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All Journal Gaung Informatika SEIKO : Journal of Management & Business Unes Law Review Prosiding Conference on Research and Community Services Jurnal Revolusi Indonesia Formosa Journal of Multidisciplinary Research (FJMR) Economic Reviews Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kendali Akuntansi Jurnal Kabar Masyarakat Jurnal Informasi Pengabdian Masyarakat Jurnal Akuntan Publik Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat IIJSE Jurnal Akademik Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Ardhi: Jurnal Pengabdian dalam Negri Presidensial: Jurnal Hukum, Administrasi Negara, Dan Kebijakan Publik Fundamentum: Jurnal Pengabdian Multidisiplin Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan PESHUM International Journal of Social, Economic, and Business
Budi Prabowo
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : IIJSE

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The Influence of Competence and Work Motivation on Employee Performance of PT PAL Indonesia Ahmad Yanuar Bahri; Indah Respati Kusumasari; Budi Prabowo; Rusdi Hidayat Nugroho
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6876

Abstract

This study aims to determine the effect of competence and work motivation on employee performance at PT PAL Indonesia. The research method used is a quantitative approach with a sample of 92 employees selected through proportional stratified random sampling. Data analysis techniques employ multiple linear regression with t-test and F-test for hypothesis testing. The results show that competence and work motivation have a positive and significant effect on employee performance, both partially and simultaneously. The coefficient of determination (R²) value of 54.3% indicates that competence and work motivation contribute significantly to improving employee performance, while the remaining percentage is influenced by other factors. These findings emphasize the importance of competence development and motivation improvement to support optimal employee performance.
The Influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention: A Study on Generation Z Users by.U Provider in Surabaya Visi Ari Pratiwi; Rusdi Hidayat Nugroho; Budi Prabowo; Indah Respati Kusumasari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6901

Abstract

This research seeks to examine the influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention of Generation Z users of By.U Card Providers in Surabaya. This research uses a quantitative approach with an associative research type. The sample size was 200 By.U users from Generation Z in Surabaya, with data collected through questionnaires and literature studies, and analyzed using SPSS Version 30 software. The sampling method applied was purposive sampling, and data analysis was carried out through multiple linear regression analysis. The findings indicate that simultaneously, the three variables have a significant effect on the Purchase Intention of By.U Generation Z users in Surabaya. In partial analysis, both Brand Image and Brand Awareness show a positive and significant influence, while Brand Trust does not significantly affect the Purchase Intention of By.U Generation Z users in Surabaya
The Influence of Celebrity Endorsers, Electronic Word of Mouth, and Lifestyle on Purchasing Decisions for Eiger Adventure Products (A Study on Eiger Adventure Consumers in Surabaya City) Silvia Anisah Lubis; Budi Prabowo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7596

Abstract

This study aims to analyze the influence of celebrity endorsers, electronic word of mouth (e-WOM), and lifestyle on purchasing decisions for Eiger Adventure products. A quantitative approach was employed with data collected through questionnaires distributed to consumers who have purchased Eiger products. Multiple linear regression analysis was used to examine the effect of each variable. The findings show that simultaneously, celebrity endorsers, e-WOM, and lifestyle significantly influence purchasing decisions. However, partially, only celebrity endorsers and e-WOM have significant effects, while lifestyle does not. These findings highlight that promotional efforts through public figures and consumer reviews in digital media contribute more strongly to purchasing decisions than lifestyle factors. Therefore, companies are advised to maximize the role of endorsers and e-WOM strategies.
Co-Authors AA Sudharmawan, AA Acep Samsudin Achmad Abiyyu Yusuf Sinatrya J Ade Andrian Nur Satiaputra Adelia Putri Sumarsono Adistya Pramudyana Agnes Lidya Claudya Agnes Monalisa Putri Saluat Ahmad Fahturrozak Ahmad Yanuar Bahri Aldino Maulana Albar Aldy Syahputra Alessandra Nancy Wattimena Alvin Adrian Wibisono Anggraeni, Devi Dwi Annisa Lailatul Qomariyah Annisa Nathania Dewi Aprilia Rahmasari Athaillah Cindra Nurtalia Aulia Rahmadhani Putri Anindita Ayu Sukreni Hakim Bima Wahyu Kurniawan Bramantio Sunubrata Cahyarani, Dyah Mita Christopher Christopher Cika Silvia Puspa Christina Daffa Alifio Hartono Devi Diyah Ayu Prameswari Dhea Fitri Puspitayani Dhiya’ Ayu Adibah Diajeng Oxana Khoirunnisa Wardhani Didiek Tranggono Dilan Serviako Sinaga Diva Rihhadatul ‘Aisy Eky Marcin Yuyun Andriyanti Eric Raynaldo Handy Saputra Firdhaus Hari Saputra Al Haris Fitra D. P. I. Santoso Friya Samudatul Aisyah Greace Inri Apulina Br Sinulingga Hanif Firmansyah Imanda Aditya Setyawan Indah Nurcahyani, Dina Indah Respati Kusumasari Khusnul Mubarok Krisna Bayu Prasetiyo Laila Krisna Arti LAILATUL FITRIYAH Larissa Diva Nabilah Lini Pramesti Putri Luana Shiany Margareta M. Hadziqul Afkar Mita Romanika Fitria Moch Harris Ramadhan Moch. Syahrul Firmansyah Muhammad Apriyo Putra Muhammad Auliya Rahim Muhammad Ihsan Ath-Thaariq Nasywa Salsabila P Naufal Kensadiharja Nisrina Dyah Ayu Nurani Nurhayani Butar Butar Nurul Qomaruddin Nuryananda, Praja Firdaus Palupi, Kirana Woro Pingkan Syabila Tri Indiati Putri Stephany Butar Butar Rahajeng Oktovione Putri Bestari Raisya Octavia Putri Prianto Reka Eka Prianti Reza Risanti Ridwan Mahmud Riko Ferdinand Abdillah Riski Famiyanti Roikhan Salim Rusdi Hidayat Nugroho Sabrina Putri Denita Salsabila Mona Odelia Sekar Mayang Qurrota A’yunin Silvia Anisah Lubis Simon F H Sinaga Sindi Ayu Antika Sintha Erika Putri Sunardi Sunardi Syafira Chamila Rahma Taradiva Adisty Vincent Truff Andreas Visi Ari Pratiwi Wandah Nur Aliyyah Wina Monalisa