Claim Missing Document
Check
Articles

STUDI EKSPERIMENTAL PERAN BACKGROUND MUSIC TERHADAP APPROACH BEHAVIOR : MODERASI CO-CREATION DAN MEDIASI PERCEIVED MOOD PADA KONSUMEN RUMAH ICE CREAM BARATAJAYA SURABAYA Yovita Christiani; Dudi Anandya; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the role of background music on approach behavior, with the role of moderation co-creation and mediation perceived mood at consumers of Rumah Ice Cream Baratajaya Surabaya. Data processing is done by using SPSS 22 software. Data obtained from two different places, namely private universities in Surabaya and at Rumah Ice Cream Baratajaya Surabaya. The number of participants in this study were 160 respondents.The results of this study indicate that perceived mood proved to positively mediate the relationship between congruence of background music and approach behavior on consumers of Rumah Ice Cream Baratajaya Surabaya, co-creation proved to moderate the negative effect of congruence of background music on perceived mood at consumers of Rumah Ice Cream Baratajaya Surabaya.
PENGARUH BRAND COMMUNICATION, BRAND IMAGE, BRAND SATISFACTION, BRAND TRUST TERHADAP BRAND LOYALTY TEH PUCUK HARUM DI SURABAYA Annisa Dieni Eka P.; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of the study was to analyze and determine the influence of brand communication, brand image, brand satisfaction, brand trust would effect brand loyalty Teh Pucuk Harum in Surabaya. This study uses 170 respondents residing in Surabaya, minimum highschool education or equal, buying and consuming the product of teh pucuk harum, have seen the promotional activities of teh pucuk harum and know the difference between teh pucuk harum with other ready to drink tea.This research using Structural Equation Modelling (SEM) approach with Lisrel 8.7 for Windows. Sampling technique used in this research are non probability sampling with this type of purposive sampling. The data were collected directly from respondents who meet the characteristics of the population by spreading questionnaires.The results of this study showed found that brand communication, brand image, brand satisfaction and brand trust have a positive and significant influence toward brand loyalty teh pucuk harum in surabaya.
FAKTOR-FAKTOR YANG MEMPENGARUHI WORD OF MOUTH INTENTIONS PELANGGAN PADA RESTORAN INDONESIA ETHNIC DI SURABAYA Rendy Wahyu Saputra; Dudi Anandya; Indarini Indarini
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of the study was to find out influence food quality, personal interaction quality, physical environment quality, perceived value, and relationship quality (satisfaction, trust, and commitment) would affect word of mouth intentions of the customers of the ethnic Indonesian restaurant industry in Surabaya. The research was analyzed using Structural Equation Modelling (SEM) and the statistical package for Social Sciences (SPSS) version 18 and Lisrel 8.70.200respondents were chosen from the customers visiting and recomendating on of the ten ethnic Indonesian restaurant in Surabaya within the last 6 months. The result of the research found that food quality, personal interaction quality, physical environment quality, and perceived value have positive and significant influence on satisfaction. The satisfaction perceived by the customer has positive and significant influence on trust, commitment, and word of mouth. Trust and commitment have no significant effect on word of mouth intentions. The customers satisfied of the whole ethnic Indonesian restaurant service in Surabaya will be loyal to the restaurant, suck as having positive word of mouth to other people around them.
PENGARUH RELIGIOSITY DIMENSION TERHADAP ATTITUDE TOWARDS FASHION PADA KONSUMEN MUSLIM DI SURABAYA Badi Cahyo; Dudi Anandya; Silvia Margaretha
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is the majority of the country's population of Islam, even as many as 13% of Muslims in the world are citizens of Indonesia. Therefore, the purpose of this study was to examine the effect of religiosity dimension on attitude towards fashion on Muslim consumers in Surabaya. This research uses purposive sampling technique which is a sampling technique based on consideration or personal assessment of the researchers related to the characteristics of the appropriate population to be used as research samples. The characteristics are respondents who have been paying attention, follow and buy fashion products in Surabaya at least 1 year. Respondents in this study amounted to 278 people. Analysis in this study using SEM and processed using software version SPSS 18.0 and LISREL version 8.70 for measurement and structural testing. The results of this study indicate that 4 of the 5 hypotheses are not supported, namely ritualistic dimension and experiential dimension toward attitude towards fashion.
