan peternakan nya, Desa Tapus ini belum memanfaatkan kotoran sapi sehingga menyebabkan polusi udara menjadi tidak sedap. Dalam hal ini kotoran sapi, sebagai bahan dasar utama dalam pembuatan pupuk kandang yang nantinya bisa digunakan pada pertanian atau bisa diperjualbelikan. Sehingga pada jurnal pengabdian masyarakat yang kami buat ini bertujuan agar masyarakat di  Desa Tapus dapat memanfaatkan kotoran sapi menjadi pupuk kandang agar polusi udara menjadi bersih dan guna meningkatkan pertanian atau pun perekonomian masyarakat.  Metode pengabdian masyarakat yang dilakukan dengan tiga tahapan; tahap persiapan, tahap pembuatan, serta tahap akhir. Tahap persiapan ialah pembuatan ringkasan materi tentang pembuatan pupuk kandang lalu menyiapkan alat serta bahan yang dibutuhkan. Tahap pembuatan dilakukan dengan pelatihan pembuatan kompos dari fermentasi menggunakan EM4 dan molases/ tetes tebu pada kotoran sapi. Fermentasi pada kotoran sapi dilakukan agar mengurai bahan-bahan organik yang ada di dalam kotoran menjadi unsur hara yang stabil dan mudah diserap oleh tanaman. Fermentasi juga berguna untuk membunuh bakteri jahat dan pathogen yang berada di dalam kotoran. Tahap akhir terdiri dari pembuatan jurnal pengabdian. Hasil yang diharapkan adalah masyarakat Desa Tapus mampu memanfaatkan dan membuat pupuk kandang sendiri dari kotoran sapi yang ada dan dapat digunakan dalam pertanian, atau  dikomersilkan sehingga dapat meningkatkan perekonomian masyarakat di desa.
PELATIHAN DESAIN PACKAGING SEBAGAI STRATEGI MENINGKATKAN DAYA TARIK DAN BRANDING UMKM LOKAL Shafiera Lazuarni; Roswaty Roswaty; Lili Syafitri; Diny Nur Ramadhanty; Zara Barika
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i1.4125

Abstract

Pemahaman tentang packaging kreatif sebagai strategi meningkatkan daya tarik dan branding UMKM lokal sangat diperlukan dikarenakan packaging merupakan perwakilan persepsi premiumitas dari sebuah merek. Namun, dengan adanya keterbatasan akses internet dan pengetahuan, membuat pelaku UMKM di Desa Sungai Duren Kecamatan Lembak tidak memahami karakteristik umum yang dapat digunakan dalam packaging suatu produk. Kegiatan pelatihan ini dilaksanakan dengan mengintegrasikan Kuliah Kerja Nyata Tematik (KKNT) dengan perancangan kegiatan yang saling mendukung. Kegiatan ini dilaksanakan melalui beberapa tahapan. Tahapan awal dimulai dengan studi pendahuluan, pemetaan potensi dan keterampilan, pengembangan materi pelatihan, pelaksanaan pelatihan, evaluasi, serta dokumentasi dan publikasi. Kegiatan pelatihan berjalan dengan baik, hasil yang dicapai sesuai dengan tujuan yang diharapkan yaitu (1) peserta mendapatkan stimulus kreativitas dalam merancang desain packaging melalui contoh packaging yang mereka amati secara langsung; (2) peserta memahami strategi branding yang dapat diterapkan pada bisnis masing-masing; (3) peserta memahami fungsi dari packaging tidak hanya sebagai wadah untuk menyimpan produk saja melainkan dapat dijadikan sebagai sarana promosi dan branding. Hasil evaluasi kegiatan menunjukkan peserta memiliki tingkat kepuasan yang tinggi terhadap relevansi materi, kualitas materi, selain itu peserta merasa aktif terlibat dalam sesi pelatihan dan memiliki kesempatan untuk berpartisipasi serta berdiskusi secara efektif. Pelatihan terkait packaging dapat dilanjutkan dimasa yang akan datang dengan menerapkan diversifikasi pendekatan dalam pelatihan, hal ini diharapkan dapat memenuhi kebutuhan peserta dengan tingkat pemahaman yang berbeda-beda
Pengaruh Strategi Event Marketing dan Sponsorship Terhadap Brand Awareness Produk Noodle di PT. Indofood Cbp Sukses Makmur Tbk Kota Palembang Indah Fitri Rahmawati; Roswaty Roswaty; Shafiera Lazuarni
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3086

