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All Journal Jurnal Manajemen dan Agribisnis Jurnal Bisnis dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS AFRE Accounting Financial Review Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik Jurnal Manajemen Bisnis International Journal of Business Economics (IJBE) Enrichment : Journal of Management LEGAL BRIEF Indonesian Journal of Education, Social Sciences and Research (IJESSR) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Jurnal Ekonomi Proceeding International Seminar of Islamic Studies International Journal of Applied Finance and Business Studies Jurnal SALMAN : Sosial dan Manajemen Jurnal Inspirasi Binsis dan Manajemen Proceedings of The International Conference on Business and Economics International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) International Journal of Economic, Technology and Social Sciences (Injects) International Journal of Economics, Business and Innovation Research Jurnal Inovasi dan Pengabdian
Satria Tirtayasa
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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The Effect of Market Orientation and Product Innovation on Performance-Mediated Competitive Advantage Marketing(Case Study of MSME Boutiq Women in Medan Market Center) satria Tirtayasa; Hery Syahrial; Nasib; Beby Nofriza
International Journal of Applied Finance and Business Studies Vol. 10 No. 1 (2022): June: Applied Finance and Business Studies
Publisher : TRIGIN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.563 KB) | DOI: 10.35335/ijafibs.v10i1.47

Abstract

The purpose of this study was to examine the role of market orientation and product innovation on competitive advantage mediated by marketing performance on women's Boutiq SMEs in the market center. The quantitative associative methodology is used in this study. All fashion SMEs in the market center of Medan is the population in this study. The sample used is 120 respondents. Questionnaires and interviews that have been tested for validity and reliability are data collection techniques used. The data analysis used in this research are (1) structural model analysis (inner model), (2) reliability test (3) variance extract). The results of the study show that (1) the effect of market orientation on competitive advantage with a value of 4.185 is significantly positive. (2) market product innovation towards a competitive advantage with a value of 2.771 is significantly positive. (3) product competitive advantage on marketing performance with a value of 5.275, is positive and significant. (4) product innovation in mediating market marketing performance on marketing performance with a value of 6.334 is considered positively significant (5) market orientation towards a competitive advantage with a value of 6.360 is significantly positive. (6) the effect of competitive advantage on marketing performance with a value of 7.035 is positively significant. (7) the effect of product innovation on competitive advantage with a value of 6.334 is a significant positive.
The Effect of Hedonic Shopping Motivation, Shopping Lifestyle And Fashion Involvement With Impulse Buying Satria Tirtayasa; Myisha Nevianda; Hery Syahrial
International Journal of Business Economics (IJBE) Vol 2, No 1 (2020): September - February
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v2i1.5715

Abstract

The purpose of this research is to analyse the direct Effect of Hedonic Shopping Motivation, Shopping Lifestyle and  Fashion Involvement with Impulse Buying. The population of this research is Zalora's customer in Medann are unknown, The sample size 96 respondents with using  Bernoulli formula sample sise measurement. Meanwhile, the respondents have criteria, such as: respondent expenditure more than Rp 1.500.000,-, ever bought on Zalora more than three time, and the counsumer are the active internet user in Medan(purposive sampling). Data collection was used the Google form questionnaire and the data analysis method is used  associative statistical analysis and Partial-Least Square analysis (SEM-PLS). The results of the research showed that the Hedonic Shopping Motivation variable had significant effect with Impulse Buying, the Shopping Lifestyle variable has significant effect with Impulse Buying and the Involvement Fashion variable has significant effect with Impulse Buying.
Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying Pada Pelanggan Zalora Di Kota Medan Myisha Nevianda Tuzzahra; Satria Tirtayasa
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Publisher : Fisarrearch

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (941.963 KB)