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN PRODUK RAMAH LINGKUNGAN PADA KALANGAN REMAJA Muhammad Zainuddin; Dudi Anandya; Andhy Setyawan
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak : Tujuan dari penelitian ini adalah untuk menguji Theory Planned Behavior dan hubungan dengan Purchase Intention di Indonesia. Pengolahan data dilakukan dengan menggunakan bantuan program SPSS 24 for windows. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan metode purposive sampling. Jumlah sampel yang digunakan di penelitian ini adalah 282 responden. Data di olah menggunakan mean, deviasi standar dan confirmatory factor analysis. Penelitian menemukan bahwa Environmental Knowledge, mempengaruhi Attitude dan Attitude, Subjective Norm, Perceived Behavioral Control, Environmental Concern dan Environmental Knowledge secara signifikan mempengaruhi Purchase Intention . Kata Kunci : Green Product, Theory Planned Behavior, Environmental Concern, Environmental Knowledge dan Purchase Intention Abstrak : The purpose of this study is to test Theory Planned Behavior and its relationship with Purchase Intention in Indonesian. Data processing is done by using SPSS 24 for windows. The sampling technique used in this research is non probability sampling with purposive sampling method. The number of samples used in this study was 282 respondents. The data in though using the mean, standard deviation and confirmatory factor analysis. The study found that Environmental Knowledge, affecting Attitude and Attitude, Subjective Norm, Perceived Behavioral Control, Environmental Concern and Environmental Knowledge significantly affects Purchase Intention. Keywords : Green Product, Theory Planned Behavior, Environmental Concern, Environmental Knowledge dan Purchase Intention
ATITUDE, SOCIAL INFLUENCE DAN TRUST PADA BEHAVIOURAL INTENTIONS KONSUMEN MOBILE SHOPPING DI SURABAYA Muhammad Hanif; Dudi Anandya; Silvia Margaretha
CALYPTRA Vol. 9 No. 2 (2021): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract — This research aims to determine the influence of attitude, trust and social influence against behavioural intentions in the consumer of mobile shopping in Surabaya. This type of research is basic business research using quantitative approach with data analysis in the form of SEM (Structural Equation Model). Data processing in this study using PASW program (Predictive Analytics Software) version 18 and AMOS 22.0 for Windows used for testing the Measurement Model (Outer Model) and Structural Model (Inner Model). The sampling technique used is non probality sampling with samples of 310 respondents aged at least 16 years and above who have made purchases with mobile devices on Shopee in the last 6 months.The results of this research show that perceived ease of use, perceived enjoyment, has a positive influence on attitude toward mobile shopping. Attitude toward mobile shopping, trust in the M-Vendor, social influences has a positive influence on intentions behaviour. Keywords: trust in the m-vendor, social influences, attitude toward mobile shopping, behaviour intentions and satisfaction Abstrak— Penelitian ini bertujuan untuk mengetahui pengaruh attitude, trust dan social influence terhadap behavioural intentions pada konsumen mobile shopping di Surabaya. Jenis Penelitian ini adalah basic business research menggunakan pendekatan kuantitatif dengan analisis data berupa SEM (Structural Equation Model). Pengolahan data pada penelitian ini menggunakan program PASW ( Predictive Analytics Software) versi 18 dan AMOS 22.0 for windows yang digunakan untuk pengujian Measurement Model (Outer Model) dan Structural Model (Inner Model). Teknik pengambilan sampel yang digunakan adalah non probality sampling dengan jumlah sampel 310 responden berusia minimal 16 tahun keatas yang pernah melakukan pembelian dengan perangkat mobile pada Shopee dalam 6 bulan terakhir. Hasil penelitian ini menunjukkan bahwa perceived ease of use, perceived enjoyment, memiliki pengaruh positif terhadap attitude toward mobile shopping. attitude toward mobile shopping,trust in the m-vendor, social influences memiliki pengaruh positif terhadap behaviour intentions. Kata kunci: trust in the m-vendor, social influences, attitude toward mobile shopping, behaviour intentions and satisfaction
PENGARUH AIRLINE QUALITY TERHADAP CUSTOMER SATISFACTION MASKAPAI PENERBANGAN CITILINK DI BANDARA JUANDA SURABAYA Rida Yusfriska; Indarini; Dudi Anandya
CALYPTRA Vol. 9 No. 2 (2021): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract — This study aims to prove the influence of Airline Quality (airline tangible, terminal tangible, personnel services, empathy, and airline image) to customer satisfaction on Citilink Airlines at Juanda Airport in Surabaya. This type of research is basic research that is included in the type of casual research. Respondents in this study amounted to 150 people. The Analysis in this research using a model of SEM (Structural Equation Modeling) and processed by SPSS Software 25.0 for windows and AMOS 22.0 for Windows for testing model of Measurement and Structural. The results of this research indicate that the five hypotheses were supported and positive significantly influenced customer satisfaction. Keywords: Airline Quality, Customer Satisfaction, Airline Industry, Service Quality Abstrak— Penelitian ini bertujuan untuk membuktikan pengaruh dimensi Airline Quality (airline tangible, terminal tangible, personnel services, empathy, dan airline image) terhadap customer satisfaction Penumpang Maskapai Penerbangan Citilink di Bandara Juanda Surabaya. Jenis penelitian yang digunakan adalah jenis penelitian basic research yang termasuk dalam tipe penelitian kausal. Responden dalam penelitian ini berjumlah 150 orang. Analisis dalam penelitian ini menggunakan SEM (Structural Equation Modeling) dan diolah menggunakan software SPSS versi 25.0 for windows serta AMOS versi 22.0 for Windows. pada penelitian ini menunjukan bahwa kelima hipotesis terdukung dan berpengaruh positif secara signifikan terhadap customer satisfaction. Kata kunci: Airline Quality, Customer Satisfaction, Airline Industry, Service Quality
