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All Journal Cakrawala Pendidikan Jurnal Kimia dan Kemasan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Jurnal Pendidikan Mitra Akademia: Jurnal Pengabdian Masyarakat Jurnal Kimia dan Kemasan Proceeding Biology Education Conference Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) INSANI Jurnal Cakrawala Informasi (JCI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Escalate : Economics and Business Journal Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi
Budi Utami
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Digital Marketing Terhadap Kinerja Perusahaan : Review Literatur Sistematik Syamsul Hidayat, Mohamad; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Informasi Vol 4 No 1 (2024): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i1.388

Abstract

In modern marketing in the digital era, companies must adapt to rapidly developing technological changes. Consumers can get information more quickly via the internet. Companies that are able to provide information more quickly via digital have an easier time winning the competition. Digital marketing has recently been able to influence consumer behavior and company performance. There are several different studies and discussions about the influence of digital marketing. with companies. Therefore, the aim of this article is to provide a more concrete picture of the influence of digital marketing on company performance through a systematic literature review of 1200 articles. Consisting of 200 Scopus indexed publication articles and 1000 articles via Google Scholar. Of these 1200 articles We selected those that had the same topic regarding digital marketing. Then we selected again at least 20 quotes. Then we selected again the 20 most relevant published articles from 2012 to 2023. The findings show that in general digital marketing has an impact on company performance.
Sistem Keamanan Lingkungan Berbasis IoT dan Mobile App Frendiana, Viving; Dandun Widhiantoro; Budi Utami; Shita Herfiah; Annisa Octaviani Purwaningtyas; Fachma Oktafiani
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 8 No 3 (2025): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

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Abstract

This community service activity aims to implement an Internet of Things (IoT)-based environmental security system integrated with mobile applications to improve the quality of life of residents in RT 01 RW 03 Beji Timur. The main problems identified include high crime rates and inefficient manual administrative systems. Using the Participatory Action Research (PAR) approach, the system was developed with hardware components consisting of ESP32 microcontroller, DFPlayer Mini module, and PAM8610 amplifier connected through Firebase Realtime Database. The E-RT 01 RW 03 mobile application provides alarm alert feature with queue logic, transparent bookkeeping, digital dues cards, and electronic letter submission. The evaluation results show a significant increase in participants' knowledge from an average score of 74 to 81 after training. Although there was a slight decrease in usage intention (78 to 77) and training evaluation (78 to 76), these values still indicate positive community response. The system successfully provides fast emergency response, administrative transparency, and easy-to-use interface.
Innovation and Performance of MSMEs: A Systematic Literature Review Hidayat, M. Syamsul; Budi Utami; Eny Setyariningsih
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.395

Abstract

MSMEs have been considered as one of the safety valves to overcome unfavorable economic conditions. Because MSMEs are growing and developing which can absorb labor. As a result, MSMEs are considered to be able to reduce unemployment. business is increasing. One way for companies/MSMEs to be competitive is to innovate. Many discussions are sometimes still debatable stating that innovation has a role that can affect company performance. Therefore, this article aims to provide a clearer understanding on the Role of Innovation on MSME Performance by conducting a systematic literature review of 12 relevant publication articles from 2015 to 2025.The results of the analysis identify that Innovation (product innovation, marketing innovation, process innovation and organizational innovation) has a significant influence on SME performance in various countries
Co-Authors Adita Adita Anik Musayadah Annisa Nur Khasanah Annisa Octaviani Purwaningtyas Bayu Antrakusuma Christera Kuswahyu Indira Christera Kuswahyu Indira Dandun Widhiantoro Daniswara Prasetya Dwihandoko, Toto Heru Fachma Oktafiani Garnis Savitri Hendartini Hendartini Hidayat, M. Syamsul I. A Fakhrudin Irfan Ardiansyah Irma Russanti M.Syamsul Hidayat Muhammad Fiki Dermawan Mulatsih Mulatsih Mulatsih Mutimmatul Faidah N.Y Indriyanti Naluri Nafi’ Annurudzati Nersiwad Nersiwad Rama Rama Riezky Maya Probosari Setyariningsih, Eny Shita Herfiah Sri Widoretno Syamsul Hidayat, Mohamad Utami Wijayanti Wiwik Pudjiastuti