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All Journal Jurnal Keolahragaan Journal Of Management Science (JMAS) Business Innovation and Entrepreneurship Journal Academy of Education Journal Hydrogen: Jurnal Kependidikan Kimia International Journal of Applied Finance and Business Studies Jambura Journal Civic Education Indonesia Auditing Research Journal Abdimas Mandalika Jurnal Wicara Desa
Suci Cahyati
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal Of Management Science (JMAS)

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Application Of Green Entrepreneurship Towards Economic Improvement (Literature Study) Cahyati, Suci; Chairia, Chairia; Putri, Hidayatna; Romadhona, M.Rifqi
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.458

Abstract

Green entrepreneurship plays an important role in economic transformation towards a sustainable development model. This study explains the application of green entrepreneurship and its impact on economic improvement. The adoption of environmentally friendly business practices, such as renewable energy, waste management and eco-friendly products, has opened up new opportunities for sustainable economic growth. Through the creation of new jobs, improved resource efficiency, and stimulation of innovation, green entrepreneurship has helped improve the competitiveness of firms in the global market. Government policy support, both in the form of fiscal incentives and supportive regulations, has accelerated the adoption of green business practices. The positive influence of green entrepreneurship is also reflected in the consumption of consumers who increasingly prefer sustainable products and services. This creates new markets and drives economic growth in sustainable sectors, such as renewable energy and green technology. The importance of partnerships and collaboration between the private sector, government and non-profit organizations is also highlighted in this study. This collaboration accelerates the development of new sustainability-focused industries and creates more efficient supply chains. By considering environmental risks and building businesses that are resilient to climate change, green entrepreneurship has proven that environmentally responsible business practices can positively contribute to long-term economic growth.
Marketing analysis in increasing the number of visitors at Medan Zoo tourist attractions Yanti, Aprilda; Chairia, Chairia; Cahyati, Suci
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.533

Abstract

This study examines the impact of distribution channels and product quality on the This research was conducted to analyze marketing management at the Medan Zoo tourist attraction to make it more comprehensive and targeted, so that Medan Zoo can increase its attractiveness, attract more visitors, and increase its income and operational sustainability. This research uses a qualitative approach with descriptive research type. Determining informants in this research used purposive sampling. The informants who will be interviewed are the counter guards and managers, and the local community. The types and sources of data used in this research are primary data and secondary data. In this research, the data collection methods used are observation, interviews and documentation. The results obtained in this research indicate that there is a need for more interesting marketing strategies, such as actively using social media which is very influential in the business world in today's era, apart from that by providing education, entrance ticket promotions and tourism activity events at Medan Zo.
Co-Authors Ardiantho, Syamsul Chairia, Chairia Fauzan, Muhammad Al Ginting, Lisnawati Larasati, Fani Meilisa, Dina Ningsih, Mita Sari Putra, Sabandi Atmaja Putri, Hidayatna Romadhona, M.Rifqi Sabilah, Habel Sawaludin, Sawaludin Shabirah, Hanifa Siagian, Hendra Sakti Putra Sitti Latifah Sumardi, Lalu Wawan Sundawan Suherman YANTI, APRILDA Yeti Kurniasih Yuliatin yuliatin Yusran Khery, Yusran