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All Journal Scriptura Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal The Messenger Komunikasi : Jurnal Komunikasi Jurnal Ekonomi dan Bisnis MetaCommunication; Journal Of Communication Studies Wacana: Jurnal Ilmiah Ilmu Komunikasi International Journal of Social Science and Business Petra International journal of Business Studies (IJBS) Ultimacomm: Jurnal Ilmu Komunikasi CCIT (Creative Communication and Innovative Technology) Journal Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies JURNAL PUSTAKA KOMUNIKASI Syntax Idea Enrichment : Journal of Management Acta Diurna: Jurnal Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Journal Media Public Relations Jurnal Ilmu Komunikasi Scriptura: Jurnal Ilmiah Komunikasi Jurnal Indonesia Sosial Sains Komunikatif : Jurnal Ilmiah Komunikasi
Lina Sinatra Wijaya
Universitas Kristen Satya Wacana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Strategi Komunikasi Digital Sekolah Menengah Pertama (SMP)Swasta Dalam  Meningkatkan Brand Image.(Studi Kasus: SMP Kristen Satya Wacana ) Irdi Ananda Lilawangsa; Lina Sinatra Wijaya
Journal Media Public Relations Vol. 6 No. 1 (2026): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/psjv5s91

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital yang dilakukan oleh SMP Kristen Satya Wacana Salatiga dalam meningkatkan brand image sekolah. Penelitian menggunakan pendekatan mixed methods dengan mengombinasikan metode kuantitatif dan kualitatif. Pengumpulan data dilakukan melalui wawancara, penyebaran kuesioner terhadap 50 orang. Hasil penelitian menunjukkan bahwa strategi komunikasi digital SMP Kristen Satya Wacana Salatiga dilaksanakan secara terencana melalui tahapan perencanaan konten, penyusunan pesan komunikasi, pelaksanaan publikasi, serta evaluasi kinerja digital. Temuan kualitatif yang diperkuat oleh hasil kuantitatif menunjukkan bahwa konsistensi penyajian konten, keseragaman gaya komunikasi, serta kejelasan identitas sekolah di ruang digital berkontribusi positif dalam membangun persepsi profesional, meningkatkan kepercayaan publik, serta memperkuat brand image sekolah. Instagram dipilih sebagai platform utama karena dinilai paling sesuai dengan karakteristik audiens. Konten yang dipublikasikan bersifat informatif, edukatif, dan persuasif, dengan menonjolkan identitas sekolah, prestasi siswa, peran guru, serta fasilitas pendukung pembelajaran. Hasil evaluasi juga menunjukkan adanya peningkatan keterlibatan audiens, meskipun jangkauan dan tingkat interaksi pada beberapa konten masih perlu ditingkatkan. Secara keseluruhan, penelitian ini menegaskan bahwa strategi komunikasi digital yang terencana, konsisten, dan berbasis identitas institusi berperan penting dalam membangun dan memperkuat brand image sekolah swasta di tengah persaingan lembaga pendidikan
Strategi Komunikasi Marketing Public Relations dalam Membangun Brand Image (Studi: Communion Coffee) Thalia Maisiedavita Siregar; Lina Sinatra Wijaya
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5605

Abstract

This study aims to examine how public relations marketing communication strategies influence the brand image of Communion Coffee. A mixed-method approach was employed, combining qualitative and quantitative techniques. The qualitative approach was carried out through interviews to explore the implementation of push and pull strategies and how consumers perceived these, while the quantitative approach utilized questionnaires to measure the brand image formed in consumers’ minds. The findings indicate that push strategies—such as direct promotion, product bundling, customer service, and events—and pull strategies through Instagram management with consistent and engaging content contribute to shaping the brand image. Word-of-mouth emerged as the most effective channel compared to official social media, highlighting the need for further optimization of digital strategies. The study concludes that Communion Coffee’s PR strategies effectively establish its brand image as a cozy, homie, and vintage-style coffee shop, while recommending greater consistency in social media management and organizing creative events to strengthen brand positioning in the increasingly competitive coffee industry.
Strategi Marketing Public Relations Mandy’s Shoes Dalam Meningkatkan Brand Awareness Di Pasar Indonesia Sarah Elvira; Lina Sinatra Wijaya
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10720