Abstract

The purpose of this research is to analyse the direct influence of Hedonic Shopping Motivation, Shopping Lifestyle dan Fashion Involvement against Impulse Buying. The population of this research is Zalora's customer in Medan. With the population unknown, it uses Bernoulli formula and a sample number of 96 respondents with purposive sampling. Data is obtained by Google form questionnaire. The data analysis method used is associative statistical analysis and Partial-Least Square analysis (SEM-PLS). The analysis is assisted with Smart PLS 3.0 program. Data analysis techniques use multiple linear regression, realibilty and validity tests, R-Square, T-Test, F-Test. The results showed that the Hedonic Shopping Motivation variable had significant effect on Impulse Buying, the Shopping Lifestyle variable has significant effect on Impulse Buying and the Involvement Fashion variable has significant effect on Impulse Buying.
Keputusan Pembelian: Sebagai Variabel Mediasi Hubungan Kualitas Produk dan Kepercayaan terhadap Kepuasan Konsumen Satria Tirtayasa; Anggita Putri Lubis; Hazmanan Khair
Jurnal Inspirasi Bisnis dan Manajemen Vol 5, No 1 (2021): JUNI 2021
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.455 KB) | DOI: 10.33603/jibm.v5i1.4929

Abstract

Abstract: The purpose of this study was to determine the effect of product quality and trust on consumer satisfaction with purchasing decisions as an mediating variable in the Alanza Hijab online shop in Medan. The population of this research is all consumers who have made a purchase at the Alanza Hijab online shop. The sample of this study are 210 respondents. The data analysis used in this research is the Partial Least Square (PLS method. The results showed that: (1) product quality has a positive and significant effect (2) trust has a positive and significant effect on customer satisfaction. (3) Product quality has a positive and significant effect on purchasing decisions. (4) trust has a positive and significant effect on purchasing decisions. (5) Purchasing decisions have a positive and significant effect on customer satisfaction. (6) Purchasing decisions play a role in mediating product quality on consumer satisfaction. (7) Purchasing decisions play a role in mediating trust in consumer satisfaction at the Alanza Hijab Online Shop in Medan City.Keywords: Customer Satisfaction; Product Quality; Purchase Decision;Trust Abstrak: Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan kepercayaan terhadap kepuasan konsumen dengan keputusan pembelian sebagai variabel mediasi di online shop alanza hijab kota Medan. Populasi penelitian ini adalah seluruh konsumen yang pernah melakukan pembelian pada online shop alanza hijab. Sampel penelitian ini sebanyak 210 responden.. Analisis data yang digunakan dalam penelitian ini dengan metode alternatif Partial Least Square (PLS). Hasil penelitian menunjukkan : (1) kualitas produk berperngaruh positif dan signifikan (2) kepercayaan berpengaruh positif dan signifikan terhadap kepuasan konsumen. (3) Kualitas produk berperngaruh positif dan signifikan terhadap keputusan pembelian. (4) kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian. (5) Keputusan pembelian berpengaruh positif dan signifikan terhadap kepuasan konsumen. (6) Keputusan pembelian berperan dalam memediasi kualitas produk terhadap kepuasan konsumen. (7) keputusan pembelian berperan dalam memediasi kepercayaan terhadap kepuasan konsumen di Onlineshop Alanza Hijab Kota Medan.Katakunci: Kepercayaan; Kepuasan Konsumen; Keputusan Pembelian; Kualitas Produk
ANALYSIS OF CONSUMER SATISFACTION LEVEL OF PT. PRIMA INDONESIA LOGISTICS Elida Olivia Pangaribuan; Satria Tirtayasa; Hery Syahrial
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

