Article Per Year (5 Year)
p-Index From 2021 - 2026
5.015
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Jurnal Bisnis dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS AFRE Accounting Financial Review Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik Jurnal Manajemen Bisnis International Journal of Business Economics (IJBE) Enrichment : Journal of Management LEGAL BRIEF Indonesian Journal of Education, Social Sciences and Research (IJESSR) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Jurnal Ekonomi Proceeding International Seminar of Islamic Studies International Journal of Applied Finance and Business Studies Jurnal SALMAN : Sosial dan Manajemen Jurnal Inspirasi Binsis dan Manajemen Proceedings of The International Conference on Business and Economics International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) International Journal of Economic, Technology and Social Sciences (Injects) International Journal of Economics, Business and Innovation Research Jurnal Inovasi dan Pengabdian
Satria Tirtayasa
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
THE EFFECT OF PRICE, PRODUCT QUALITY AND HEDONISM LIFESTYLE ON DIAMOND SHOPS PURCHASING DECISIONS MEDIATED BY PERCEIVED VALUE AT DIAMOND SHOPS IN MEDAN CITY Satria Tirtayasa; Febry Ramadhani
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine and analyze the effect of Price, Product Quality and Hedonism Lifestyle on Diamond Shops Purchasing Decisions mediated by Perceived Value at a Diamond Shops in Medan City (Pasar Central). The method used in this research is to use a quantitative approach method. The unknown population then uses the lemeshow formula with a sample size of 100 respondents. Data obtained by online questionnaire via google form. Data collection techniques used in this study using questionnaires/questions and interviews/interviews. Data analysis techniques in this study used associative statistical analysis and data analysis using Partial Least Square (SEM-PLS). Data processing in this study uses the Smart PLS 3 Software program. The results of this study indicate that Price has a positive and significant influence on Purchasing Decisions, Price has a positive and significant influence on Perceived Value, Product Quality has a positive and significant influence on Purchase Decisions, Product Quality has a positive and significant influence on Perceived Value, Hedonism Lifestyle has a positive and significant influence on Purchasing Decisions, Hedonism Lifestyle has a positive and significant influence on Perceived Value, Perceived Value has a positive and significant influence on Purchase Decisions, Price has a positive and insignificant influence significant effect on Purchasing Decisions mediated by Perceived Value, Product Quality has a positive and significant influence on Purchase Decisions mediated by Perceived Value, Hedonism Lifestyle has a positive and significant effect t on Purchasing Decisions mediated by Perceived Value.
ANALYSIS OF STANDARD EXPENDITURE (ASB) IN SUPPORTING THE PROCESS OF PLANNING, BUDGETING, AND MONITORING REGIONAL BUDGETS OF MEDAN CITY GOVERNMENT Hazmanan Khair; Satria Tirtayasa
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 2 (2021): October 2021
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342 KB) | DOI: 10.53695/injects.v2i2.493

Abstract

The aims of this research are to provides guidelines for carrying out budget preparation and to provide benchmarks for assessing budget execution performance. As for the research scope, was all the Local Government Unit of Work (SKPD) under the Medan City Government. The target of this research is all non-physical activities that are financed by direct expenditure of the Medan City Government APBD for the 2018 Fiscal Year. Data collection is carried out by asking all work units, especially work units that perform non-physical work to submit data related to work that has never been carried out or become their authority to become raw materials for the preparation of non-physical ASB. Data analysis includes the data collection stage, the editing stage, the data tabulation stage, and the data description stage, namely the frequency table or diagram, the central tendency size, the dispersion measure to understand the characteristics of the research sample data. The result of this research was from 25 types of training that were sampled it can be concluded that 16 types of training are efficient while 9 others are inefficient.
THE EFFECT OF GREEN MARKETING MIX ON THE BRAND IMAGE OF TEA BOX ULTRA JAYA (STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY MUHAMMADIYAH NORTH SUMATRA) Satria Tirtayasa; Anita Mura Islaini; Tohap Parulian; Hery Syahrial
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 2 (2021): October 2021
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.419 KB) | DOI: 10.53695/injects.v2i2.494

