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All Journal Conference In Business, Accounting And Management (Cbam) 2012 IPTEK Journal of Proceedings Series CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal MEBIS (Manajemen dan Bisnis) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences AMAR (Andalas Management Review) Journal of Entrepreneurship & Business Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION

Dudi Anandya

Jurusan Magister Manajemen Fakultas Bisnis Dan Ekonomika Universitas Surabaya

Author-ID : 2447177

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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THE IMPACT OF MOTIVATION IN USING ONLINE SHOPPING CART ON THE FREQUENCY OF USING ONLINE SHOPPING CART WITH THE ONLINE SHOPPING FREQUENCT Gina Muliana Citra; Dudi Anandya
Manajemen dan Bisnis Vol 16, No 1 (2017): MARCH 2017
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

The number of e-commerce in Indonesia allows consumers to make purchases, simply by selecting and putting the desired item in the online shopping cart and proceed with the payment process then the consumer just waiting for the item he wants to arrive at home. This study aims to determine the influence of online shopping cart use motivation to the frequency of online shopping cart use with the frequency of online buying. This research was conducted by distributing the questionnaire online to 120 respondents. From the results of this study conducted data processing with AMOS 23.0 to prove the influence of each research variable. The result of research shows that current purchase intent, taking advantage of price promotion has positive and significant effect of frequency of online shopping cart use and current purchase intent have a positive and significant effect of frequency of online buying. While entertainment purpose, organizational intent, and research and information search have no significant effect on the frequency of online shopping cart use.

The significance of service quality on customer loyalty with corporate image and customer satisfaction as mediators Maria Aletta Dei Hariyanto; Dudi Anandya
Journal of Management and Business Vol 20, No 2 (2021): SEPTEMBER 2021
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v20i2.541

This study seeks to reveal the effect of service quality on customer loyalty mediated by corporate image and customer satisfaction at restaurant X in Surabaya. Data were collected using a questionnaire for each variable, on 150 subjects with the characteristics of a minimum age of 19 years, and a minimum education of senior high school. Data were collected and analyzed using the SEM method with the help of SPSS AMOS 21 software. The results showed that service quality has an influence on customer satisfaction, through corporate image, which in turn affect customer loyalty. Corporate image mediator is fully functional because there is no direct relationship between service quality and customer satisfaction. This shows that consumers feel satisfied not directly caused by service quality, but good service quality form a positive corporate image which then make consumers feel satisfied, ultimately affecting loyalty.

Pelatihan Pengembangan Produk Kreatif dari Rotan pada IKM di Jombang dengan Pelibatan Masyarakat Gunawan Gunawan; Guguh Sujatmiko; Dudi Anandya
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 6, No 1 (2021): February 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v1i1.4852

In moving towards adapting to new habits during the COVID-19 pandemic, efforts to revive the economy from small and medium-sized enterprises (SMEs) are essential. UD. Delima Jaya, a small wood-furniture firm in Catak Gayam Village, Mojowarno, Jombang regency, targets the local-product development program. The SME empowerment intervention principle consists of 3 elements: Market Needs - Supply chain networks - Internal Capabilities. This principle is applied to an activity program by supporting partners in exploring market needs, selecting new products to be developed, establishing partnerships that form supply chains, involving community members as production partners, enhancing production capabilities, and supporting marketing products personally and creatively. This method has been applied by obtaining market demand for wood and rattan combination products, getting partners for marketing, and bringing partners with production expertise. The training was held for 1 week in July 2020 at PPPUD partner locations by involving local women, with two instructors from outside Jombang. The training results show the fast mastery of skills among the participants and the quality of products made. This program helps SMEs and the community to rise in economic activities.DOI: https://doi.org/10.26905/abdimas.v6i1.4852

PENGARUH SELF-CONGRUENCE, MATERIALISM, SHOPPING VALUE TERHADAP BRAND ATTACHMENT, COMPULSIVE BUYING DAN SATISFACTION WITH LIFE PADA PAKAIAN BERMEREK DI INDONESIA Gavrila Selig Yasin; Dudi Anandya
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.842

This study aims to analyze the effect of self-congruence, materialism, and shopping value on brand attachment, impulsive buying and obsessive-compulsive buying. In addition, this study also examines the effect of impulsive buying on obsessive-compulsive buying and the influence of both forms of buying on satisfaction with life of branded clothing consumers in Indonesia. Data was collected through a survey with 200 respondents from online questionnaires. The respondents of this study are Indonesian people with compulsive tendencies in buying branded clothes. This study uses a structural equation model approach. This study found a positive effect of ideal self-congruence, materialism, and hedonic value on brand attachment; the negative effect of actual self-congruence and the positive effect of materialism on impulsive buying; as well as the positive effect of materialism and the negative effect of utilitarian value on obsessive-compulsive buying. Brand attachment has a positive effect on impulsive buying and impulsive buying has a positive effect on obsessive-compulsive buying. Impulse buying also has a positive effect on satisfaction with life but obsessive-compulsive buying has no significant effect on satisfaction with life.

