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All Journal Scriptura Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies Jurnal The Messenger Komunikasi : Jurnal Komunikasi Jurnal Ekonomi dan Bisnis MetaCommunication; Journal Of Communication Studies Wacana: Jurnal Ilmiah Ilmu Komunikasi International Journal of Social Science and Business Petra International journal of Business Studies (IJBS) Ultimacomm: Jurnal Ilmu Komunikasi CCIT (Creative Communication and Innovative Technology) Journal Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies JURNAL PUSTAKA KOMUNIKASI Syntax Idea Enrichment : Journal of Management Acta Diurna: Jurnal Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Journal Media Public Relations Jurnal Ilmu Komunikasi Scriptura : Jurnal Ilmiah Jurnal Indonesia Sosial Sains Komunikatif : Jurnal Ilmiah Komunikasi
Lina Sinatra Wijaya
Universitas Kristen Satya Wacana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Cycle Relations: A proposed-CSR Model to Increase University s Intake Wijaya, Lina Sinatra; Krismiyati, Krismiyati
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1415

Abstract

Most higher education institutions in Central Java, especially in Salatiga have done some Corporate Social Responsibility (CSR) programs to achieve their goal which is increasing their intake yearly. This is a descriptive qualitative research which tries to investigate the implementation of CSR model proposed named Cycle Relations in one academic year. Interview and literature study are used to gain the data, and then analyzed qualitatively. 7 higher education institutions in Salatiga-Central Java and also 19 high schools which are spread in 7 cities in Central Java are used in this study. The reason why these institutions were involved was that this study was a continuation from a previous study. This result shows that indeed the CSR program the insitutions carried out impact towards their intake either directly or indirectly. The study indicates that those higher educations have done their Listen and Respond to create their sustainable CSR program.
Peran “Voice of SWCU” dalam Brand Awareness dan Peningkatan Intake Pujani, Chenanjah Refa; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.5390

Abstract

Brand awareness is essential for higher education institutions to build a positive image and attract prospective students. This study aims to analyze the role of public relations through Voice of SWCU as an internal medium of Satya Wacana Christian University (UKSW) in developing brand awareness and its contribution to increasing student intake. This research employs a mixed-method approach with data collected through online questionnaires, observations, interviews, FGDs, and documentation. The findings reveal three primary roles of the Voice of SWCU. First, as a communication facilitator, the Voice Publication and Documentation Team and UKSW Promotion Division build interactive communication through social media. Second, as a problem solver, the management of Voice resolves internal issues that affect the external image. Third, as a communication technician, the Voice PDD Team and UKSW Promotion Division create creative content that enhances visibility. The levels of brand awareness show relatively balanced results with Top of Mind (37%), Brand Recall (35%), Brand Recognition (28%), and Unaware of Brand (0%). These findings emphasize that internal media, such as a high-achieving student activity unit, can be an effective public relations strategy to build brand awareness while supporting intake growth. This study contributes to developing public relations theory in higher education and provides practical alternatives for university promotion strategies.
Peran dan Strategi Public Relations Dalam Membangun Citra Perusahaan Perbankan Putri, Tabitha Stefani; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.2686

Abstract

Image is one of the most important parts of the company that must be continuously built and maintained. Realizing this, public relations of PT Bank Kalteng made various efforts to build a positive corporate image. This study aims to determine the role and strategy of public relations (PR) in building corporate image. This study uses a descriptive qualitative using indepth interviews and observations as data sources. The collected data were analyzed using qualitative analysis methods, consisting of data reduction, data presentation, and conclusion drawing. Then for data validation, this research uses triangulation. The triangulation used is source triangulation and method triangulation. The study results show that PR PT Bank Kalteng plays the role of Expert Prescriber, Communication Facilitator, Problem Solving Process Facilitator, and Communication Technician in building a corporate image. In addition, The PR of the bank has carried out a strategy to improve the banking image through three stages: to secure understanding, establish acceptance, and motivate action.
Marketing Public Relations Sebagai Business Representative Dalam Meningkatkan Penjualan Dengan Metode B2B Angela, Nathania Dea; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.2691

Abstract

This journal reviews the marketing public relations strategy used to increase sales with the B2B method at PT Helios Informatika Nusantara. This study aims to know and understand the role and strategy of marketing public relations as a business representative in the B2B method. This type of research is descriptive qualitative research with a constructivism paradigm. Regarding the research instruments are interviews, observation, and documentation. The data source for this research uses various documentation owned by the company in conducting online and offline events because these two types of marketing are needed to get leads for the company. Then for data validation, this research uses triangulation. The combined data is seen clearly and in detail regarding the phenomena and problems raised in the study. The results of this study indicate that the marketing strategy used in the B2B method at Helios can run through two stages, digitally and non-digitally, and the various techniques developed within it will support the company sales increase process.
Strategi Public Relations Dalam Membangun Brand Awareness Pada PT. Finfolk Media Nusantara Feryanda, Jonathan Octa; Wijaya, Lina Sinatra
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3482

