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<![CDATA[Pengaruh Citra Perusahaan dan Harga Terhadap Kepuasan Pelanggan di Mediasi Keputusan Pembelian Sebagai Variabel Intervening (Studi Kasus Indihome Bisnis PT. Telkom Witel Medan) ]]>
<![CDATA[Hermawan, Joko]]>;
<![CDATA[Tirtayasa, Satria]]>;
<![CDATA[Suwito, Suwito]]>
<![CDATA[ Journal of Student Development Informatics Management (JoSDIM) Vol 3, No 2: JoSDIM | Desember 2023 ]]>
Publisher : <![CDATA[Universitas Labuhanbatu ]]>
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DOI: 10.36987/josdim.v3i2.5071
<![CDATA[This research uses a quantitative descriptive approach with a sample of 100 respondents who are customers of PT Telkom Witel Medan. Data collection techniques in this study used interviews and questionnaires as well as data analysis techniques using Partial Least Square (SmartPls) version 3. The research objective was to identify and analyze the seven conceptual frameworks proposed in the form of the influence of corporate image on customer satisfaction, the influence of corporate image on purchasing decisions, the effect of price on customer satisfaction, the effect of price on purchasing decisions, the effect of purchasing decisions on customer satisfaction, the influence of corporate image on customer satisfaction through purchasing decisions, the effect of prices on customer satisfaction through purchasing decisions. The test results answer the hypotheses of the seven statements in the conceptual framework which are stated as a whole to have a positive and significant effect on this study.]]>
<![CDATA[E-SATISFACTION AND E-LOYALTY: THE ROLE OF BRAND IMAGE AND E-SERVICE QUALITY ]]>
<![CDATA[Tirtayasa, Satria]]>;
<![CDATA[Jufrizen, Jufrizen]]>;
<![CDATA[Pirari, Wimpi Siski]]>;
<![CDATA[Maya Sari, Maya Sari]]>
<![CDATA[ EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 1 (2024): March ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya ]]>
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DOI: 10.24034/j25485024.y2024.v8.i1.5677
<![CDATA[The effect of brand image and e-service quality on e-loyalty is mediated via e-satisfaction, as this study's empirical evidence demonstrates. Four variables are used in the study model, which applies the idea of mediation. SEM-PLS is used to assess each association. A total of 384 Medan-based Shopee e-commerce users who have made at least three online purchases were included in this study using a purposive sample technique. An online questionnaire was used for data collecting, and the partial least squares (PLS) analysis method was used for data analysis. The study's findings revealed that e-satisfaction was positively and significantly impacted by brand image, e-satisfaction was positively and significantly impacted by e-service quality, e-loyalty was positively and significantly impacted by brand image, e-satisfaction positively and significantly impacted by e-loyalty, and brand image affects e-loyalty through e-satisfaction and e-service quality through e-satisfaction. According to this research, e-satisfaction acts as a mediator between brand image and e-service quality's effects on e-loyalty and e-commerce. The e-satisfaction measure should be analyzed or used as an independent variable rather than a mediating variable, according to recommendations for additional research.]]>
<![CDATA[A CONFIRMATORY ANALYSIS OF FOOD SECURITY IN NORTH SUMATERA ]]>
<![CDATA[Yusri, Mohammad]]>;
<![CDATA[Tirtayasa, Satria]]>;
<![CDATA[Siregar, Muhammad Said]]>;
<![CDATA[Kartaatmaja, R.S.]]>
<![CDATA[ Jurnal Manajemen dan Agribisnis Vol. 18 No. 1 (2021): JMA Vol. 18 No. 1, March 2021 ]]>
Publisher : <![CDATA[School of Business, Bogor Agricultural University (SB-IPB) ]]>
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DOI: 10.17358/jma.18.1.64
<![CDATA[This study aims to provide empirical evidence and investigations on the development of food security in North Sumatera Province (PSU). This research was conducted in districts/cities in North Sumatera Province. Data collection techniques in this study were secondary data collection (aspects of food production per year in a cycle of two harvests calculated on an average, annual population growth rate and annual rice field area), observation and interviews. The analysis technique using Confirmatory Factor Analysis. The results showed that the trend of food security in the aspect of food production, in the aspect of production value, has generally decreased, so that the fulfillment of food production is only eighty percent and shortages each year are met through imports from other countries. Welfare in the PSU is determined by confirmatory factors with the availability of agricultural land, then population and food security. Keywords: confirmatory analysis, food security, north sumatera, agriculture, starving]]>
<![CDATA[Examining Mediating Role Of Coffee Shop Customer Satisfaction In Indonesia ]]>
<![CDATA[Satria Tirtayasa]]>;
<![CDATA[Hazmanan Kahir]]>;
<![CDATA[Nasib, Nasib]]>
<![CDATA[ International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR) ]]>
Publisher : <![CDATA[Cita konsultindo ]]>
