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All Journal PIKSEL : Penelitian Ilmu Komputer Sistem Embedded and Logic Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Jurnal Teknik Komputer AMIK BSI Cakrawala : Jurnal Humaniora Bina Sarana Informatika Paradigma Information System for Educators and Professionals : Journal of Information System Information Management For Educators And Professionals (IMBI) JITK (Jurnal Ilmu Pengetahuan dan Komputer) Informatik : Jurnal Ilmu Komputer JISICOM (Journal of Information System, Infomatics and Computing) Jurnal Online Insan Akuntan Jurnal SITECH : Sistem Informasi dan Teknologi MEDIA MANAJEMEN JASA Computer Science (CO-SCIENCE) Conten : Computer and Network Technology Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi Informatics and Computer Engineering Journal ASWAJA: Jurnal Pendidikan dan Keislaman Jurnal Insan INFORMATION SYSTEM FOR EDUCATORS AND PROFESSIONALS : Journal of Information System Jurnal Manajemen Pendidikan Islam Journal of Innovative and Creativity Journal of Informatics and Information Security JMAEKA: Jurnal Manajemen Ekonomi Akuntansi JURNAL MANAJEMEN DAN AKUNTANSI CAKRAWARTI
Heri Kuswara
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Pengaruh Online Customer Review Dan Harga Open Trip Terhadap Keputusan Pembelian Konsumen PT Jalan Dulu Asia: The Influence of Online Customer Reviews and Open Trip Prices on Consumer Purchasing Decisions at PT Jalan Dulu Asia Jihan Nabilah; Suhardoyo Suhardoyo; Heri Kuswara
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.197

Abstract

Rapid development of technology and information has changed consumer behavior. Utilization of the internet is used as a means for transactions and determining purchasing decisions. This study aims to analyze the influence of online customer reviews and open trip prices on consumer purchasing decisions at PT Jalan Dulu Asia Bandung. The method used is quantitative using multiple linear regression analysis, and hypothesis testing through SPSS version 26, Sampling using the purposive sampling method (samples with certain criteria) and data collected through questionnaires with a sample of 100 respondents. The results of the study are proven by the results of the t-test of the online customer review variable (X1) obtained t count 10.393> t table 1.984 and price (X2) obtained t count 7.118 > t table 1.984. The results of the simultaneous F test of online customer reviews (X1) and prices (X2) on consumer purchasing decisions (Y) obtained F count 142.383 > F table 3.090 and the results of the simultaneous determination coefficient calculation (R²) obtained a value of 0.746 (74.6%) which indicates that the variables online customer reviews (X1) and prices (X2) simultaneously influence consumer purchasing decisions (Y), while the rest is 25.4%. The results of the study indicate that online customer reviews and open trip prices have a positive and significant effect on consumer purchasing decisions at PT Jalan Dulu Asia Bandung.
Pengaruh Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan CV Nabilah Di Bekasi: The Influence of Leadership and Work Environment on the Performance of CV Nabilah Employees in Bekasi Fahrani Juhana; Suhardoyo Suhardoyo; Heri Kuswara
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.362

Abstract

Abstract - This study aims to determine the effect of leadership and work environment on employee performance at CV Nabilah in Bekasi. The research used a quantitative approach with a survey method. The sample consisted of 50 employees selected through a saturated sampling technique. Data were collected using a Likert-scale questionnaire and then analyzed with SPSS version 26. The validity test results confirmed that all items were valid, while the reliability test showed Cronbach’s Alpha values above 0.60, indicating that the instrument was reliable. The t-test showed that leadership significantly affected employee performance (t = 3.531 > t-table = 1.985), as did the work environment (t = 2.145 > t-table = 1.985). The F-test showed an F value of 26.029 > F-table = 3.19, meaning there is a simultaneous significant influence. The Adjusted R Square value of 0.503 indicates that 50.3% of employee performance is influenced by leadership and the work environment, while the remaining 49.7% is influenced by other factors beyond this study.
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Yosan pada Konsumen PT Mustika Manis Utama : The Influence of Promotion and Product Quality on Yosan Product Purchase Decisions on Consumers PT Mustika Manis Utama Ika Fibriyanti; Heri Kuswara
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.51

Abstract

This study aims to examine the effect of promotion and product quality on the purchase decision of Yosan products among consumers of PT Mustika Manis Utama. This research employed a quantitative method with a sample of 68 respondents selected using purposive sampling. The data were analyzed using IBM SPSS Statistics version 29. The results indicate that promotion and product quality have a positive and significant effect on purchase decisions, both partially and simultaneously. This is evidenced by the promotion t-value of 3.796, the product quality t-value of 4.760, and the F-value of 162.002, with a significance level of 0.000 < 0.05. The R Square value of 0.833 indicates that promotion and product quality explain 83.3% of the variation in purchase decisions, while the remaining 16.7% is influenced by other variables not examined in this study.
Co-Authors - STMIK Nusa Mandiri, Amin Drajat - STMIK Nusa Mandiri, Deni Kusmana - STMIK Nusa Mandiri, Henry Leonardy Sutrisna - UBSI, Ihsan Mustofa ., Ikromulloh Ahmad Mudrikah Alvin Hidayat Anastasiaa Siwi Fatma Utami Anna Mukhayaroh - Universitas Nusa Mandiri Anna Mukhayaroh, Anna Aryanto - STMIK Nusa Mandiri Aswar Hanif Cholis Ayetulloh Effendi, Muhammad Ridwan Endang Wahyudi Engkus Kuswarno Enita Rosmika Fahrani Juhana Frans Eduard Schaduw Frans Eduard Schaduw - universitas BSI Frans Edward Schaduw Hais Suryana Hana Yustiana Harna Adianto Haryanto Haryanto Henry Leonardy Sutrisna - STMIK Nusa Mandiri Ihsan Mustofa Ihsan Mustofa Ika Fibriyanti Jihan Nabilah Juhana, Fahrani Khofifah Najwa Ariani Kursehi Falgenti Markus, Lilik Michael Fernando Mikhael Ferdika Mochamad Chandra Andriansyah - STMIK Nusa Mandiri Muhammad Idrus Muhammad Ridwan Effendi Muhammad Rizkiandana - STMIK Nusa Mandiri Nabilah, Jihan Nicodias Palasara Nurvi Oktiani Obeth Andre Wacanno Rasyid, Irnawati Resti Resti Rosmawati Rosmawati Siraji, Mohamad Siti Wardah, Siti Solikhun Solikhun Sopiyan Dalis Sri Ayu Wulandari Suhardoyo Syamsul Bahri T P Dinar - STMIK Nusa Mandiri Taufik Baidawi, Taufik Taufik Frissetyo Usep Kosasih Wahyudin Wahyudin Wahyudin Wahyudin Yuska Desmahary Zainal Rais Karim