Abstract

People today have begun to switch from conventional media to online media in obtaining information. Because of this transition, many media have emerged and are only engaged in the online field using social media platforms such as Instagram, TikTok, and Youtube. One of these media is PT Finfolk Media Nusantara. In the midst of intense competition between these media, of course, the media needs brand awareness from the public in order to become a trusted media. This research aims to find out the communication strategy owned by PT Finfolk Media Nusantara in building public brand awareness of the company. This research is included in the type of descriptive qualitative research. The data collection techniques used are interviews, observation and documentation. The results showed that PT. Finfolk Media Nusantara planned first before carrying out its communication strategy which was carried out in several stages. In addition, the level of brand awareness of PT. Finfolk Media Nusantara is at the brand recognition level because most have known the company through the content created where the content includes the PT. Finfolk Media Nusantara logo.
Public Relations Marketing Strategy in Building Brand Awareness Using Product Bundling Dewata, Marcellinus Dedo Advent; Wijaya, Lina Sinatra
Jurnal Indonesia Sosial Sains Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i10.1385

Abstract

Digital media as a marketing platform today results in increased business competition to capture market share. This research aims to analyze whether using PR marketing strategies, specifically bundled products, can increase brand awareness. The study is descriptive qualitative research, utilizing primary data collected through observation and interviews. The sample consists of 20 respondents, including staff, Anak Panah Kopi employees, and public members in Salatiga. The results concluded that the public relations marketing activities by Anak Panah Kopi to increase brand awareness can be seen in the push and pull strategies. Push strategy uses an interpersonal approach to customers by prioritizing good service. While implementing the pull strategy, Anak Panah Kopi innovates products, provides discounts and bundling promos, collaborates with several influencers, and conducts marketing campaigns by displaying exciting content on Instagram social media to market its products.
Strategi PR Dalam Membangun Citra Positif Pemerintah Kota Surakarta Melalui Media Relations Nanda Karunia Isa; Isa, Nanda Karunia; Wijaya, Lina Sinatra
Journal Media Public Relations Vol. 4 No. 2 (2024): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v4i2.1765

Abstract

Penelitian ini bertujuan untuk mengidentifikasi strategi Public Relations pada Humas Pemerintah Kota Surakarta dalam membangun citra positif melalui aktivitas media relations serta dampaknya terhadap persepsi publik. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus. Data primer dikumpulkan melalui observasi dan wawancara mendalam, sementara data sekunder diperoleh dari dokumen dan foto terkait. Analisis data dilakukan dengan Model Analisis Interaktif meliputi reduksi, penyajian data dan verifikasi kesimpulan dengan Teknik Validasi Triangulasi Sumber. Hasil penelitian menunjukkan Humas Pemerintah Kota Surakarta berhasil membangun citra positif melalui tiga strategi media relation. Humas mengelola hubungan dengan media melalui kegiatan seperti media gathering, press conference, dan diskusi. Grup WhatsApp media digunakan untuk memperlancar arus informasi dan meningkatkan komunikasi antara Humas dengan media. Fasilitas pressroom juga diberikan oleh Humas untuk mendukung pekerjaan jurnalis. Humas menyediakan salinan informasi yang lengkap melalui Google Drive dan fasilitas verifikasi untuk memastikan keakuratan berita. Dengan strategi tersebut Humas Pemerintah Kota Surakarta berhasil meningkatkan kepercayaan publik terhadap pemerintah melalui publikasi yang ada.
STRATEGI REBRANDING FRONT ONE GOSYEN HOTEL DALAM MEMBANGUN BRAND AWARENESS Wijaya, Lina Sinatra; Christianingtias, Emilia Ayu
Journal Media Public Relations Vol. 4 No. 2 (2024): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v4i2.1849

Abstract

Perkembangan dunia bisnis menjadi dorongan untuk melakukan perkembangan di dunia perhotelan. Salah satu hotel di Salatigan melakukan pembaharuan/ Rebranding yaitu Front One Gosyen Hotel yang dahulunya adalah Salatiga Plaza. Namun sayangnya Masyarakat Salatiga belum sepenuhnya mengenal dengan keberadaan hotel baru tersebut. Tujuan dari penelitian ini, untuk menganalisa Strategi Rebranding yang dilakukan Front One Goysen Hotel Salatiga dari Salatiga Plaza Hotel untuk membangun Brand awareness. Penelitian ini adalah penelitian deskriptif  kualitatif.  Pengambilan data dilakukan dengan wawancara dan obeservasi pada pihak management, serta masyarakat Kota Salatiga. Hasil Penelitian memperlihatkan bahwa Strategi Rebranding Front One Gosyen  dalam menciptakan branding hotel harus melalui 4 tahapan utama antara lain  (1) Perubahan Merek dari nama brand dari Salatiga Plaza menjadi Front One Gosyen (2) Pembaharuan Strategi Komunikasi yang aktif mememanfaatkan media sosial (3) Difersivikasi Produk atau Layanan produk yang update dan inovasi dari hotel sebelumnya  serta (4) Aliansi atau Kemitraan Strategis yang bekerjasama dengan patnership termasuk bekerja sama dengan influencer. Pelaksanaan Strategi yang saling bersinambungan ini berdampak positif dan efektif dalam meningkatkan Brand Awareness.
STRATEGI PROMOSI PUBLIC RELATIONS DALAM MEMBANGUN BRAND AWARENESS MELALUI INSTAGRAM : (STUDI KASUS SMK N 2 SALATIGA) Gabriel Immanuela Felano; Wijaya, Lina Sinatra
Journal Media Public Relations Vol. 5 No. 1 (2025): Journal Media Public Relation (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v5i1.2406