Based on the results of the analysis and processing of the questionnaire data it was concluded that for export activities there are two factors which according to the respondents are the top priority for improvement because they are not satisfactory, namely: The ability of Prima Indonesia Logistik employees to be responsive in dealing with complaints/problems arising from customers/service users ( with a suitability level of performance and importance of 80.83%), and fast and precise container loading and unloading operator services (export service time) (with a level of suitability of performance and interests of 84.68%). The percentage of satisfaction level for export service users is 13% very satisfactory, 46% satisfactory, 40% normal, 1% unsatisfactory, and 0% unsatisfactory. As for import activities, there are three factors which according to respondents are the top priority for improvement because they are not yet satisfactory, namely: Fast, precise and friendly service and always ready to help provided by Prima Indonesia Logistics employees (with a level of conformity of performance and interests of 75%); Prima Indonesia Logistics employees to be responsive in dealing with complaints/problems arising from customers/service users (with a suitability level of performance and interests of 78.33%); and Prima Indonesia Logistics officers provide clear and easy-to-understand information about import service procedures to customers (with an 80.75% level of suitability of performance and interest). The percentage of satisfaction level for users of imported services is 4% very satisfactory, 40% satisfactory, 42% normal, 13% unsatisfactory and 1% unsatisfactory.
THE EFFECT OF BRAND IMAGE AND CUSTOMER RELATIONSHIP ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AT PRIMARY SCHOOL AL-ULUM Dian Setyorini; Satria Tirtayasa; Hazamanan Khair
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of brand image and customer relationship on customer loyalty mediated by customer satisfaction. The population of this study was all parents of Primary School Al-Ulum students, using the slovin formula as a sampling technique. Data analysis techniques using path analysis. The results of this study indicate that brand image has a significant effect on consumer satisfaction. Customer Relationship has a significant effect on Consumer Satisfaction. Brand Image has a significant effect on Customer Loyalty. Customer Relationship has a significant effect on Customer Loyalty at Primary School Al-Ulum. Consumer Satisfaction has a significant effect on Customer Loyalty at Primary School Al-Ulum. Consumer Satisfaction can mediate the effect of Brand Image on Customer Loyalty. Consumer Satisfaction can mediate the influence of Customer Relationships on Customer Loyalty.
INFLUENCE COMPETENCE, TRANSFORMAS DIGITAL AND UPDATE SKILLS ON EMPLOYEE PERFORMANCE AT DINAS SUMBER DAYA AIR, CIPTA KARYA DAN TATA RUANG PROVINSI SUMATERA UTARA Biasna Br Bancin; R. Sabrina; Hazmanan Khair; Satria Tirtayasa; Hasrudy Tanjung
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The purpose of this study was to determine and analyze the effect of employee competence, digital transformation and skills renewal on employee performance At Dinas Sumber Daya Air, Cipta Karya Dan Tata Ruang Provinsi Sumatera Utara on Jalan Sakti Lubis No. 7 Medan. The sample in this study using the formula slovin 10% as many as 70 employees, where the population of all employees as many as 239 employees. Data collection techniques in this study using the questionnaire method and back as many as 70 questionnaire respondents, while data analysis techniques in this study using a quantitative approach with statistical analysis program SEM PLS version 21. The results of this study prove that directly employee competencies have a positive and significant effect on employee performance, directly digital transformation has a positive and significant effect on employee performance, and directly skill renewal (reskilling) has a positive and significant effect on employee performance. Simultaneously, employee competency, digital transformation and reskilling affect employee performance by 71.1%. This calculation provides an explanation that in order to realize good performance and increase, there needs to be improvement and more efforts in increasing competence, using digital transformation and updating skills (reskilling) for workers/employees. This shows that the development of employees through competence, digital transformation, and skills renewal (reskilling) can affect the performance of employees of the Department of Water Resources, Cipta Karya and spatial North Sumatra province in improving employee performance that is effective and efficient and more professional.
THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION ON LAUNDRY MEDAN.COM THE CITY OF MEDAN Hazmanan Khair; Satria Tirtayasa; Muhammad Yusron
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The purpose of this study was to examine and analyze the effect of service quality and price on customer loyalty through customer satisfaction directly or indirectly. The approach used in this study is a causal approach. The population in this study is all customers Laundry Medan.Com. the sample in this study using the formula Slovin amounted to 286 customers Laundry Medan.Com. data collection techniques in this study using documentation techniques, observation, and questionnaires. Data analysis techniques in this study using a quantitative approach using statistical analysis by using the Auter Model Analysis Test, Inner Model Analysis, and hypothesis testing. Data processing in this study using software program PLS (Partial Least Square). The results of this study indicate that the quality of service, price and customer satisfaction have a significant effect on customer loyalty and service quality and price have a significant effect on customer satisfaction, and indirectly the quality of Service and price have a significant effect on customer loaylitas through consumer satisfaction in Laundry Medan.Com
THE INFLUENCE OF COMPETENCE, SKILL AND EDUCATION OF FIELD AGRICULTURAL EXTENSION WORKERS ON THE QUALITY OF HUMAN RESOURCES OF FARMER GROUPS THE SUMURAN VILLAGE BATANGTORU REGENCY SOUTH TAPANULI Muhammad Fadli; Fajar Pasaribu; Satria Tirtayasa; Hasrudy Tanjung
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The purpose of this study was to determine whether there is an effect of competence of field agricultural extension (PPL) on the quality of Human Resources (HR) farmer groups in sumuran village, batangtoru District, South tapanuli Regency. To determine whether there is the influence of the skills of field agricultural extension workers (PPL) on the quality of Human Resources (HR) of farmer groups in sumuran village, batangtoru District, South tapanuli Regency. To determine whether there is the influence of Education owned field agricultural extension (PPL) on the quality of Human Resources (HR) farmer groups in sumuran village, batangtoru District, South tapanuli Regency. To determine whether there is an effect of competence, skills and education of field agricultural extension (PPL) on the quality of Human Resources (HR) farmer groups in sumuran village, batangtoru District, South tapanuli Regency. The method in this study is the approach in this study is to use an associative approach, associative approach is an approach in which to determine that there is a relationship or influence between the two variables. Based on the research conducted shows that the competence, skills and education of each significantly affect the quality of human resources. And competencies, skills and education together significantly influence the quality of human resources.
ANALYSIS OF FACTORS AFFECTING THE PURCHASE DECISION Muammar Sajali; Satria Tirtayasa
Proceeding International Seminar of Islamic Studies INSIS 3 (February 2022)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

