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All Journal Cakrawala Pendidikan Jurnal Kimia dan Kemasan International Journal of New Media Technology Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Jurnal Pendidikan Mitra Akademia: Jurnal Pengabdian Masyarakat Jurnal Kimia dan Kemasan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) INSANI Jurnal Cakrawala Informasi (JCI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Informatics and Electronics Engineering Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi

Budi Utami

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Author-ID : 243779

Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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ANALISIS EFEKTIVITAS DAN KONTRIBUSI PAJAK DAERAH SERTA RETRIBUSI DAERAH TERHADAP PENDAPATAN ASLI DAERAH PROVINSI BALI PERIODE 2016-2020 Mulatsih Mulatsih; Budi Utami; Irfan Ardiansyah; Christera Kuswahyu Indira
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Tujuan penelitian untuk menganalisa efektivitas dan kontribusi penerimaan pajak daerah serta retribusi daerah terhadap PAD Provinsi Bali periode 2016-2020. Metode penelitian berupa analisis deskriptif kuantitatif, dengan menggunakan data target dan realisasi pajak daerah dan retribusi daerah serta PAD Provinsi Bali periode 2016-2020. Data penelitian yaitu data sekunder dari web resmi Direktorat Jenderal Perimbangan Keuangan, Kementerian Keuangan. Hasil penelitian adalah rata-rata persentase efektivitas dan kontribusi pajak daerah terhadap PAD Provinsi Bali periode 2016-2020 sebesar 97.11% dengan kriteria efektif dan 85.55% dengan kriteria sangat baik berkontribusi, rata-rata efektivitas dan kontribusi retribusi daerah terhadap PAD Provinsi Bali periode 2016-2020 sebesar 84.84% dengan kriteria cukup efektif dan 1.20% dengan kriteria sangat kurang berkontribusi.

PENGUATAN PEMAHAMAN DAN PRAKTIK GURU IPA DALAM INTEGRASI LOW-CARBON STEM DALAM PEMBELAJARAN N.Y Indriyanti; Budi Utami; Bayu Antrakusuma; I. A Fakhrudin; Annisa Nur Khasanah; Riezky Maya Probosari; Sri Widoretno; Daniswara Prasetya
ABDIMAS UNWAHAS Vol 8, No 2 (2023)
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/abd.v8i2.10104

Pemahaman Guru IPA dan Praktik Implementasi Pembelajaran IPA berbasis STEM (Science, Technology, Engineering and Mathematics) guru masih kurang. Tujuan dari kegiatan pengabdian ini adalah mendampingi guru disekolah memproduksi perangkat pembelajaran berbasis Low-Carbon STEM untuk meningkatkan kualitas pembelajaran IPA ramah lingkungan. Low-Carbon STEM adalah perangkat pembelajaran yang dikemas berdasarkan sintaks Engineering Design Process (Define, Learn, Plan, Try, Test, and Decide) yang menerapkan konsep ramah lingkungan. Perangkat pembelajaran yang dikembangkan mitra dirancang untuk mendorong kemampuan siswa dalam memproduksi sesuatu yang baru yang dapat memberikan dampak positif bagi perkembangan pola pikir anak dalam pengintegrasian bidang STEM dan tentunya tetap menjaga kelestarian lingkungan. Hasil akhir dari kegiatan ini diharapkan guru dapat menerapkan Low Carbon STEM pada perangkat pembelajaran IPA di tingkat kelas yang lain dan ditularkan dalam ranah yang lebih luas seperti MGMP IPA. Metode yang dilaksanakan dimulai dengan kegiatan analisis kebutuhan mitra sekolah di Surakarta. Kegiatan dilanjutkan dengan workshop materi Low Carbon STEM kepada guru sekolah mitra yang dipandu oleh ketua pengabdian. Kegiatan dilanjutkan dengan pendampingan praktik pembuatan perangkat pembelajaran Low Carbon STEM yang dipandu oleh semua tim pengabdi dan ditularkan guru mitra ke MGMP IPA. Metode akhir yang digunakan adalah deskriptif kualitatif. Deskriptif kualitatif didapatkan dari angket dan wawancara setelah pendampingan penyusunan perangkat pembelajaran Low Carbon STEM. Hasil angket dan wawancara disajikan dalam data deskriptif kualitatif.Kata kunci: Perangkat Pembelajaran IPA, Low-Carbon STEM

Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Kepuasan Konsumen di Muliamart Garnis Savitri; Nersiwad Nersiwad; Budi Utami
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 5 (2023): OKTOBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i5.208

