Article Per Year (5 Year)
p-Index From 2021 - 2026
3.51
P-Index
This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen dan Bisnis Sriwijaya JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi dan Bisnis AdBispreneur Liquidity: Jurnal Riset Akuntansi dan Manajemen JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JEMMA | Journal of Economic, Management and Accounting JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bina Bangsa Ekonomika BISMA (Bisnis dan Manajemen) Media Ekonomi Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan AMMA : Jurnal Pengabdian Masyarakat Jurnal Politik dan Pemerintahan Daerah
Tetty Herawaty
Universitas Padjadjaran
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
ANALISIS SUMBER DAYA INTERNAL GUNA MEMBANGUN STRATEGI PEMASARAN UNTUK MENINGKATKAN MINAT BELI Rizka Adinda; Cecep Safa'atul Barkah; Tetty Herawaty; Lina Auliana
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 2 (2021): Vol 7, No. 2 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v7i2.3556

Abstract

ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsumen Brekele Chips dan mengusulkan strategi pemasaran yang tepat untuk dapat Brekele Chips terapkan guna meningkatkan minat beli konsumennya. Penelitian ini menggunakan metode kuantitatif dan kualitatif deskriptif. Sampel pada penelitian ini berjumlah 123 penduduk Jawa Barat pada kelompok usia remaja yang diperoleh melalui teknik purposive sampling. Jenis data yang digunakan yaitu data primer yang diperoleh dari wawancara mendalam dengan Brekele Chips dan penyebaran kuesioner ke sampel penelitian. Metode analisis data menggunakan analisis internal based resources, analisis valuable, rare, costly to imitate, dan non-substitutable, analisis sustainable competitive advantage, dan analisis strengths, weakness, opportunities, dan threats. Berdasarkan analisis sumber daya internal yang dimiliki, hasil menunjukkan bahwa Brekele Chips dapat menerapkan suatu strategi pemasaran untuk meningkatkan minat beli konsumennya melalui pengadaan event marketing creative challenge. ABSTRACTThe purpose of this study is to analyze the factors that influence the buying interest of Brekele Chips consumers and propose the right marketing strategy to be able to apply Brekele Chips to increase consumer buying interest. This research uses descriptive quantitative and qualitative methods. The sample in this study amounted to 123 residents of West Java in the adolescent age group obtained through purposive sampling technique. The type of data used is primary data obtained from in-depth interviews with Brekele Chips and distributing questionnaires to the research sample. The data analysis method uses internal based resources analysis, valuable, rare, costly to imitate, and non-substitutable analysis, analysis of sustainable competitive advantage, and analysis of strengths, weaknesses, opportunities, and threats. Based on the analysis of its internal resources, the results show that Brekele Chips can implement a marketing strategy to increase consumer buying interest through the provision of creative challenge marketing events.
Marketing Strategy Analysis at Kompas Gramedia Xpress (KGX) Bandung Branch Shafira Tiara Rachmawati; Erna Maulina; Tetty Herawaty
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4390

Abstract

The increasingly competitive logistics industry requires companies to implement appropriate marketing strategies. Kompas Gramedia Xpress (KGX) Bandung, as a technology-based logistics service provider, needs to evaluate its marketing strategies to remain relevant to market demands. This study aims to analyze the implementation of Segmenting, Targeting, Positioning (STP) and the 7P Marketing Mix at KGX Bandung, as well as identify challenges in its implementation. This research employs a descriptive qualitative method with data collected through interviews, observations, and document analysis. The findings indicate that KGX Bandung targets Business-to-Business (B2B) customers, positioning itself as a reliable logistics partner offering technology-based services. The 7P Marketing Mix is effective in terms of product, place, process, and physical evidence, while promotion and human resources require further optimization.
Co-Authors Al Adawiyah, Rumaisah Azizah Alya Hana Pramonoputri Arianis Chan Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Syafa’atul Barkah Cecep Syafa’atul Barkah Christin Dwi Putri Septian Dewi, Gessan Kurnia Dian Fordian Erna Maulina Gardiany Marissa Rizqi Girda Aulia Rishyadi Herwan Abdul Muhyi Hilda Monoarfa Juliana Lika Pitaloka Lina Auliana Lina Aulina Linda Kurniawati Lucky Taufik Sutrisno Marissa Elsa Safiera Medina Ramadhany Muhammad Ali Abdurrahman Muhammad Irfan Dadi Muhammad Rizal Muhammad Rizal Nabila Meira Adzraa Hariri Nadira Adinda Putri Asmara Nadiya Laila Rohmah Nanda Eka Fitriani Nurasyiah, Aas R. Anang Muftiadi Rani Sukmadewi Recha Noorridha Fachmy Rekha Puspa Lenasari Rizka Adinda Rusda Irawati Salma Annisa Salmaa Tuffahati Nugraha Shafira Tiara Rachmawati Syafri Naldi