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Persaingan Bisnis Antar Minimarket Dan Grosir Eceran Dalam Perspektif Bauran Pemasaran Islam : Studi Kasus di Jalan Pancing Kota Medan Silfira Ayu Ningsih Pasaribu; Imsar Imsar; Atika Atika
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2024): Februari : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i1.1632

Abstract

This research aims to analyze business competition and the suitability of the marketing mix between minimarkets and retail wholesalers from an Islamic perspective. This research uses a descriptive qualitative approach with interviews. The results of this research show competition between minimarkets and retail wholesalers in the marketing mix. If you look at it from a product perspective, mini markets sell various types of products, while wholesalers are more limited. And in terms of price, minimarkets sell at more expensive prices than wholesalers. And in terms of promotion, minimarkets are more attractive than wholesalers. Second, the suitability of the marketing mix, business competition between minimarkets and retail wholesalers from an Islamic perspective. The products sold by minimarkets and wholesalers are halal certified. Price determination is in accordance with the quality and added value of each product and in accordance with Islam. In a business, honesty is very important in Islam and must be implemented well. In Islam, a place of business can be set up anywhere as long as the place is not in dispute.
Rekonstruksi Ekonomi Makro Islam Melalui Pendekatan Konseptual Kebijakan Fiskal dan Tantangan Kelangkaan Sumber Daya Putri Amirah Hajarani; Imsar Imsar
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 3 (2025): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i3.1496

Abstract

This study aims to reconstruct the Islamic macroeconomic paradigm by focusing on fiscal policy and responses to resource scarcity. Using a descriptive qualitative approach based on literature review, the study reveals that fiscal policy in Islam functions not only as a tool for economic stabilization but also as an instrument for equitable distribution and sustainable resource management. Historical analysis of fiscal practices during the Prophet Muhammad's era illustrates a zakat-, kharaj-, and fai-based system managed transparently and justly through baitul mal. In the modern context, challenges such as inequality, resource exploitation, and energy crises require a new approach grounded in maqashid shariah as the foundation of macroeconomic planning. Therefore, reconstructing Islamic macroeconomics is essential to establishing a just, sustainable, and spiritually rooted economic system.
PENGARUH PELAYANAN KESEHATAN PENGGUNA BPJS TERHADAP KEPUASAN KONSUMENPADA RUMAH SAKIT UMUM INANTAKOTA  PADANG SIDIMPUAN Winda Angraini Nasution; Imsar Imsar; Atika Atika
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 3 (2024): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/wcxpzc84

Abstract

This research is entitled "The Influence of BPJS User Health Services on Consumer Satisfaction at the Inanta General Hospital, Padang Sidimpuan City". The aim of this research is to determine the influence of BPJS User Health Services on Consumer Satisfaction at the Inanta General Hospital, Padang Sidimpuan City. The data collection technique uses a questionnaire. which was distributed to respondents using a probability sampling method with a simple random sampling technique using the Slovin formula with a sample size of 100 respondents who were BPJS patients at RSU Inanta, Padang Sidimpuan City. Data analysis techniques include t test, f test, multiple regression and determinant test. The results of the research show that the coefficient of determination (R Square) of the independent variable on the dependent variable is 0.388, which can be interpreted as 3.88% of the independent variable being able to explain the dependent variable. From the results of the partial significant test of the Direct Evidence variable, it is obtained that thitung is 1.412 < 1.99 from ttabel so it can be concluded that the Direct Evidence variable does not have a positive influence on consumer satisfaction. Responsiveness has a positive and significant effect on consumer satisfaction 2.632 with thitung 2.632 > ttabel 1.99 there is a positive influence on consumer satisfaction, guarantee of consumer satisfaction thitung 4.802> ttabel 1.99 has an effect on Consumer Satisfaction. Simultaneous results withFhitung >  Ftabel (20.251> 2.70), meaning that simultaneously direct evidence, responsiveness and guarantee have a positive influence on consumer satisfaction at RSU Inanta Padang Sidimpuan City.
Analisis Kebijakan Pemerintah dalam Pengembangan UMKM melalui Platform Crowdfunding Friska Amelia; Imsar Imsar; Muhammad Ikhsan Harahap
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 4 (2025): Oktober: Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i4.5278

Abstract

This article analyzes the role of government policy in supporting the development of Micro, Small, and Medium Enterprises (MSMEs) through crowdfunding platforms in Indonesia. Crowdfunding is increasingly being seen as an innovative and accessible funding alternative, especially for MSMEs facing capital constraints. The research uses a qualitative descriptive method by reviewing government policies and regulatory frameworks as well as existing crowdfunding practices. The findings indicate that the effectiveness of crowdfunding for MSMEs relies on policy clarity, digital literacy, and synergy between the government, platform providers, and business actors. The study emphasizes the importance of a sharia-compliant funding framework to enhance trust and participation, particularly given the regulatory gaps and the dominance of non-sharia platforms. This research underscores the necessity of adaptive government policies, targeted digital literacy programs (especially in regions like North Sumatra/Medan), and the formalization of sharia crowdfunding models to achieve financial inclusion and sustainable economic empowerment for MSMEs
Strategi Digitalisasi Promosi UMKM Rengginang Melalui Google Maps dalam Meningkatkan Perekonomian Lokal : (Studi Kasus : Desa Pahang, Kabupaten Batubara) Imsar Imsar; Adisty Aulia Zahra; Elvira Andriyani; Popi Dea Ananda; Salsabila Sofiya Wardani
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 6 No. 1 (2026): Januari: SAFARI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v6i1.3504