Abstract

The fashion industry, especially women's shoes, faces increasingly fierce competition in the digital age, requiring companies to have effective marketing communication strategies to increase brand awareness. Mandy's Shoes is a local women's shoe brand that focuses on comfort and fashionable designs, but still faces challenges in increasing brand awareness in the Indonesian market. This study aims to analyze the Marketing Public Relations strategy implemented by Mandy's Shoes and to determine the brand's awareness in the Indonesian market. This study uses a mixed-methods approach, combining qualitative and quantitative methods. Qualitative data was obtained through in-depth interviews with Mandy's Shoes internal parties and consumers, as well as documentation of Instagram social media content. Quantitative data were collected through the distribution of questionnaires to 52 respondents aged 18–45 years residing in big cities and active on social media. Data analysis was conducted descriptively and compiled to obtain a more comprehensive pictureThe results of the study show that Mandy's Shoes' brand awareness is strongest in brand recall, but its top-of-mind awareness remains relatively low. Mandy's Shoes' Marketing Public Relations strategy is implemented through push and pull strategies. The push strategy is carried out through participation in offline events, digital promotions, Instagram Ads, and collaborations with influencers and KOLs. The pull strategy is implemented through Instagram optimization, storytelling content, discount promotions, and visual designs consistent with the brand image. Meanwhile, the pass strategy has not been implemented due to a lack of involvement in social or community activities. This study concludes that the Marketing Public Relations strategy implemented by Mandy's Shoes is quite effective in building brand awareness up to the brand recall stage. However, communication strategies and the implementation of a pass strategy still need to be strengthened to improve the brand's position and achieve top-of-mind status in the Indonesian market.
Strategi Public Relations Dalam Promosi Sekolah Untuk Meningkatkan Intake Sma Kristen Satya Wacana Salatiga Isna Caesar Cahyani; Lina Sinatra Wijaya
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10761

Abstract

This study examines public relations (PR) strategies in school promotion and their role in increasing student intake at SMA Kristen Satya Wacana Salatiga. Using a qualitative descriptive approach, data were collected through in-depth interviews with the Promotion Division and school management, focus group discussions (FGDs) with Grade X students, and documentation of promotional activities. Data were analyzed thematically using the Attention, Interest, Desire, and Action (AIDA) framework. The findings show that PR strategies were effective at the early stages of communication, particularly in generating attention and interest through social media, face-to-face promotion, and interpersonal communication. At the desire stage, promotional activities contributed to building a positive school image and stimulating prospective students’ interest in further engagement. However, effectiveness at the action stage—enrollment decisions—remained limited, as indicated by a declining trend in student intake over the past three years despite consistent promotional efforts. This limitation is primarily due to the absence of structured, continuous follow-up communication, including a lack of a prospective student database and minimal post-promotion engagement. Consequently, initial interest and desire were not fully converted into enrollment actions, resulting in suboptimal student intake outcomes.
Strategi Komunikasi Public Relations Pt. Indomedia Dalam Promosi Media Sosial Berbasis Model Aisas Bellanda Putri Rendyna; Lina Sinatra Wijaya
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10830

Abstract

This study is motivated by the suboptimal effectiveness of PT Indonesia Media Komunikasi Masyarakat’s digital promotion in encouraging audience responses on social media. Although the company has used Instagram and TikTok as promotional platforms, audience engagement at each stage of the consumer behavior remains suboptimal. The research aims to analyze the public relations communication strategy of PT Indonesia Media Komunikasi Masyarakat in promoting its internet services through social media based on the AISAS (Attention, Interest, Search, Action, Share) model. This study employs a qualitative approach, using in-depth interviews with the company owner, marketing and social media staff, and customers of PT Indomedia as primary data sources. The collected data were analyzed descriptively to illustrate the implementation of communication strategies at each stage of the model. The findings reveal that although the company has implemented a structured public relations communication strategy, promotional activities have primarily focused on the attention and interest stages, while the search, action, and share stages have not yet been optimized.
Aktivitas Public Relations Dalam Upaya Meningkatkan Citra Taman Wisata Candi Borobudur Julita M.A. Raturoma; Lina Sinatra Wijaya
ULTIMA Comm Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v10i2.916

