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All Journal Conference In Business, Accounting And Management (Cbam) 2012 IPTEK Journal of Proceedings Series CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal MEBIS (Manajemen dan Bisnis) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences AMAR (Andalas Management Review) Journal of Entrepreneurship & Business Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION
Dudi Anandya
Jurusan Magister Manajemen Fakultas Bisnis Dan Ekonomika Universitas Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH SPOKES-CHARACTER TERHADAP KOMPONEN BRAND EQUITY ALFAMART DI SURABAYA Monica Engelica Wewengkang; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis dimensi likability, expertise, dan relevance dalam merefleksikan spokes-characterserta menganalis pengaruh spokes-character terhadap komponen brand equaity yaitu brand awareness/association, perceived quality dan brand loyalty terhadap merek Alfamart di Surabaya. Pengolahan data dilakukan dengan menggunakan IBM SPSS Statistics 22 dan Lisrel 8.70. Teknik pengambilan sampel yang digunakan yaitu non-probability sampling dengan teknik purposive sampling. Jumlah sampel yang digunakan dalam penelitian yaitu 153 responden yang telah memenuhi karakteristik populasi. Hasil penelitian ini menunjukkan likability, expertise dan relevanvce merefleksikan spokes-character dan adanya pengaruh spokes-character terhadap brand awareness/association dan perceived quality, serta pengaruh perceived quality terhadap brand loyalty. Selain itu, pada penelitan ini juga terdapat bahwa brand awareness/association tidak berpengaruh terhadap brand loyalty.
PENGARUH ATTITUDE, PERSONAL NORMS, WILLINGNESS TO PAY TERHADAP PURCHASING BEHAVIOR MAKANAN ORGANIK DI SURABAYA Karina Farah Saraswati; Indarini Indarini; Dudi Anandya
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of this research is to understand and analyze the influence of attitude, personal norms, and willingness to pay toward purchasing behavior of organic food in Surabaya. Data processing was conducted using SPSS 18 for Windows and Amos Graphic 21 for Windows. The sampling technique that used is non-probability sampling with purposive sampling type. 150 respondents who qualify the specified characteristics of the population were the total of sample used in this research which distributed by online quetionaire.The result of this research that there was a positive influence between attitude on purchasing behavior, a positive influence between personal norms on purchasing behavior, and a positive influence between willingness to pay on purchasing behavior.
PENGARUH CONSUMER VALUE DAN BRAND IDENTIFICATIONTERHADAP BRAND LOYALTY YANG DIMODERASI OLEHGENDER PENGGUNA SMARTPHONE ASUSDI SURABAYA Abraham Adhika S.; Dudi Anandya; Christina R. Honantha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This study aims to prove the effect of Functional Value, Emotional value, Social Value and Brand Identification towards Brand Loyalty Asus smartphone in Surabaya. This study also want to prove the moderating effects of Gender among these four relation. This type of research is causal research with quantitative approach. This study using purposive sampling approach, which is a sampling technique based on the consideration or personal judgment of researchers associated with the characteristics of the population according to the research sample. Respondents in this study amounted to 200 people. The analysis in this study using a model of SEM (Structural Equation Modeling) and processed using SPSS software version 16.0 for Windows and AMOS version 21.0 for Windows for testing Measurement and Structural Model. The result of this study indicate that 3 from 8 hypothesis were not supported such as the role effects of moderating gender between a positive relationship between emotional value towards Brand Loyalty, Social Value towards Brand Loyalty, and Brand Identification towards Brand Loyalty.
PENGARUH TRUST, COMMITMENT, COMMUNICATION, EMPATHY TERHADAP CUSTOMER LOYALTY PADA MAKMU KAFE SURABAYA Redina Isnu Putri; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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This research purpose is to know the influence of trust, commitment, communication, and empathy toward Customer Loyalty. Object that taken is Makmu Kafe Surabaya. Data that is used on this research is primary data which obtained by questioner spread. The respondent in this research is 200 respondents who once visit and taste food at “Makmu Kafe Surabaya” at least twice in 6 last months. Sample obtaining technique in this research is non probability sampling. This research uses quantitatif approach through statistic experiment. The experiment has done by using Structural Equation Modeling (SEM) method. The research result reveals that trust gives positive influence toward customer loyalty, commitment gives positive influence toward customer loyalty, communication gives positive influence toward customer loyalty, empathy gives positive influence toward customer loyalty.
DARI MATA LALU TURUN KE HATI : SHOW WINDOW, FEEL GOOD DAN PURCHASE INTENT ZARA PADA KONSUMEN WANITA DI SURABAYA Jimmi Sutono; Dudi Anandya; Christina R. Honantha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

This study aims to prove the effect of show window towards purchase intent mediated by feel good inZARA,Surabaya. This type of research is causal research with quantitative approach. This study using purposive sampling approach, which is a sampling technique based on the consideration or personal judgment of researchers associated with the characteristics of the population according to the research sample. Thecharacteristics is respondents who visited ZARA and make some buy after seek a show window ZARAin the last one year. Respondents in this study amounted to 168 people. The analysis in this study using a model of SEM (Structural Equation Modeling) and processed using SPSS software version 22.0 for Windows and AMOS version 22.0 for Windows for testing Measurement and Structural Model. The result of this study indicate that allhypothesis supported such show window towards purchase intent and show wndow towards purchase intent mediated by feel good.
EVALUASI STRATEGI BAURAN PROMOSI (PROMOTION MIX)PRODUK AIR MINUM DALAM KEMASAN PADA PERUSAHAAN PT ATLANTIC BIRURAYA Melliyana Melliyana; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

