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All Journal COMPETITIVENESS JOURNAL Jurnal Ilmiah Ekonomi Islam Jurnal Ilmu Manajemen Profitability Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Journal of Artificial Intelligence and Digital Business Jurnal Penelitian Pendidikan Indonesia Green Economics: International Journal of Islamic and Economic Education
Agussalim Harrang
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Makassar
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences Other

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Factors Influencing Community Decisions in Choosing Edible-Nest Swiftlet Farming in Marioriwawo Subdistrict, Soppeng Regency: An Islamic Business Ethics Perspective Sandi Sandi; Agus Salim HR; Idham Khalid
Green Economics: International Journal of Islamic and Economic Education Vol. 2 No. 3 (2025): July: Green Economics: International Journal of Islamic and Economic Education
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v2i3.307

Abstract

This study aims to identify the factors that influence the local community in developing the swallow nest business and to examine how the practice of swallow nest farming aligns with the principles of Islamic business ethics in Marioriwawo District, Soppeng Regency. The swallow nest industry has grown significantly in this area, shifting the economic landscape from primarily agricultural activities to a more diversified business sector. Before the emergence of this business, most residents were involved in farming. However, due to factors such as unpredictable harvests and unstable agricultural income, many community members have turned to swallow nest cultivation as an alternative and promising source of livelihood. According to Islamic business ethics, the practice of breeding swallows is permissible, as long as it does not involve cruelty to animals. This view is supported by the Indonesian Ulema Council (MUI) Fatwa Number 2 of 2012, which states that raising or cultivating swallows is allowed, provided the birds are not harmed or subjected to distress. Furthermore, the consumption and trade of swallow nests are also considered halal under Islamic law, adding to the business's appeal among the Muslim population. To explore the underlying motivations and social dynamics of this business shift, the study employed a qualitative research method. This approach was chosen to gain a deeper understanding of the local context, including the experiences, beliefs, and socioeconomic conditions of the people involved. The results revealed several influencing factors: the potential for high profit from selling swallow nests, the challenges faced in traditional agriculture (such as frequent crop failure), and the religious assurance that the business is acceptable under Islamic teachings. Overall, the swallow nest business represents a strategic and ethical economic opportunity for the community, enabling them to improve their livelihoods while staying aligned with their religious values.
Pengaruh Sosial Media Marketing Terhadap Minat Beli Produk Glad2glow Pada Mahasiswa Universitas Muhammadiyah Makassar Karmila Karmila; Agus Salim HR; Nurinaya
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): JULI : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v6i2.2132

Abstract

This study aims to analyze the effect of social media marketing on purchase intention toward Glad2Glow products among university students. Social media marketing is measured through the indicators of context, communication, collaboration, and connection, while purchase intention is measured through transactional, referential, preferential, and exploratory intention indicators. Data were collected through questionnaires using a Likert scale distributed to student respondents. The data analysis methods used were descriptive statistics and inferential statistics with a simple linear regression approach processed using SPSS version 24. This research employed a quantitative method with an associative approach. The population consisted of Management Study Program students of the Faculty of Economics and Business, class of 2022, with a total sample of 80 respondents. The analysis was conducted to determine the magnitude of the influence of social media marketing on purchase intention toward Glad2Glow products. The results show that social media marketing has a positive and significant effect on purchase intention, with a t-count value of 14.331 greater than the t-table value of 1.991 and a significance value of 0.000 less than 0.05. The Adjusted R Square value of 0.721 indicates that social media marketing explains 72.1% of the variance in purchase intention, while the remaining 27.9% is influenced by other factors outside the research model. These findings indicate that the more effective the implementation of social media marketing strategies, the higher the students’ purchase intention toward Glad2Glow products. Keywords: Social Media Marketing, Purchase Intention
Co-Authors Andi Jam’an Andi Mappatompo Andi Rustam Arnawati Arnawati Asriati Asriati Asriati Asriati Asriati Dahlan Dahlan Fitriani Fitriani Haeruddin Haeruddin Haeruddin Haeruddin Ibrahim Ibrahim Idham Idham Imran Tahalua Karmila Karmila Mardilah Mardilah Muh Nur Rasyid Nurinaya Nurinaya, Nurinaya Nurul Azizah Rajmia Sulianti Samsul Risal Sandi Sandi Sembiring, Rinawati Sulaeman