The more stringent developments in business life, the more difficult it is for any company to maintain customer satisfaction from its competitors. For this reason, service quality is needed to retain consumers, not only service quality, price and promotion are also the most important things in retaining consumers. This study aims to identify the effect of service quality, price, and promotions significantly on customer satisfaction at Muliamart. The sample used was 100 respondents. The method used uses quantitative methods. The sampling technique used in this study was purposive sampling technique, namely sampling with certain criteria. The analysis model used is multiple linear regression analysis processed using SPSS 2022. The results of this study indicate that Service Quality has a partial effect (3.636 > 1.988), Service Price has a partial effect (2.427 > 1.988), and Service Promotion has a partial effect of (3.422 > 1.988) t-count > t-table on Satisfaction. Meanwhile, service quality, price, and promotion have a simultaneous effect of (46,765 > 2,700) f-count > f-table on consumer satisfaction. the magnitude of the coefficient of determination (R Square) is 0.594 or equal to 59.4%. And the rest is influenced by other variables.

Marketing management in implementing digital branding and online marketing when facing the covid-19 pandemic Mulatsih; Budi Utami; Indira, Christera Kuswahyu
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

There is a downturn in the business and financial world due to the impact of the Covid-19 pandemic. This causes the need for an alternative form as a solution so that the products owned can still be marketed to consumers. Business people can do this by utilizing online marketing and digital branding to the fullest as a way of communication that can be done with consumers. This study aims to analyze how marketing and digital branding can be implemented during the Covid-19 pandemic. This research is qualitative, with data obtained from various research results and previous studies that are still related. This study found that online marketing strategies and digital branding were effective enough to be carried out during the Covid-19 pandemic. In addition, the implementation of online marketing and digital branding needs to be done optimally.

Pengaruh Konten Marketing, Online Customer Review dan Desain Produk terhadap Keputusan Pembelian Toko Ummicha Desa Kalen Kecamatan Dlanggu Kabupaten Mojokerto Muhammad Fiki Dermawan; Nersiwad Nersiwad; Budi Utami
Jurnal bintang manajemen Vol. 3 No. 2 (2025): Juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3307

With the existence of online marketing platforms such as TikTok stores that have a significant impact on people's lives and offer various sales features, digital development is currently expanding. Ummicha Store in Kalen Village, Dalanggu District, Mojokerto Regency, became the location of the study. The purpose of this study was to determine the effect of product design, online customer reviews, and marketing content on purchasing decisions at the Ummicha store. The sample in this study was 140 people, with four variables, namely Product Design (X3), Marketing Content (X1), Online Customer Review (X2), and Purchase Decision (Y1). The population of this study were customers or visitors to the Ummicha store in Kalen Village, Dalanggu District, Mojokerto Regency. The calculated F value of the study was 43.604, which is greater than the F table of 2.671 with a significance level of 5% and a significance level of 0.000. Therefore, it can be concluded that the variables Marketing Content, Online Customer Review, and Product Design on Purchasing Decisions have a significant influence on the purchasing decisions of Ummicha store customers. In the multiple linear regression analysis test of this study, the equation Y = 3.868 + 0.194 X1 + 0.466 X2 + 0.309 X3 was found. After the hypothesis was tested, it was found that purchasing decisions were significantly influenced by all independent variables with a significance value of less than 0.05.

Pengaruh Brand Trust Dan Brand Image Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Scoopy Di PT. Tunas Dwipa Matra Mojosari Anik Musayadah; Nersiwad Nersiwad; Budi Utami
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.107

This study aims to examine how much influence brand trust and brand image have on purchasing decisions of Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari. This type of research is quantitative research. The data analysis used in this study is PLS (Partial Least Square). The population in this study were all consumers who had purchased a motorcycle at PT. Tunas Dwipa Matra. The sample of this research is 100 respondents calculated using the slovin formula. The sampling technique uses a non-probability sampling technique, namely purposive sampling. The results of this study show that brand trust has a significant positive effect on purchasing decisions for Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari. Brand image has a significant positive effect on purchasing decisions of Honda Scoopy motorcycles at PT. Tunas Dwipa Matra Mojosari.

Pengaruh Marketing Mix Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Minuman Mixue Cabang Mojosari Adita Adita; Rama Rama; Nersiwad Nersiwad; Budi Utami
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1778

The development of franchise businesses in the field of f&b is a form of human innovation and creativity as we live in modern times and this has led to high competition. This competition makes business actors implement marketing strategies with the aim of attracting consumers through purchasing decisions. This study aims to determine the effect of Marketing Mix and Service Quality on Purchase Decisions for Mixue beverage products in the Mojosari branch. This study used a quantitative method with a sample of 100 respondents using accidental sampling technique. The data collection method used online questionnaires and used data processing tools in the form of IBM SPSS 26. The results showed that marketing mix and service quality had a positive and significant effect on purchasing decisions at Mixue outlets Mojosari branch.

