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Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store Sany Surya; Dudi Anandya; Christina Rahardja Honantha
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 7 No. 1 (2014)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.184 KB) | DOI: 10.20473/jmtt.v7i1.2681

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This study aims to know and analyze the influence of layout design and atmosphere on purchase intention trough emotional arousal and attitude toward the website. This research using SPSS 1.6 and Lisrel 8.7 software. Data collected directly from respondents who meet the specified characteristics of the population by distributing questionnaires. The samples used in this study was 150 respondents. The results of this study showed the influence of layout design on emotional arousal and attitude toward the website, the influence of atmosphere on emotional arousal, the influence of emotional arousal on attitude toward the website, the influence of emotional arousal on purchase intention, the influence of attitude toward the website on purchase intention,  while  the influence of atmosphere on emotional arousal, and the influence of emotional arousal on purchase intention of  Zalora online store are rejected.
Brand Loyalty: Strengthening Brand Experience and Brand Satisfaction Grace Yuwono; Dudi Anandya
Jurnal Manajemen Bisnis Vol. 9 No. 1 (2022): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

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This study aims to examine the effect of brand experience on Consumer-Based Brand Equity, satisfaction and loyalty at Starbucks in Surabaya. This research was conducted using SEM and processed using SPSS and AMOS. The number of respondents used is 210 respondents who live in the city of Surabaya and have purchased and enjoyed dine-in facilities and services. The results showed that brand experience had a positive effect on brand awareness, identification, physical quality, staff behavior, ideal self-congruence and lifestyle congruence. Brand awareness, identification, physical quality, staff behavior, ideal self-congruence have a positive effect on brand satisfaction. Brand satisfaction has a positive effect on brand loyalty. However, lifestyle congruence has no effect on brand satisfaction.
Non-Moslem Consumers Perception Toward Purchasing Halal Food Product Hana Meka Madinah; Indarini Indarini; Dudi Anandya
Journal of Entrepreneurship and Business Vol. 1 No. 1 (2020): Journal of Entrepreneurship and Business (March)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (901.481 KB) | DOI: 10.24123/jerb.v1i1.2819

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This thesis aims to analyze how Non-Muslim consumers' perceptions of purchasing halal food products. This type of research is Basic research with causal objectives and uses a quantitative research approach. This study also uses a purposive sampling approach which is a sampling technique based on the aim of getting samples from people who have met established criteria. The analysis in this study was SEM (Structural Equation Modeling) which processed data using SPSS 20 and AMOS 18 software. This software was used for testing the Measurement Model and Structural Model. The results of this study stated that the attitude, subjective norm and perceived behavioral control of non-Muslim consumers in Surabaya had a positive influence on the purchase intention of halal food products. Thus providing opportunities for businessproducts to expand its reach by selling halal food products. Keywords: Attitude, Subjective Norm, Perceived Behavioral Control, Purchase Intention, Halal Product, Halal Food
The Effect of Personality Traits And Congruity on Customer Satisfaction and Brand Loyalty on Janji Jiwa Coffee in Surabaya Saifullah Saifullah; Dudi Anandya; Indarini Indarini
Journal of Entrepreneurship and Business Vol. 1 No. 2 (2020): Journal of Entrepreneurship and Business (September)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (750.585 KB) | DOI: 10.24123/jeb.v1i2.2974

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The purpose of this research aims to prove the effect of personality traits and congruity to customer satisfaction and brand loyalty on Janji Jiwa in Surabaya. The type of research used is basic business research with causal objectives and quantitative research approaches. This research uses a purposive sampling approach with the sample is respondents aged 18 years and above and have consumed Samyang instant noodles. Respondents used in this study were 180 people. The analysis in this study is SEM (Structural Equation Modeling) and then processed using SPSS software version 20 for windows and also AMOS version 21.0 for windows used for testing the Measurement Model (Outer Model) and Structural Model (Inner Model). Keywords: personality traits, congruity, customer satisfaction, brand loyalty
Factors affecting the Behavior Intention to Make Purchases Online On E-Commerce Shania Angelina; Dudi Anandya; Indarini Indarini
Journal of Entrepreneurship and Business Vol. 3 No. 1 (2022): Journal of Entrepreneurship and Business (March)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.734 KB) | DOI: 10.24123/jeb.v3i1.4705

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This study aims to determine and analyze the factors that influence behavioral intentions to make purchases online with the object of research e-commerce. The focus of this research are performance expectancy, effort expectancy, social influence, anxiety, personal innovativeness, and behavioral intention to purchase online. Sources of data obtained by distributing online questionnaires. Data were collected through questionnaires distributed to 398 respondents an then analyzed using path analysis and MGA (Multigroup Analysis) with SPSS (Statistical Package for Social Sciences) and SmartPLS 3.0 software. The results showed that performance expectancy, effort expectancy, social influence, and personal innovativeness had a positive and significant influence on behavioral intention to purchase online for the entire group, but there was no difference in the effect between the two gender groups. On the other hand, anxiety has a negative and significant influence on behavioral intention to purchase online in both gender groups and has a significant difference in influence which is dominated by the female group compared to the male group.
Tourists and Local Residents' Perceptions of Halal Tourism Efforts in Labuan Bajo Eugenius Adisaputra Midy; Dudi Anandya
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4007

