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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) JURNAL BISNIS STRATEGI JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen IJIBE (International Journal of Islamic Business Ethics) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Business Management Analysis Journal (BMAJ) Indonesian Journal of Community Services eCo-Buss Jurnal Litbang Provinsi Jawa Tengah Munaddhomah: Jurnal Manajemen Pendidikan Islam Interdisciplinary Social Studies Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Cerdika: Jurnal Ilmiah Indonesia Majapahit Journal of Islamic Finance and Management Majapahit Journal of Islamic Finance dan Management Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Budhi Cahyono
Faculty Of Economic, Sultan Agung Islamic University, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Majapahit Journal of Islamic Finance and Management

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The Impact of Digital Promotion and Location on Consumer Loyalty with Customer Satisfaction as a Mediation Variable at Coffee Cart in Manado Katiandagho, Oktavianus; Cahyono, Budhi
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.546

Abstract

The growth of mobile coffee carts in the digital era indicates significant potential within the coffee industry, particularly due to their location flexibility and low operational costs. This study primarily aims to identify the extent to which digital promotion and location factors influence customer loyalty toward mobile coffee businesses in the Manado area, with customer satisfaction considered as a mediating variable. The research adopts a quantitative approach with an explanatory design, involving 286 participants who provided data through a structured questionnaire. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. The analysis results reveal that both digital promotion and location contribute positively and significantly to the development of customer loyalty. Their impact is not only direct but also indirect, as mediated by increased customer satisfaction. The findings underscore the importance of effective digital strategies, optimal location selection, and enhanced customer satisfaction as key factors in fostering loyalty within the mobile coffee cart sector. These insights offer valuable implications for MSME actors seeking to strengthen their competitiveness amid the intensifying landscape of the coffee business.
Co-Authors Abdul Hakim Agam Dharmawan Agus Wachjutomo Akbar Wiga Prasetya Anggoro, Retno Aniek, Sri Anindya Putri Utami Ardian Adhiatma Ario Hendartono Arumsari, Nurul Rizka Ayu Laila Afifah Bedjo Santoso Kadri Berty Meitya Ayu Saputri Cahyanto, Rudy Heru Sulistyo Heru Sulistyo Heru Sulistyo Ibnu Khajar Indah, Setya Indra Maulana, Indra Katiandagho, Oktavianus Kumara, Rahindra Bayu Lutfi Nurcholis Marno Nugroho Qhozi, Eza Dziia Rushami Zien Yusoff Setiyarti, Tettie Siswati, Ari Sri Aniek Sundari, Pipit Teguh Adi Sunanto Tonny Frediyanto Wibowo, Mufti Agung Widodo Widodo Zulfa, Moch