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All Journal Jurnal Pariwisata Pesona Asia-Pacific Management and Business Application JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ilmiah Poli Bisnis Jurnal Pendidikan dan Keluarga Jurnal Ekonomika Dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi Proceeding Applied Business and Engineering Conference Indonesian Journal of Community Services Cel Jurnal Ekonomi, Manajemen, Akuntansi
Alhapen Ruslin Chandra
Jurusan Administrasi Niaga, Politeknik Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Identifying the level of virtual tourism technology knowledge of tourism awareness groups in the City of Padang Alhapen Ruslin Chandra; Afifah Afifah; Alfatah Haries; Rafidola Mareta Riesa; Tuti Azra
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9325

Abstract

Virtual tour is a tourism activity that is carried out through web browsing using media such as images or videos to provide users with the feeling of being in the tourist destination. This activity can also be used as a means to promote tourist attractions. One group that is expected to adopt this virtual tour technology is Kelompok Sadar Wisata (Pokdarwis), as this group has a role in promoting local tourist attractions.  Virtual tour is a relatively low-cost promotional tool compared to other promotional media, yet with a wider reach of audience. This research aims to identify the understanding and ability of Pokdarwis Padang City related to the acceptance of virtual tour technology. This study was conducted through questionnaires involving 48 leaders and members of Pokdarwis of Padang City, where technical knowledge, ease of use, and perception of the benefits of virtual tour formed the basis of the questions. Descriptive analysis results show that the majority of Pokdarwis members lack of adequate knowledge of virtual tour and the appropriate use of technology in creating virtual tour. On the other hand, Pokdarwis members are already able to use social media but lack of adequate technical skills in creating virtual tour content.
INTRODUKSI TEKNOLOGI PENGOLAHAN GULA SEMUT PADA KSU-ED TABEK, KABUPATEN SOLOK Andasuryani Andasuryani; Adrizal Adrizal; Alhapen Ruslin Chandra
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 7 No 1 (2023)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/logista.7.1.61-66.2023

Abstract

Permintaan produk gula tebu yang berfluktuasi dan hanya tinggi ketika bulan tertentu saja, mendorong perlunya diversifikasi produk untuk meningkatkan pendapatan anggota KSU-ED Tabek. Solusi yang ditawarkan oleh tim pelaksana kegiatan PKM adalah menyediakan teknologi pengolahan gula semut yang menggunakan mesin kristalisator, mesin pengering, dan mesin penepung. Kegiatan introduksi dilaksanakan dalam bentuk ceramah dan demonstrasi tentang cara kerja dan perawatan mesin-mesin pengolahan gula semut, proses pembuatan gula semut, teknologi pengemasan dan diskusi. Selama pelaksanaan kegiatan introduksi, anggota KSU-ED Tabek memperlihatkan partisipasi yang aktif. Mitra juga menyediakan sarana dan prasarana dalam transfer ilmu pengetahuan, teknologi dan keterampilan. Untuk meningkatkan tampilan produk gula semut yang diproduksi oleh anggota KSU-ED Tabek, maka tim PKM juga memberikan pengetahuan dan praktek mengenai pengemasan dan pelabelan pada produk. Kegiatan introduksi berjalan dengan baik dan lancar, sehingga mitra mempunyai kemampuan dalam menggunakan teknologi untuk memproduksi gula semut dengan berbagai rasa dan aroma serta kemasan yang menarik bagi konsumen. Kata kunci: diversifikasi, gula semut, gula tebu, nira tebu ABSTRACT Demand of the product fluctuates which only high during certain months. Therefore, it is necessary to diversify the products to increase revenue. The team of PKM offers a solution by providing cane sugar processing technology using a crystallizer, drying machine, and disk mill. The introduction activity was carried out in the form of lectures and demonstrations on how to process and maintain granulated cane sugar processing machines and the process of making granulated cane sugar, packaging technology, which was followed by a discussion. During the introduction activities, members of KSU-ED Tabek showed active participation. They also provide facilities and infrastructure for transferring knowledge, technology, and skills. To improve the appearance of granulated cane sugar products, the PKM team also includes knowledge and practice regarding packaging and labeling the products. The KSU-ED Tabek members could use technology to produce granulated cane sugar with various flavors and aromas and attractive packaging for consumers. Keywords: diversivication, granulated cane sugar, block sugar, sugarcane juice
Awareness and Responsibility of Food Waste Behavior among College Students Chandra, Alhapen Ruslin; Lita, Ratni Prima; Ma ruf, Ma ruf; Sari, Dessy Kurnia
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 12 No. 2 (2024): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2024
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v12i2.8816