The Impact of Consumer Purchase Intention and Halal Brand Equity on Halal-Labeled Instant Noodle Products in Indonesia Ceini Anggar Kusuma; Dudi Anandya
Journal of Entrepreneurship and Business Vol. 4 No. 2 (2023): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i2.5719

Purpose: This research aims to examine the impact of consumer purchase intention and halal brand equity from a halal perspective, namely halal brand image, halal brand perceived quality, halal brand satisfaction, halal brand trust, and halal brand loyalty. Method: This research employs an online questionnaire to collect data from 210 respondents aged 17 and above who have experience consuming halal-labeled instant noodles in Indonesia. Based on the research objective, it falls under basic research. Based on the research type, it falls under causal research. Based on the research approach, this research is classified as quantitative research. Furthermore, this research aims to elaborate on the relationships between halal brand image, halal brand perceived quality, halal brand satisfaction, halal brand trust, halal brand loyalty, purchase intention, and halal brand equity. The theoretical model with hypothesized relationships was developed and tested using the structural equation modeling procedure in SPSS AMOS. Result: The findings of this research indicate that halal brand image has a significant and positive influence on halal brand perceived quality, halal brand satisfaction, halal brand trust, halal brand loyalty, and purchase intention. Similarly, halal brand perceived quality, halal brand satisfaction, halal brand trust, and halal brand loyalty have a significant and positive influence on purchase intention. Furthermore, halal brand satisfaction significantly and positively influences halal brand equity, but the relationship between halal brand trust and halal brand equity could not be established.

Faktor-Faktor Yang Memengaruhi Behavioral Intention dan Use Behavior Pada Layanan E-Wallet Hyronimus Kevin Kurniawan; Dudi Anandya
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Tujuan penelitian ini untuk menguji faktor-faktor yang memengaruhi behavioral intention dan use behavior pada layanan e-wallet (Gopay, Ovo, Dana, Shopee Pay) di Indonesia. Model penelitian yang digunakan yaitu mengembangkan model penelitian sebelumnya (UTAUT2) dengan penambahan variabel price value, perceived credibility, dan lifestyle compatibility. Kuesioner dikumpulkan dari 300 pengguna e-wallet di Indonesia setelah itu data dianalisis menggunakan Structural Equation Modelling (SEM) dengan pengolahan data menggunakan software Analysis Moment of Structural (AMOS). Hasil penelitian menunjukkan performance expectancy (PE), effort expectancy (EE), facilitating conditions (FC), price value (PV), habit (H), perceived credibility (PC), dan lifestyle compatibility (LC) terbukti sebagai faktor yang signifikan memengaruhi behavioral intention (BI), yang pada gilirannya secara signifikan memprediksi use behavior (UB) e-wallet. Sedangkan, social influence (SI), dan hedonic motivation (HM) tidak signifikan memengaruhi behavioral intention (BI).

FAKTOR YANG MEMPENGARUHI GREEN PURCHASE BEHAVIOR GENERASI MILENIAL DI INDONESIA Vania Sutikno; Dudi Anandya
Jurnal Mebis Vol. 6 No. 1 (2021): Juli 2021
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Dampak yang ditimbulkan oleh kerusakan lingkungan membuat generasi milenial menyadari pentingnya menjaga kelestarian lingkungan, misalnya beralih mengonsumsi produk yang lebih ramah lingkungan. Tujuan penelitian ini adalah mengetahui perilaku konsumen milenial di Indonesia terkait dengan attitude, subjective norm, perceived behavioral control, environmental concern, green purchase intention, willingness to pay premium, beserta pengaruhnya pada green purchase behavior. Responden pada penelitian ini berjumlah 141 orang, yang diambil dari generasi milenial di Indonesia yang pernah membeli produk ramah lingkungan dan terlibat aktif dalam kegiatan pelestarian lingkungan. Data yang didapatkan kemudian dianalisa menggunakan Structural Equation Modelling (SEM) dengan program SPSS 18.0 dan AMOS 22.0. Hasil penelitian menyatakan bahwa attitude, subjective norm, dan perceived behavioral control tidak berpengaruh positif dan tidak signifikan terhadap green purchase intention, perceived behavioral control tidak berpengaruh positif dan tidak signifikan terhadap green purchase behavior, green purchase intention berhubungan positif dan signifikan terhadap green purchase behavior, environmental concern berpengaruh positif terhadap attitude, subjective norm, perceived behavioral control, dan green purchase intention, serta tidak ada pengaruh moderasi dari willingness to pay premium terhadap hubungan antara green purchase intention dan green purchase behavior.

