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All Journal Scriptura Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies Jurnal The Messenger Komunikasi : Jurnal Komunikasi Jurnal Ekonomi dan Bisnis MetaCommunication; Journal Of Communication Studies Wacana: Jurnal Ilmiah Ilmu Komunikasi International Journal of Social Science and Business Petra International journal of Business Studies (IJBS) Ultimacomm: Jurnal Ilmu Komunikasi CCIT (Creative Communication and Innovative Technology) Journal Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies JURNAL PUSTAKA KOMUNIKASI Syntax Idea Enrichment : Journal of Management Acta Diurna: Jurnal Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Journal Media Public Relations Jurnal Ilmu Komunikasi Scriptura : Jurnal Ilmiah Jurnal Indonesia Sosial Sains Komunikatif : Jurnal Ilmiah Komunikasi
Lina Sinatra Wijaya
Universitas Kristen Satya Wacana
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STRATEGI KOMUNIKASI PEMASARAN TERPADU “SALATIGA MOVEMENT (SM)” DALAM MENINGKATKAN BRAND AWARENESS TERHADAP MASYARAKAT SALATIGA Resva Inggil Kharisma; Lina Sinatra Wijaya
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 5, No 2 (2019): Oktober 2019 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.10358/jk.v5i2.665

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui program strategi komunikasi pemasaran terpadu dari “Salatiga Movement” (suatu komunitas tari modern paling terkenal di Salatiga) dalam meningkatkan brand awareness terhadap masyarakat Salatiga dengan tujuan untuk mempertahankan eksistensinya. Target sasarannya adalah anggota sekaligus pengurus “Salatiga Movement”. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode penelitian studi kasus. Untuk pengambilan data dilakukan dengan cara wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa strategi komunikasi pemasaran yang dilakukan seperti periklanan, promosi penjualan, humas dan publisitas, penjualan personal, pemasaran langsung, serta acara dan pengalaman dapat menaikkan brand awareness merek “Salatiga Movement”. Strategi komunikasi pemasaran berlangsung dengan baik meskipun ada kendala yang muncul seperti pengetahuan masyarakat Salatiga mengenai dance masih minim dan pemasukan dana komunitas yang kurang. Kata kunci: Strategi; Komunikasi Pemasaran Terpadu; Brand; Awareness Abstract The purpose of this research is to find out the integrated marketing communication program of “Salatiga Movement” (one of the knowest modern dance community in Salatiga) in increasing brand awareness to Salatiga citizen for maintaining its existence. The target audiences are Salatiga Movement’s official members. This research is a qualitative research by using case study method. For getting the data, interviews, observation, and documentation are used. The results of this research indicate that integrated marketing communication which had been done by Salatiga Movement such as advertising, sales promotion, public relations and publicity, personal selling, direct marketing, also event and experience could increase the brand awareness. The integrated marketing communication has been done well even though there are still some obstacles in doing it, due to the lack of dance knowledge and financial problem faced by the Salatiga citizens. Key words: Strategic; Integrated Marketing Communication, Brand; Awareness
Strategi Promosi Melalui Direct Marketing Untuk Meningkatkan Jumlah Mahasiswa Baru Elisabeth Agita Sari; Lina Sinatra Wijaya
Jurnal Ilmu Komunikasi Vol 17, No 1 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i1.2608

Abstract

Penelitian ini bertujuan untuk menganalisis proses pelaksanaan direct marketing yang dilakukan oleh Public Relation atau Biro Promosi Universitas Kristen Satya Wacana (UKSW) di beberapa SMA yang ada di Solo, Semarang dan Salatiga (Jawa Tengah) serta apakah strategi promosi melalui direct marketing yang dilakukan oleh UKSW berdampak pada peningkatan jumlah mahasiswa atau tidak. Penelitian ini menggunakan metode deskripstif kualitatif dengan teknik pengumpulan data dari hasil wawancara dan observasi di lapangan. Dari beberapa strategi yang sudah dilakukan oleh UKSW didapatkan hasil yang paling berimbas dalam peningkatan jumlah mahasiswa adalah dengan cara face to face selling (personal selling) khususnya yang dilakukan melalui kegiatan expo dan sosialisasi di sekolah sekolah, karena melalui strategi tersebut, Biro Promosi UKSW dapat bertemu dan berinteraksi secara langsung dengan target audien untuk menjelaskan informasi tentang UKSW. Selain itu, dalam pelaksanaan expo dan sosialisasi, Biro Promosi juga memiliki keunikan tersendiri dalam penyampaian informasi yaitu menyampaikan informasi yang sama namun dengan cara yang berbeda yaitu menyesuaikan dengan situasi dan kondisi target sasaran. Hal itulah yang pada akhirnya dapat berdampak pada peningkatan jumlah mahasiswa baru setiap tahunnya. Kontribusi penelitian ini memberikan rekomendasi kebijakan tentang peningkatan jumlah mahasiswa baru dengan face to face selling (personal selling) kepada calon mahasiswa.
Model of Communication Strategy for Public Relations in Private University in Building The Relationship With The Media Rini Darmastuti; Lina Sinatra Wijaya
The Indonesian Journal of Communication Studies Vol 2, No 2 (2009)
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v2i2.1334