Abstract

This study aims to determine how much influence the strategy of event marketing and sponsorship of brand awareness of noodle products on consumers PT. Indofood CBP Sukses Makmur Tbk Palembang the results showed that of the two promotional strategies undertaken by PT. Indofood both have a positive effect both simultaneously and partially on consumer brand awareness. By 20.1% event marketing variables can affect consumer brand awareness in remembering noodle products, while sponsorship variables affect 53.3% the remaining 26.6% are influenced by other variables that do not exist in this study. To increase consumer brand awareness of noodle products, the authors suggest that PT. Indofood CBP Sukses Makmur Tbk Palembang city prioritizes and allocates larger company funds to event marketing strategies because this strategy will attract consumers ' attention in recognizing a product and will indirectly affect their ability to remember and know what noodle products are produced by the company so that consumer brand awareness will increase.
Pengaruh Bauran Pemasaran dan Citra Merek Terhadap Keputusan Pembelian Konsumen Restaurant Pempek Beringin Radial Palembang Putri Vareri Angelieta; Roswaty Roswaty; Mohammad Kurniawan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3087

Abstract

The study aims to analyze the influence of mixed marketing and brand image on consumer purchasing decisions Restaurant Pempek Beringin Radial Palembang. This research was conducted at the Restaurant Pempek Beringin Radial Palembang. The data analysis technique used is double linear regression analysis. The sample used is 107 respondents at the Restaurant Pempek Beringin Radial Palembang, using quantitative research methods. The data collection is done with the dissemination of a questionnaire. Based on the results of research stated marketing mix has a positive and significant impact on consumer purchasing decisions Restaurant Pempek Beringin Radial Palembang. The brand image also gives a positive and significant influence on consumer purchasing decisions Restaurant Pempek Beringin Radial Palembang. Then it can be concluded that the results of the research stated the mix of marketing and brand image have a significant and positive impact on the consumer purchase decisions.
Pengaruh Strategi Event Marketing, dan Sponsorship Terhadap Brand Awareness Produk Noodle di PT. Indofood CBP Sukses Makmur Tbk Kota Palembang Indah Fitri Rahmawati; Roswaty Roswaty; Shafiera Lazuarni
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3276

Abstract

This study aims to determine how much influence the strategy of event marketing and sponsorship of brand awareness of noodle products on consumers PT. Indofood CBP Sukses Makmur Tbk Palembang the results showed that of the two promotional strategies undertaken by PT. Indofood both have a positive effect both simultaneously and partially on consumer brand awareness. By 20.1% event marketing variables can affect consumer brand awareness in remembering noodle products, while sponsorship variables affect 53.3% the remaining 26.6% are influenced by other variables that do not exist in this study. To increase consumer brand awareness of noodle products, the authors suggest that PT. Indofood CBP Sukses Makmur Tbk Palembang city prioritizes and allocates larger company funds to event marketing strategies because this strategy will attract consumers ' attention in recognizing a product and will indirectly affect their ability to remember and know what noodle products are produced by the company so that consumer brand awareness will increase.
Pengaruh Kerjasama Tim, Motivasi Kerja dan Lingkungan Kerja Terhadap Prestasi Kerja Karyawan pada Bank Sumsel Babel Syariah Cabang Palembang Andi Susanti; Endah Dewi Purnamasari; Roswaty Roswaty
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3313

Abstract

This study aims to determine the effect of teamwork, work motivation and work environment on employee performance in Bank Sumsel Babel Syariah Palembang Branch. This study uses primary data whose data collection uses questionnaires, interviews and observations. In this study, researchers used quantitative analysis, multiple linear regression analysis and coefficient of determination analysis using SPSS 26. The population in this study were all employees of Bank Sumsel Babel Syariah Palembang Branch total 50. The research results obtained using t test and F test show that teamwork has a positive but insignificant effect on employee performance, work motivation and work environment have a positive and significant effect on employee performance, and teamwork, work motivation and work environment have a positive and significant effect on employee performance simultaneously. In the coefficient of determination test, the data results obtained amounted to 73.7%, which can be explained by the influence of teamwork, work motivation and work environment on employee performance, while the remaining 26.3% can be explained by the influence of other variables not examined by the author.
Analisis Pengaruh Motivasi Kerja dan Kemampuan Kerja Terhadap Kinerja Karyawan PT. Baris Jaya Perkasa Angga Lesmana; Roswaty Roswaty; Try Wulandari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.5508