Abstract

The purpose of the authors of this research is to determine and analyze the effect of the Green Marketing Mix on the Ultrajaya Box Tea Brand Image in Students of the Faculty of Economics and Business, Muhammadyah University, North Sumatra. The benefits of this research are to improve and broaden knowledge, especially about Green Marketing. In determining the sample, the researcher used the Slovin formula in order to obtain a total of 96 students. The data analysis technique in this study used a quantitative and associative approach. Based on the results of this study, it shows that the regression values that have the greatest influence is the value of the Promotion variable (X4) of 50.3%. The results of the t test on the product (X1) on the brand image obtained shows that the product (X1) has a positive and significant effect on brand image,the results of the effect of Price (X2) on Brand Image revealed that the Price (X2) has a positive and significant effect on Brand Image. Meanwhile,  the test results of the impact of Distribution Channels (X3) on Brand Image shows that Distribution Channel ( X3) has a positive and significant influence on Brand Image. Furthermore,the results of the impact of  Promotion (X4) on the Brand Image shows that Promotion (X4) has a positive and significant effect on Brand Image (Y). The results of the F test on the Effect of Green Marketing Mix on Brand Image found that simultaneously between Products, Prices, Distribution Channels and Promotion have a significant influence on Brand Image. And based on the results shown by R-Square is 0.555 or 55.5%, which means that about 55.5% of the Brand Image variable (Y) and can be explained by the Product (X1), Price (X2), Distribution Channel (X3 ) variables. and Promotion (X4) and the remaining 44.5% is used as influence by other variables that are not studied.
THE EFFECT OF BRAND IMAGE AND CUSTOMER RELATIONSHIP ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION AT AL-ULUM PRIMARY SCHOOL Dian Setyorini; Satria Tirtayasa; Hazamanan Khair
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand image and customer relationship on customer loyalty mediated by customer satisfaction. The population of this study was all parents of Al-Ulum Primary School students, using the slovin formula as a sampling technique. Data analysis techniques using path analysis. The results of this study indicate that brand image has a significant effect on consumer satisfaction. Customer Relationship has a significant effect on Consumer Satisfaction. Brand Image has a significant effect on Customer Loyalty. Customer Relationship has a significant effect on Customer Loyalty at Al-Ulum Primary School . Consumer Satisfaction has a significant effect on Customer Loyalty at Al-Ulum Primary School . Consumer Satisfaction can mediate the effect of Brand Image on Customer Loyalty. Consumer Satisfaction can mediate the influence of Customer Relationships on Customer Loyalty.
INFLUENCE OF MOTIVATION, WORK DISCIPLINE AND LEADERSHIP AGAINST EMPLOYEE PERFORMANCE AT THE DINAS PENGENDALIAN PENDUDUK DAN KELUARGA BERENCANA KABUPATEN LABUHANBATU Erni Manja; Fajar Pasaribu; Hasrudy Tanjung; Satria Tirtayasa
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted using a field research method by means of a survey, namely research that took a number of samples from the population using a questionnaire as the main data collection tool. Determination of the number of samples for this research is the total number of employees who work in the Department of Population Control and Family Planning Labuhanbatu Regency, amounting to 39 people, so this research is called population research. While the approach used is a quantitative approach, namely the approach using data analysis in the form of numeric or numbers. The aim is to develop and use mathematical models, theories or hypotheses related to the phenomena investigated by the researcher. The data analysis technique starts from collecting information through a questionnaire in the form of a statement and at the final stage by drawing conclusions. The results of the study indicate that motivation partially has a significant effect on employee performance at the Labuhanbatu Population and Family Planning Department. Work discipline partially has a significant effect on employee performance at the Labuhanbatu Population and Family Planning Department. Leadership partially has a significant effect on employee performance at the Labuhanbatu Population Control and Family Planning Service. Motivation, Work Discipline and Leadership simultaneously have a significant effect on employee performance at the Labuhanbatu Population and Family Planning Department.
Determinants of Consumptive Behavior of Generation Z: The Moderating Role of Financial Literacy Mukmin Mukmin; Jufrizen Jufrizen; Nadia Ika Purnama; Ade Gunawan; Satria Tirtayasa
AFRE (Accounting and Financial Review) Vol 5, No 3 (2022): November 2022
Publisher : Postgraduate Program Merdeka University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/afr.v5i3.9514