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<![CDATA[Customer loyalty is the tendency of customers to buy a product or use the services provided by a company with a high level of consistency. This study aimed to determine the effect of product and service quality on customer loyalty through customer satisfaction. The population in this study were coffee shop customers in Medan City, whose numbers were unknown. The research sample was 100 coffee shop customers in Medan City (Lemeshow method). The data collection technique uses a direct survey, where respondents answer questions directly via Google Forms. The data analysis technique used is SEM-PLS. The research results obtained consist of the following: there is a positive and insignificant influence between product quality on customer loyalty, there is a positive and insignificant influence between product quality on customer satisfaction, there is a positive and significant influence between customer satisfaction on customer loyalty, This study found that there is a positive and significant influence between customer satisfaction on customer loyalty. This study also proves the mediating role of customer satisfaction between the effect of product quality on customer loyalty and the mediating role of customer satisfaction between the effect of service quality on customer loyalty. This study shows the important role of product quality and service in increasing customer satisfaction in coffee shop customers in Medan. This study also proves the mediating role of customer satisfaction in the relationship between product quality and service on coffee shop customer loyalty in Medan.]]>
<![CDATA[Going Green: Exploring the Factors Behind Eco-Friendly Products Purchase Intentions ]]>
<![CDATA[Siagian, Hendra Sakti Putra]]>;
<![CDATA[Khair, Hazmanan]]>;
<![CDATA[Jufrizen, Jufrizen]]>;
<![CDATA[Tirtayasa, Satria]]>;
<![CDATA[Rahmat, Muhammad]]>
<![CDATA[ Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jicp.v8i1.3973
<![CDATA[Unregulated worldwide consumption habits have resulted in significant issues such as pollution and climate change, hence underscoring the necessity for understanding of eco-friendly products. This study seeks to examine the impact of students' awareness of eco-friendly products on their intention to acquire such products. This study specifically investigates the impact of awareness, availability, value, and quality on students' desire to purchase reusable bottled water products, as well as how these characteristics predict purchase intention among students. Data were gathered through an online survey of 145 students from diverse universities in Indonesia and analyzed utilized partial least squares-structural equation modelling (PLS-SEM). The findings revealed that awareness and perceived value significantly enhance the purchase intention of reusable bottled water products, with perceived value being the most influential element. These findings underscore the necessity of enhancing awareness and value the of eco-friendly products to promote more sustainable and responsible consumption among students, thereby significantly contributing to environmental conservation initiatives and the reduction of plastic waste in society. Furthermore, these findings offer valuable insights for stakeholders in formulating more successful marketing strategies to enhance student engagement in sustainable consumption.]]>
<![CDATA[The Importance of Green Brand Knowledge to Purchase Intention ]]>
<![CDATA[Purba, Roberto Roy]]>;
<![CDATA[Simanjuntak, Owen De Pinto]]>;
<![CDATA[Tambunan, Elisabet]]>;
<![CDATA[Rahmat, Muhammad]]>;
<![CDATA[Tirtayasa, Satria]]>
<![CDATA[ Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jicp.v8i1.3977
<![CDATA[This research aims to determine the influence of green brand knowledge and environmental concern on green purchase intention among consumers who use the Shopee application in the city of Medan. This type of research is descriptive quantitative. The population in this study were customers who used the Shopee application with the research sample using the Lemeshow formula, namely 96 respondents using the Sample Random Sampling technique. The data analysis methods used are Instrument Test, Classic Assumption Test, Multiple Linear Regression Test and Hypothesis Test using the SPSS Version 26 for Windows program. The research results show that green brand knowledge has a positive and significant effect on green purchase intention. Environmental concern has a positive and significant effect on green purchase intention. green brand knowledge and environmental concern simultaneously have a positive and significant effect on green purchase intention.]]>
<![CDATA[COMPARATIVE ANALYSIS OF COMPETITIVE STRATEGIES WITH BCG MATRIX APPROACH AT REGIONAL DEVELOPMENT BANKS ]]>
<![CDATA[Satria Tirtayasa]]>;
<![CDATA[Hasibuan, Lailan Safina]]>;
<![CDATA[Afif]]>
<![CDATA[ International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 3 (2023): June ]]>
Publisher : <![CDATA[ZILLZELL MEDIA PRIMA ]]>
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DOI: 10.61990/ijamesc.v1i3.15