This internship report activity is conducted to know and evaluate the implementation of Promotion Mix Strategy on bottled mineral water product of PT Atlantic Biruraya in Surabaya. In conducting promotional activities, the company using variety of promotional strategiesto attract customers with company’s product. This internship report activity was conducted for 316 hours and the participant performed the role asa marketing team that helps the process of digital marketing and personal selling. With concept of Marketing Mix Strategy and Sales Management, the participant can evaluate Promotion Mix Strategy on bottled mineral water product of PT Atlantic Biruraya. During the internship, found some obstacles in the process of promotion mix strategy. Therefore, PT Atlantic Biruraya, especially marketing team still needs to make improvements to promote the company better and attract customers and potential customers.
PENGARUH BRAND CREDIBILITY MASKAPAI PENERBANGAN TERHADAP PURCHASE INTENTION KONSUMEN DI SURABAYA Slamet Riyadi; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

The purpose of this research is to understand and analyze the influence of airlines brand credibility toward consumer purchase intention in Surabaya. Data processing was conducted using SPSS 18 for Windows and Amos Graphic 21 for Windows. The sampling technique thatused is non-probability sampling with purposive sampling type. 150 respondents who qualify the specified characteristics of the population were the total of sample used in this research which distributed by offline quetionaire. The result of this research that there was a positive influence between brand credibility on decision convenience, a positive influence between decision convenience on purchase intention, a positive influence between brand credibility on affective commitment, a positive influence between affective commitment on purchase intention and a positive influence between brand credibility on purchase intention.
PENGARUH SERVICE QUALITY, SATISFACTION, STICKINESS, DAN USAGE INTENTION PADA PENGGUNAAN APLIKASI WHATSAPP DI SURABAYA Lisa Nuri Safitri; Dudi Anandya; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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The purpose of this research is to understand and analyze the influenceof service quality, satisfaction, stickiness toward usage intentionon the application of WhatsApp in Surabaya. Data processing was conducted using software SPSS AMOS 20. The sampling technique thatused is non-probability sampling. 150 respondents, who qualify the specified characteristics of the population were the total of sample used in this research whichdistributed by off line quetionaire. The result of this research that there was a positive influence betweenenvironment quality on satisfaction, a positive influence between outcome quality on satisfaction, a positive influence between satisfaction on usage intention, a positive influence between satisfaction on stickiness, a positive influence between stickiness on usage intention and mediating role of stickiness between satisfaction and usage intention is confirmed.
PENGARUH RELIGIOUSNESS TERHADAP ADS AVOIDANCE IN DIGITAL MEDIA DAN TRADITIONAL MEDIA MELALUI TRUSTWORTHINESS OF ADVERTISEMENT IN TRADITIONAL MEDIA DAN DIGITAL MEDIA Adjie Setyo Utomo; Dudi Anandya; Andhy Setyawan
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

This research aims to provide insight into the relationship between religiousness, trustworthiness in advertising and advertisement avoidance. A structural equation modelling procedure is applied to this research. Data processing was conducted using SPSS 18.0 for Windows and SmartPLS 2.0 for Windows. The sampling technique thatused is non-probability sampling and purpose sampling. The number of samples used in this reseafch is as much 200, qualify the the specified characteristic of the population were the total of sample used in this research which distributed by offline questionaire.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN INTERNET BANKING PADA BANK BCA SURABAYA Agnes Ayu Wagiri; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

This study aimed to examine the determinants of internet banking adoption spesifically in Bank BCA Surabaya using the social cognitive theory. Research findings indicated direct impact of Trust, Compatibility with Lifestyle and Online Customer Service to Intention to Adopt Internet Banking Bank BCA Surabaya.Furthermore, the hypotheses of influence Website’s Social Feature and Ease of Useto Intention to Adopt Internet Banking Bank BCA Surabaya also moderation influence from type of device is not supported.
Co-Authors . Indarini ., Indarini ., Indrarini Abraham Adhika S. Adjie Setyo Utomo Agnes Ayu Wagiri Alexandra, Putri Alita Prameswari Andhy Setyawan, Andhy Annisa Dieni Eka P. Arifin, M Jainal Badi Cahyo Balqiah, Tengku E. Ceini Anggar Kusuma Christina R. Honantha Christina Rahardja Honantha Cyntya Kusuma Wardani Cyntya Kusuma Wardani Darsono, Brilliant Prabowo Agung Dewi ANGGRAENI Dewi Anggraeni Dewi Anggraeni Dian Ambarwati Erviana, Ing Eugenius Adisaputra Midy Gavindra, Geraldus Grady Gavrila Selig Yasin Gina Muliana Citra Grace Yuwono Guguh Sujatmiko Gunawan Gunawan Hana Meka Madinah Hyronimus Kevin Kurniawan Imanda, Mochammad Reyzan Indarini Indarini Indarini Indra Nugraha Putra Jimmi Sutono Karina Farah Saraswati Karina Permatasari Kevin kevin Liander, Kevin Lisa Nuri Safitri Maria Aletta Dei Hariyanto Melliyana Melliyana Monica Engelica Wewengkang Muhammad Hanif Muhammad Zainuddin Najoan, Hans William Ngesthi Nirmala Dewi, Ngesthi Nirmala Pagau, Dwi Wahyu Rahardja, Christina RahardjaHonantha, Christina Redina Isnu Putri Rendy Wahyu Saputra Rerie Oktaviani Rico Setiawan Sudiro Rida Yusfriska Rossyta Dewi Saifullah Saifullah Sandy Christian Listiono Sany Surya Shania Angelina Silvia Margaretha Silvia Margaretha Silvia Margaretha Silvia Margaretha Silvia Margaretha Slamet Riyadi Teddy Herdinata Teddy Pawitra Theresia Theresia Vania Sutikno William Wijaya William Wijaya Willy Ananto Kwari Willy Ananto Kwari, Willy Ananto Yovita Christiani