Abstract

The purpose of this study was to determine the effect of Lifestyle, Self-Concept and Peer Groups on Consumptive behavior, and to examine the role of Financial Literacy in moderating the influence of Lifestyle, Self-Concept and Peer Groups on Consumptive behavior. This study uses a quantitative approach. To determine the size of the sample used Maximum Likelihood estimation in the Structural Equation Model (SEM) of 100-200 samples, then researchers will take a sample of 100-200 respondents to fulfill one of the requirements for a data analysis approach using SEM. As a result, as many as 167 students were used as research samples. The results of the study show that lifestyle, self-concept and peer groups have a positive and significant effect on consumptive behavior. Financial Literacy does not play a role in moderating the effect of Lifestyle and self-concept on Consumptive behavior. Financial Literacy plays a role in moderating the influence of Peer Groups on Consumptive behavior.DOI: https://doi.org/10.26905/afr.v5i3.9514
Regulations Government Moderate the Influence of Price and Brand Image on Interest in Buying Electric Cars in the Mebidang Metropolitan City (Medan-Binjai-Deli Serdang) Satria Tirtayasa; Hasmanan Khair; Yuni Satria
Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i2.1067

Abstract

Research objectives: To analyze and know the role of the government in regulating the government's moderate influence on price, facilities, and brand image towards interest in buying electric cars and electricity in the Mebidang Metropolitan City (Medan-Binjai-Deli Serdang). Population from study This is a candidate interested consumers buying car electricity at electricity in the Mebidang Metropolitan City (Medan-Binjai-Deli Serdang). Because the population amount is unknown, the researcher determines the sample size using the Lemeshow formula, which amounts to 384 respondents. Sample determination using purposive sampling, i.e., candidate consumer Already owns a car, income >= 10 million rupiah. Data was obtained with a questionnaire online via Google Forms. Hypotheses are tested using validity test methods, reliability tests, assumption tests classic, regression multiplex, and hypothesis testing with SPSS. Based on the results, Price research matters positively and significant to Purchase Interest, Facilities influential positively and significant to purchase intention, brand image is influential positive and significant to Purchase Intention, Brand Image are influential positive and significant to Purchase Interest, Regulation Government can moderate influence Brand Image against Purchase Interest, Regulation Government No can moderate influence Price to Purchase interest.
Navigating the E-Commerce Temptation: an In-Depth Analysis of Impulse Buying in Shopee with Inflation as a Moderator Irma Nina Fauziah Ritonga; Satria Tirtayasa
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.11782