Abstract

The success of Public Relations work in Private University depends on the public relations strategy in building the relationship with the media. For knowing how effective PR strategy is in building the relationship with the media, A research has been done with 10 respondents ( 10 Private Universities in Central Java ) by using descriptive qualitative approach and direct observation. There are two relationship models that have been found from this research, they are “ Imbalanced Commensalisms Relationship “ ( for PR’s relationship with the media institution ) and “ Harmonious Mutualism Relationship “ ( for PR’s relationship with the Journalist).
Aktivitas Public Relations Dalam Upaya Meningkatkan Citra Taman Wisata Candi Borobudur Julita M.A. Raturoma; Lina Sinatra Wijaya
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1541.676 KB) | DOI: 10.31937/ultimacomm.v10i2.916

Abstract

Indonesia is one of the world’s tourist destinations. Therefore, Indonesian tourism must be built and developed. Taman Wisata Candi (TWC) Borobudur, as one of the tourist attractions with its beauty and grandeur, becomes the main attraction for all people. The purpose of the research is to find out whether public relations activities conducted by the TWC can increase the image of the temple or not. This is a descriptive qualitative research. The data was gathered through interview and observation. The sources of this research were visitors and public relations officer of TWC. The result of this research shows that the internal activities conducted by public relations officer of Taman Wisata Candi Borubudur such as employee relations, field trip, internal magazine, personal contact and sport, made the employees felt appreciated and cared and this indirectly creates a sense of belonging from the employees towards the institution. The external activities conducted, such as customer relations, community and pers relations, indirectly influenced the visitor perceptions towards the image of TWC Borobudur in terms of service to the community and also improve the relationship with media. It shows that the internal and external activities carried out by the public relations of TWC Borobudur give positive impact and indirectly improve the image of TWC Borobudur among the society. Keyword: public relations activities, image, travelling and Borobudur temple
The Public Relations Strategy of Salatiga City Secretariat in Managing the Covid 19 Hoax Evelyn Friscilla Christy; Lina Sinatra Wijaya
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 2 (2021): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i2.2219

Abstract

The development of science and technology today and the amount of information greatly facilitates public access to information anytime and anywhere. However, during the Covid 19 pandemic, not all disseminated information was correct, and its authenticity has also been verified. For public authorities, especially the Public Relations of Salatiga City Secretariat, this is very important to prevent news development. If this fake news is spread widely, it will cause confusion, concern, misunderstanding, and even public distrust of the local government due to not providing essential and accurate information. This study will look at how the Public Relations strategy of the Salatiga City Secretariat in managing the Covid 19 hoax and knowing about the obstacles and solutions made by the Public Relations of Salatiga City Secretariat. This study uses a qualitative approach with interviews as the primary method in collecting the data. This study shows that the most dominant strategies used are searching for data, establishing collaboration, providing socialization, making videos, educating knowledge about Covid 19, conducting online discussions with the community, and conducting monitoring and evaluation. In carrying out its strategy, the Public Relations of the Salatiga City Secretariat also has obstacles that have been overcome by creating a group so that information is conveyed more quickly and always maintain good and effective communication to resolve the Covid 19 hoax. Keywords: Public Relations, Strategy, Covid 19 Hoax
Penyusunan Model Program Corporate Social Responsibility (CSR) di Perguruan Tinggi Kota Salatiga Dalam Upaya Meningkatkan Intake Perguruan Tinggi Lina Sinatra Wijaya; Krismiyati Krismiyati
Jurnal Ekonomi dan Bisnis Vol 17 No 3 (2014)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.947 KB) | DOI: 10.24914/jeb.v17i3.311