Pengaruh Digital Marketing Terhadap Kinerja Perusahaan : Review Literatur Sistematik Syamsul Hidayat, Mohamad; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Informasi Vol 4 No 1 (2024): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i1.388

In modern marketing in the digital era, companies must adapt to rapidly developing technological changes. Consumers can get information more quickly via the internet. Companies that are able to provide information more quickly via digital have an easier time winning the competition. Digital marketing has recently been able to influence consumer behavior and company performance. There are several different studies and discussions about the influence of digital marketing. with companies. Therefore, the aim of this article is to provide a more concrete picture of the influence of digital marketing on company performance through a systematic literature review of 1200 articles. Consisting of 200 Scopus indexed publication articles and 1000 articles via Google Scholar. Of these 1200 articles We selected those that had the same topic regarding digital marketing. Then we selected again at least 20 quotes. Then we selected again the 20 most relevant published articles from 2012 to 2023. The findings show that in general digital marketing has an impact on company performance.

Sistem Keamanan Lingkungan Berbasis IoT dan Mobile App Frendiana, Viving; Dandun Widhiantoro; Budi Utami; Shita Herfiah; Annisa Octaviani Purwaningtyas; Fachma Oktafiani
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 8 No 3 (2025): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

This community service activity aims to implement an Internet of Things (IoT)-based environmental security system integrated with mobile applications to improve the quality of life of residents in RT 01 RW 03 Beji Timur. The main problems identified include high crime rates and inefficient manual administrative systems. Using the Participatory Action Research (PAR) approach, the system was developed with hardware components consisting of ESP32 microcontroller, DFPlayer Mini module, and PAM8610 amplifier connected through Firebase Realtime Database. The E-RT 01 RW 03 mobile application provides alarm alert feature with queue logic, transparent bookkeeping, digital dues cards, and electronic letter submission. The evaluation results show a significant increase in participants' knowledge from an average score of 74 to 81 after training. Although there was a slight decrease in usage intention (78 to 77) and training evaluation (78 to 76), these values still indicate positive community response. The system successfully provides fast emergency response, administrative transparency, and easy-to-use interface.

A Web-Based Network Device Inventory and Dynamic QR Code Tracking System: Design, Development, and Evaluation PT. XYZ Desi Fitriana; Viving Frendiana; Budi Utami
IJNMT (International Journal of New Media Technology) Vol 12 No 2 (2025): Vol 12 No 2 (2025): IJNMT (International Journal of New Media Technology)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ijnmt.v12i2.4369

PT. XYZ is an internet service provider thatowns various network devices such as routers, switches,and servers. Device management is still performedmanually without digital record-keeping, leading toinefficiencies, particularly in the process of requestingand checking device availability. This study aims todevelop a web-based inventory information system tomanage network devices systematically and efficiently.The system is developed using the Laravel frameworkand PHP programming language, and it is equipped witha dynamic QR Code feature that is automaticallygenerated for each recorded device. The inventoryinformation system website was tested through aContract Acceptance Test involving three user roles:Admin, NOC, and CTO, with an average evaluation scoreof 97.5. In addition, system functionality testing of thesystem was conducted using the black-box testing methodon 75 scenarios, all of which were successfully executed.Security testing results indicated a low security risk level.These overall testing results show that the systemfunctions as intended and capable of meeting user needsoptimally.

Co-Authors Adita Adita Anik Musayadah Annisa Nur Khasanah Annisa Octaviani Purwaningtyas Bayu Antrakusuma Christera Kuswahyu Indira Christera Kuswahyu Indira Dandun Widhiantoro Daniswara Prasetya Desi Fitriana Dwihandoko, Toto Heru Fachma Oktafiani Garnis Savitri Hendartini Hendartini I. A Fakhrudin Irfan Ardiansyah Irma Russanti M.Syamsul Hidayat Muhammad Fiki Dermawan Mulatsih Mulatsih Mulatsih Mutimmatul Faidah N.Y Indriyanti Nabilah Nova Durotulhikmah Nersiwad Nersiwad Rama Rama Riezky Maya Probosari Setyariningsih, Eny Shita Herfiah Sri Widoretno Syamsul Hidayat, Mohamad Utami Wijayanti Viving Frendiana Wiwik Pudjiastuti

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