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Pengaruh Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan CV Nabilah Di Bekasi: The Influence of Leadership and Work Environment on the Performance of CV Nabilah Employees in Bekasi Fahrani Juhana; Suhardoyo Suhardoyo; Heri Kuswara
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.362

Abstract

Abstract - This study aims to determine the effect of leadership and work environment on employee performance at CV Nabilah in Bekasi. The research used a quantitative approach with a survey method. The sample consisted of 50 employees selected through a saturated sampling technique. Data were collected using a Likert-scale questionnaire and then analyzed with SPSS version 26. The validity test results confirmed that all items were valid, while the reliability test showed Cronbach’s Alpha values above 0.60, indicating that the instrument was reliable. The t-test showed that leadership significantly affected employee performance (t = 3.531 > t-table = 1.985), as did the work environment (t = 2.145 > t-table = 1.985). The F-test showed an F value of 26.029 > F-table = 3.19, meaning there is a simultaneous significant influence. The Adjusted R Square value of 0.503 indicates that 50.3% of employee performance is influenced by leadership and the work environment, while the remaining 49.7% is influenced by other factors beyond this study.
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Yosan pada Konsumen PT Mustika Manis Utama : The Influence of Promotion and Product Quality on Yosan Product Purchase Decisions on Consumers PT Mustika Manis Utama Ika Fibriyanti; Heri Kuswara
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.51

Abstract

This study aims to examine the effect of promotion and product quality on the purchase decision of Yosan products among consumers of PT Mustika Manis Utama. This research employed a quantitative method with a sample of 68 respondents selected using purposive sampling. The data were analyzed using IBM SPSS Statistics version 29. The results indicate that promotion and product quality have a positive and significant effect on purchase decisions, both partially and simultaneously. This is evidenced by the promotion t-value of 3.796, the product quality t-value of 4.760, and the F-value of 162.002, with a significance level of 0.000 < 0.05. The R Square value of 0.833 indicates that promotion and product quality explain 83.3% of the variation in purchase decisions, while the remaining 16.7% is influenced by other variables not examined in this study.