Abstract

Indonesia is one of the world's tourist destinations. Therefore, Indonesian tourism must be built and developed. Taman Wisata Candi (TWC) Borobudur, as one of the tourist attractions with its beauty and grandeur, becomes the main attraction for all people. The purpose of the research is to find out whether public relations activities conducted by the TWC can increase the image of the temple or not. This is a descriptive qualitative research. The data was gathered through interview and observation. The sources of this research were visitors and public relations officer of TWC. The result of this research shows that the internal activities conducted by public relations officer of Taman Wisata Candi Borubudur such as employee relations, field trip, internal magazine, personal contact and sport, made the employees felt appreciated and cared and this indirectly creates a sense of belonging from the employees towards the institution. The external activities conducted, such as customer relations, community and pers relations, indirectly influenced the visitor perceptions towards the image of TWC Borobudur in terms of service to the community and also improve the relationship with media. It shows that the internal and external activities carried out by the public relations of TWC Borobudur give positive impact and indirectly improve the image of TWC Borobudur among the society. Keyword: public relations activities, image, travelling and Borobudur temple
The Public Relations Strategy of Salatiga City Secretariat in Managing the Covid 19 Hoax Evelyn Friscilla Christy; Lina Sinatra Wijaya
ULTIMA Comm Vol 13 No 2 (2021): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i2.2219

Abstract

The development of science and technology today and the amount of information greatly facilitates public access to information anytime and anywhere. However, during the Covid 19 pandemic, not all disseminated information was correct, and its authenticity has also been verified. For public authorities, especially the Public Relations of Salatiga City Secretariat, this is very important to prevent news development. If this fake news is spread widely, it will cause confusion, concern, misunderstanding, and even public distrust of the local government due to not providing essential and accurate information. This study will look at how the Public Relations strategy of the Salatiga City Secretariat in managing the Covid 19 hoax and knowing about the obstacles and solutions made by the Public Relations of Salatiga City Secretariat. This study uses a qualitative approach with interviews as the primary method in collecting the data. This study shows that the most dominant strategies used are searching for data, establishing collaboration, providing socialization, making videos, educating knowledge about Covid 19, conducting online discussions with the community, and conducting monitoring and evaluation. In carrying out its strategy, the Public Relations of the Salatiga City Secretariat also has obstacles that have been overcome by creating a group so that information is conveyed more quickly and always maintain good and effective communication to resolve the Covid 19 hoax. Keywords: Public Relations, Strategy, Covid 19 Hoax
Co-Authors Alexander Wibisono Hadinata Alice Vitri Yanti Angela, Nathania Dea Arauna Wangsa Elsha Dara Arthik Davianti Bellanda Putri Rendyna Christian Tulis Christianingtias, Emilia Ayu Dewata, Marcellinus Dedo Advent Dewi Sartika Karo-karo Dewi, Gracelia Audriana Dian Nugraheni Dian Nugraheni Elisabeth Agita Sari Ervani, Trifosa Joan Evelyn Friscilla Christy Fenetta, Christella Feryanda, Jonathan Octa Firma Friskila Tati Gabriel Immanuela Felano George Nicholas Huwae Gracelia Audriana Dewi Huwae, George Nicholas Irdi Ananda Lilawangsa Isa, Nanda Karunia Isna Caesar Cahyani Izak Yohan Matriks Lattu Julita M.A. Raturoma Krismiyati Kristanto, Budhi Marcellinus Dedo Advent Dewata Marcha, Anandia Regina Nanda Karunia Isa Pujani, Chenanjah Refa Putri, Tabitha Stefani Rahmawati, Fanneza Resva Inggil Kharisma Rini Darmastuti Rini Kartika Hudiono Rorencia, Vanessa Agnes Sabrina Sesa Trifosa Sarah Elvira SATRIYAS ILYAS Setiawan, William Christianto Stefanie Carolina Wibowo Suprihadi Tarra Nur Azizah Sulistiani Thalia Maisiedavita Siregar Trifosa Joan Ervani Tulis, Christian VIRGINIA - - Wibisono Hadinata, Alexander William Christianto Setiawan Yosua Jefri Apriananta Zon Vanel