Abstract

This study discusses the digitalization strategy for promoting small and medium enterprises (SMEs) producing rengginang in Pahang Village, Batubara Regency, through the use of the Google Maps platform to enhance the local economy. The main objective of this research is to understand how digital promotion can expand market reach, strengthen business branding, and improve community welfare. This research employs a qualitative approach using interviews, observations, and documentation with local SME actors. The results show that using Google Maps significantly helps rengginang SMEs broaden their marketing reach, increase business visibility, and build consumer trust through reviews and digital location features. In addition to boosting sales, digitalization also stimulates local economic growth by creating job opportunities and strengthening community engagement in the digital economy. Therefore, a Google Maps–based digitalization strategy can serve as an effective solution for SMEs to face modern economic challenges and strengthen regional economic resilience sustainably.
Peran KKN dalam Meningkatkan Literasi Ekonomi Syariah di Kalangan Pelaku Usaha Kecil Desa Pahang Kecamatan Talawi Aulia Syahfitri; Maysa Chairani; Imsar Imsar; Miratul imaniah; Nurhidayah Nurhidayah
Jurnal Pengabdian Masyarakat Waradin Vol. 6 No. 1 (2026): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v6i1.914

Abstract

The Community Service Program (KKN) is one of the implementations of the university’s tridharma focused on community engagement, aiming to improve welfare and economic empowerment in rural areas. This study aims to analyze the role of the KKN program in enhancing Islamic economic literacy among small business owners in Pahang Village, Talawi District. The research employs a descriptive qualitative method using a participatory approach, involving KKN students, small entrepreneurs, and village officials as key informants. Data were collected through field observations, in-depth interviews, and documentation of activities. The results show that socialization, Islamic financial training, and business mentoring activities successfully improved participants’ understanding of Islamic economic principles such as honesty, justice, and the prohibition of usury. Moreover, the KKN program encouraged entrepreneurs to apply sharia-compliant transactions and develop sustainable financial management practices. Therefore, the KKN program has a significant contribution to strengthening Islamic economic literacy and fostering a small-business ecosystem rooted in Islamic values at the village level.
Peran Mahasiswa KKN UINSU dalam Meningkatkan Kesadaran Kewirausahaan Syariah pada Masyarakat Desa Pahang Talawi Kabupaten Batu Bara Abdurahman Abdurahman; Imsar Imsar; Dimas Pramudya; Muhammad Iqbal
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7517

Abstract

This study aims to analyze the role of UINSU’s Community Service Program (KKN) students in enhancing Islamic entrepreneurial awareness among the residents of Pahang Village, Talawi District, Batu Bara Regency. The KKN program serves as a platform for applying academic knowledge while empowering communities through educational, persuasive, and participatory approaches. The students introduced fundamental concepts of Islamic entrepreneurship, including principles of justice, honesty, sustainability, and the avoidance of riba, gharar, and maisir. Through a series of activities such as seminars, micro-business training sessions, financial management mentoring based on sharia principles, and simple business model simulations, the villagers began to show improved understanding of Islamic economic values. Moreover, the active involvement of students created an inclusive learning environment that was accessible to various community groups. The findings indicate that the presence of KKN students contributed positively to cultivating entrepreneurial motivation, particularly among youth and micro-business actors. This improvement was reflected in changes in mindset, interest in initiating halal businesses, and increased awareness of applying sharia principles in daily economic activities. Thus, the KKN program not only provides practical experience for students but also offers a tangible contribution to strengthening sharia-based economic empowerment at the village level.
Efektivitas Pendaftaran UMKM Rengginang di Google Maps sebagai Strategi Penguatan Ekonomi Berbasis Teknologi: (Studi Kasus Desa Pahang, Talawi, Batu Bara) Endang Suriyani Munthe; Nasya Wahyuni; Syairah Nasution; Imsar Imsar
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Mei : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i2.8398

Abstract

This study aims to analyze the effectiveness of Rengginang MSME registration on Google Maps as a strategy to strengthen the economy in Pahang Village, Babata Village. The background of the research shows that most MSMEs still rely on conventional marketing so that business visibility is relatively low. With a qualitative case study approach, this study explores the experience of the owner of Rengginang Azam MSMEs, Mrs. Siti, who registered her business location on Google Maps. The results of the study show that digitalization through Google Maps has a positive impact in the form of increasing accessibility and reach for customers, especially from outside the village. Location registration allows customers to find more complete information about products and locations, increasing the number of visits to the store. The real impact felt is an increase in sales and profits without additional promotional costs. This study concludes that the use of Google Maps as a digital promotional medium is an effective strategy in strengthening the competitiveness of MSMEs in the digital era. In addition, this finding confirms the importance of digital literacy for MSME actors to utilize technology as a means of business development and strengthening the local economy.