<![CDATA[This study aimed to determine the position of each regional development bank using bcg matrix approach and then analyze the comparison of competing strategies. Strategy analysis with bcg matrix, using market growth and relative market share as variables. The method of analysis is quantitative descriptive. Banks that became the object of research are the top five regional development banks based on the total assets of the population of 27 regional development banks in Indonesia. To determine the position of regional development banks that became the object of research, bcg matrix analysis was performed. In this analysis, four regional development banks, namely bank jatim, bank jateng, bank dki and bank sumut were compared with bank bjb as the main competitor, while those compared to the bcg matrix analysis were certain financial data taken from the audited financial statements of each regional development bank from 2017 s.d. 2021. From this study, the following results were obtained: the position of bank jatim is in the question mark quadrant in 2017 - 2020 and the dogs quadrant in 2021. Bank jateng's position is in the question mark quadrant in 2017-2020 and the dogs quadrant in 2021. Bank dki's position is in the question mark quadrant in 2017-2019 and 2021 as well as the dogs quadrant in 2020. The position of bank sumut is consistently in the question mark quadrant in 2017-2021.]]>
<![CDATA[The influence of Brand Awareness on Purchase Decision Mediated by Purchase Interest on Cosmetic Products Online in Medan City ]]>
<![CDATA[Tirtayasa, Satria]]>;
<![CDATA[Khair, Hazmanan]]>;
<![CDATA[Tusakdiah, Halimah]]>
<![CDATA[ Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive ]]>
Publisher : <![CDATA[Yayasan Bina Bisnis Nusantara Medan ]]>
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DOI: 10.64276/jobic.v1i2.23
<![CDATA[This study aims to analyze and determine the effect of Brand Awareness and Online Customer Reviews on the purchasing decision of Maybelline lipstick products in online e-commerce among students in Medan. The study uses an associative approach with a sample of 386 students who use Maybelline lipstick. Data was collected through questionnaires, and the data was analyzed using quantitative analysis with Smart PLS (Partial Least Squares) for hypothesis testing and model evaluation. The findings show that Brand Awareness has a significant influence on the purchasing decision of Maybelline lipstick products in e-commerce. Online Customer Reviews also significantly affect the purchasing decision of Maybelline lipstick in e-commerce. Furthermore, Brand Awareness significantly influences the purchase interest in Maybelline lipstick, while Online Customer Reviews similarly affect purchase interest. Purchase interest, in turn, significantly influences the purchasing decision of Maybelline lipstick in e-commerce. The results also show that Brand Awareness affects purchasing decisions through purchase interest, as does Online Customer Reviews.]]>
<![CDATA[The Effect Of Green Life Style, Futuristic Design, Technology On Purchasing Decisions For Electric Motorbikes With Confidence As An Intervening Variable In Medan City ]]>
<![CDATA[Syafrida Yani Harahap]]>;
<![CDATA[Satria Tirtayasa]]>
<![CDATA[ Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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<![CDATA[The purpose of this study is to systematically analyze the influence of Green Lifestyle, Futuristic Design, and Technology on Purchasing Decisions for Electric Motorbikes in Medan City. In addition, this study aims to assess the mediating role of Confidence as an important variable in shaping the relationship. The sample size was 100 respondents selected through purposive sampling. The results showed: (1) green lifestyle has a positive and significant effect on purchasing decisions (2) futuristic design has a positive and insignificant effect on purchasing decisions. (3) technology has a positive and significant effect on purchasing decisions. (4) confidence has a positive and significant effect on purchasing decisions. (5) confidence does not play a role in mediating the relationship between Green Lifestyle, Futuristic Design and Technology on Purchasing Decisions.]]>
<![CDATA[Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan) ]]>
<![CDATA[Tirtayasa, Satria]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v3i5.633
<![CDATA[This study is to determine the effect of product quality on consumer loyalty, to determine the quality of service to consumer loyalty. To know the effect of product quality and service quality on customer satisfaction. The type of research used is a type of quantitative research. In this study used 105 sample. Data collection techniques used by researchers in conducting this study is to use an online questionnaire. Data analysis technique of this study is SEM-PLS. From this study it was found that the influence of product quality on customer loyalty is a positive effect and not significant. With a value of 0.163 and P – Values 0.000 < 0.05. From this study it was found that the influence of product quality on customer satisfaction is a positive effect and not significant. With a value of 0.000 < 0.05. From this research found that the influence of customer satisfaction on customer loyalty is a positive and significant effect. From this research found that the influence of customer satisfaction on customer loyalty is a positive and significant effect. From this study it was found that the real effect is direct it is shown by the value of the original sample on the indirect effect of 0.000 < 0.05, meaning that customer satisfaction plays a role in mediating product quality to customer loyalty. From this study it was found that the real effect is direct it is shown by the value of the original sample on the indirect effect of 0.000 < 0.05, meaning that customer satisfaction plays a role in mediating service to customer loyalty.]]>