The Effect of Flow Factor on Brand Attitude and Purchase Intention in Mobile Legend: Bang-Bang Anandya, Dudi; Darsono, Brilliant Prabowo Agung; Indarini
Journal of Entrepreneurship and Business Vol. 4 No. 3 (2023): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i3.5812

Purpose: This research aims to analyze the influence of flow antecedents, which can elicit brand attitudes and purchase intentions. Method: By design, this research is included in causal research, which aims to examine causal relationships between variables. The scale used is an interval of 7 points. The target population is active mobile legends: Bang-bang players who play at least two games daily. The player must have purchased at least two items in the last six months and be 17 years old. Purchase decisions must be made with the player's considerations. The number of samples collected was 300 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The analysis technique used is structural equation modeling with two stages. The analysis technique used is structural equation modeling with two stages. Hypothesis testing uses a t-test with an alpha of 10%. Result: Only skills that do not contribute to the formation of flow. This result is in line with previous research, so the role of skill as an antecedent needs to be studied further. Flow has been shown to shape brand attitudes and purchase intentions.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v16i1.283

PENGARUH PERCEIVED QUALITY DAN VALUE FOR MONEY TERHADAP LOYALTY DALAM PENGGUNAAN APLIKASI CANVA PRO Pagau, Dwi Wahyu; Dudi Anandya
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.56098

This study aims to examine the effect of perceived quality and value for money on loyalty with the help of other variables such as satisfaction and trust in using the Canva Pro application. In this study, 160 respondent’s data were collected by distributing questionnaires online using Google Form. The criteria for respondents sought from this study are at least 18 years old and have subscribed to Canva Pro for at least 3 months. This research uses the Structural Equation Modeling (SEM) approach and the Analysis of Moments Structures (AMOS) program used for data analysis. The results of this study indicate that perceived quality has a significant and positive effect on satisfaction, value for money has a significant and positive effect on satisfaction, satisfaction has a significant and positive effect on trust, satisfaction has an insignificant and positive effect on loyalty, trust has a significant and positive effect on loyalty, perceived quality has an insignificant and negative effect on trust.

Co-Authors . Indarini ., Indarini ., Indrarini Abraham Adhika S. Adjie Setyo Utomo Agnes Ayu Wagiri Alexandra, Putri Alita Prameswari Andhy Setyawan, Andhy Annisa Dieni Eka P. Arifin, M Jainal Badi Cahyo Balqiah, Tengku E. Ceini Anggar Kusuma Christina R. Honantha Christina Rahardja Honantha Cyntya Kusuma Wardani Cyntya Kusuma Wardani Darsono, Brilliant Prabowo Agung Dewi Anggraeni Dewi Anggraeni Dewi ANGGRAENI Dian Ambarwati Erviana, Ing Eugenius Adisaputra Midy Gavindra, Geraldus Grady Gavrila Selig Yasin Gina Muliana Citra Grace Yuwono Guguh Sujatmiko Gunawan Gunawan Hana Meka Madinah Hyronimus Kevin Kurniawan Imanda, Mochammad Reyzan Indarini Indarini Indarini Indra Nugraha Putra Jimmi Sutono Karina Farah Saraswati Karina Permatasari Kevin kevin Liander, Kevin Lisa Nuri Safitri Maria Aletta Dei Hariyanto Melliyana Melliyana Monica Engelica Wewengkang Muhammad Hanif Muhammad Zainuddin Najoan, Hans William Ngesthi Nirmala Dewi, Ngesthi Nirmala Pagau, Dwi Wahyu Rahardja, Christina RahardjaHonantha, Christina Redina Isnu Putri Rendy Wahyu Saputra Rerie Oktaviani Rico Setiawan Sudiro Rida Yusfriska Rossyta Dewi Saifullah Saifullah Sandy Christian Listiono Sany Surya Shania Angelina Silvia Margaretha Silvia Margaretha Silvia Margaretha Silvia Margaretha Silvia Margaretha Slamet Riyadi Teddy Herdinata Teddy Pawitra Theresia Theresia Vania Sutikno William Wijaya William Wijaya Willy Ananto Kwari Willy Ananto Kwari, Willy Ananto Yovita Christiani

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