Abstract

Corporate Social Responsibility (CSR) is one of the promotion techniques done by a Public Relations in higher education institutions to face the tougher competition among the higher education institution in gaining new students. Most higher education institutions in Salatiga try to do some CSR programs to achieve their goal. This study tries to investigate what suitable model of CSR done by higher education institutions in Salatiga-Central Java which is also implemented and the influence of this program to students’ intake in one academic year. Lastly, it tries to propose a CSR modeling for increasing students’ intake at higher education Institution in Salatiga-Central Java. This study employs interview and literature study for data collection. The data are then analyzed qualitatively to answer the posed research questions. This study involved 7 Higher education institutions in Salatiga-Central Java and also 19 High schools which are spread in 7 cities in Central Java. The result of the study shows that the Public Relations unit in each higher education institutions has carried out their CSR program to some of the Schools in Central Java, but lack of coordination done by both parties. However they emphasize their CSR program focusing on community service, high school student activities, scholarships and training. In order to effectively achieve the goal, an intake cycled relations model is proposed.
Pertanggungjawaban Sosial Universitas: Implementasi Model Cycle Relations Lina Sinatra Wijaya; Krismiyati Krismiyati
Jurnal Ekonomi dan Bisnis Vol 19 No 2 (2016)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.592 KB) | DOI: 10.24914/jeb.v19i2.553

Abstract

The competition among Higher Education is getting tougher. They need to do their best in order to maintain their existence and getting more students coming to their institutions. One way to achieve that goal is through carrying out Corporate Social Responsibility (CSR) programs or University Social Responsibility (USR) for university. This study tries to investigate the implementation of ‘Cycle Relations’ model in CSR to increase the intake of Higher Education. This study involved seven Higher Educations and nineteen High schools in Central Java. In collecting the data, it used a depth-interview method with all the related parties in this study. The result showed that most of the Higher Education institutions have implemented Corporate Social Responsibility program in various ways. Their target audience included the high schools, society, and parents.  From the model implementation, it showed that the CSR program did have an impact towards the intake in their institution. However, one important thing to consider is that the role of the teachers at schools was quite significant in influencing the students to choose which university to go.  This reflects that although the Higher Education institution have planned and carried out CSR programs according to what the target audiences’ need, it does not guarantee that it will have direct impact towards their intake because the influence of teacher is quite significant. It may have a bigger impact in long term as the target audiences know the quality and contribution of the Higher Education institutions.
STRATEGI KOMUNIKASI PERHIMPUNAN BATIK INDONESIA SOKARAJA DALAM MEMBANGUN CITRA “KAMPUNG BATIK SOKARAJA” Sabrina Sesa Trifosa; Lina Sinatra Wijaya
Jurnal Ilmu Komunikasi Acta Diurna Vol 15 No 2 (2019)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.904 KB) | DOI: 10.20884/1.actadiurna.2019.15.2.2136

Abstract

Penelitian ini bertujuan untuk mengetahui mengetahui strategi komunikasi dan peran yang dilakukan oleh Perhimpunan Batik Indonesia (PERBAIN) Sokaraja dalam membangun citra “Kampung Batik Sokaraja”. Jenis penelitian ini adalah penelitian deskriptif kualitatif. Penelitian ini dilaksanakan di Kampung Batik Sokaraja, Kabupaten Banyumas, Jawa Tengah. Pengumpulan data dilakukan melalui observasi, wawancara, dan data kepustakaan. Strategi yang diterapkan Perhimpunan Batik Indonesia (PERBAIN) Sokaraja dalam membangun citra Kampung Batik Sokaraja yakni mengadakan workshop pelatihan kepada pengrajin batik dan masyarakat sekitar, merencanakan program jangka pendek dan panjang seperti mengadakan diskusi dan pengarahan, meluncurkan program inovasi batik, menjadikan kampung batik Sokaraja sebagai tempat wisata batik. Perhimpunan Batik Indonesia (PERBAIN) Sokaraja berperan sebagai communication technician dengan menyediakan layanan website dan Instagram untuk mengenalkan Kampung Batik Sokaraja, lalu sebagai expert preciber dalam memberdayakan Kampung Batik Sokaraja sebagai peningkatan ekonomi, kemudian sebagai communication facilitator dalam menggerakkan masyarakat untuk melestarikan batik Sokaraja, dan sebagai problem solver dengan membentuk forum curhat bisnis.
STRATEGI KOMUNIKASI VISIONET DALAM MEMBANGUN CITRA UNTUK GENERASI MILENIAL Dewi Sartika Karo-karo; Lina Sinatra Wijaya
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1188.763 KB) | DOI: 10.20527/mc.v4i2.7084

