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All Journal Jurnal Manajemen dan Agribisnis Jurnal Bisnis dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS AFRE Accounting Financial Review Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik Jurnal Manajemen Bisnis International Journal of Business Economics (IJBE) Enrichment : Journal of Management LEGAL BRIEF Indonesian Journal of Education, Social Sciences and Research (IJESSR) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Jurnal Ekonomi Proceeding International Seminar of Islamic Studies International Journal of Applied Finance and Business Studies Jurnal SALMAN : Sosial dan Manajemen Jurnal Inspirasi Binsis dan Manajemen Proceedings of The International Conference on Business and Economics International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) International Journal of Economic, Technology and Social Sciences (Injects) International Journal of Economics, Business and Innovation Research Jurnal Inovasi dan Pengabdian
Satria Tirtayasa
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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COMPARATIVE ANALYSIS OF COMPETITIVE STRATEGIES WITH BCG MATRIX APPROACH AT REGIONAL DEVELOPMENT BANKS Satria Tirtayasa; Hasibuan, Lailan Safina; Afif
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 3 (2023): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i3.15

Abstract

This study aimed to determine the position of each regional development bank using bcg matrix approach and then analyze the comparison of competing strategies. Strategy analysis with bcg matrix, using market growth and relative market share as variables.  The method of analysis is quantitative descriptive. Banks that became the object of research are the top five regional development banks based on the total assets of the population of 27 regional development banks in Indonesia. To determine the position of regional development banks that became the object of research, bcg matrix analysis was performed. In this analysis, four regional development banks, namely bank jatim, bank jateng, bank dki and bank sumut were compared with bank bjb as the main competitor, while those compared to the bcg matrix analysis were certain financial data taken from the audited financial statements of each regional development bank from 2017 s.d. 2021. From this study, the following results were obtained: the position of bank jatim is in the question mark quadrant in 2017 - 2020 and the dogs quadrant in 2021. Bank jateng's position is in the question mark quadrant in 2017-2020 and the dogs quadrant in 2021. Bank dki's position is in the question mark quadrant in 2017-2019 and 2021 as well as the dogs quadrant in 2020. The position of bank sumut is consistently in the question mark quadrant in 2017-2021.
The Effect Of Green Life Style, Futuristic Design, Technology On Purchasing Decisions For Electric Motorbikes With Confidence As An Intervening Variable In Medan City Syafrida Yani Harahap; Satria Tirtayasa
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study is to systematically analyze the influence of Green Lifestyle, Futuristic Design, and Technology on Purchasing Decisions for Electric Motorbikes in Medan City. In addition, this study aims to assess the mediating role of Confidence as an important variable in shaping the relationship. The sample size was 100 respondents selected through purposive sampling. The results showed: (1) green lifestyle has a positive and significant effect on purchasing decisions (2) futuristic design has a positive and insignificant effect on purchasing decisions. (3) technology has a positive and significant effect on purchasing decisions. (4) confidence has a positive and significant effect on purchasing decisions. (5) confidence does not play a role in mediating the relationship between Green Lifestyle, Futuristic Design and Technology on Purchasing Decisions.
Internasionalisasi Pembelajaran Pemasaran Digital: Implementasi Service Learning Berbasis Studi Kasus UMKM Indonesia Di UITM Kuala Lumpur Satria Tirtayasa; Ahmad Afandi
Jurnal Inovasi dan Pengabdian Vol. 2 No. 1 (2026): Jurnal Inovasi dan Pengabdian
Publisher : Athallah Publishing Globalndo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/bhaktika.v2i1.162

Abstract

Amidst the increasingly integrated ASEAN economic landscape, the ability of Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing has become an imperative, yet higher education institutions often face limitations in providing cross-national comparative insights. This knowledge gap, particularly for the academic community at Universiti Teknologi MARA (UiTM) Kuala Lumpur, whose materials focus on the domestic Malaysian context, hinders the development of a regionally relevant curriculum. Responding to this issue, this community service activity was designed to bridge this gap with the aim of enhancing the digital marketing literacy and practical skills of 40 UiTM lecturers and students. The program utilizes the Indonesian MSME ecosystem as a case study laboratory to provide a deep understanding of strategic concepts like Segmentation, Targeting, Positioning (STP) and the customer journey, train participants in campaign plan development, strengthen Indonesia-Malaysia comparative insights, and initiate an academic collaboration network. This activity was implemented using a Service Learning (SL) approach in the format of a full-day interactive workshop at the UiTM Kuala Lumpur Campus. The learning process was systematically designed, combining a knowledge-sharing session on the Indonesian MSME landscape with in-depth material structured into four modules: foundations of digital marketing strategy (STP, marketing funnel); selection and optimization of marketing channels (social media, marketplace); creative content development strategy (copywriting, storytelling); and an introduction to digital advertising and Key Performance Indicator (KPI)-based performance measurement. The culmination of this method was a guided practical session where participants worked in groups to apply all concepts to develop a comprehensive digital marketing campaign plan based on a provided Indonesian MSME case study. The program evaluation revealed highly positive outcomes. From a cognitive aspect, there was a significant increase in participant understanding, with a comparative analysis of pre-test and post-test scores showing an average knowledge improvement of 45%. From a psychomotor aspect, success was reflected in the concrete outputs of structured and applicable draft digital marketing plans from each group, encompassing audience analysis, channel selection, content pillar ideas, and realistic KPI setting. A prominent qualitative result was the strengthening of comparative insights, which emerged during the final discussion session where participants actively compared the digital ecosystems of Indonesia and Malaysia. This success was also marked by the opening of a dialogue for further collaboration between the two institutions. It is concluded that this community service activity was holistically successful, not only in transferring technical knowledge and practical skills but also in building an essential cross-cultural bridge of understanding in the ASEAN economic era. This program effectively proved that the use of cross-national case studies can be a powerful learning tool to enrich teaching materials and prepare a more regionally competitive human resource. The primary significance of this activity lies in its affirmation that the cross-national Service Learning model is an innovative approach capable of producing a dual impact: enhancing individual capacity and strengthening sustainable institutional relationships.
Co-Authors Ade Gunawan Afif Ahmad Afandi Ainanur Ainanur Anggita Putri Lubis Anita Mura Islaini Arini Fauziah Beby Nofriza Biasna Br Bancin Candra Pranata Manihuruk Dian Setyorini Elida Olivia Pangaribuan Erni Manja Fajar Pasaribu Fajar Pradipto Utomo Febry Ramadhani Hasmanan Khair Hasrudy Tanjung, Hasrudy Hazamanan Khair Hazmanan Kahir Hazmanan Khair Hery Syahrial Hery Syahrial Imelda andayani Intan Julita Hartati Ira Nadra Irma Nina Fauziah Ritonga Januri Jaroddi Jaroddi Jufrizen Lailan Safina Hasibuan M Randy Gunawan Mohammad Yusri Muammar Sajali Muhammad Fadli Muhammad Yusron MUIS FAUZI RAMBE Mukmin Mukmin Munadia Istiqamah Myisha Nevianda Myisha Nevianda Tuzzahra Nadia Ika Purnama Nasib R.S. Kartaatmaja Rhilo Ahadi Rahman Ricky Kurniawan Sabrina, R Sandhi Fialy Harahap Sugeng Sukoco Syafrida Yani Harahap Tohap Parulian Yeni Ardini Daulay Yuni Satria