Abstract

Indonesia is facing a substantial issue of food waste. It contributes to environmental problems and loosens up the economy of the country. This study aimed to investigate the food waste behavior of college students as part of young consumers, because consumer behavior established during youth could influence their behavior in the later stages of life. Based on the Norm Activation Model, the research framework was evaluated using structural equation modelling. The result revealed that college students' awareness of consequences and their ascription of responsibility for food waste had a significant impact on their personal norm, which in turn influenced their intention to prevent food waste. The findings are useful to develop strategies to minimize food waste, particularly among student in higher education institution.
Digital Leadership in the Framework of Upper Echelon Theory, Impact on SMEs Competitive Advantage: The Role of Innovative Performance Putra, Rahmat Eka; Chandra, Alhapen Ruslin; Neswardi, Sepri; Chandra, Benny; Nurhayati, Nurhayati
APMBA (Asia Pacific Management and Business Application) Vol 13, No 2 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.02.1

Abstract

Innovation plays a crucial role in shaping business competitive advantage. However, there is still little research in the digital era explaining how small and medium enterprises (SMEs) can produce innovative performance amidst rapid technological developments. This study suggests that digital leadership is essential in driving innovative performance to achieve a competitive advantage. Drawing on the upper-echelon theory, this research examines how digital leadership influences competitive advantage through innovative performance. The survey was distributed to owners or managers of SMEs across several industries in Indonesia. A total of 113 SMEs took part in the survey and were included in the data collection. The data was analyzed using structural equation modeling with the AMOS software. The research findings confirm that digital leadership influences SMEs' competitive advantage through innovative performance. Cross-sectional research and a self-report questionnaire are utilized in this investigation. We then engage in a thorough discussion of the research's implications.
Pengaruh Kualitas Produk dan Switching Barrier Terhadap Loyalitas Pelanggan Muhammad Fajar; Nurhayati Nurhayati; Alhapen Ruslin Chandra
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3234

Abstract

The research was conducted to find out and analyze how product quality and switching barriers influence Telkomsel customer loyalty, both partially and simultaneously. This research used a quantitative approach to 100 respondents, and sampling was carried out using a purposive sampling technique. The results of the determination test show that the customer loyalty variable explained by product quality and switching barrier factors is 77.4%, the remaining 22.6% is influenced or explained by other variables. The results of the T test on the product quality variable show that the calculated t value > t table value is 6.289 > 1.984 and the switching barrier variable shows that the calculated t value > t table is 2.229 > 1.984, meaning that each variable X has a positive and significant influence on variable Y, namely customer loyalty. Telkomsel. The results of the F test show that the calculated f value > f table is 170.690 > 3.09, meaning that product quality and switching barrier together influence Telkomsel customer loyalty among Padang State Polytechnic students.
Orientasi Digital Marketing Pada Usaha Waralaba Di Kota Padang Neswardi , Sepri; Wirda, Fisla; Afifah, Afifah; Chandra, Alhapen Ruslin; Afriyeni , Endang; Yuanita , Ika; Fitri , Sheiska Sebrina
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2212

Abstract

Franchising has become a popular business model in Indonesia, including in Padang City. Franchising offers entrepreneurs the convenience of starting a business with lower risks compared to building a business from scratch. This study aims to analyze the digital marketing orientation of local franchises operating in Padang city. The research method uses a quantitative approach that uses a questionnaire as the primary data source. The research population is Local Franchise Businesses in Padang city with a sample size of 96 franchise business managers. Purposive sampling technique. The data analysis technique is descriptive statistics. The findings provide an explanation of the three aspects of digital marketing orientation that can be drawn three things that need special attention from local franchise entrepreneurs in Padang City, namely the importance of informing all employees that digitalization in marketing activities is important for business progress. This makes all employees have the same interest and have the same responsibility in implementing it, digital marketing performance requires clear indicators, because with clear indicators it can be a reference material for the success of ongoing performance and regular meetings are needed to discuss business digital marketing planning, which can also be a place to evaluate what has been done.
Brand strengthening and product diversification: A development strategy assistance for micro enterprises Gustiawan, Willson; Yoyet, Eva; Ruslin Chandra, Alhapen; Afifah, Afifah; M. Nur, Imelda
Indonesian Journal of Community Services Cel Vol. 2 No. 2 (2023): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v2i2.37

