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All Journal JURNAL ITENAS REKAYASA Community Development Journal: Jurnal Pengabdian Masyarakat juremi: jurnal riset ekonomi Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Manajerial dan Bisnis Tanjungpinang Joong-Ki Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Bata Ilyas Educational Management Review Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Abdul Basyid
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Mandiri

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PENGARUH DIGITAL MARKETING DALAM MENINGKATKAN PEMASARAN PADA UMKM DI DESA BUSUNG Evita Sandra; Ahmad Yani; Surya Kusumah; Fatahuddin, Fatahuddin; Abdul Basyid
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

This study aims to analyze the influence of digital marketing in improving the marketing of MSME products in Busung Village, Bintan. Busung Village has several superior products, such as gonggong crackers, which have the potential to be marketed more widely. This community service program is carried out through training and mentoring which includes branding strategies, use of social media, and marketplace management. The results of the activities show an increase in understanding and application of digital marketing by MSME players, which has an impact on increasing the number of orders and income. However, there are still challenges such as limited internet access and difficulties in creating consistent content. Therefore, further training and infrastructure support are needed to optimize the potential of digital marketing for MSMEs. With increased support, MSMEs in Busung Village have the potential to expand their market reach, improve their competitiveness, and contribute to local economic growth.
Co-Authors Abriyoso, Octojaya Agusven, Tubel Ahmad Yani ahmad yani Ardian, Rizki Armansyah Armansyah Armansyah Dian Suradianto Eko Murti Saputra Ersa Cahyu Marcelyna Evita Sandra Fadly Rizaldy Fatahuddin, Fatahuddin Fauzar, Selvi Fazila, Fatwa Ginola Tri Shindy Handayani, Nurafsah Sri Imran Ilyas Indah Pratiwi Indarti, Wiwin Leindarita, Betty Marcelyna, Ersa Cahyu Marsudi Marsudi Maryati Maryati Muqtafin, Muqtafin Nadila Surika Adsha Nanda Kristia Santoso Nurasikin, Dini Pardede, Ranat Mulia Putri, Anggia Sekar Rani Safitri Risnawati Risnawati Risnawati Risnawati Risnawati Risnawati Saputra, Eko Murti Sari, Anggi Donita Satria, Ade Satya, Hardi Shindy, Ginola Tri Sihombing, Agustinus Silalahi, Rusmaida Sulasmi, Anggun Putri Surya Kusumah Syafnur, M. Syahputro, Satrio Bimo Wikar, Muhammad Aldifa Wulan Muazizah Yanti, Maisarah Putri Yanto, Meidi Yuritanto, Yuritanto Yusrizal Yusrizal