Abstract

Media sosial kini menjadi sarana promosi bagi organisasi atau perusahaan. Salah satu platform yang digunakan adalah instagram. Seperti halnya dengan SMK N 2 Salatiga yang menjadikannya sebagai strategi promosi. Tujuan dari penelitian ini adalah untuk  mengetahui dan menganalisa mengenai pemanfaatan media sosial (instagram) sebagai strategi promosi public relations dalam membangun brand awareness SMK Negeri 2 Salatiga.  Dalam penelitian ini peneliti menggunakan teori marketing public relations yang berfokus pada push,pull, dan pass strategy. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu observasi, dokumentasi, dan wawancara. Pada penelitian ini Uji validitas yang akan digunakan pada penelitian ini yaitu dengan triangulasi teknik dan triangulasi sumber. Hasil penelitian ini menunjukkan bahwa SMK N 2 Salatiga menerapkan strategi promosi public relations melalui fitur-fitur Instagram. Pull strategy dilakukan dengan membuat konten feed, reels, instastory, serta berinteraksi lewat kolom komentar. Push strategy dilakukan melalui kolaborasi dengan perusahaan terkait untuk menjangkau lebih banyak masyarakat. Selain itu, mereka juga mengikuti berbagai event dan membuat konten tentang kegiatan tersebut sebagai bentuk pass strategy. Strategi ini berhasil membawa brand awareness SMK N 2 Salatiga ke tingkat brand recognition.
Strategi Komunikasi Marketing Public Relations dalam Membangun Brand Image (Studi: Communion Coffee) Thalia Maisiedavita Siregar; Lina Sinatra Wijaya
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5605

Abstract

This study aims to examine how public relations marketing communication strategies influence the brand image of Communion Coffee. A mixed-method approach was employed, combining qualitative and quantitative techniques. The qualitative approach was carried out through interviews to explore the implementation of push and pull strategies and how consumers perceived these, while the quantitative approach utilized questionnaires to measure the brand image formed in consumers’ minds. The findings indicate that push strategies—such as direct promotion, product bundling, customer service, and events—and pull strategies through Instagram management with consistent and engaging content contribute to shaping the brand image. Word-of-mouth emerged as the most effective channel compared to official social media, highlighting the need for further optimization of digital strategies. The study concludes that Communion Coffee’s PR strategies effectively establish its brand image as a cozy, homie, and vintage-style coffee shop, while recommending greater consistency in social media management and organizing creative events to strengthen brand positioning in the increasingly competitive coffee industry.
Co-Authors Alexander Wibisono Hadinata Alice Vitri Yanti Angela, Nathania Dea Arauna Wangsa Elsha Dara Arthik Davianti Christian Tulis Christianingtias, Emilia Ayu Dewata, Marcellinus Dedo Advent Dewi Sartika Karo-karo Dewi, Gracelia Audriana Dian Nugraheni Dian Nugraheni Elisabeth Agita Sari Ervani, Trifosa Joan Evelyn Friscilla Christy Fenetta, Christella Feryanda, Jonathan Octa Firma Friskila Tati Gabriel Immanuela Felano George Nicholas Huwae Gracelia Audriana Dewi Huwae, George Nicholas Isa, Nanda Karunia Izak Yohan Matriks Lattu Julita M.A. Raturoma Krismiyati Kristanto, Budhi Marcellinus Dedo Advent Dewata Marcha, Anandia Regina Nanda Karunia Isa Pujani, Chenanjah Refa Putri, Tabitha Stefani Rahmawati, Fanneza Resva Inggil Kharisma Rini Darmastuti Rini Kartika Hudiono Rorencia, Vanessa Agnes Sabrina Sesa Trifosa SATRIYAS ILYAS Setiawan, William Christianto Stefanie Carolina Wibowo Suprihadi Tarra Nur Azizah Sulistiani Thalia Maisiedavita Siregar Trifosa Joan Ervani Tulis, Christian VIRGINIA - - Wibisono Hadinata, Alexander William Christianto Setiawan Yosua Jefri Apriananta Zon Vanel