Abstract

This study aims to describe the communication strategies carried out by VisioNet. The communication strategy applied, has a positive impact on both company members and prospective employees especially the millennial generations. This is a descriptive qualitative research. For gathering the data, the in depth-interview to the millennials generations is used. The results of this study indicate that VisioNet carried out the communication strategy through various media, such as social media (Instagram, facebook, youtube) and printed media (brochures, bulletins, x-banners, banners). In addition, Internal communication through seminars and general classes is also used to build the internal relations with the employees. VisioNet also carries out an employer brand through website, social media, job fair, newsletter/release, publication, seminar general classes and also some events to build the image of the company among the target audience.
CORPORATE SOCIAL RESPONSIBILITY OF DJARUM FOUNDATION IN PREPARING INDONESIAN FUTURE LEADERS Firma Friskila Tati; Lina Sinatra Wijaya
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.049 KB) | DOI: 10.20527/mc.v4i1.6279

Abstract

                 The progress of a country cannot be separated from the existence of human resources, but to achieve a developed country, requires the productive, creative, and innovative human resources in managing the resources in Indonesia. To create the productive human resources, the role of the government and private sectors is needed for the progress of Indonesia. Through Djarum Foundation, PT. Djarum does the Corporate Social Responsibility (CSR), one of the CSR program is giving the scholarship (Djarum Scholarship Plus) to the college student which aims to create the future leaders. The aim of this research is to find out how CSR of Djarum Foundation in preparing Indonesian future leaders and what soft skill training programs can enhance the character of leadership in character building. This research is a descriptive qualitative research which uses interview for gaining the data, the target of this research is the representative of Djarum Scholarship Plus grantees of 28th-32nd generation. The result of this study showed that in preparing and creating the Indonesian future leaders, Djarum Foundation through CSR actively conducted the soft skill training programs (Character Building, Leadership Development, and Nation Building) and the implementation programs (Community Empowerment, Competition Challenge, and International Exposure) to bring about good changes for the progress of Indonesia.Keywords:  corporate social responsibility, djarum foundation, leadership, soft skill
Co-Authors Alexander Wibisono Hadinata Alice Vitri Yanti Angela, Nathania Dea Arauna Wangsa Elsha Dara Arthik Davianti Christian Tulis Christianingtias, Emilia Ayu Dewata, Marcellinus Dedo Advent Dewi Sartika Karo-karo Dewi, Gracelia Audriana Dian Nugraheni Dian Nugraheni Elisabeth Agita Sari Ervani, Trifosa Joan Evelyn Friscilla Christy Fenetta, Christella Feryanda, Jonathan Octa Firma Friskila Tati Gabriel Immanuela Felano George Nicholas Huwae Gracelia Audriana Dewi Huwae, George Nicholas Isa, Nanda Karunia Izak Yohan Matriks Lattu Julita M.A. Raturoma Krismiyati Kristanto, Budhi Marcellinus Dedo Advent Dewata Marcha, Anandia Regina Nanda Karunia Isa Pujani, Chenanjah Refa Putri, Tabitha Stefani Rahmawati, Fanneza Resva Inggil Kharisma Rini Darmastuti Rini Kartika Hudiono Rorencia, Vanessa Agnes Sabrina Sesa Trifosa SATRIYAS ILYAS Setiawan, William Christianto Stefanie Carolina Wibowo Suprihadi Tarra Nur Azizah Sulistiani Thalia Maisiedavita Siregar Trifosa Joan Ervani Tulis, Christian VIRGINIA - - Wibisono Hadinata, Alexander William Christianto Setiawan Yosua Jefri Apriananta Zon Vanel