The purpose of this study was to determine the effect of the Store Atmosphere on purchasing decisions, to determine the effect of location on purchasing decisions, to determine the effect of Wi-fi on purchasing decisions, to determine the effect of product quality on purchasing decisions, to determine the effect of product quality on purchasing decisions. determine the effect of price on purchasing decisions at coffee shops in the city of Medan. The population in this study are consumers who make purchases at coffee shops in Medan City, where the sample in this study is 180 consumers. The data collection technique used in this study was a questionnaire. The analytical technique used in this research is SM-PLS. The conclusion of this study proves that the Store Atmosphere has a positive and significant influence on Purchase Decisions at coffee shops in Medan City, Location (Location) has a negative and insignificant effect on Purchase Decisions at coffee shops in Medan City, Internet Service/Wi-fi has a positive and significant influence on purchasing decisions at a coffee shop in the city of Medan, product quality has a positive and significant effect on purchasing decisions at a coffee shop in the city of Medan, price has a negative and insignificant effect on purchasing decisions at a coffee shop in the city of Medan.
Co-Authors Ade Gunawan Afif Ahmad Afandi Ainanur Ainanur Anggita Putri Lubis Anita Mura Islaini Arini Fauziah Beby Nofriza Biasna Br Bancin Candra Pranata Manihuruk Dian Setyorini Elida Olivia Pangaribuan Erni Manja Fajar Pasaribu Fajar Pradipto Utomo Febry Ramadhani Hasmanan Khair Hasrudy Tanjung, Hasrudy Hazamanan Khair Hazmanan Kahir Hazmanan Khair Hery Syahrial Hery Syahrial Imelda andayani Intan Julita Hartati Ira Nadra Irma Nina Fauziah Ritonga Januri Jaroddi Jaroddi Jufrizen Lailan Safina Hasibuan M Randy Gunawan Mohammad Yusri Muammar Sajali Muhammad Fadli Muhammad Yusron MUIS FAUZI RAMBE Mukmin Mukmin Munadia Istiqamah Myisha Nevianda Myisha Nevianda Tuzzahra Nadia Ika Purnama Nasib R.S. Kartaatmaja Rhilo Ahadi Rahman Ricky Kurniawan Sabrina, R Sandhi Fialy Harahap Sugeng Sukoco Syafrida Yani Harahap Tohap Parulian Yeni Ardini Daulay Yuni Satria