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Research on Local People's Perceptions of Halal Tourism Efforts in Labuan Bajo” Referring to this, practitioners and researchers recognize the importance of the tourism market (Battour and Ismail, 2016). Today the global Tourism Industry is becoming increasingly competitive. Understanding the needs, interests, demands, and behavior of international travelers is very important in destination development (Shafaei and Mohamed, 2015). The main research question of this research is "Research on Local Population Perceptions of Halal Tourism Efforts in Labuan Bajo" While the mini research question is as follows: What are the views of the community about efforts to implement halal tourism in Labuan Bajo?. This research is a basic research research, which is useful for increasing insight in social research related to the practice of building tourism potential through halal and non-halal tourism, especially in Labuan Bajo. Theoretically, qualitative research in practice is not singular, but diverse even though both are sheltered under the paradigm of interpretivism (Subadi, 2006:11). The qualitative data analysis technique is through three stages of coding or coding, namely Open Coding, Axial Coding, Selective Coding. The theoretical basis for Halal and Muslim-Friendly Tourism, Halal Awareness, Preception, Halal Tourism Characteristics and Attitude. In this study, the Government through the Tourism Office has a Halal tourism design that is misinterpreted by tourists and local communities. The concept of Halal tourism referred to by the government refers to additional friendly services for Muslim tourists who have different needs from other tourists such as worship facilities and halal food.
STUDI EKSPLORATORI REFERENCE PRICE DAN FAKTOR YANG BERPERAN DALAM KEPUTUSAN KONSUMEN TENTANG HARGA Dudi Anandya
Journal of Management and Business Vol 4, No 2 (2005): SEPTEMBER 2005
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9398.651 KB) | DOI: 10.24123/jmb.v4i2.91

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In Marketing Mix, Price usually consider as cost plus margin, but actually consumer develop more complicated thinking pattern when make decision about price. Prior study has reveal that consumer judge price base on reference price rather than actual price. This reference price classified into internal and external reference price. In this research the author try to broadening the theory using exploratory study to show that consumer not only comparing price in the same category, but also compare to complementary product. The result show that external reference price plays a dominant role in consumer decision
STORE LOYALTY ON ONLINE STORE CUSTOMERS IN INDONESIA Rossyta Dewi; Dudi Anandya
Journal of Management and Business Vol 14, No 2 (2015): SEPTEMBER 2015
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.36 KB) | DOI: 10.24123/jmb.v14i2.321

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Nowadays, online retailing in Indonesia had flourished and estimated to be one of the most prominent foundation to boost Indonesia’s economic growth. Aiming to anticipate the trend, this research is written in order to gain a deeper understanding about the loyalty behavior among online store customers in Indonesia by investigating the influence of store image and perceived value towards online store loyalty. Data in this research were collected from online questioner sent troughout online forum and social media. Structural Equation Modelling method is used here along with software Lisrel 8.80. Past studies found that online store image, perceived utilitarian value and perceived hedonic value positively influences one of several dimensions of loyalty, repurchase intention. This research proves that online store image directly influences perceived utilitarian value, perceived hedonic value and online store loyalty while neither perceived utilitarian value nor perceived hedonic value directly influences online store loyalty. This research also found that ease of use and trustworthiness as the most reliable and influential dimensions in online store image.
FENOMENA LINUX, SUATU TEROBOSAN NETWORK ORGANIZATION DALAM ERA PEMASARAN RELASIONAL Dudi Anandya
Journal of Management and Business Vol 2, No 1 (2003): March 2003
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13548.475 KB) | DOI: 10.24123/jmb.v2i1.57

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Linux is an operating system that it's presence offer many "new concepts" to the market. It’s an open source software developed under GNU project using General Public License (GPL), that gives everyone freedom to run, copy, distribute, study, change, and improve the software. The GNU Project was launched in 1984 to develop a complete Unix-like operating system which is free software: the GNU system. GNU is a recursive acronym for "GNU's Not Unix”; it is pronounced “guh-NEW", In Other way we can say that Linux developed, manufactured, and distributed by it's own costumers. They joined together in the Linux communities and create a network among them. It has a unique lateral pattern of relationship. The Author named all of this as the “Linux Phenomenon". This articles will begin by explaining theories about network, and then discuss the and then discuss the Linux phenomenon. Later, the author will explore the Linux's "breakthrough" in networking, and the implication of "how to do business".
The Effect of Tourists' Motivations on Cognitive, Affective, and Unique Image of Bali Alita Prameswari; Christina Rahardja Honantha; Dudi Anandya
Journal of Management and Business Vol 19, No 2 (2020): SEPTEMBER 2020
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v19i2.435

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This research examines the effect of tourists’ motivations on cognitive, affective and unique image of Bali. The model used for this study adopted from Llodra-Riere, et al. (2015).  The variable of the study consists of information source, motivation, cognitive image, affective image and unique image. The model in this study used six hypotheses. This research is quantitative and causal type research. This study used non-probability and purposive sampling approach, sample characteristics are the Surabaya tourists who had experience in using information sources from internet platform and other information sources which is non-internet platform that been collected information before visiting Bali and have visited Bali at least once in the past one year. The data is obtained from questionnaire that is distributed to 310 respondents and analyze using Structural Equation Modeling (SEM), with SPSS 18 and LISREL 8.8 for measurement and structural model. The result shows that motivation did not influence affective image of Bali. There are five hypotheses are significant. Information sources influence motivation; cognitive image and unique image influence affective image; motivation influences cognitive image and unique image of Bali. The benefit of this research can help tourism industry in Bali to improve their marketing communication by using social media, website platform and online advertisement.