Abstract

This research aims to determine the effect of work motivation and work ability on employee performance at PT Baris Jaya Perkasa. The population and sample in this study were 40 employees of PT Baris Jaya Perkasa. The analysis techniques used are the classical assumption test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, hypothesis test, correlation coefficient test, and coefficient of determination test which were processed using the help of the Static Product and Service Solution (SPSS) version 29 program. The results of this research are t count 4,257 > t table 2,026 on Variable X1, namely work motivation and t count 10,221 > t table 2,026 on Variable X2, namely Work Ability. In the correlation coefficient test method for the Work Motivation Variable (X1), the value is 0,568, which means that the level of relationship between work motivation and employee performance is at a moderate level. Based on the results of calculating the Coefficient of Determination (R2), it can be concluded that the percentage influence of the Work Motivation (X1) and Work Ability (X2) variables on employee performance (Y) is 0,758 or the remaining 75,8% is influenced by other variables.
Pengaruh Brand Image dan E-Wom Terhadap Keputusan Pembelian Konsumen Marketplace Shopee Muhammad Riki; Roswaty Roswaty; Try Wulandari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5657

Abstract

This study aims to analyze the effect of brand image and e-WOM on consumer purchasing decisions for the Shopee marketplace. Research is not limited to one specific place, but can include various locations that are relevant to the focus of the study (shopee marketplace users). The sampling used in this study was non-probability sampling using purposive sampling technique, there were 150 respondents. This research data was obtained from a questionnaire. The analysis technique used in this research is multiple linear regression method. Based on the results of the F test, the Fcount value is 120.781 with a Ftable value of 3.056 so that the Fcount> Ftable value (120.781> 3.056) with a significance level of 0.000> 0.05, it can be concluded that Brand Image (X1), e-WOM (X2) have a jointly significant effect on Purchasing Decisions (Y). Based on the results of the t test, it shows that Brand Image with a sig value of Brand Image (X1) on Purchasing Decisions (Y) is 0.000 <0.05 and the value of t count> t table is 4.885> 1.976. So it can be concluded that the Brand Image variable has a significant effect on Purchasing Decisions. E-WOM with a sig value of e-WOM (X2) on Purchasing Decisions is 0.000 <0.05 and t count> t table is 4.984> 1.976, it can be concluded that the e-WOM variable has an effect and is significant on Purchasing Decisions. Meanwhile, the results of the correlation coefficient (R) of brand image, e-wom on consumer purchasing decisions obtained a correlation coefficient value of 0.788 at a significance level of α 5%. While the result of the detemination coefficient (R2) obtained a value of 0.617. This shows that Brand imgae and e-WOM are able to explain the purchasing decision variable by 0.617 or 61.7%. And the remaining 38.3% can be explained / influenced by other variables not included in this study.
Co-Authors Adikah Soekarman Aini Aini Amelya Yuniar Andi Susanti Andika Maulana Siddiq Angga Lesmana Anggraini, Leriza Desitama Annisa Juliartha Maharani Devi Sapira Dewani Rahma Savitri Diny Nur Ramadhanty Eka Damayanti Endah Dewi Purnamasari Estiana Asri Fadhila Gandi Gandi Hesti Ifititah Sari Hj. Luis Marnisah Imelda Saluza, Imelda Indah Fitri Rahmawati Indah Permatasari Juhaini Alie Kurniawan Kurniawan Lili Syafitri Lily Syafitri M. Nurul Huda Marhamah Marhamah Meilin Veronica Mohammad Kurniawan Muhammad Bahrul Ulum Muhammad Haekal Apriansyah Muhammad Kurniawan DP Muhammad Riki Neny Rostiati Novita Damayanti Putri Septia Margareta Putri Vareri Angelieta Rafika Sari Ria Purnama Sari Rioe Chandra Sartika, Dewi Shafiera Lazuarni Shafiera Lazuarni Shelfi Wulandari Siti Ulfa Ridayani Tito Rahmayang Tripermata, Lukita Try Wulandari Vitri Andriani Wadud, Muhammad Zara Barika