Abstract

In Indonesia Micro, Small, and Medium-Sized Enterprises (MSMEs) is still growing up. However, MSMEs continue to confront several challenges, the government and academic community are working to develop answers to these issues. One of the prospective business areas in the surrounding university is microbusiness in the field of serving breakfast. “Warung Lontong Ni Yul” is one of the breakfast vendors in the Kapalo Koto district, which surrounds the Andalas University at Padang campus. Because there are so many comparable booths, the Warung Lontong Ni Yul has to have an advantage in order to attract more customers. Community service activities are carried out from November to December 2022 at the Warung Lontong Ni Yul by assisting them in efforts to strengthen brands and product diversification. After discussions with owner, the shop's name was changed to "Lapau Minun Pagi." The consideration is that the name has a traditional Minangkabau impression, let alone incorporates the term 'lapau,' which distinguishes it from its competitors. Products are also diversified by adding new potential menus as breakfast, such as from the existing menu pical, and new bubur kampiun combination; the brand new menu such as lontong gulai paku, lontong gulai tauco, sate, lontong pical kuah sate, kerupuk kuah and add new menu for drinks such as tea, coffee, milk tea, milk coffee, and other instant drinks. Assisting methods and processes are discussed.
Pengaruh EWOM terhadap Keputusan Pembelian Melalui Mediasi Brand Image dan Brand Equity (Studi Kasus pada Aerostreet Official Shop di Shopee) Anti, Rahma Yuni; Chandra, Alhapen Ruslin; Nurhayati
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1725

Abstract

Ulasan konsumen di marketplace berpotensi mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh EWOM terhadap keputusan pembelian pada Aerostreet Official Shop, baik secara langsung maupun secara tidak langsung melalui brand image dan brand equity. Menggunakan pendekatan kuantitatif dengan teknik purposive sampling dari 174 responden, data dianalisis menggunakan PLS-SEM dengan bantuan perangkat lunak SmartPLS 4. Hasil menunjukkan bahwa EWOM tidak berpengaruh secara langsung terhadap keputusan pembelian, namun secara tidak langsung EWOM berpengaruh pada keputusan pembelian melalui mediasi brand equity. Ini mengindikasikan bahwa EWOM dapat memperkuat brand equity yang selanjutnya dapat memperkuat keputusan pembelian.
Digital Leadership in the Framework of Upper Echelon Theory, Impact on SMEs Competitive Advantage: The Role of Innovative Performance Putra, Rahmat Eka; Chandra, Alhapen Ruslin; Neswardi, Sepri; Chandra, Benny; Nurhayati, Nurhayati
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 2 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.02.1

Abstract

Innovation plays a crucial role in shaping business competitive advantage. However, there is still little research in the digital era explaining how small and medium enterprises (SMEs) can produce innovative performance amidst rapid technological developments. This study suggests that digital leadership is essential in driving innovative performance to achieve a competitive advantage. Drawing on the upper-echelon theory, this research examines how digital leadership influences competitive advantage through innovative performance. The survey was distributed to owners or managers of SMEs across several industries in Indonesia. A total of 113 SMEs took part in the survey and were included in the data collection. The data was analyzed using structural equation modeling with the AMOS software. The research findings confirm that digital leadership influences SMEs' competitive advantage through innovative performance. Cross-sectional research and a self-report questionnaire are utilized in this investigation. We then engage in a thorough discussion of the research's implications.
Co-Authors - Andasuryani Abdiani Khairat Adeani Suryani Afifah, Afifah Afriyeni , Endang Alfatah Haries Annisa Amanda Anti, Rahma Yuni Ashadi Hasan Azrifirwan, Azrifirwan Benny Chandra Erica Aneysa Eva Yoyet Fisla Wirda Fitri , Sheiska Sebrina Imelda M. Nur Khandra Fahmy Ma ruf, Ma ruf Muhammad Afif Muhammad Fajar Neswardi , Sepri Neswardi, Sepri Noni Sekarwati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Puspita Wulan Dhari Rahmat Eka Putra Ratni Prima Lita Renny Eka Putri, Renny Eka Riesa, Rafidola Mareta Santosa - Sari, Dessy Kurnia Tuti Azra Willson Gustiawan Yenida Yenida Yuanita , Ika Yudhytia Wimeina