FAKTOR‐FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK MAKANAN HALAL DI SURABAYA Karina Permatasari; Dudi Anandya; Indarini
CALYPTRA Vol. 9 No. 2 (2021): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract— The aim of this research is to show the influence of Halal Awareness, Religious Beliefs, Private Community Perception, Halal Certification and Halal Marketing on the Intention of Purchasing Halal Food Products in Surabaya. This type of research is basic research including the category of causal research and the method used in this study is quantitative research that uses data that generates numbers and conducts data collection directly to respondents. Respondents in this study were 157 respondents. Data processing in this study using SPSS software. The results in this study are independent variables namely Halal Awareness, Religious Beliefs, Private Community Perceptions, Halal Certification and Halal Marketing are positively and significantly related to the intention to purchase Halal food products in Surabaya. Keyword: Halal food products, purchase intention, Halal awareness, Halal certification Abstrak— Penelitian ini dilakukan bertujuan untuk menunjukkan pengaruh Halal Awareness, Religious Belief, Personal Societal Perception, Halal Certification dan Halal Marketing terhadap Purchase Intention produk makanan halal di Surabaya. Jenis penelitian ini ada basic research termasuk kategori dalam kausal riset dan metode pendekatan yang dilakukan dalam penelitian ini adalah kuantitatif karena menggunakan pengolahan data yang menghasilkan angka dan melakukan pengumpulan data secara langsung kepada responden. Responden dalam penelitian ini sebanyak 157 responden. Pengolahan data dalam penelitian ini menggunakan software SPSS. Hasil dalam penelitian ini adalah seluruh variabel independen yaitu Halal Awareness, Religious Belief, Personal Societal Perception, Halal Certification dan Halal Marketing berpengaruh positif dan signifikan terhadap Purchase Intention produk makanan Halal di Surabaya. Manajemen. Kata Kunci: Produk makanan Halal, Purchase Intention, Halal Awareness, Halal Certification.
Pengaruh Anteseden Niat Rekomendasi Terhadap Pertumbuhan Net Promoter Score® Dan Pertumbuhan Pendapatan Perusahaan Sandy Christian Listiono; Dudi Anandya
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 3 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business nowadays is growing rapidly and complex that makes competition moving faster (Fornell, 2007). Most company applied various method to measure customer satisfaction in order to monitor their performance (Anderson et al., 1994), which is according to Keiningham et al. (2008), it is not suitable enough. Reichheld (2003) argue that the measurement of customer loyalty were considered could give better picture to predict the income growth of a company. Such prediction could be clearly described by using the concept of Net Promoter Score® that based on the recommend intention of loyal customer.The research’s purpose is to analize the influence of recommend intention’s antecedent toward the growth of Net Promoter Score® and the growth of company’s revenue. The object of the research is PT X Laser Metalindo in Surabaya. While the respondent of the research are 100 companies which are the customer of PT X that is chosen with Stratified Random Sample method. The study findings suggest that the pathway of the recommend intention’s antecedent that proved significant was from the service quality, customer value, customer satisfaction and company reputation towards the growth of the Net Promoter Score®. But Reichheld’s theory related to the influence and correlation of the Net Promoter Score® on the revenue growth is not proven.Key words: recommend intention, Net Promoter Score®, revenue growth
FAKTOR YANG MEMPENGARUHI GREEN PURCHASE BEHAVIOR GENERASI MILENIAL DI INDONESIA Vania Sutikno; Dudi Anandya
Jurnal MEBIS (Manajemen dan Bisnis) Vol 6 No 1 (2021): Juli 2021
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v6i1.161

Abstract

Dampak yang ditimbulkan oleh kerusakan lingkungan membuat generasi milenial menyadari pentingnya menjaga kelestarian lingkungan, misalnya beralih mengonsumsi produk yang lebih ramah lingkungan. Tujuan penelitian ini adalah mengetahui perilaku konsumen milenial di Indonesia terkait dengan attitude, subjective norm, perceived behavioral control, environmental concern, green purchase intention,willingness to pay premium, beserta pengaruhnya pada green purchase behavior. Responden pada penelitian ini berjumlah 141 orang, yang diambil dari generasi milenial di Indonesia yang pernah membeli produk ramah lingkungan dan terlibat aktif dalam kegiatan pelestarian lingkungan. Data yang didapatkan kemudian dianalisa menggunakan Structural Equation Modelling (SEM) dengan program SPSS 18.0 dan AMOS 22.0. Hasil penelitian menyatakan bahwa attitude, subjective norm, dan perceived behavioral control tidak berpengaruh positif dan tidak signifikan terhadap green purchase intention, perceived behavioral control tidak berpengaruh positif dan tidak signifikan terhadap green purchase behavior, green purchase intention berhubungan positif dan signifikan terhadap green purchase behavior, environmental concern berpengaruh positif terhadap attitude, subjective norm, perceived behavioral control, dan green purchase intention, serta tidak ada pengaruh moderasi dari willingness to pay premium terhadap hubungan antara green purchase intention dan green purchase behavior.