Abstract

The purpose of this study was to systematically analyze the influence of Hedonic Shopping Motivation, Brand Image, and Fashion Involvement on Impulse Buying behavior within the context of Shopee e-commerce. Moreover, this research aimed to assess the moderating role of Inflation as a crucial variable in shaping the relationships. To achieve this, the study employed a population determined by the Lemeshow formula, resulting in a sample size of 384 respondents selected through purposive sampling. Data collection was conducted via an online questionnaire distributed through Google Forms. Hypothesis testing was carried out using established statistical methods, including tests for classical assumptions, multiple regression analysis, and hypothesis testing with the aid of SPSS software. The findings of this study revealed significant relationships between the individual factors of Hedonic Shopping Motivation, Brand Image, and Fashion Involvement with Impulse Buying. Notably, Hedonic Shopping Motivation and Brand Image displayed significant effects on Impulse Buying behavior. Additionally, the research discerned that Inflation acted as a moderator, significantly influencing the relationship between Hedonic Shopping Motivation and Impulse Buying. However, Inflation did not exhibit a moderating effect on the relationship between Brand Image and Impulse Buying. These results contribute to a deeper understanding of consumer behavior dynamics within the Shopee e-commerce platform, offering valuable insights for both academic discourse and practical implications in the realm of online retailing.
THE INFLUENCE OF TALENT MANAGEMENT AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE WITH EMPLOYEE ENGAGEMENT AS THE INTERVENING VARIABLE ON PT KERETA API INDONESIA (PERSERO) DIVISION REGIONAL I SUMUT Rhilo Ahadi Rahman; Fajar Pasaribu; Hazmanan Khair; Satria Tirtayasa
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research conducted at PT Kereta Api Indonesia (Persero) Divre I North Sumatra is to determine the effect of talent management and knowledge management on employee performance with employee engagement as an intervening variable. the effect of talent management and knowledge management on employee performance simultaneously and partially, as well as the effect of employee engagement on employee performance in part, and to find out how these factors affect employee engagement. The participants in this study were. By using the census method, which turns the entire population into a sample, this sample can be identified. Data collection used questionnaires, and multiple linear regression and path analysis were used to analyze the results. Talent management has an effect on employee engagement, knowledge management has an effect on employee engagement, talent management and knowledge management have an effect on employee engagement, and talent management and knowledge management have no effect on employee performance, according to the findings of this study. Through employee engagement, talent management has a greater direct impact on employee performance than it does indirectly through talent management. And ast is employee engagement has a smaller indirect impact on employee performance than knowledge management directly affects employee performance.
Examining Mediating Role Of Coffee Shop Customer Satisfaction In Indonesia Satria Tirtayasa; Hazmanan Kahir; Nasib, Nasib
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Customer loyalty is the tendency of customers to buy a product or use the services provided by a company with a high level of consistency. This study aimed to determine the effect of product and service quality on customer loyalty through customer satisfaction. The population in this study were coffee shop customers in Medan City, whose numbers were unknown. The research sample was 100 coffee shop customers in Medan City (Lemeshow method). The data collection technique uses a direct survey, where respondents answer questions directly via Google Forms. The data analysis technique used is SEM-PLS. The research results obtained consist of the following: there is a positive and insignificant influence between product quality on customer loyalty, there is a positive and insignificant influence between product quality on customer satisfaction, there is a positive and significant influence between customer satisfaction on customer loyalty, This study found that there is a positive and significant influence between customer satisfaction on customer loyalty. This study also proves the mediating role of customer satisfaction between the effect of product quality on customer loyalty and the mediating role of customer satisfaction between the effect of service quality on customer loyalty. This study shows the important role of product quality and service in increasing customer satisfaction in coffee shop customers in Medan. This study also proves the mediating role of customer satisfaction in the relationship between product quality and service on coffee shop customer loyalty in Medan.
Co-Authors Ade Gunawan Afif Ahmad Afandi Ainanur Ainanur Anggita Putri Lubis Anita Mura Islaini Arini Fauziah Beby Nofriza Biasna Br Bancin Candra Pranata Manihuruk Dian Setyorini Elida Olivia Pangaribuan Erni Manja Fajar Pasaribu Fajar Pradipto Utomo Febry Ramadhani Hasmanan Khair Hasrudy Tanjung, Hasrudy Hazamanan Khair Hazmanan Kahir Hazmanan Khair Hery Syahrial Hery Syahrial Imelda andayani Intan Julita Hartati Ira Nadra Irma Nina Fauziah Ritonga Januri Jaroddi Jaroddi Jufrizen Lailan Safina Hasibuan M Randy Gunawan Mohammad Yusri Muammar Sajali Muhammad Fadli Muhammad Yusron MUIS FAUZI RAMBE Mukmin Mukmin Munadia Istiqamah Myisha Nevianda Myisha Nevianda Tuzzahra Nadia Ika Purnama Nasib R.S. Kartaatmaja Rhilo Ahadi Rahman Ricky Kurniawan Sabrina, R Sandhi Fialy Harahap Sugeng Sukoco Syafrida Yani Harahap Tohap Parulian Yeni Ardini Daulay Yuni Satria